What Calm Classroom does

Calm Classroom is a 501(c)(3) non-profit organization (legally Luster Learning Institute, NFP) founded in 2007 by Jai and Joy Luster to deliver school-wide mindfulness training for Pre-K through 12th grade. The organization provides a core curriculum of 3-minute scripted breathing, stretching, focusing, and relaxation techniques designed to be led by teachers or students and accessible across learning and physical abilities, including trauma-informed and bilingual (English/Spanish) delivery. Its technology platform comprises a self-paced online course, a Classroom Streaming portal with audio/video content and nature videos, and a Teacher Portal for program management, with content delivered via computer, tablet, or phone.

The business model combines a one-time $65 individual course purchase (with 1-year Classroom Streaming access), recurring school/district licensing, and professional development services delivered through direct virtual workshops and train-the-trainer programs. GTM is hybrid: a self-serve bottom-up motion for individual educators, enterprise direct sales to school and district leadership, and a 'Try It Free' funnel that converts sampled districts into paid implementations. Operations are supported by donations and grants from foundations including Abra Prentice, Buchanan Family, Grant Healthcare, Northwestern Memorial Hospital, and Polk Bros.

Calm Classroom has cumulatively reached 1,500,000+ students, trained 60,000+ teachers, and deployed across 1,500+ schools in 15+ countries, anchored by a long-standing relationship with Chicago Public Schools that produced the CPS i3 study (23% misconduct decrease vs. 21% increase in controls) and ongoing annual teacher surveys (2,259 respondents in 2023-2024). The organization operates with 1-10 employees out of a registered office in Bannockburn, Illinois, and has no disclosed external equity investors, parent company, or acquisition history.

Name

Calm Classroom

Legal name

Luster Learning Institute, NFP

Website

https://calmclassroom.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Calm Classroom (Luster Learning Institute, NFP) is a 501(c)(3) non-profit founded in 2007 that delivers school-wide mindfulness training, curriculum, and professional development to Pre-K through 12th grade educators and students across 1,500+ schools in 15+ countries.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning Services

NAICS

Educational Services (61), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

akta.pro secondary industry

Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH)

Keywords

• Mindfulness training
• Social emotional learning
• Educator professional development
• School wellness programs
• K-12 mindfulness curriculum

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Course Sales: One-time purchase of the 2-hour Calm Classroom Mindfulness Course with 1-year Classroom Streaming access. Includes video lectures, reflection questions, discussion threads, and comprehension quizzes. Content available in English and Spanish.
2. Professional Development Services: Direct-to-staff training via interactive virtual workshops and train-the-trainer programs for school-wide implementation. Offered at school-wide level or via centralized district workshops.
3. School/District Licensing: Comprehensive school-wide mindfulness programs that include educator training, ongoing support, and curriculum access for entire districts or individual schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Calm Classroom provides school-wide mindfulness training programs for Pre-K through 12th grade, including a self-paced online educator course, direct-to-staff virtual professional development workshops, and a train-the-trainer certification program. The core curriculum centers on 3-minute scripted breathing, stretching, focusing, and relaxation techniques paired with a digital Classroom Streaming portal containing audio/video resources in English and Spanish.

Product overview

Calm Classroom is a not-for-profit organization (Luster Learning Institute) providing school-wide mindfulness training programs for PreK-12th grade. The core offering consists of the Calm Classroom Mindfulness Course (a 2-hour online self-paced training), Direct-to-Staff Training (ongoing virtual workshops), and Train-the-Trainer Programs. These are complemented by a free resources tier and the Student Ambassador Program feature. The mindfulness techniques are 3-minute scripted practices including breathing, stretching, focusing, and relaxation exercises that can be led by teachers and students. Classroom Streaming provides audio/video content accessible via the Teacher Portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Calm Classroom Mindfulness Course + 1 Year Classroom Streaming A self-paced, 2-hour online course teaching educators how to introduce and manage the Calm Classroom mindfulness program in classrooms. Includes 1-year access to Classroom Streaming with audio, video recordings, and nature videos in English and Spanish. Targeted at individual teachers, social workers, and administrators.
• Direct-to-Staff Training Ongoing mindfulness-based professional development for educators delivered via interactive virtual workshops, self-directed e-learning, live workshops, and webinars. Designed for school-wide or district-wide implementation.
• Train-the-Trainer Program A program that trains school staff members to become certified Calm Classroom Facilitators, enabling them to lead professional development sessions and sustain mindfulness practice throughout the school year.
• Free Resources (Try It Free) Free curated selection of mindfulness curriculum samples including abridged course content, sample exercises for Pre-K/Kindergarten, Elementary, and Middle & High School, videos, audio recordings, and classroom nature videos.

Quantifiable outcome

• 92% of teachers report students are calmer and more peaceful after practicing Calm Classroom
• +9 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Move This World: Social-emotional learning platform providing PreK-12 mindfulness, SEL, and mental health content to schools and districts; directly comparable in target customer, content type, and district-licensing model.
• Mindful Schools: Non-profit providing mindfulness training and curriculum for K-12 educators and students, with online courses and district partnerships; directly comparable mission, customer base (schools and teachers), and product type to Calm Classroom.
• Inner Explorer: Non-profit offering daily audio-guided mindfulness practices for Pre-K through 12th grade classrooms; similar scripted, short-format approach and school-district GTM motion as Calm Classroom.
• Headspace for Educators: Headspace Health's free K-12 educator offering delivering mindfulness and meditation content; competes for the same teacher and district wallet share with a well-funded consumer-app distribution model.

Broad incumbents

• Committee for Children (Second Step): Long-established non-profit publisher of the Second Step SEL curriculum, widely adopted across U.S. school districts; a broader incumbent offering overlapping SEL and emotional-regulation content that competes for the same district budget line.
• EVERFI: Large digital education company delivering SEL, mental health, and wellness courses to K-12 schools; competes in the same district-license sales motion and brings significantly greater scale and platform breadth.
• Calm Health: Consumer-grade meditation and mindfulness app with institutional and education-adjacent offerings; competes for the broader mindfulness mindshare and could enter the K-12 segment more aggressively with its brand and capital.

Regional players

• Smiling Mind: Australia-based non-profit mindfulness app and education program used in Australian and other international schools; comparable K-12 mindfulness mission but primarily serving a different geography than Calm Classroom's U.S. anchor.

Emerging players

• GoNoodle: Free movement and mindfulness video platform widely used in U.S. elementary classrooms; partial overlap with Calm Classroom's teacher-led short-format approach and competes for the same teacher attention and adoption.

Others

• Yale Center for Emotional Intelligence (Mindsight): Academic originator of the RULER SEL framework used in many U.S. schools; an adjacent enabling institution whose research-based approach overlaps thematically with Calm Classroom's evidence-backed positioning but is not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/calmclassroom
• Facebookfacebook.com/calmclassroomprogram
• LinkedInlinkedin.com/company/calm-classroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calm Classroom