Forno Pizza

What Forno Pizza does

Forno Pizza is an independently owned, single-location pizza and takeaway delivery business based at 110 Chilwell Road, Beeston, Nottingham (NG9 1ES), United Kingdom. Established in 2018, the company prepares and sells pizzas, burgers, kebabs, and other takeaway food items, with customers accessing its offering through walk-in takeaway, a website ordering platform powered by app4food, and a branded mobile application available on iOS and Android. The business operates its own delivery fleet, offering free delivery within 3 miles and £1 delivery within 5 miles, with a minimum order value of £8.

The company's technology footprint is limited to standard consumer-facing ordering channels: a mobile app (App Store ID 987394650; Google Play package uk.co.app4food.fornopizza) and a web ordering site (fornopizza.app4food.co.uk). No proprietary technology, patents, trademarks, integrations, APIs, or AI/ML capabilities are disclosed. Operational hours are 4:30pm to 11pm, seven days a week. The business relies on a single Facebook page (facebook.com/fornopizzabeeston) as its primary marketing and community engagement channel.

Forno Pizza generates revenue through direct food sales to local consumers via takeaway collection and home delivery, under a pay-as-you-go unit pricing model. Pricing is per menu item, with delivery fees structured by distance rather than as a percentage of order value. The customer base consists almost entirely of local residents and households within approximately 5 miles of the Beeston storefront, with no B2B, enterprise, or catering accounts disclosed. The business is privately held with no external investors, parent company, subsidiaries, funding history, or M&A activity in the source data, consistent with a founder-owned independent restaurant operation.

Name

Forno Pizza

Legal name

Forno Pizza

Website

https://fornopizzanottingham.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Forno Pizza is a privately held, single-location pizza and takeaway delivery business in Beeston, Nottingham, serving local residents within a 5-mile radius via its own delivery fleet, branded mobile app, and website ordering platform.

Ownership category

akta.pro rank

Product category

Food Takeaway & Delivery

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery service
• Food takeaway restaurant
• Mobile food ordering
• Local pizza shop
• Fast food delivery

Headquarters

HQ city

Beeston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food sales and delivery: Direct food sales to consumers through takeaway and delivery orders. Revenue generated from customer purchases of pizzas, burgers, kebabs, and other menu items placed via online ordering or mobile app.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Forno Pizza is a single-location independent pizza and fast-food takeaway and delivery restaurant based at 110 Chilwell Road, Beeston, Nottingham. It sells pizzas, burgers, kebabs and other hot food items for customer collection or home delivery, taking orders through its own website, branded iOS and Android mobile apps, and by phone.

Product overview

Forno Pizza operates as a pizza and food delivery restaurant offering a unified service model. The company provides its core food delivery offering through two primary customer-facing channels: a proprietary mobile application available on iOS and Android platforms, and a web-based online ordering platform accessible via their website. Both ordering channels connect to the same underlying restaurant operations for food preparation and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza, Burger & Kebab Takeaway (in-store collection) In-store collection service at 110 Chilwell Road, Beeston (NG9 1ES), letting local customers pick up freshly prepared pizzas, burgers, kebabs and other hot food during opening hours (4:30pm-11pm daily). Targeted at local residents who prefer to collect rather than have food delivered.
• Local Home Delivery Service Direct home delivery of pizzas, burgers, kebabs and other menu items to customers within Beeston and surrounding Nottingham area, using the shop's own delivery drivers. Delivery is free within a 3-mile radius and £1 within a 5-mile radius, with a minimum order of £8.
• Forno Pizza Mobile Ordering Apps (iOS & Android) Branded iOS and Android mobile applications that let customers browse the Forno Pizza menu and place takeaway or delivery orders directly with the shop, bypassing third-party food delivery marketplaces.
• Forno Pizza Website Online Ordering Web-based online ordering platform on the forno.pizza website that lets customers place collection or delivery orders from a desktop or mobile browser, as an alternative to the iOS/Android apps and phone ordering.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Papa John's UK: International pizza delivery chain with UK footprint focused on takeaway and home delivery through branded digital channels. Comparable in product, service format (delivery/takeaway), and local-neighbourhood distribution model to Forno Pizza.
• Pizza Hut Delivery UK: UK arm of Pizza Hut operating alongside its dine-in brand, with a strong home-delivery proposition. Directly comparable to Forno Pizza on the pizza delivery/takeaway side of its operations and competes in the same Nottingham market.
• Domino's Pizza UK: UK market leader in home-delivered pizza operating its own delivery fleet and digital ordering channels. Directly comparable to Forno Pizza on product (pizza-led), service model (own delivery + app/web), and customer base (households within a local delivery radius).
• Pizza GoGo: UK pizza-only delivery and takeaway chain operating across multiple cities through company stores and franchises. The most like-for-like independent-style UK pizza delivery peer to Forno Pizza in terms of format, scale, and proposition.

Emerging players

• Franco Manca: UK sourdough pizza fast-casual chain with dine-in plus takeaway and delivery. Comparable product category and growing UK footprint; differs in service model but competes for the same pizza-eating occasions.
• Yard Sale Pizza: Independent-spirited London-born pizza delivery brand with a growing multi-location footprint and strong digital ordering. Comparable on pizza-led menu, direct digital channels, and neighbourhood delivery focus, though geographically distinct.
• Fireaway Pizza: UK pizza delivery and takeaway chain expanding through company-owned and franchised stores. Closely comparable delivery/takeaway model and product focus, targeting similar local-neighbourhood customer base as Forno Pizza.

Others

• Just Eat UK: UK food delivery aggregator listing thousands of independent takeaways including local pizza operators. Not a direct competitor in food production, but directly impacts Forno Pizza's distribution economics and reach by influencing whether customers order direct or via the platform.
• Deliveroo UK: UK on-demand food delivery platform that aggregates restaurants for delivery to local customers. Functions as an alternative distribution channel and competitor to Forno Pizza's in-house delivery fleet, affecting customer acquisition and order economics.

Broad incumbents

• Pizza Express: Established UK casual-dining pizza chain with dine-in restaurants alongside takeaway and delivery. Comparable product (pizza) and UK customer base, but broader dine-in offering places it as a broader incumbent rather than a delivery-only peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fornopizzabeeston
• LinkedInlinkedin.com/company/forno-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forno Pizza