Magic Agentic ID
Magic Agentic ID is a London-based digital identity startup founded in 2023, offering a GDPR-compliant identity network with cryptographic identity verification and AI-powered research capabilities for businesses and individuals.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Magic Agentic ID does
Magic Agentic ID is a London-based digital identity startup founded in 2023 that operates a GDPR-compliant identity network built on cryptographic identity verification. The company targets individuals and businesses needing secure, privacy-preserving digital identity authentication, with explicit positioning around European data protection regulatory alignment. The platform consists of three integrated products: the Magic core product (positioned as an AI-powered identity verification and research suite), the Platform module for core verification capabilities, and the Research module for identity analysis tasks.
The underlying technology relies on cryptographic methods for tamper-proof identity authentication, combined with a GDPR-compliant network architecture. The company presents an agent-based interaction layer, evidenced by its "Talk to our agent" interface and the "Agentic" branding, though no detailed AI model specifications or technical documentation are publicly available. The business model is not disclosed — no pricing, revenue mechanics, or customer segment details are publicly available.
Magic Agentic ID is at a very early commercial stage. It raised a €350,000 pre-seed round in November 2023 from Presto Ventures and SFC Capital, with proceeds earmarked for UK and EU market expansion. The company operates with 1-10 employees, has no disclosed customers or revenue, and shows no published pricing. Its go-to-market motion, distribution channels, and management team are not publicly documented, leaving the commercial viability of the identity network largely unvalidated.
Magic Agentic ID firmographics
Firmographics- Name
- Magic Agentic ID
- Website
- https://magic-id.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Magic Agentic ID is a London-based digital identity startup founded in 2023, offering a GDPR-compliant identity network with cryptographic identity verification and AI-powered research capabilities for businesses and individuals.
- Ownership category
- akta.pro rank
Magic Agentic ID industry classification
Industry- Product category
- Digital Identity Management
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
Keywords
Where Magic Agentic ID is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Magic Agentic ID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Magic Agentic ID product offering
Product offeringCore offering
Magic Agentic ID operates a SaaS digital identity platform that delivers cryptographic identity verification within a GDPR-compliant identity network. The platform exposes a core "Magic" offering alongside a "Platform" module and an AI-assisted "Research" module, and is branded as "a brain for your business." It is offered under the trade names Magic and Magic ID.
Product overview
Magic Agentic ID offers a unified identity verification platform consisting of three integrated components: the Magic core platform (described as 'a brain for your business'), the Platform module for core verification capabilities, and the Research module for identity analysis. The platform provides GDPR-compliant identity verification using cryptographic methods and privacy protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Magic (core identity platform) The core Magic platform provides a GDPR-compliant digital identity network with cryptographic identity verification for businesses, marketed as a brain for the buyer's business.
- Platform (module) A module within the Magic Agentic ID identity offering that provides platform-level identity infrastructure capabilities as a discrete offering for business customers.
- Research (module) An AI-assisted research module that complements Magic Agentic ID's identity verification and management product surface, providing research functionality within the company's identity offering.
Companies that use Magic Agentic ID
Customer profileIdeal customer profiles1 record
Magic Agentic ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Magic Agentic ID partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Magic Agentic ID competitors and assessment
Company assessmentDirect peers
- Persona: Configurable identity verification platform serving enterprises and consumer apps with KYC, KYB, and fraud detection. Directly comparable on flexible IDV workflows and enterprise go-to-market.
- Onfido: London-headquartered identity verification platform offering document and biometric IDV with strong EU/UK presence. Now operating under Entrust following acquisition; directly comparable to Magic ID's core identity verification offering.
- Veriff: AI-powered identity verification platform serving global customers including EU markets. Directly comparable in product category (IDV with fraud signals) and target customer base (regulated enterprises).
- Sumsub: All-in-one identity verification and compliance platform with strong UK/EU presence, offering KYC/AML, document verification, and biometric checks. Directly comparable in customer base and product surface.
- Jumio: Enterprise identity verification platform combining document scanning, biometrics, and liveness detection. Direct competitor in regulated enterprise IDV deals, particularly financial services.
- Ondato: Lithuania-based identity verification and compliance platform with strong EU regulatory expertise, offering KYC, AML, and onboarding flows. Comparable as an EU-anchored IDV challenger serving regulated industries.
- iDenfy: Lithuania-headquartered identity verification provider offering document checks, biometric verification, and AML screening for EU and global clients. Comparable as a European IDV competitor at similar stage of scale.
- Trulioo: Global identity verification platform covering 195+ countries with document, business, and consumer verification APIs. Comparable as an enterprise-grade IDV platform with API-first delivery model.
- ID.me: Identity verification and digital identity wallet serving US government, healthcare, and commercial sectors with strong KYC and login capabilities. Comparable on cryptographic identity verification and digital wallet positioning.
Emerging players
- Stytch: Developer-first authentication and identity platform combining IDV, passwordless, and fraud signals with strong API focus. Comparable on modern, developer-centric identity stack serving SaaS and agent-style applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Magic Agentic ID social profiles
Digital presenceMagic Agentic ID compliance and trust
Trust signalCompliance1 record
Magic Agentic ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magic Agentic ID leadership team
Management profileNumber of profiles
Magic Agentic ID funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magic Agentic ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magic Agentic ID
What does Magic Agentic ID do?
Magic Agentic ID operates a SaaS digital identity platform that delivers cryptographic identity verification within a GDPR-compliant identity network. The platform exposes a core "Magic" offering alongside a "Platform" module and an AI-assisted "Research" module, and is branded as "a brain for your business." It is offered under the trade names Magic and Magic ID.
Is Magic Agentic ID a public or private company?
Magic Agentic ID is a private company. It is classified as venture growth investor backed and is currently operating.
When was Magic Agentic ID founded?
Magic Agentic ID was founded in 2023. It employs 1 to 10 people.
Where is Magic Agentic ID based?
Magic Agentic ID is headquartered in London, United Kingdom, in the Europe region.
Who are Magic Agentic ID's main competitors?
Direct peers on record are Persona, Onfido, Veriff, Sumsub, Jumio, Ondato, iDenfy, Trulioo and ID.me. Stytch is listed as an emerging player.
Does Magic Agentic ID have an API?
No public API is recorded for Magic Agentic ID.
What industry is Magic Agentic ID in?
Magic Agentic ID's product category is Digital Identity Management. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics).