Franklin Street

What Franklin Street does

Franklin Street is a privately held, full-service commercial real estate services firm founded in 2006 and headquartered in Tampa, Florida. The firm operates 11 offices across the US Sun Belt and serves institutional clients, private equity firms, family offices, developers, and corporate occupiers through four integrated service lines — Capital Markets (capital advisory and investment sales), Leasing (agency leasing and occupier services), Insurance Services (CRE-focused brokerage and risk management), and Management (property and project management) — across ten property verticals including multifamily, retail, office, industrial, healthcare, hospitality, self-storage, student housing, land, and mixed-use. Named clients include Goldman Sachs, Target, Walmart, Home Depot, Publix, Sephora, Shake Shack, Moffitt Cancer Center, and TA Associates, with disclosed team-level transaction activity exceeding $175M in 2025 and HWE contributing $17B in transactions over five years.

The firm is built around a proprietary operating platform called Frankie, originally launched in 2006 and continuously evolved. Frankie unifies listings, relationships, transactions, and market activity across all service lines and was upgraded in 2024 with AI-powered intelligence for NLP extraction from offering memoranda, term sheets, leases, and rent rolls, automated data enrichment and validation, anomaly detection across third-party sources, and automated marketing output. The Insurance Services division operates a parallel proprietary system, Franklin Street Insurance 360, combining Power BI dashboards, CAT exposure modeling, and Origami Risk claims management. Technology serves as the cross-service integration layer rather than a standalone product.

Franklin Street generates revenue through transaction commissions (investment sales and leasing), professional services fees (insurance brokerage, capital advisory, project management), and managed services (property management). Pricing is quote-based and not publicly disclosed. Distribution is relationship-driven enterprise field sales from regional offices, supported by content marketing, industry conference presence (ICSC, NMHC, AHF), and an internal training ecosystem (Accelerator Associate Program, FS University, Navigator Program, Inside Lane, Leadership Development). The firm has pursued growth primarily through geographic expansion, vertical build-out, and selective acquisitions — most notably the January 2026 strategic acquisition of Hodges Ward Elliott, a 50-year hospitality-focused capital advisor.

Name

Franklin Street

Legal name

Franklin Street

Website

https://franklinst.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Franklin Street is a privately held, full-service commercial real estate services firm headquartered in Tampa, FL, with 11 Sun Belt offices serving institutional investors, PE firms, family offices, developers, and corporate occupiers across capital markets, leasing, insurance, and property management.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Nonresidential Property Managers (531312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

akta.pro secondary industries

Office Property Management (BPAJAGAA), Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Commercial real estate services
• Investment sales advisory
• Property management
• Insurance brokerage
• Capital advisory

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Sales Commission: Brokerage commissions on commercial real estate investment sales and acquisitions across all asset classes including multifamily, retail, office, industrial, hospitality, healthcare, land, self-storage, student housing, and mixed-use.
2. Leasing Services: Agency leasing and tenant/landlord representation services providing lease negotiation and administration for retail, office, and industrial properties.
3. Insurance Services: CRE-focused insurance brokerage and placement services including strategy, structuring, market execution, portfolio administration, claims advocacy, and risk management.
4. Property Management: Full lifecycle asset management with institutional capabilities including financial management, capital improvement planning, and operational support.
5. Project Management: Development and construction project management services from planning through execution, ensuring on-time, on-budget delivery.
6. Capital Advisory: Customized financing solutions including debt and equity placement, referencing, and strategic capital structuring for commercial real estate assets.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Franklin Street is a full-service commercial real estate services firm offering Capital Markets (investment sales and capital advisory), Leasing (agency leasing and occupier services), Insurance Services (CRE-focused brokerage and risk management), and Management (property and project management). It serves institutional clients, private equity firms, family offices, developers, and occupiers across the U.S. Sun Belt through 11 offices, supported by its proprietary Frankie data and operating platform.

Product overview

Franklin Street is a fully integrated commercial real estate services firm operating as a platform-plus-modules architecture. The core Frankie platform unifies listings, relationships, transactions, and market activity across all service lines with AI-powered data extraction and validation. The firm's seven lines of business include Capital Markets (Capital Advisory and Investment Sales), Leasing (Agency Leasing and Occupier Services), Insurance Services, Management (Property and Project Management), plus five property verticals (Healthcare, Hospitality via Hodges Ward Elliott, Industrial, Land, Mixed-Use, Multifamily, Office, Retail, Self-Storage, and Student Housing). Supporting training programs include the Accelerator Associate Program, FS University, Navigator Program, Inside Lane, and Leadership Development. Franklin Street Insurance 360 is a proprietary sub-system providing analytics, CAT modeling, and claims tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Frankie: Franklin Street's proprietary operating platform that unifies listings, relationships, transactions, and market activity across all service lines. Frankie provides real-time intelligence and market data for brokers and clients.
• Hodges Ward Elliott (HWE)
• Franklin Street Insurance 360
• Ally Capital Group

