Nearmap

What Nearmap does

Nearmap is a global property intelligence company that combines proprietary aerial imagery capture, AI-derived analytics, and verified building materials data into a single platform serving the property lifecycle. Founded in Australia in 2007, the company operates patented HyperCamera3 aircraft-mounted camera systems that capture high-resolution vertical, oblique, 3D, and near-infrared imagery at 4.4-7.5 cm ground sample distance, refreshed up to three times per year across 87% of the U.S. population, 66% of Canada, 95% of Australia, and 81% of New Zealand. A proprietary AI model trained on 1.42 million owned images generates 130+ semantic property layers including roof condition, building footprints, vegetation, solar panels, and pavement conditions, validated at 98.4% accuracy by Haag Engineering.

The company's product portfolio spans MapBrowser (online mapping interface), Betterview (insurance property intelligence, acquired 2023), ImpactResponse (disaster analytics), itel NOW/Pricing/Analysis (building materials intelligence, acquired 2025 for $1.3B), Roof Assessment, Roof & Exterior Measurements, and Portfolio Intelligence. Pre-built integrations with Esri ArcGIS, Autodesk, Guidewire PolicyCenter, Duck Creek, Verisk, Bentley, Cesium, and Tyler Tech embed Nearmap into existing insurance, GIS, and government workflows.

Nearmap operates a subscription-based enterprise SaaS model with quote-based pricing for coverage areas and data access tiers, supplemented by usage-based purchasing through the Esri ArcGIS Content Store and licensing revenue from technology integrations. Distribution combines direct enterprise sales, product-led growth via Betterview, channel partnerships with major platform vendors, and API-first integration. The company serves all top 10 U.S. P&C insurance carriers, 8 of the top 10 U.S. AECO firms, 1,500 government agencies, and 12,000+ organizations globally. Following Thoma Bravo's 2022 acquisition for over AU$1 billion, Nearmap went private and has executed an aggressive acquisition and product expansion strategy, with dual headquarters in Sydney, Australia and Lehi, Utah.

Name

Nearmap

Legal name

Nearmap US, Inc.

Website

https://nearmap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nearmap is a property intelligence company that captures proprietary high-resolution aerial imagery, applies AI to generate 130+ property insight layers, and sells subscriptions to P&C insurers, government agencies, and AECO firms across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Product category

Aerial Mapping & Property Intelligence Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAAAEAL

Remote Sensing & Geospatial Vision (satellite/drone imagery)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Computer Vision & Video Analytics

Keywords

• Aerial imagery platform
• Property intelligence software
• Geospatial analytics solutions
• Aerial mapping services
• AI property insights

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Subscription-based Aerial Imagery and AI Analytics: Recurring subscription model providing access to aerial imagery, AI insights, and property intelligence platform. Customers pay based on coverage areas, data access levels, and integration requirements. The subscription includes MapBrowser access, API usage, and regular imagery refreshes.
2. Platform Licensing and API Access: Licensing of Nearmap content and APIs for integration into third-party platforms. Partners like Esri, Autodesk, and Guidewire embed Nearmap data, creating distribution revenue through platform partnerships.
3. Professional Services and Custom Solutions: Custom implementation, integration services, and specialized data products for enterprise customers requiring tailored property intelligence solutions.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Nearmap is a global property intelligence company that captures high-resolution aerial imagery using its patented HyperCamera3 aircraft-mounted camera system, runs proprietary AI over the imagery to generate 130+ semantic property layers, and delivers these insights through software platforms (MapBrowser, Betterview), APIs, and pre-built integrations. It serves insurance carriers, government agencies, and AECO firms with subscription-based access to vertical and oblique imagery, 3D models, AI-derived property insights, disaster response imagery, and verified building materials pricing (via itel) for underwriting, claims, and property lifecycle decisions.

Product overview

Nearmap operates as a global property intelligence company offering a unified platform that combines proprietary aerial imagery capture (via patented HyperCamera3 systems), AI-derived analytics (130+ property insight layers), and verified building materials data. The core platform consists of MapBrowser (online mapping interface), Betterview (insurance-focused property intelligence), ImpactResponse (disaster analytics), Imagery products (vertical, oblique, 3D, near-infrared), AI Insights (automated property detections), and Integrations & APIs. The portfolio is augmented by acquired products including itel NOW, itel Pricing, and itel Analysis (building materials intelligence acquired 2025), and newer offerings such as Nearmap Roof Assessment, Roof & Exterior Measurements, Roof Age Gen2, and Portfolio Intelligence. The platform serves insurance (underwriting, claims, catastrophe response), government (property assessment, urban planning, emergency management), and AECO (architecture, engineering, construction, operations) industries across the United States, Canada, Australia, and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• itel: Building materials intelligence platform providing verified materials pricing and analysis for insurance claims and property assessment decisions
• Betterview
• MapBrowser
• ImpactResponse

