Mindfulness First
Mindfulness First was a Scottsdale-based nonprofit founded in 2011 that delivered trauma-informed mindfulness and social-emotional learning programs to school communities in Arizona. The organization dissolved in May 2026 after failing to secure sufficient sustainable resources to continue operations.
- Company typePrivate
- Founded2013
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mindfulness First does
Mindfulness First was an Arizona-based nonprofit organization founded in 2011 by Co-Founders Kimberly Narde and Sunny Wight, headquartered in Scottsdale with a stated mission of advancing equitable access to mental health skills, mindfulness training, and trauma-informed practices within school communities. Its core offering consisted of programs built on trauma-sensitive mindful awareness and social-emotional learning, delivered to children and educators across Arizona; no proprietary technology platform or software product was disclosed, and the organization distributed its services at no cost through direct community engagement with school partners, educators, advocates, volunteers, and community members.
The organization's business model was nonprofit in structure and relied on grants, donations, and community support rather than commercial revenue streams. The largest disclosed inflow was a $100,000 grant from The Cigna Group Foundation in February 2025, with additional recorded grant activity from the same funder and from Unlikely Collaborators in 2024 and 2025. The organization employed between 11 and 50 people and operated under a Board of Directors governance structure, with Tony Williams serving as Board Chair at the time of dissolution.
On May 27, 2026, the Board of Directors formally dissolved Mindfulness First, citing long-term sustainability challenges, insufficient operational capacity, and an inability to secure the consistent resources necessary to continue fulfilling its mission. The dissolution announcement emphasized gratitude to founders, staff, volunteers, board members, community partners, and supporters, and stated that all legal and organizational responsibilities would be handled in accordance with nonprofit regulations.
Mindfulness First firmographics
Firmographics- Name
- Mindfulness First
- Legal name
- Mindfulness First
- Website
- https://www.mindfulnessfirst.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Mindfulness First was a Scottsdale-based nonprofit founded in 2011 that delivered trauma-informed mindfulness and social-emotional learning programs to school communities in Arizona. The organization dissolved in May 2026 after failing to secure sufficient sustainable resources to continue operations.
- Ownership category
- akta.pro rank
Mindfulness First industry classification
Industry- Product category
- Mental Health and Wellness Education Services
- NAICS
- Educational Support Services (61171), Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Student Well-Being, Mindfulness & Stress-Reduction Programs (EDAKAMAH)
- akta.pro secondary industries
- Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where Mindfulness First is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mindfulness First business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Nonprofit Funding: As a nonprofit organization, Mindfulness First operated on funding from grants, donations, and community support rather than commercial revenue streams.
Go-to-market motion1 record
Distribution channels1 record
Mindfulness First product offering
Product offeringCore offering
Mindfulness First offered scientifically informed programs based on trauma-sensitive mindful awareness and social-emotional learning, delivered directly to school communities. Programs were designed to give children and adults practical tools and knowledge to support lifelong mental health, emotional wellbeing, and trauma-informed practices at no cost to recipients.
Product overview
Mindfulness First was a nonprofit organization that provided mental health skills programs and resources to school communities. Founded in 2011 by Co-Founders Kimberly Narde and Sunny Wight, the organization was dedicated to advancing equitable access to mindfulness, emotional wellbeing, and trauma-informed practices. The organization has since been dissolved as of May 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- School Community Mindfulness and Mental Health Skills Programs
Companies that use Mindfulness First
Customer profileSegments1 record
Ideal customer profiles1 record
Mindfulness First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mindfulness First partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Mindfulness First competitors and assessment
Company assessmentDirect peers
- Mindful Schools: Nonprofit that provides mindfulness training and curricula for educators and K-12 students, directly comparable to Mindfulness First's school-community delivery model and trauma-informed framing.
- Inner Explorer: Nonprofit offering daily audio-guided mindfulness practices for K-12 classrooms; operates a similar school-district partnership GTM and SEL-aligned value proposition.
- MindUP (Goldie Hawn Foundation): Evidence-based mindfulness and SEL program for schools, structurally similar in mission (youth mental health in classrooms) and program format to Mindfulness First.
- Pure Edge: Nonprofit providing mindful movement and breathing programs for underserved schools, comparable to Mindfulness First's trauma-informed, equity-focused school-community work.
- Calm Classroom: Nonprofit delivering brief mindfulness techniques to teachers and students in K-12 settings; similar program structure, target buyer (school districts), and nonprofit funding model.
- Headstand: Nonprofit bringing mindfulness, movement, and SEL training to K-12 schools and educators, with a delivery model and mission comparable to Mindfulness First's.
Broad incumbents
- Committee for Children: Established nonprofit that develops and disseminates SEL curricula (e.g., Second Step) used widely in K-12 schools; serves the same customer segment at much greater national scale.
- CASEL (Collaborative for Academic, Social, and Emotional Learning): Backbone organization advancing systemic SEL adoption in schools; comparable in mission framing though positioned as a field-builder rather than direct program provider.
Regional players
- The Mindful Life Project: Nonprofit providing mindfulness, SEL, and movement programs to schools; primarily California-based and comparable in mission and curriculum emphasis on trauma-informed practice.
Others
- Whole Child Model (via district SEL providers): Adjacent ecosystem of SEL/whole-child service providers and frameworks that compete for the same school-district budget lines that Mindfulness First targeted.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Mindfulness First social profiles
Digital presenceMindfulness First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindfulness First leadership team
Management profileNumber of profiles
Profiles3 records
Mindfulness First funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindfulness First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindfulness First
What does Mindfulness First do?
Mindfulness First offered scientifically informed programs based on trauma-sensitive mindful awareness and social-emotional learning, delivered directly to school communities. Programs were designed to give children and adults practical tools and knowledge to support lifelong mental health, emotional wellbeing, and trauma-informed practices at no cost to recipients.
Is Mindfulness First a public or private company?
Mindfulness First is a private company. It is classified as nonprofit foundation owned and is currently closed.
When was Mindfulness First founded?
Mindfulness First was founded in 2013. It employs 11 to 50 people.
Where is Mindfulness First based?
Mindfulness First is headquartered in Scottsdale, United States, in the North America region.
How does Mindfulness First make money?
One revenue line is on record: nonprofit Funding.
Who are Mindfulness First's main competitors?
Direct peers on record are Mindful Schools, Inner Explorer, MindUP (Goldie Hawn Foundation), Pure Edge, Calm Classroom and Headstand. Broad incumbents are Committee for Children and CASEL (Collaborative for Academic, Social, and Emotional Learning). The Mindful Life Project is listed as a regional player. Whole Child Model (via district SEL providers) is listed as an others.
Does Mindfulness First have an API?
No public API is recorded for Mindfulness First.
What industry is Mindfulness First in?
Mindfulness First's product category is Mental Health and Wellness Education Services. Its primary akta.pro industry code is EDAKAMAH, Student Well-Being, Mindfulness & Stress-Reduction Programs, with a secondary code of HSADAJAI, Trauma-Informed Mindfulness & Somatic Mind-Body Practices. Its NAICS code is 61171 and its SIC code is 8200.