What Eipix Entertainment does

Eipix Entertainment is a privately held video game development studio founded in 2005 and headquartered in Novi Sad, Serbia, with a secondary studio in Belgrade. The company specializes in casual games and is positioned as an industry leader in the Hidden Object Puzzle Adventure (HOPA) genre, while expanding into free-to-play mobile, VR, voice-controlled, and text-based adventure titles built primarily on the Unity engine. Its product portfolio includes recurring franchises such as Myths of the World, Amaranthine Voyage, Dead Reckoning, and Vermillion Watch, alongside experimental platforms like Althora (Samsung Gear VR with gaze-based controls), Path of Discovery: Europa (Amazon Alexa voice adventure), and Lightstep Chronicles (free-to-play space opera on Steam).

The company generates revenue through a mix of free-to-play virtual currency and in-app purchases, one-time premium game sales, and advertising, distributed through Steam, Big Fish Games, the Oculus Store, the Amazon App Store and Alexa Skills, and iOS. Eipix distributes games both directly (Steam premium titles) and via publisher-style platforms (Big Fish Games for HOPA), and operates a workforce-development sub-brand, Eipix Academy. Its core customer segments are casual gamers seeking short-session story-driven puzzle experiences and VR/voice enthusiasts on niche hardware. Operations are supported by a multi-channel marketing mix including content marketing, organic social, an annual EipixCON community event, and GDPR-compliant data practices; the company is privately incorporated as EIPIX ENTERTAINMENT DOO NOVI SAD with no disclosed funding rounds, parent company, or revenue figures.

Name

Eipix Entertainment

Legal name

EIPIX ENTERTAINMENT DOO NOVI SAD

Website

https://eipix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eipix Entertainment is a Serbian video game developer specializing in casual Hidden Object Puzzle Adventure (HOPA) games, with additional free-to-play, VR, voice-controlled, and text adventure titles distributed via Steam, Big Fish Games, Oculus, and Amazon Alexa.

Ownership category

akta.pro rank

Product category

Casual Video Game Development

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

Keywords

• Casual game development
• Hidden object puzzle adventures
• Virtual reality games
• Mobile game development
• Free-to-play games

Headquarters

HQ city

Novi Sad

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Free-to-Play Games with In-App Purchases: F2P games like Farm On! generate revenue through virtual currency purchases and in-app purchases. Players can buy virtual items and currency while non-paying players generate ad revenue through video advertisements.
2. Premium Game Sales: Traditional premium game sales through digital distribution platforms like Steam, with one-time purchase pricing for games like Lightstep Chronicles.
3. Virtual Currency and Virtual Items: Mobile and social games include virtual in-game currency (coins, diamonds) that can be purchased for real money, used to acquire virtual in-game items. Third-party payment providers handle transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eipix Entertainment develops and publishes casual video games across multiple genres and platforms. Its core offering is HOPA (hidden object puzzle adventure) games, supplemented by free-to-play mobile titles, virtual reality games, voice-controlled adventures for Amazon Alexa, text-based adventures, and digital comics. Games are monetized through premium one-time purchases on Steam, free-to-play with virtual currency and in-app purchases on mobile, and distribution partnerships with Big Fish Games, Oculus Store, and Amazon platforms.

Product overview

Eipix Entertainment is a game development company offering a diverse portfolio of casual games across multiple genres and platforms. The core offering centers on HOPA (Hidden Object Puzzle Adventure) games, supplemented by free-to-play mobile games, text adventures, voice-controlled adventures for smart speakers, and VR games. The company has expanded into comic content and educational services through Eipix Academy. Notable products include the flagship HOPA franchises (Myths of the World, Amaranthine Voyage, Dead Reckoning), Althora (VR puzzle adventure), Path of Discovery: Europa (voice-controlled Alexa game), and Lightstep Chronicles (space opera adventure). The company operates primarily from Serbia with studios in Novi Sad and Belgrade, and distributes through platforms including Steam, Big Fish Games, and the Oculus Store.

