What Therabody does

Therabody, Inc. is a privately held wellness technology company founded in 2008 by Dr. Jason Wersland and headquartered in Los Angeles, with operations across 60+ countries. The company develops FDA-registered hardware devices spanning multiple therapy modalities: percussive massage (the Theragun lineup including PRO Plus, Prime Plus, PRO, Prime, Mini Plus, Mini, Sense, and Relief), LED light therapy (TheraFace Mask Glo with 504 medical-grade LEDs, TheraFace Mask, and TheraFace Depuffing Wand), compression therapy (JetBoots PRO Plus/Prime, RecoveryPulse Arm/Calf), vibration (WaveRoller, WaveDuo, WaveSolo), thermoregulation (CryoTherm Palm), and hot/cold wearables (ThermBack LED, RecoveryTherm Cube/Knee, TheraCup). The portfolio is unified through the Therabody App, which delivers an AI-driven Coach feature that integrates with Garmin, Apple Watch, Strava, and Google Fit to provide personalized recovery routines, and the company maintains proprietary technologies including QuietForce, heated percussive therapy, multi-wavelength LED systems, and CryoTherm thermoregulation.

Therabody operates a primarily direct-to-consumer model through therabody.com and Amazon, supplemented by retail partnerships including Ulta Beauty (1,000+ doors as of March 2026, tripled from 300+), Best Buy, and selective premium international outlets. Hardware pricing spans $89.99 for compression sleeves up to $1,150 for JetBoots PRO Plus, with seasonal promotional discounts of up to 40% during Prime Day, Black Friday, and Memorial Day, and financing available via Afterpay and Klarna. The customer base spans four horizontal segments — athletes and fitness enthusiasts, chronic pain sufferers, beauty and skincare consumers, and sleep/stress seekers — with professional sports endorsements from NFL MVP Josh Allen (performance advisor), Kendall Jenner (TheraFace), the England national football team (CryoTherm Palm), and the Unrivaled Basketball League providing validation. The company has cumulatively sold 6.5M+ Theragun devices, holds the #1 global position in percussive massage guns, and was recognized on TIME's Best Inventions 2025 and Fast Company's Most Innovative Consumer Electronics Companies 2026 lists.

Therabody has raised $165M in primary funding including a Series A in September 2022 led by North Castle Partners with HartBeat Ventures and Rx3 Growth Partners, and acquired PowerDot in April 2021 to expand into electrical muscle stimulation. Recent strategic activity has emphasized retail scaling (Ulta expansion), geographic expansion (India launch, planned EU/UK/AU/CA rollout for CryoTherm Palm), clinical credibility (appointment of Dr. Dhaval Bhanusali as first Chief Dermatologist, USC/IMG Academy/Stanford/Eurofins CRL-backed studies), and ecosystem partnerships (Garmin, Yoga Joint investment).

Name

Therabody

Legal name

Therabody, Inc.

Website

https://theragun.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Therabody is a privately held wellness technology company developing FDA-registered percussive massage, LED skincare, compression, and thermoregulation devices, sold direct-to-consumer and through Ulta, Amazon, and Best Buy to athletes, chronic pain sufferers, and skincare consumers across 60+ countries.

Ownership category

akta.pro rank

Product category

Consumer Wellness and Recovery Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Sleep Tracking Devices (Wearables & Non-wearables) (CRACAQAD), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Percussive massage therapy
• Wellness recovery devices
• LED light therapy
• Athletic recovery equipment
• Wearable therapy technology

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Hardware Device Sales: One-time purchase of recovery, wellness, and beauty devices including massage guns, LED masks, compression boots, and wearable therapy devices. Primary revenue stream from direct-to-consumer e-commerce, Amazon, and retail partners.
2. Accessories and Attachments: Supplementary sales of massage attachments (Cold Plus, Vibration Plus, Supersoft, etc.), replacement parts, and carrying cases for existing device owners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Therabody designs, manufactures, and sells a portfolio of consumer wellness and recovery devices spanning percussive massage guns (Theragun family), LED light therapy skincare masks and wands (TheraFace), wireless compression boots (JetBoots), hot/cold wearables (RecoveryTherm, ThermBack LED), thermoregulation devices (CryoTherm Palm), vibrating rollers (Wave Series), sleep devices (SmartGoggles, SleepMask), and compression sleeves (RecoveryPulse). The hardware ecosystem is unified through the Therabody App, which delivers an AI-driven Coach for personalized recovery routines and integrates with Garmin, Apple Watch, Strava, and Google Fit.

