Myovolt
Myovolt Limited designs and sells wearable Focal Vibration Therapy braces (Back, Shoulder, Arm, Leg) for muscle rehabilitation and recovery. Headquartered in Christchurch, New Zealand, the company sells direct-to-consumer online to athletes, sports teams, and general consumers across seven global markets.
- Company typePrivate
- Founded2012
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Myovolt does
Myovolt Limited is a Christchurch, New Zealand-based hardware company that designs, manufactures, and sells wearable Focal Vibration Therapy (FVT) devices for muscle rehabilitation, recovery, and pain relief. The company was founded by Steve Leftly and Dr Dianne Jones, who together bring over twenty years of experience developing garment-integrated electronics for global brands including Adidas, Apple, Nike, NASA, BMW, Levis, and Decathlon. Myovolt's product portfolio consists of four patented, garment-integrated braces — Myovolt Back, Shoulder, Arm, and Leg — each delivering localized vibration at specific frequencies (20–100 Hz) and low amplitude (1–2 mm) through embedded actuators. Each device runs an automated 10-minute treatment cycle with three software-controlled programs targeting circulation, soreness and stiffness relief, and warm-up, and the core technology originated from performance-enhancing electronic garments developed for Adidas in 2012, with clinical testing at Loughborough University documenting a 9% improvement in muscle power performance and ongoing PhD research at Auckland University of Technology.
Myovolt operates a direct-to-consumer e-commerce model through its own storefront at myovolt.com, supporting seven currencies (NZD, USD, AUD, GBP, EUR, CAD, HKD) and shipping to New Zealand, Australia, USA, Canada, UK, Europe, Hong Kong, and selected Asian countries. Pricing is one-time hardware purchase only, ranging from approximately US$129 (Arm) and US$149 (Back) to NZ$238 (Shoulder), with bulk pricing available for sports teams, clubs, and workplaces, and Afterpay and ZIP buy-now-pay-later options available for New Zealand transactions. Free shipping is offered to NZ, AUS, and USA. The company does not appear to operate third-party retail or reseller channels.
The customer base spans professional athletes (rugby, Ironman, cricket, rowing, ballet, football), sports teams (notably as the official recovery technology partner of the Hurricanes Super Rugby team since February 2022, including both the men's and women's Poua squads), and general consumers seeking drug-free, at-home solutions for muscle soreness and stiffness. The company has raised approximately $74,000 in aggregate across four disclosed funding rounds since 2019 (Expert Dojo, Callaghan Innovation, and Canterbury/Marlborough angel investors), operates with 1–10 employees, and remains privately held by its founders with no disclosed institutional investors, acquisitions, or restructuring events.
Myovolt firmographics
Firmographics- Name
- Myovolt
- Legal name
- Myovolt Limited
- Website
- https://myovolt.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Myovolt Limited designs and sells wearable Focal Vibration Therapy braces (Back, Shoulder, Arm, Leg) for muscle rehabilitation and recovery. Headquartered in Christchurch, New Zealand, the company sells direct-to-consumer online to athletes, sports teams, and general consumers across seven global markets.
- Ownership category
- akta.pro rank
Myovolt industry classification
Industry- Product category
- Wearable Rehabilitation Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industries
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
Keywords
Where Myovolt is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Myovolt business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Wearable Hardware Sales: Myovolt generates revenue through the one-time sale of wearable vibration therapy devices (Back, Shoulder, Arm, Leg braces), each consisting of a vibration module and a textile strap. Products are sold directly via the company's e-commerce platform with pricing varying by region and product. The company also sells accessories including extension straps and replacement straps, with bulk pricing available for sports teams and workplaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Myovolt Back — one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Myovolt Arm — one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Myovolt Leg — one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Myovolt Shoulder — one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Bulk/Team Orders — volume discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Myovolt product offering
Product offeringCore offering
Myovolt designs, manufactures, and sells a line of four wearable Focal Vibration Therapy (FVT) braces (Back, Shoulder, Arm, Leg) that deliver localized mechanical vibration (20–100 Hz at 1–2mm amplitude) through a garment-integrated device to relieve muscle soreness, reduce stiffness, increase flexibility, and accelerate post-exercise recovery. Each product consists of a vibration module and textile strap, runs a 10-minute automated treatment cycle, and is sold direct-to-consumer online with bulk pricing for sports teams and workplaces.
Product overview
Myovolt offers a portfolio of four wearable focal vibration therapy products designed for muscle rehabilitation, recovery, and pain relief. The product line includes: Myovolt Back (lower back brace), Myovolt Shoulder (shoulder brace), Myovolt Arm (elbow/wrist brace), and Myovolt Leg (leg/knee brace). Each product is a garment-integrated electronic device with embedded actuators that generate mechanical vibration energy at specific frequency ranges (20-100Hz) to stimulate neuromuscular function and microcirculation. The products are designed as interchangeable modules that deliver 10-minute focal vibration treatments with three software-controlled programs (Recovery, Flexibility, Warm-up). The technology was originally developed for elite athletes but is now marketed to everyone for daily muscle rehab and recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Myovolt Back Wearable lower back focal vibration therapy brace that delivers localized vibration to relieve muscle soreness, stiffness, and pain in the lower back, side, and abdominals. Adjustable up to 120cm waist, 260g/9.2oz, effective in 10-minute automated cycles. Targets consumers and athletes with lower back strain.
- Myovolt Shoulder Patented shoulder vibration therapy brace with integrated localized vibration that conforms around the shoulder joint to relieve stiffness and pain. Adjustable for left or right shoulder up to 3XL, weighs 300g/10.6oz, frequency range 20–100 Hz, TSA-approved carry-on. Designed for athletes and consumers with shoulder overuse injuries.