Quantifiable outcome

• 77% reduction in average inspection costs per location (Utica First)
• +8 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• New Light TechnologiescoreStrategic or Co-development Partner · 10 February 2026Enterprise agreement to support FEMA's geospatial disaster response operations. Nearmap captured 57,000+ square miles of disaster areas in 2024, delivering imagery within 25 hours on average, enabling FEMA relief funding within 72 hours.
• Ecopia AIcoreTechnology or Integration · 20 January 2026Partnership to launch Advanced Transportation Features dataset across 100 North American cities. Over 60 vector layers including sidewalks, bike lanes, and road markings with >95% geometric accuracy, expanding to 1.5M+ km².
• PGM SolutionsminorChannel Partner/ Reseller/ Distributor · 17 November 2025Partnership to enhance property risk assessment for insurance companies by integrating Home Factors' interior property data with Nearmap's aerial imagery for streamlined underwriting and improved pricing accuracy.
• GuidewirecoreTechnology or Integration · 30 October 2025Nearmap's Betterview platform integrated with Guidewire PolicyCenter, providing geospatial insights, high-resolution imagery, AI-powered risk analysis, and predictive data to improve underwriting and reduce loss ratios.
• ITEL LaboratoriescoreStrategic or Co-development Partner · 20 May 2025Nearmap acquired itel in 2025 for over $1.3 billion, adding building materials intelligence including verified materials pricing and repair analysis. This unified property underwriting and claims insights in a single platform.
• EsricoreTechnology or IntegrationNearmap aerial imagery available in Content Store for ArcGIS with 4.4-7 cm GSD resolution covering 87% of US population, 66% Canada, 95% Australia, and 81% New Zealand. New per-area purchasing option alongside subscription model.
• AutodeskcoreTechnology or IntegrationIntegration partnership enabling Nearmap imagery and AI insights to be accessed within Autodesk design and construction software platforms.
• Duck CreekcoreTechnology or IntegrationIntegration with Duck Creek's automated underwriting and rules engine, enabling insurers to write or renew policies with aerial imagery and property intelligence.
• Zurich InsurancecoreTechnology or IntegrationZurich Insurance partnered with Nearmap to integrate AI-powered property insights into its U.S. underwriting platform, shifting AI investments from automation toward risk management and loss prevention.
• DomainminorGTM or Marketing PartnerPartnership to enhance Domain's Home Price Guide with Nearmap aerial imagery, providing sharper insights into Australia's property market.
• FugrominorOthersBoth Nearmap and Fugro identified as key players in aerial imaging and geospatial markets with 12% and 15% market share respectively in airborne photography systems.

Scale indicators11 records

Recent moves8 records

Expansion highlights7 records

Emerging players

• Planet Labs: Planet Labs operates the largest commercial satellite constellation with daily revisit imagery coverage. While currently lower resolution than Nearmap's aerial imagery, Planet's high-cadence satellite data could complement or substitute aerial capture for change detection and property monitoring use cases.
• Google Earth / Google Maps: Google Earth and Google Maps provide free or low-cost aerial and satellite imagery widely used by insurance, government, and consumer applications. While resolution and refresh frequency differ from Nearmap, Google represents the consumer-tier baseline against which Nearmap's premium positioning must justify price.
• Tensorflight: Tensorflight provides AI-driven property intelligence and risk assessment for insurance. Nearmap acquired Tensorflight's assets in 2024, indicating direct overlap in AI-derived property insights; the underlying technology informs Nearmap's portfolio intelligence roadmap.

Direct peers

• EagleView: EagleView is Nearmap's closest direct competitor, offering high-resolution aerial imagery and roof measurement solutions primarily for insurance carriers, government, and roofing contractors. The two companies engaged in multi-year patent litigation (settled 2026) over roofing measurement IP, underscoring how directly comparable their offerings are.
• Fugro: Fugro is identified alongside Nearmap as a key player in the aerial imaging and geospatial markets. Fugro provides airborne surveying, mapping, and geospatial services across offshore, land, and infrastructure markets with comparable aerial capture capabilities.

Others

• Esri: Esri is the dominant GIS platform provider and a core Nearmap distribution partner via the ArcGIS Content Store. Esri is adjacent rather than competitive—it embeds Nearmap imagery into its platform—but represents a key ecosystem participant for spatial analytics.
• Verisk Analytics: Verisk is an insurance data analytics platform and direct technology partner of Nearmap (via integrated roof measurement solution). While serving overlapping insurance customers, Verisk is primarily a partner and ecosystem enabler rather than direct aerial imagery competitor.

Broad incumbents

• Hexagon: Hexagon is a global geospatial technology company whose content library Nearmap distributes alongside its own imagery. Hexagon competes broadly across surveying, mapping, and spatial analytics with much larger scale and broader product portfolio.
• Maxar Technologies: Maxar is a leading satellite imagery and geospatial intelligence provider serving defense, government, and commercial markets with high-resolution earth observation. As satellite resolution improves, Maxar represents a potential alternative data source for property intelligence use cases Nearmap currently serves with aerial imagery.
• CoreLogic: CoreLogic provides property data, analytics, and workflow solutions to insurance, real estate, and government markets. Overlapping property intelligence and insurance vertical focus makes CoreLogic a broad incumbent peer, though its data sources are more diverse than Nearmap's aerial-first approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nearmap
• Facebookfacebook.com/nearmap
• LinkedInlinkedin.com/company/nearmap-com
• Instagraminstagram.com/nearmap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nearmap