Elephant Games
Elephant Games is a privately held casual game developer founded circa 2004 that has released 200+ Hidden Object Puzzle Adventure titles for PC and Mobile, primarily published through Big Fish Games and supplemented by its own EG Store/Marketplace.
- Company typePrivate
- Founded2004
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Elephant Games does
Elephant Games is a privately held casual game developer, founded circa 2004, that has released more than 200 titles over approximately 20 years of operation. The company's portfolio is concentrated in the Hidden Object Puzzle Adventure (HOPA) genre, with recurring franchises such as the Halloween Stories series (seven or more installments), and it currently produces games for both PC and Mobile platforms.
The company's go-to-market is built on a publishing partnership with Big Fish Games, which handles distribution for the majority of its catalog and serves as the principal route to consumer. Elephant Games complements this with direct-to-consumer channels — an EG Store and Marketplace hosted on elephant-games.com — and mobile app store distribution instrumented with AppsFlyer attribution tracking. Marketing and community presence is maintained through Facebook, Instagram, and email-based support.
The revenue model is built on one-time license sales of individual game SKUs through these channels, targeted at casual gamers seeking story-driven hidden object and puzzle experiences, often with horror or mystery themes. The company is privately held with 1-10 employees, received a single disclosed $4.8M strategic investment from Tencent in April 2018, and is publicly signaling openness to new partnerships and investment via a dedicated investor-relations contact.
Elephant Games firmographics
Firmographics- Name
- Elephant Games
- Legal name
- Elephant Games
- Website
- https://elephant-games.am
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elephant Games is a privately held casual game developer founded circa 2004 that has released 200+ Hidden Object Puzzle Adventure titles for PC and Mobile, primarily published through Big Fish Games and supplemented by its own EG Store/Marketplace.
- Ownership category
- akta.pro rank
Elephant Games industry classification
Industry- Product category
- Casual Mobile Games
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Mobile Game Stores & Alternative App Stores (MPAFACAD)
Keywords
Where Elephant Games is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
Elephant Games business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Game Development and Publishing: Elephant Games develops casual games, with the majority published through Big Fish Games in the Hidden Object Games genre. The company also maintains its own direct distribution through the EG Store and Marketplace, suggesting revenue from direct game sales in addition to publishing deals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Elephant Games product offering
Product offeringCore offering
Elephant Games is a casual game development studio that has released more than 200 games, primarily in the Hidden Object Games genre. The company develops story-driven hidden object and casual puzzle/adventure titles for PC and Mobile platforms, with most games published by Big Fish Games and additional direct-to-consumer distribution via the company's EG Store and Marketplace.
Product overview
Elephant Games is a casual game developing company with 20 years of experience in videogames development. The portfolio consists of more than 200 games released, with most games published by Big Fish Games in the Hidden Object Games genre. The company produces games for PC and Mobile platforms. Their product lineup includes the Halloween Stories series of hidden object games featuring various titles such as Halloween Stories 7: Blood, Halloween Stories 6: Mark Bone, Halloween Stories 5: The Neglected Dead, Halloween Stories 4: Defying Death, Halloween Stories 3: Horror Movie, and Halloween Stories 2: Black Book, along with an EG Store and Marketplace for game distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Halloween Stories Series
Companies that use Elephant Games
Customer profileSegments1 record
Ideal customer profiles1 record
Elephant Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elephant Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Big Fish GamescoreBig Fish Games is the primary publishing partner for Elephant Games, publishing most of the company's games in the Hidden Object Games genre. This is a long-standing distribution relationship that leverages Big Fish Games' established marketplace for casual games.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Elephant Games competitors and assessment
Company assessmentDirect peers
- Eipix Entertainment: Eipix Entertainment is a Serbian HOPA and casual game studio historically published by Big Fish Games, making it a near-direct peer in genre, publishing channel, and target demographic to Elephant Games. Both studios share the Hidden Object specialty and Big Fish distribution dependency.
- Alawar Entertainment: Alawar is a Russian-born casual game publisher and developer with a large catalog of HOPA and hidden object titles. It is comparable to Elephant Games in catalog size, genre specialization, and reliance on third-party distribution platforms for casual PC titles.
- Microids: Microids is a French adventure and casual game publisher that distributes HOPA and narrative puzzle titles, including ports of classic adventure IP. It shares Elephant Games' casual-puzzle and adventure-adjacent positioning, primarily in PC and console channels.
- Game Insight: Game Insight is a mobile and social casual game developer with HOPA and puzzle titles historically published via Big Fish and other casual platforms. It competes in the same casual female-skewing niche as Elephant Games, primarily on mobile.
- G5 Entertainment: G5 Entertainment is a publicly listed Swedish publisher and developer of casual and hidden object mobile games. It is comparable to Elephant Games in product category, mobile-first distribution, and target audience, but operates at substantially larger scale.
- Artifex Mundi: Artifex Mundi is a Polish developer and publisher specializing in Hidden Object Puzzle Adventures (HOPA) and casual narrative games. It is one of the closest direct competitors to Elephant Games, with overlapping genre focus, similar target audience (casual female-skewing adult gamers), and parallel Big Fish-era distribution history.
Broad incumbents
- Big Fish Games: Big Fish Games is both Elephant Games' primary publishing partner and a developer of its own casual and HOPA titles. As the dominant platform for the genre, it is a broad incumbent that controls distribution for many Elephant Games titles and competes in the same genre internally.
- Playrix: Playrix is one of the largest casual mobile game developers globally (Homescapes, Gardenscapes). It overlaps with Elephant Games in casual female-skewing gameplay, mobile distribution, and freemium mechanics, though its scale and genre (match-3 narrative) are broader than pure HOPA.
Others
- Aristocrat Leisure (Big Fish parent): Aristocrat acquired Big Fish Games in 2022 and has since divested it. As the corporate parent of Elephant Games' primary distribution channel, Aristocrat's strategic decisions materially shape Elephant Games' access to the Big Fish marketplace.
- Tencent (as gaming investor/platform): Tencent is the lead investor in Elephant Games' 2018 funding round and the dominant Asian gaming platform operator. While not a direct product competitor, Tencent is the strategic capital relationship that defines Elephant Games' access to Chinese distribution and future funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Elephant Games social profiles
Digital presenceElephant Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elephant Games leadership team
Management profileNumber of profiles
Elephant Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elephant Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elephant Games
What does Elephant Games do?
Elephant Games is a casual game development studio that has released more than 200 games, primarily in the Hidden Object Games genre. The company develops story-driven hidden object and casual puzzle/adventure titles for PC and Mobile platforms, with most games published by Big Fish Games and additional direct-to-consumer distribution via the company's EG Store and Marketplace.
Is Elephant Games a public or private company?
Elephant Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Elephant Games founded?
Elephant Games was founded in 2004. It employs 1 to 10 people.
Where is Elephant Games based?
Elephant Games is headquartered in Shenzhen, China, in the Asia region.
How does Elephant Games make money?
One revenue line is on record: game Development and Publishing.
Who are Elephant Games's main competitors?
Direct peers on record are Eipix Entertainment, Alawar Entertainment, Microids, Game Insight, G5 Entertainment and Artifex Mundi. Broad incumbents are Big Fish Games and Playrix. Others are Aristocrat Leisure (Big Fish parent) and Tencent (as gaming investor/platform).
Does Elephant Games have an API?
No public API is recorded for Elephant Games.
What industry is Elephant Games in?
Elephant Games's product category is Casual Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 5132 and its SIC code is 3944.