Product overview

Therabody is a wellness technology company offering a comprehensive portfolio of recovery, pain relief, sleep, and beauty devices. The product line centers around the Theragun massage gun family (including Theragun PRO Plus, Theragun Prime Plus, Theragun PRO, Theragun Prime, Theragun Mini Plus, Theragun Mini, Theragun Sense, and Theragun Relief), complemented by compression therapy products (JetBoots PRO Plus, JetBoots Prime, RecoveryPulse Arm, RecoveryPulse Calf), smart wearables (ThermBack LED, RecoveryTherm Cube, RecoveryTherm Knee, CryoTherm Palm), vibrating rollers (WaveRoller, WaveDuo, WaveSolo), sleep solutions (SmartGoggles Gen 2, SleepMask), and skincare devices (TheraFace Mask Glo, TheraFace Mask, TheraFace PRO, TheraFace Depuffing Wand). The ecosystem is unified through the Therabody App with AI-driven Coach feature and wearable integrations. Products utilize multiple therapy modalities including percussive massage, heat, cold, LED light, vibration, compression, and far-infrared therapy.

Differentiator

Problem solved

Functional benefit

Brands

• Theragun: Percussive massage gun product line for fitness recovery and pain relief
• TheraFace
• JetBoots
• Wave Series
• RecoveryPulse
• RecoveryTherm
• SmartGoggles
• TheraCup
• Coach by Therabody

Products and services

• Theragun PRO Plus Premium full-body heated percussive therapy device combining five therapies: deep muscle percussive therapy, near-infrared LED light, vibration, heated percussive massage, and cold therapy for performance optimization and recovery. Priced at $649.99 (sale $549.99).
• Theragun Prime Plus Heated percussive massage gun combining heat and percussive therapy to deliver recovery 3x faster than percussive massage alone, optimize warm-ups, and relieve pain. Priced at $429.99 (sale $349.99).
• Theragun PRO Professional-grade deep muscle percussive massage device with four built-in visually guided routines, quiet operation, and customizable settings for fast recovery. Priced at $529.99 (sale $349.99).
• Theragun Prime Most durable massage gun in an impact-resistant design built for reliable full-body deep muscle recovery. Priced at $329.99 (sale $199.99).
• Theragun Mini Plus Only heated, travel-sized massage gun designed for on-the-go recovery, delivering results 3x faster than percussive massage alone. TSA-approved for travel. Priced at $279.99 (sale $249.99).
• Theragun Mini 3rd Gen Smallest and lightest Theragun massage gun delivering ultra-portable relief for aches, tension, and stress with three speed settings up to 2400 PPMs. Priced at $159.99 (sale ~$119).
• Theragun Sense Only Theragun made for stress relief with built-in LCD screen providing step-by-step guided massage routines to ease tension, reduce stress, and improve sleep.
• Theragun Relief Lightweight massage gun designed to relieve aches and pains with the gentlest level of percussive massage therapy. Priced at $159.99 (sale $119.99).
• JetBoots PRO Plus Wireless leg compression recovery boots combining compression, vibration, and infrared LED therapies for premium athletic recovery. Priced at $1,149.99.
• JetBoots Prime Most compact wireless compression boots for effective recovery anywhere.
• ThermBack LED Clinically proven lower back pain relief device using four advanced therapies: LED light, far-infrared, heat, and vibration. Recognized on TIME magazine's 2025 Best Inventions list.
• RecoveryTherm Cube Compact wearable device delivering instant cold, heat, and contrast therapy to support treatment of minor injuries, ease pain, reduce swelling, and speed muscle and joint recovery. Priced at $149.99.
• RecoveryTherm Knee Hot and cold wearable for knee pain relief and recovery support.
• CryoTherm Palm Therabody's first thermoregulation performance device using palm cooling to lower core body temperature and delay fatigue during high-intensity athletic performance. Validated by controlled studies showing 28% more work volume and 2.45% increase in peak sprint speed. Priced at $399.99.
• TheraFace Mask Glo LED light therapy skincare mask with 504 medical-grade LEDs featuring Red, Red+Infrared, and Blue light therapy modes plus VibraWave scalp massage. Complete treatment in 12 minutes. Clinically proven in the largest study of a commercially available LED mask by Eurofins CRL. Priced at $299.99 (sale $379.99).
• TheraFace Mask Advanced LED light therapy mask with facial massage and 648 LEDs for firmer, smoother skin with clinically proven light doses. Priced at $599.99.
• TheraFace PRO Complete facial care device providing comprehensive skincare treatments combining multiple facial therapy modalities.
• TheraFace Depuffing Wand Cold and heat skincare device using cryothermal technology to reduce puffiness and enhance radiance. Recognized on TIME magazine's 2025 Best Inventions list. Priced at $169.99 (sale $129.99).
• SmartGoggles Gen 2 Heated eye and temple massage device for headache relief and better sleep. 82% of study participants reported feeling less stressed. 2nd generation with improved features. Priced at $219.99 (sale $169.99).
• SleepMask Blackout eye mask with soothing vibrations for better sleep. Priced at $109.99 (sale $84.99).
• WaveRoller Vibrating foam roller combining traditional foam rolling with powerful vibration to relieve soreness, reduce tension, improve mobility, and speed up recovery. Features 5 vibration intensity levels and wave texture surface.
• WaveDuo Vibrating muscle roller for targeted muscle recovery and tension relief.
• WaveSolo Vibrating muscle roller for portable muscle recovery and tension relief.
• RecoveryPulse Arm Compression sleeve combining compression, vibration, and germanium-infused fabric for convenient arm pain relief and targeted recovery on the go. Priced at $89.99.
• RecoveryPulse Calf Compression sleeve combining compression, vibration, and germanium-infused fabric for calf pain relief and targeted recovery on the go.
• TheraCup Heated cupping therapy device combining heat and vibration for pain relief. Priced at $149.99.
• Therabody App Mobile application providing an AI-driven Coach feature with personalized recovery plans, access to a guided routines library, Bluetooth device control, and wearable integrations with Garmin, Apple Watch, Strava, and Google Fit. Available on iOS and Android.

