JubJub
JubJub is a creator-economy infrastructure platform that registers video media ownership on-chain via ERC-1155 tokens on Base, routes per-second USDC streaming payments, distributes to multiple social platforms, and enables AI agent content purchases via x402/MPP protocols.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What JubJub does
JubJub is a creator-economy infrastructure platform that registers video media ownership on-chain at the point of upload, routes per-second USDC streaming payments to rights holders, and distributes content to multiple social platforms from a single workflow. It is built on Coinbase's Base Layer 2 using the ERC-1155 token standard for fractional ownership, with a smart-contract payment router that executes sub-cent settlements in real time as viewers watch. A production Model Context Protocol (MCP) server exposing 100+ tools enables AI assistants (Claude, Grok, and any MCP-compatible agent) to operate the entire media business — publishing, analytics, collaborator management, ownership verification, and agent payment flows — via natural conversation. Native integrations with YouTube, TikTok, Instagram, Facebook, LinkedIn, Vimeo, and Platform X via OAuth 2.0, plus Mux for video processing, support a unified multi-platform publishing layer. The Media Intelligence Pipeline applies Whisper for audio transcription, FFprobe for technical video metadata, and computer vision to generate structured, provenance-anchored payloads that downstream AI agents consume.
JubJub's revenue model is a flat 3% transaction fee on every payment that flows through the platform — streaming payments, brand deal settlements, and AI agent content purchases — with creators retaining 97% and no subscription or setup fee. It implements Coinbase's x402 HTTP-native payment protocol and the Machine Payment Protocol co-authored by Stripe and Tempo to enable autonomous AI agents to discover, sample, and pay for creator content at machine speed, with payment enforced at the protocol layer so no bypass path exists. The company is a member of the Anthropic Partner Program and was backed by Antler in an early-stage round. The legal entity is JUBJUB PLATFORM PTY LIMITED, registered in Melbourne, Australia; the platform was built and operated by a single founder, Tom, whose background includes visual effects work on major Star Wars and Marvel productions and ongoing contracting to xAI on video modality work. The full platform launched in May 2026.
JubJub firmographics
Firmographics- Name
- JubJub
- Legal name
- JUBJUB PLATFORM PTY LIMITED
- Website
- https://jubjubapp.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JubJub is a creator-economy infrastructure platform that registers video media ownership on-chain via ERC-1155 tokens on Base, routes per-second USDC streaming payments, distributes to multiple social platforms, and enables AI agent content purchases via x402/MPP protocols.
- Ownership category
- akta.pro rank
JubJub industry classification
Industry- Product category
- Creator payment infrastructure
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Blockchain/Traceability for Content Supply Chain (Provenance, Audit Trails) (MPAHAMAM)
- akta.pro secondary industry
- DRM & License Enforcement (Multi-DRM, Key Management, Tokenization) (MPAHAMAB)
Keywords
Where JubJub is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
JubJub business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Transaction Fee on Creator Earnings: JubJub takes 3% of all payment transactions that flow through the platform — streaming payments, brand deal settlements, and AI agent content purchases. No subscription, no setup fee. Free for human users. Creators retain 97% of all earnings.
- AI Agent Content Licensing (x402/MPP): AI agents purchase access to creator content via x402 or MPP protocols, paying USDC per content item at prices set by the creator. JubJub takes 3% of each agent transaction. Creators keep 97%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free for all creators — JubJub earns only on transactions |
| Unit Pricing | Pay-as-you-go | AI agent content licensing — creator-set pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
JubJub product offering
Product offeringCore offering
JubJub is a media ownership and payment infrastructure platform that registers video content on-chain at point of creation via ERC-1155 tokens on the Base blockchain, then routes per-second USDC streaming payments from viewers directly to creators and collaborator wallets in real time. The platform distributes uploads simultaneously to YouTube, TikTok, Instagram, Facebook, LinkedIn, and Vimeo from a single workflow, manages automated multi-party revenue splits, and exposes a content catalogue to AI agents for autonomous purchase via the x402 and MPP payment protocols. Creators use the platform for free; JubJub earns a 3% transaction fee on every payment that flows through the rails.
