Grow Progress
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Grow Progress firmographics
Firmographics- Name
- Grow Progress
- Website
- https://growprogress.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Grow Progress industry classification
Industry- Product category
- Advocacy and political message testing software
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
Keywords
Where Grow Progress is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Grow Progress business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Message Testing Services: Subscription or usage-based access to message testing platform and analytics, with different offerings for causes and brands segments
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Grow Progress product offering
Product offeringCore offering
Grow Progress operates a message optimization platform that combines behavioral science, audience surveys, and AI to help advocacy organizations, political campaigns, and brands develop and test persuasive messaging. Its product suite includes Audience Understanding surveys, a Persuasion Library, a Persuasion Sandbox, and Rapid Message Testing that can deliver results in as little as 24 hours. The platform is sold primarily to enterprise advocacy and brand customers through a sales-led "Request a Demo" motion.
Product overview
Grow Progress is a unified message optimization platform designed for advocacy organizations, political campaigns, and brands. The platform offers four integrated products: Audience Understanding (research-based audience insights through surveys), Persuasion Library (pre-tested persuasive messaging resources), Persuasion Sandbox (experimental testing environment), and Rapid Message Testing (fast-turnaround message effectiveness analysis). These products work together to help clients develop, test, and optimize campaign messaging based on scientific rigor and data-driven insights, with the platform delivering results in as fast as 24 hours and typically increasing message effectiveness by an average of 200%.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Understanding
Quantifiable outcome
- 200% average increase in message effectiveness for clients
- +5 more outcomes
Companies that use Grow Progress
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Grow Progress technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Grow Progress partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trilogy InteractiveminorCollaborated on case study exploring effectiveness of AI-generated versus human voiceovers for political ads. Trilogy Interactive provided creative production expertise while Grow Progress provided message testing methodology. Results challenged conventional wisdom about political messaging.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Grow Progress competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Grow Progress financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Progress leadership team
Management profileNumber of profiles
Profiles3 records
Grow Progress funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Progress M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Progress
What does Grow Progress do?
Grow Progress operates a message optimization platform that combines behavioral science, audience surveys, and AI to help advocacy organizations, political campaigns, and brands develop and test persuasive messaging. Its product suite includes Audience Understanding surveys, a Persuasion Library, a Persuasion Sandbox, and Rapid Message Testing that can deliver results in as little as 24 hours. The platform is sold primarily to enterprise advocacy and brand customers through a sales-led "Request a Demo" motion.
Is Grow Progress a public or private company?
Grow Progress is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grow Progress founded?
Grow Progress was founded in 2015. It employs 1 to 10 people.
Where is Grow Progress based?
Grow Progress is headquartered in Washington, United States, in the North America region.
How does Grow Progress make money?
One revenue line is on record: message Testing Services.
Does Grow Progress have an API?
No public API is recorded for Grow Progress.
What industry is Grow Progress in?
Grow Progress's product category is Advocacy and political message testing software. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of MPAAAFAE, Product & Growth Marketing Strategy. Its NAICS code is 54172 and its SIC code is 7311.