Products and services

• Capital Markets Capital Advisory and Investment Sales services delivering tailored investment sales and capital advisory solutions to institutional clients, private equity firms, and family offices. Covers debt and equity placement, referenc
• Leasing Services Agency Leasing and Occupier Services providing full-service solutions for landlords and tenants across retail, office, and industrial segments. Includes lease negotiation, administration, tenant and landlord representation, site selection, and portfolio planning for occupiers.
• Insurance Services Commercial real estate-focused insurance brokerage and risk management services including strategy, structuring, market execution, portfolio administration, acquisitions and compliance, claims advocacy, and risk management. Access to 200+ property and liability markets including domestic, London, and reinsurance markets.
• Management Services Project and Property Management services providing full lifecycle asset management with institutional capabilities, including financial management, capital improvement planning, lease-up strategy, operational support, and development/construction project management from planning through execution.
• Hospitality by Hodges Ward Elliott Hospitality-focused real estate capital advisory services including hotel acquisition and disposition, brand strategy and repositioning, capital markets, operational consulting, and feasibility studies. Over 1,800 hotel transactions since 1990 across all 50 states.

Quantifiable outcome

• $130,000+ recovered through security deposit reviews and reductions for Rasmussen
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Hodges Ward ElliottcoreStrategic or Co-development Partner · 12 January 2026Hodges Ward Elliott (HWE), a hospitality-focused real estate capital advisor with a 50-year track record, joined Franklin Street's platform as a strategic investment. HWE completed $17 billion in transactions over 5 years and $1.5 billion in 2025. HWE maintains its brand while gaining access to Franklin Street's full-service capabilities including insurance, capital advisory, leasing, and property management. HWE team members joined Franklin Street offices in Atlanta, Dallas, Nashville, Orlando, and Tampa.

Scale indicators9 records

Recent moves26 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering investment sales, capital markets, leasing, property management, and valuation services. While much larger and global, it directly competes for the same institutional, private equity, and family office clients that Franklin Street serves in the Sun Belt.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm with investment sales, capital markets, property management, leasing, and advisory services. It competes head-to-head with Franklin Street for institutional investor and occupier mandates across major U.S. Sun Belt markets.
• Cushman & Wakefield: Cushman & Wakefield provides commercial real estate services including investment sales, leasing, valuation, and property management. It competes with Franklin Street on investment sales transactions and occupier services across the U.S. Southeast and Sun Belt.
• Colliers International: Colliers is a global CRE services firm with capital markets, investment sales, leasing, and property management. It is a direct competitor for institutional and private capital clients and has been actively expanding its Sun Belt capital markets team, overlapping with Franklin Street's positioning.
• Newmark Group: Newmark provides commercial real estate advisory services including capital markets, investment sales, and leasing. It competes with Franklin Street on investment sales transactions and occupier services, particularly in multifamily, office, and retail.
• Avison Young: Avison Young is a global commercial real estate services firm offering investment sales, capital markets, leasing, and project management. It directly competes with Franklin Street for institutional and occupier clients, particularly in the U.S. Sun Belt and Southeast.

Direct peers

• Marcus & Millichap: Marcus & Millichap specializes in commercial real estate investment sales with a particular focus on smaller and middle-market transactions. It is a comparable direct competitor in investment sales brokerage, especially in multifamily, retail, and self-storage verticals where Franklin Street is also active.
• Eastdil Secured: Eastdil Secured is a leading real estate investment banking firm focused on institutional capital markets transactions. It directly competes with Franklin Street's Capital Markets division for large institutional investment sales and debt/equity placement mandates.
• Walker & Dunlop: Walker & Dunlop is a commercial real estate finance company specializing in multifamily lending, debt placement, and capital markets advisory. It is highly comparable to Franklin Street's multifamily capital advisory and debt placement services, particularly for institutional clients.
• SVN International: SVN is a commercial real estate brokerage firm with a franchise model that competes regionally with Franklin Street in investment sales, leasing, and property management. It is comparable in size and service-line breadth to Franklin Street's regional operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/franklinst_llc
• Facebookfacebook.com/franklinstllc
• LinkedInlinkedin.com/company/franklin-street
• Instagraminstagram.com/franklinstreet.cre

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Street