Product overview
JubJub is a unified media ownership and payment infrastructure platform comprising multiple integrated products: the core JubJub Platform for on-chain ownership registration (ERC-1155 tokens on Base), streaming per-second payments, and distribution to 8 platforms; the Distribution & Scheduling system for simultaneous multi-platform publishing; Automatic Revenue Splits via workspace token management; SDK Paywall for embedding payments on external players; The Vault and Onchain Spine for creator-owned audit trails; Agent Payment Infrastructure supporting x402 and MPP protocols for AI purchasing; Media Intelligence Pipeline generating transcripts, reference frames, and structured metadata via Whisper, FFprobe, and computer vision; Verified Provenance Records; MCP Server with 100+ tools for AI assistants (Claude, Grok); and Brand Deal Infrastructure (coming next). The platform operates on Base blockchain with a 3% transaction fee, featuring a conversational AI interface layer that connects to Claude and Grok via MCP.
Differentiator
Problem solved
Functional benefit
Products and services
- JubJub Platform Core media ownership and payment infrastructure that registers video content on-chain at point of creation, routes real-time per-second streaming payments in USDC to rights holders, distributes to YouTube/TikTok/Instagram/Facebook/LinkedIn/Vimeo simultaneously, and supports AI agent purchasing via x402 and MPP. Built on Base blockchain for individual creators and small collaborative production teams.
- SDK Paywall Standalone embeddable software development kit (JavaScript) that converts any third-party video player (on blogs, Substack, Patreon, or portfolios) into a JubJub payment-enabled player, routing payments identically to on-platform viewing. Targeted at creators and brands who want paywalled streaming on external sites without building payment infrastructure.
- MCP Server Production Model Context Protocol server (api.jubjubapp.com/v2/mcp) that exposes 100+ tools to Claude, Grok, and any MCP-compatible AI assistant for publishing, analytics, collaborator management, ownership verification, and agent payment. Lets developers and AI builders integrate JubJub into AI-driven workflows and build agent systems that discover and purchase creator content programmatically.
Quantifiable outcome
- 3% platform fee vs ~45% on YouTube and ~30%+ on Spotify (plus distributor cuts)
- +3 more outcomes
Companies that use JubJub
Customer profileSegments3 records
Ideal customer profiles3 records
JubJub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature8 records
JubJub partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AnthropiccoreJubJub is a member of the Anthropic Partner Program. The MCP (Model Context Protocol) integration is built and maintained against Claude specifications as a first-class, supported path. JubJub's MCP server exposes 100+ tools enabling Claude to operate a creator's entire media business — publishing, analytics, splits, ownership, and agent payments — via conversation.
- Base (Coinbase)coreJubJub is built on Base, Coinbase's Layer 2 blockchain. All ownership tokens, payment routing, and settlement run on Base. The x402 HTTP payment protocol — which enables autonomous AI agents to pay for content at the protocol layer — was developed by Coinbase. Base's low fees make sub-cent per-second payments economically viable.
- StripecoreStripe co-authored the Machine Payment Protocol (MPP) alongside Tempo, which complements x402 by adding sessions, spending authorisation, and multiple payment rails including stablecoins and cards. MPP supports Stripe as a payment rail alongside Bitcoin Lightning.
- MuxcoreJubJub uses the Mux API for video processing, streaming, and analytics — transcoding video content for optimal delivery, monitoring streaming performance, and managing playback across platforms. Mux powers the per-second session heartbeat that drives the streaming payment settlement mechanism.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
JubJub competitors and assessment
Company assessmentDirect peers
- Audius: Decentralized music streaming protocol with on-chain rights registry and direct-to-creator payments via AUDIO token. Comparable cross-domain (audio vs video) peer pursuing nearly identical ownership-plus-micropayment wedge.
