What ITEL Laboratories does

ITEL Laboratories, Inc. is an insurance technology company that provides software and analytical tools used throughout the property insurance claims process. Founded in 1993 and headquartered in Jacksonville, Florida, the company operates as a subsidiary of Nearmap (ASX: NEA), an Australian aerial imagery and property intelligence firm. ITEL serves U.S. property/casualty insurance carriers and their associated claims ecosystems, including staff adjusters, independent adjusters, contractors, mitigation vendors, and third-party administrators (TPAs). The company is incorporated in the United States and operates across six countries (USA, Canada, UK, Australia, France, Germany).

The company's core product is itel NOW, a mobile platform available on iOS and Android that connects field claims professionals to a suite of analytical modules: itel Pricing (localized building material pricing), Roof Repairability Analysis, Cabinet Repairability Analysis, and Material Matching. Results are returned in minutes from the site of loss and delivered directly into carrier estimating platforms such as Xactimate (Verisk) via API integration. Each submission generates a documented PDF report attached to the claim file, and the platform supports SSO, third-party collaboration, and real-time submission status tracking. The platform is used by 60,000 claims professionals annually. Hardware toolkits for flooring and siding/roofing measurement are sold alongside the software subscription.

ITEL operates a hybrid revenue model combining subscription-based SaaS access at the carrier-program level (quote-based annual enterprise pricing) with hardware sales (physical measurement toolkits). Distribution is multi-channel: a self-serve mobile app for individual claims professionals, enterprise sales-assisted deployment to insurance carriers, channel partnerships with TPAs and mitigation vendors, and OEM-style integration with Verisk's Xactimate estimating platform. Customer concentration is centered on large insurance carriers, with ecosystem reach broadened through pre-deployed vendor and TPA relationships.

Name

ITEL Laboratories

Legal name

ITEL Laboratories, Inc.

Website

https://itelinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

ITEL Laboratories, a Nearmap subsidiary, provides the itel NOW mobile platform for property insurance claims, delivering localized pricing, repairability analysis, and material matching to carriers, adjusters, contractors, and TPAs across six countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. itel NOW Platform Subscription / Usage: Software-as-a-service platform providing claims intelligence tools (pricing, repairability analysis, material matching) delivered via a mobile app to insurance carrier programs. Revenue is generated through carrier program subscriptions and per-use pricing for analysis submissions. The platform is used by 60,000 claims professionals annually across carrier networks.
2. Hardware Mobile Toolkits: Physical hardware kits (flooring measurement tools, siding/roofing tools) are ordered separately and bundled with the software subscription. The registration form offers options for ordering toolkits for flooring and siding/roofing use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

ITEL Laboratories provides the itel NOW mobile platform, which delivers localized building material pricing, roof and cabinet repairability analysis, and material matching directly to insurance claims professionals (adjusters, contractors, and third-party administrators) at the site of loss. The platform produces documented PDF reports attached to claim files and integrates results into carrier estimating systems such as Xactimate. Hardware toolkits for flooring and siding/roofing measurement are sold separately and bundled with software subscriptions.

Product overview

ITEL Laboratories (now part of Nearmap) offers itel NOW as a unified mobile platform for insurance claims, supported by four integrated analytical modules: itel Pricing (accurate, localized building material pricing), Roof Repairability Analysis (determines if roof damage warrants repair or full replacement with guaranteed pricing), Cabinet Repairability Analysis (assesses water/fire-damaged cabinets for repair vs. replacement), and Material Matching (identifies closest available material alternatives to prevent claim escalation). The itel NOW mobile app connects adjusters, contractors, and third parties to the full suite from any device, delivering results in minutes from the site, with standardized, documented outcomes across all parties.

