What Trilogy Interactive does

Trilogy Interactive is a full-service digital agency founded in 2010 and headquartered in Berkeley, California, with additional offices in Washington D.C. and Chicago. The firm delivers integrated digital strategy for Democratic political campaigns, advocacy organizations, labor unions, and ballot measure campaigns. Its service portfolio spans paid media, creative production, email marketing, social media, web design/development, and texting, all delivered in-house rather than through outsourced platforms or vendor partnerships. Notable clients include House Majority PAC, Chuck Schumer, the Democratic Governors Association, League of Conservation Voters, Americans for Contraception, Patients for Affordable Drugs Now, SEIU, AFSCME, and United Steelworkers, with a documented track record across 25+ winning ballot measures and competitive 2024 House and Senate races.

The agency's underlying technology stack is primarily composed of standard digital advertising platforms combined with proprietary workflow capabilities. Its only named proprietary asset is Textify, a trademarked texting platform used for peer-to-peer and broadcast messaging to drive fundraising, voter mobilization, and supporter acquisition. The agency differentiates through sophisticated targeting methodologies, including programmatic ad buys split by ZIP code, demographic-specific messaging tracks, creator-content testing against studio-produced creative, and rigorous panel/brand-lift/field testing frameworks. There is no disclosed proprietary ad-buying algorithm, bidding system, or AI-driven optimization engine; the differentiation rests on creative strategy, testing rigor, and integrated execution.

Trilogy generates revenue through professional services fees structured as project-based or retainer engagements aligned with election and advocacy cycles. No public pricing is disclosed, but salary benchmarks indicate entry-level roles at $70,500/year with senior strategist minimums at $82,500/year and creator programs strategist roles at $82,000+/year, suggesting a professional services cost structure consistent with a mid-sized boutique agency. Go-to-market is sales-led via direct engagement, RFPs, referrals, and thought leadership at industry conferences such as Campaigns & Elections' Digital Campaign Summit. Customer segments are horizontally distributed across four primary verticals: political campaigns/PACs, advocacy organizations/nonprofits, labor unions, and ballot measure campaigns. The company is privately held as Trilogy Interactive LLC, with no disclosed parent, investors, or funding rounds.

Name

Trilogy Interactive

Legal name

Trilogy Interactive LLC

Website

https://trilogyinteractive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Trilogy Interactive is a Berkeley-based full-service digital agency founded in 2010 that delivers integrated paid media, creative, email, social, web, and texting services to Democratic political campaigns, advocacy organizations, labor unions, and ballot measure campaigns.

Ownership category

akta.pro rank

Product category

Political Digital Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

Keywords

• Political digital advertising
• Advocacy campaign services
• Ballot measure marketing
• Labor union communications
• Persuasion ad campaigns

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Political Digital Campaign Services: Fees for digital advertising, creative production, social media, email marketing, web development, and texting services for political campaigns, advocacy organizations, labor unions, and ballot measure campaigns. Services are project-based or retainer engagements typically aligned with election cycles.
2. Advocacy and Public Affairs Campaigns: Fees for public affairs campaigns including influencer marketing, digital ads, and grassroots mobilization for non-profit advocacy organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Trilogy Interactive is a full-service digital marketing agency that delivers in-house digital strategy for Democratic political campaigns, advocacy organizations, labor unions, and ballot measure campaigns. Its core services span paid media, creative production, email marketing, social media management, website design, and texting (including its proprietary Textify platform), executed as integrated campaigns designed to persuade voters, mobilize supporters, and drive fundraising.