Quantifiable outcome

• 3x faster muscle recovery with heated percussive therapy vs percussion alone
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GarmincoreTechnology or Integration · 14 March 2025Therabody collaborated with Garmin to enhance athletic performance using data-driven recovery solutions. The partnership aims to deliver smarter recovery options for athletes through integrated wearable technology and recovery device data sharing.
• University of Southern California (USC)coreStrategic or Co-development PartnerUSC conducted controlled studies validating CryoTherm Palm efficacy with Division I track and field athletes, demonstrating 28% more total work volume and 58% more reps in final exercise sets during resistance training.
• IMG AcademycoreStrategic or Co-development PartnerElite footballer studies at IMG Academy validated CryoTherm Palm performance improvements including 2.45% increase in peak sprint speed, supporting product claims for professional athlete applications.
• England National Football TeamflagshipStrategic or Co-development PartnerEngland's national football team incorporated CryoTherm Palm into pre-tournament training camp preparations ahead of summer competitions, serving as elite athlete validation and prominent endorsement.
• Unrivaled Basketball LeagueminorStrategic or Co-development PartnerTherabody provided wellness technology for player performance and recovery during Unrivaled's inaugural season, featuring alongside Springbok (MRI analysis), Firefly Recovery, and Plantiga (in-shoe sensors).
• Stanford UniversitycoreStrategic or Co-development PartnerCryoTherm Palm was developed based on research from Stanford University, demonstrating commitment to academic-backed product development.
• UnrivaledminorStrategic or Co-development PartnerExecutives from Therabody participated in RX3 panel at Prenetics Global Conference discussing approaches to celebrity partnerships and influencer marketing in the competitive wellness industry.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Dr. Dennis Gross Skincare: Dr. Dennis Gross is a dermatologist-founded clinical skincare brand whose at-home LED light therapy mask competes with Therabody's TheraFace Mask line. Both brands leverage clinical credibility and dermatologist endorsement to position premium LED skincare devices.
• CurrentBody: CurrentBody is a specialist retailer and developer of at-home beauty devices including LED face masks, microcurrent, and red light therapy. It directly competes with Therabody's TheraFace LED mask line in the beauty/skincare technology category.

Broad incumbents

• Beurer: Beurer is a German family-owned manufacturer of health, wellness, and personal care devices including massage, heat, and pain management products. It competes with Therabody in European markets through similar hardware categories, though at more accessible price points.
• Eight Sleep: Eight Sleep is a premium sleep technology company offering temperature-controlled smart mattresses and recovery pods. It competes with Therabody's sleep and stress relief category (SmartGoggles, SleepMask) for the same high-income consumer wellness spend.
• Oura: Oura makes the Oura Ring, a consumer health wearable focused on sleep, readiness, and recovery metrics. While not a direct massage device competitor, Oura competes for the same consumer wellness wallet share and overlaps in the recovery and recovery-coaching narrative that powers the Therabody App.
• HoMedics: HoMedics is an established, broad-line consumer wellness and massage products manufacturer selling into mass retail. It overlaps with Therabody in handheld massagers and personal care devices but lacks Therabody's premium positioning, clinical validation, and athlete-led brand.

Direct peers

• Renpho: Renpho offers affordable percussive massage guns and other consumer wellness devices (air purifiers, massagers, scales) through Amazon and DTC. It competes aggressively on price in the same percussive massage gun category that Therabody dominates.
• Hyperice: Hyperice is the closest direct competitor, offering percussive massage devices (Hypervolt), compression boots, and thermal/heat/cold recovery products targeting the same athletes and fitness enthusiasts. Both companies compete head-to-head across product category, retail distribution, and professional sports endorsements.
• Bob and Brad: Bob and Brad is a popular direct-to-consumer massage gun brand founded by two physical therapists. It competes with Therabody's Theragun line primarily on price and YouTube-driven education, appealing to similar fitness and pain management consumers with lower-priced alternatives.

Regional players

• Casada Group: Casada Group is a European specialist in massage chairs, massage devices, and wellness products. It overlaps with Therabody's portfolio in handheld massagers and wellness devices, but is primarily focused on the German-speaking and broader European markets rather than US retail distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/therabody
• YouTubeyoutube.com/@Therabody
• Facebookfacebook.com/therabody
• Instagraminstagram.com/therabody
• LinkedInlinkedin.com/company/therabody

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Therabody