- Mirror: Web3 publishing platform where writers mint posts as on-chain NFTs, with built-in splits and audience monetization. Comparable architecture to JubJub's on-chain ownership registry and automatic collaborator splits, applied to text rather than video.
- Zora: On-chain media and creator coin protocol that registers content on L2s and lets creators earn from secondary market activity. Closest in spirit to JubJub's "content as asset on-chain" thesis and ERC-style token model.
Others
- Mux: Video API infrastructure provider for transcoding, streaming, and analytics, which JubJub explicitly uses as its video processing backbone. Partnership/dependency rather than competitor, but adjacent in the creator video stack.
Emerging players
- Koji: Creator-economy app store powering interactive content, merchandising, and digital goods on top of existing social platforms. Adjacent in creator tooling and SDK-driven distribution to external surfaces.
- Livepeer: Decentralized video transcoding and streaming network with token-incentivized providers. Comparable Web3 video infrastructure posture and per-stream economics; differs by operating at the compute layer rather than the publisher/ownership layer.
- Story Protocol: On-chain intellectual property graph that registers creation, splits, and licenses programmatically. Overlaps with JubJub's on-chain ownership registration and ERC-1155 split model, but focuses on IP licensing rather than creator distribution.
- Sound.xyz: Web3 music platform where artists sell music as NFTs with secondary royalties. Overlaps on the on-chain provenance and per-sale royalty mechanics JubJub applies to video.
Broad incumbents
- Patreon: Dominant subscription-based creator monetization platform with established audience relationships and brand-deal workflows. The principal incumbent the 3% take rate is positioned against.
- Substack: Newsletter and podcast platform with built-in paid subscriptions. Comparative incumbent for creator-owned publishing with direct monetization, though lacks on-chain provenance and real-time settlement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
JubJub social profiles
Digital presenceJubJub financial estimates
Financial estimateRevenue estimate
Valuation estimate
JubJub leadership team
Management profileNumber of profiles
Profiles1 record
JubJub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JubJub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JubJub
What does JubJub do?
JubJub is a media ownership and payment infrastructure platform that registers video content on-chain at point of creation via ERC-1155 tokens on the Base blockchain, then routes per-second USDC streaming payments from viewers directly to creators and collaborator wallets in real time. The platform distributes uploads simultaneously to YouTube, TikTok, Instagram, Facebook, LinkedIn, and Vimeo from a single workflow, manages automated multi-party revenue splits, and exposes a content catalogue to AI agents for autonomous purchase via the x402 and MPP payment protocols. Creators use the platform for free; JubJub earns a 3% transaction fee on every payment that flows through the rails.
Is JubJub a public or private company?
JubJub is a private company. It is classified as venture growth investor backed and is currently operating.
When was JubJub founded?
JubJub was founded in 2024. It employs 1 to 10 people.
Where is JubJub based?
JubJub is headquartered in London, United Kingdom, in the Europe region.
How does JubJub make money?
Two revenue lines are on record. Transaction Fee on Creator Earnings are the primary driver. The others are AI Agent Content Licensing (x402/MPP).
Who are JubJub's main competitors?
Direct peers on record are Audius, Mirror and Zora. Mux is listed as an others. Emerging players are Koji, Livepeer, Story Protocol and Sound.xyz. Broad incumbents are Patreon and Substack.
Does JubJub have an API?
Yes. JubJub offers a production MCP (Model Context Protocol) server with 100+ tools enabling publishing, analytics, splits, ownership registration, collaborator management, and agent payments. The MCP server URL is available at api.jubjubapp.com/v2/mcp. The platform also supports SDK embeds for turning any video player into a JubJub player with payment capabilities. Developer documentation is at jubjubapp.com/developers.
What industry is JubJub in?
JubJub's product category is Creator payment infrastructure. Its primary akta.pro industry code is MPAHAMAM, Blockchain/Traceability for Content Supply Chain (Provenance, Audit Trails), with a secondary code of MPAHAMAB, DRM & License Enforcement (Multi-DRM, Key Management, Tokenization). Its NAICS code is 516210 and its SIC code is 7822.