Product overview

Trilogy Interactive is a full-service digital agency offering a unified suite of political and advocacy services rather than a modular software product. The core offerings include Paid Media, Creative Services, Email Marketing, Social Media, Websites, and Texting capabilities, with TextifyTM as a named texting product. These services are delivered holistically as an integrated digital strategy to win elections and advocacy campaigns for Democratic clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Expertly targeted advertising campaigns executed across digital platforms (including programmatic, social, and connected TV) to reach target voter and supporter audiences for political campaigns, advocacy organizations, labor unions, and ballot measure campaigns. Includes ZIP-code-level programmatic buying and demographic-specific messaging tracks.
• Creative Services In-house production of graphics, videos, audio, and other visual creative assets designed to capture attention and persuade target audiences for political and advocacy campaigns. Includes rapid-response creative for time-sensitive political moments.
• Email Marketing Strategy, copywriting, and deployment of engaging on-brand emails tailored to each client's voice to galvanize supporters, drive donations, and inspire advocacy actions.
• Social Media Social media strategy, content creation, community management, and influencer/creator marketing to promote client points of view across platforms and reach target demographic segments.
• Websites Custom web design and development services that create digital properties and campaign websites serving as home bases for political and advocacy campaigns.
• Textify Trilogy's proprietary texting platform supporting peer-to-peer and broadcast messaging campaigns to raise money, move voters, and build supporter bases for political and advocacy clients.

Quantifiable outcome

• Won 5 of 9 battleground House races in 2024 with 120+ videos and 471+ million impressions
• +6 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators17 records

Recent moves6 records

Expansion highlights4 records

Others

• The Movement Cooperative: The Movement Cooperative is a progressive political technology and services provider offering digital organizing tools to labor unions, advocacy groups, and campaigns. It is an ecosystem partner/competitor adjacent to Trilogy's texting and digital mobilization offerings rather than a direct creative/media agency peer.
• Catalist: Catalist is a progressive political data and technology platform used by many of the same campaigns, parties, and advocacy organizations that hire Trilogy. It is an enabling/ecosystem player in the same buyer universe rather than a direct services competitor.

Direct peers

• Middle Seat Consulting: Middle Seat Consulting is a Democratic digital fundraising and advertising firm serving campaigns and progressive causes. It overlaps Trilogy on paid media, creative, and digital fundraising services for similar political and advocacy buyers.
• Rising Tide Interactive: Rising Tide Interactive is a Democratic-focused digital agency providing paid media, creative, email, and fundraising services to campaigns and progressive causes. It targets the same client roster as Trilogy and is a direct substitute vendor for unions, PACs, and ballot measure campaigns.
• Bully Pulpit Interactive: Bully Pulpit Interactive is a full-service digital agency serving Democratic campaigns, advocacy organizations, and nonprofits. It is the closest direct peer to Trilogy, matching its in-house paid media, creative, email, and influencer capabilities and competing for the same PAC, candidate, and progressive nonprofit clients.
• Precision Strategies: Precision Strategies is a Democratic political digital and consulting shop serving campaigns, ballot measures, and advocacy clients. It competes with Trilogy on digital persuasion, creative, and media-buying engagements for similar progressive clients.
• 270 Strategies: 270 Strategies is a Democratic political consulting and digital firm offering paid media, digital organizing, and direct voter contact for campaigns, parties, and progressive organizations. Its service mix and client overlap with Trilogy make it a core direct peer in the same procurement pool.
• Blue State: Blue State is a digital agency built around Democratic political, advocacy, and nonprofit work, offering strategy, creative, media, and fundraising. It competes head-to-head with Trilogy on progressive campaign and issue-advocacy retainers and shares a similar full-service, in-house delivery model.

Broad incumbents

• MissionWired: MissionWired is a digital agency serving nonprofits, advocacy organizations, and Democratic campaigns. While larger and more nonprofit-weighted, it competes directly with Trilogy on progressive advocacy digital programs and issue campaigns.
• M+R: M+R is one of the largest digital agencies for nonprofits, progressive advocacy groups, and labor unions, with a much larger headcount and broader service portfolio than Trilogy. It competes with Trilogy on nonprofit and advocacy retainers (e.g., LCV, Americans for Contraception-style clients) but does not specialize in candidate/PAC election work to Trilogy's degree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TrilogyInt
• LinkedInlinkedin.com/company/trilogy-interactive
• Facebookfacebook.com/Trilogy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trilogy Interactive