Differentiator

Problem solved

Functional benefit

Brands

• Eipix Academy: An educational initiative created to encourage growth of individual potentials through diverse and innovative educational courses designed for a career in digital arts and game development.

Products and services

• Althora A VR puzzle adventure game for Samsung Gear VR in which players take on the role of a space pirate searching for legendary treasure on alien floating islands. Features gaze-based hands-free controls and a low-poly visual style at 60 FPS.
• Path of Discovery: Europa A voice-controlled sci-fi adventure game designed for Amazon Alexa devices. Players assume the role of a chief scientist on a space station and make choices through spoken commands that shape a branching narrative, with professional voice acting and visual support on Echo Show devices.
• Lightstep Chronicles A space opera adventure game in which player choices shape the narrative, released as a free-to-play title on Steam.
• Eipix Comics Digital comic content developed or published by Eipix Entertainment.
• Eipix Academy An educational initiative by Eipix providing courses in digital arts and game development to help students develop skills for careers in the gaming industry.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RES PolisminorStrategic or Co-development Partner · 31 July 2019Eipix Entertainment partnered with RES Polis as part of the Design Your Job 4 (DYJ4) Erasmus+ KA2 Strategic Partnership project co-financed by the European Union. This educational partnership supports workforce development initiatives.
• SFERA MacedoniaminorStrategic or Co-development Partner · 31 July 2019Eipix Entertainment partnered with SFERA Macedonia as part of the Design Your Job 4 (DYJ4) Erasmus+ KA2 Strategic Partnership project co-financed by the European Union. This educational partnership supports cross-border vocational training initiatives.
• Amazon AlexacoreTechnology or IntegrationEipix developed Path of Discovery: Europa, their first voice-controlled adventure game specifically designed for Amazon Alexa devices including Echo Show, Echo, Echo Dot, Tap, and Fire tablets. The game utilizes Alexa's voice control system and skill platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FIVE-BN Games: Russian HOPA studio producing franchises like Dark Parables and Royal Detective; a like-for-like HOPA peer competing for Big Fish distribution slots and casual-puzzle market share.
• Artifex Mundi: Poland-based developer specializing in HOPA and casual puzzle games; the closest direct competitor to Eipix in genre, monetization model, and Big Fish Games-style distribution, with comparable team scale.
• Elephant Games: HOPA and casual adventure developer publishing series such as Grim Tales and Surface on Big Fish and Steam; competes head-to-head with Eipix in HOPA franchise output and Big Fish storefront placement.
• Boomzap International: Southeast Asian casual and HOPA developer; comparable genre mix and digital-storefront distribution, making it a relevant peer for cross-region HOPA competitive benchmarking.

Broad incumbents

• G5 Entertainment: Stockholm-based publisher of free-to-play casual and hidden-object games on mobile; comparable F2P-with-IAP model and casual-puzzle audience, though with a heavier mobile tilt than Eipix.
• Ubisoft: Global AAA/indie publisher with a casual and free-to-play portfolio; relevant for distribution and Steam-style PC publishing comparisons even though its core franchises sit well above Eipix's niche.
• Rovio Entertainment: Finland-based mobile game studio known for Angry Birds; shares F2P mobile and cross-platform casual-games distribution with Eipix and serves as a comparable scale reference for a European casual studio.
• Electronic Arts: Diversified global games publisher with mobile, PC, and platform-storefront distribution; a useful reference point for how large publishers approach casual and F2P distribution channels Eipix relies on.
• Big Fish Games: Both a key distribution partner and a competitor-developer in the casual/HOPA space; broader portfolio of hidden-object titles and a proprietary storefront that overlaps with Eipix's go-to-market.
• Playrix: Russian-founded casual mobile studio behind Homescapes and Fishdom; competes for similar casual-puzzle player wallet share via F2P mobile, providing a useful scale and ARPU benchmark for Eipix's F2P ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/eipixentertainment
• Facebookfacebook.com/eipix
• Xx.com/eipix
• LinkedInlinkedin.com/company/eipix-entertainment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eipix Entertainment