Differentiator

Problem solved

Functional benefit

Brands

• itel NOW: Mobile platform for insurance claims providing pricing, repairability analysis, and material matching for adjusters, contractors, and third parties
• itel Pricing
• Roof Repairability Analysis
• Cabinet Repairability Analysis
• Material Matching

Products and services

• itel NOW Mobile platform (iOS/Android) that connects adjusters, contractors, and third parties to the full itel suite of pricing, repairability analysis, and material matching tools from a single interface. Users submit claims from the site and receive results in minutes on any device, with PDF reports generated and direct integration into carrier estimating systems. Used by 60,000 claims professionals annually.
• itel Pricing Provides accurate, localized pricing for any building material, interior or exterior, delivered directly into the insurance estimate. Used by adjusters, contractors, and TPAs to obtain site-specific material pricing on demand.
• Roof Repairability Analysis Delivers a fast, independent determination of whether a damaged roof can be repaired or needs full replacement. When repair is viable, provides a guaranteed price for the work, supporting standardized decisions across the carrier's claims program.
• Cabinet Repairability Analysis Determines whether cabinets damaged by water or fire should be repaired or replaced in minutes, with a guaranteed outcome, supporting consistent repair vs. replacement decisions on interior water/fire claims.
• Material Matching Identifies the closest available match for roofing, siding, or flooring materials to enable a localized repair, keeping the claim from escalating to full replacement when damage is contained.
• itel NOW Mobile Toolkits (Flooring and Siding/Roofing Hardware) Physical measurement toolkits (flooring tools and siding/roofing tools) ordered through the itel NOW registration page and bundled with the software subscription to enable on-site measurement and submission from the field.

Quantifiable outcome

• Results returned in minutes on most submissions, enabling decisions before leaving the property site
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• CotalitycoreTechnology or IntegrationCotality is integrated into the itel NOW ecosystem and listed as a partner on the itel NOW product page, indicating a technology or integration relationship within the insurance claims network.
• Hancock Claims ConsultantscoreChannel Partner/ Reseller/ DistributorHancock Claims Consultants is a major TPA (Third Party Administrator) in the insurance claims space, pre-deployed and ready to use itel NOW within their carrier client workflows.
• SeekNowcoreChannel Partner/ Reseller/ DistributorSeekNow is listed as a partner ecosystem member on the itel NOW product page, indicating readiness to use the platform within their insurance claims operations.
• Alacrity SolutionscoreChannel Partner/ Reseller/ DistributorAlacrity Solutions is a partner integrated into the itel NOW ecosystem, pre-deployed and operational within insurance claims workflows.
• VeriskcoreTechnology or IntegrationVerisk is a key technology integration partner, with itel NOW results delivered directly into Xactimate (a Verisk product) — the dominant estimating platform in property insurance claims. This integration enables seamless data flow with no manual re-entry.
• Contractor ConnectcoreChannel Partner/ Reseller/ DistributorContractor Connect is listed as a partner on the itel NOW ecosystem page, indicating readiness to use the platform within contractor operations serving insurance carriers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hover: 3D property capture and measurement platform used by insurance and construction. Comparable peer in on-site property capture feeding claims estimation workflows.
• EagleView: Aerial property intelligence and analytics platform used by insurance carriers for roof measurement and property assessment. Closest functional peer to Nearmap/ITEL's combined aerial imagery plus property analytics positioning.
• Tractable: AI-driven insurance claims assessment using computer vision to evaluate vehicle and property damage. Most directly comparable peer in AI-powered property damage analysis and claims automation.
• Mitchell International: Property and casualty claims management solutions provider with estimating, repair, and total loss capabilities. Comparable peer across the property claims software stack.
• Snapsheet: Cloud-native claims management SaaS for P&C carriers and TPAs. Comparable peer focused on digitizing and accelerating property claims workflows.

Broad incumbents

• Verisk: Owner of Xactimate, the dominant estimating platform in property insurance. Verisk is ITEL's most important integration partner and a broad incumbent in insurance analytics, overlapping in property-claims intelligence and pricing data.
• Cotality (formerly CoreLogic): Property data and analytics incumbent serving insurance, real estate, and mortgage. A listed partner on ITEL's ecosystem page and a broad-incumbent peer in property intelligence and claims workflow data.
• CCC Intelligent Solutions: Major P&C insurance claims management and analytics platform serving carriers, with deep workflow integration similar to ITEL's positioning. A broad incumbent peer across auto and property claims.

Emerging players

• Plnar: 3D property capture and measurement for insurance claims via smartphone. Emerging peer overlapping with ITEL's mobile-driven site capture approach for repair determinations.
• Claim Genius: AI-powered automated property damage assessment using image analysis. Emerging peer applying computer vision to property claims estimation, intersecting with ITEL's repairability analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itelincdotcom
• LinkedInlinkedin.com/company/itel-laboratories-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITEL Laboratories