- Myovolt Arm Elbow and wrist focal vibration therapy brace that wraps around the wrist, elbow, and forearm to relieve overuse strain from sports or repetitive exercise. Relaxes muscle tension, reduces soreness, and increases range of movement. Weighs 160g/5.6oz. Designed for athletes, trades workers, and consumers with repetitive strain injuries.
- Myovolt Leg Leg and knee focal vibration therapy brace that delivers localized vibration to alleviate pain and stiffness in knees, quads, calves, and hamstrings. Adjustable for left or right leg, weighs 200g/7oz, can be worn during activities. Targets athletes recovering from leg training and consumers with chronic leg or knee discomfort.
Quantifiable outcome
- 9% muscle power performance gains in clinical testing at Loughborough University, UK
- +2 more outcomes
Companies that use Myovolt
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Myovolt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Myovolt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hurricanes Super RugbycoreMyovolt announced as the official recovery technology partner of the Hurricanes Super Rugby Pacific team for the 2022 season. Myovolt is used in warm-up and recovery sessions alongside the strength and conditioning team to support physiotherapy and rehab protocols. The partnership includes both the men's Hurricanes team and the women's Hurricanes Poua team competing in the inaugural Super Rugby Aupiki campaign. The collaboration provides Myovolt with feedback from elite athletes and physiotherapists to optimize product design and usage protocols.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Myovolt competitors and assessment
Company assessmentDirect peers
- Hyperice: Hyperice is a direct competitor in the wearable athlete recovery category (vibrating apparel, percussion, compression) and shares Myovolt's sports-team, athletic-performance, and DTC consumer channels. Both target elite athlete endorsements and team partnerships as core GTM motions.
- Therabody: Therabody (Theragun) is the category-defining percussion therapy brand serving the same elite athlete-to-consumer recovery use cases as Myovolt. While Myovolt uses focal vibration and Therabody uses percussive therapy, both compete for the same post-exercise muscle recovery and pain-relief wallet share across pro athletes, sports teams, and DTC wellness buyers.
- Compex: Compex is a leading EMS (electrical muscle stimulation) brand used by athletes and physiotherapists for muscle activation, recovery, and pain relief — directly overlapping Myovolt's "activate muscles" and "recover faster" value propositions, though delivered via electrical rather than mechanical stimulation.
Emerging players
- TimTam Recovery: TimTam makes percussion massage devices aimed at athletes and physical therapy users. It competes in the same portable muscle recovery and rehab use cases as Myovolt, particularly in the sports performance vertical where Myovolt has built endorsement credibility.
- PowerDot: PowerDot is a smart, app-controlled EMS muscle stimulator marketed to athletes and fitness enthusiasts. It competes with Myovolt in the portable, on-demand muscle activation and recovery category but uses electrical stimulation rather than focal vibration.
- Achedaway: Achedaway is a Chinese-origin percussion massage gun brand selling globally at lower price points than Therabody/Hyperice. It represents the price-tier competitor Myovolt would face as it pushes into broader DTC channels outside the premium elite-athlete positioning.
- Recovapro: Recovapro is a percussion massage gun brand targeting athletes and chronic pain sufferers. While mechanistically different from Myovolt's focal vibration, it competes for the same recovery and muscle pain-relief purchase occasion and consumer profile.
Broad incumbents
- HoMedics: HoMedics is a broad-line consumer health and wellness products company (massagers, TENS, personal care) sold through mass retail. It is a broad incumbent in the same consumer pain-relief and recovery category that Myovolt targets with its DTC e-commerce channel.
- Enovis (DJO Global): Enovis (formerly DJO Global) is a major orthopedic and rehabilitation medical device company whose bracing, physical therapy, and recovery products overlap with Myovolt's clinical and sports rehabilitation use cases. It is a broad incumbent that could acquire or partner with focal-vibration specialists in the rehab category.
- Beurer: Beurer is a German broad-line health and wellness products manufacturer offering massagers, TENS/EMS devices, and pain relief products globally. It represents an adjacent incumbent Myovolt would compete with in retailer distribution channels across Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Myovolt social profiles
Digital presenceMyovolt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myovolt leadership team
Management profileNumber of profiles
Profiles2 records
Myovolt funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myovolt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myovolt
What does Myovolt do?
Myovolt designs, manufactures, and sells a line of four wearable Focal Vibration Therapy (FVT) braces (Back, Shoulder, Arm, Leg) that deliver localized mechanical vibration (20–100 Hz at 1–2mm amplitude) through a garment-integrated device to relieve muscle soreness, reduce stiffness, increase flexibility, and accelerate post-exercise recovery. Each product consists of a vibration module and textile strap, runs a 10-minute automated treatment cycle, and is sold direct-to-consumer online with bulk pricing for sports teams and workplaces.
Is Myovolt a public or private company?
Myovolt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Myovolt founded?
Myovolt was founded in 2012. It employs 1 to 10 people.
Where is Myovolt based?
Myovolt is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Myovolt make money?
One revenue line is on record: wearable Hardware Sales.
Who are Myovolt's main competitors?
Direct peers on record are Hyperice, Therabody and Compex. Emerging players are TimTam Recovery, PowerDot, Achedaway and Recovapro. Broad incumbents are HoMedics, Enovis (DJO Global) and Beurer.
Does Myovolt have an API?
No public API is recorded for Myovolt.
What industry is Myovolt in?
Myovolt's product category is Wearable Rehabilitation Devices. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices). Its NAICS code is 334510 and its SIC code is 3845.