FindMyAdventure

What FindMyAdventure does

FindMyAdventure is a two-sided online marketplace that aggregates domestic Pakistani tourism offerings into a single booking platform. Founded in 2020 and headquartered in Islamabad with an additional office in Lahore, the company connects individual travelers with tour operators, accommodation providers, and experience operators across Pakistan's key destinations including Skardu, Hunza, Swat, and Kashmir. The platform claims to be Pakistan's first and largest online travel marketplace, with 50,000+ travelers served and 500+ curated trips listed, supported by a 4.9-star average rating from verified reviews.

The company's core product is a web-based marketplace with search, comparison, discovery, and booking capabilities organized into seven product lines: Trips (curated multi-day tour packages), Stays (accommodation booking), Experiences (eight categories ranging from Beach Tours and City Tours to Cycling, Extreme Treks, Food Tours, Day Trips, Multi-day Tours, and Romantic Getaways), Rentals (car hire), Explore (destination discovery content), Plan My Trip (bespoke itinerary service routed to travel experts), and a content Blog. The technology stack is conventional: a web application with Google and Facebook social login, no mobile app, no public API, and no documented AI/ML components. The platform surfaces deal types including Flash Deals, Early Bird, Group Discounts, and Last Minute offers.

FindMyAdventure operates a hybrid revenue model combining marketplace commissions on trip and accommodation bookings, transaction fees on car rentals, and professional service fees for the Plan My Trip custom itinerary offering. Go-to-market is primarily self-serve direct-to-consumer through the website, supplemented by a sales-assisted motion for bespoke trip planning. Marketing is content-led via a destination blog, email newsletter, and SEO-optimized travel guides. The company has raised approximately $750,000 across two seed rounds in 2019 and 2020 with no disclosed institutional investors and remains founder-controlled under CEO Ali Siddiqui and CTO & Co-founder Hassan Malik.

Name

FindMyAdventure

Legal name

FindMyAdventure

Website

https://findmyadventure.pk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FindMyAdventure is a Pakistan-based online travel marketplace that aggregates domestic trips, stays, experiences, and car rentals into a single booking platform for individual travelers. Founded in 2020, it operates across key destinations including Skardu, Hunza, Swat, and Kashmir.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Local Tours, Activities & Attractions Metasearch (THALAEAI), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Online travel marketplace
• Tour booking platform
• Adventure tourism
• Accommodation booking
• Travel experience marketplace

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trip and Tour Booking Commission: Commission from booking curated trips and tour packages through the marketplace platform
2. Stays/Accommodation Booking: Commission from hotel and accommodation bookings via the platform
3. Car Rentals: Revenue from renting vehicles for local and inter-city travel across Pakistan
4. Custom Trip Planning Services: Fees for personalized trip planning services where travel experts craft custom adventures for customers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

FindMyAdventure is a two-sided online domestic Pakistani tourism marketplace that allows consumers to search, compare, discover, and book trips, tours, stays, car rentals, and travel experiences across Pakistan. The platform aggregates third-party tour operators, hotels, and experience providers, and also offers a custom trip planning service where travel experts craft personalized adventures for customers.

Product overview

FindMyAdventure operates as Pakistan's largest travel marketplace platform, offering a unified ecosystem of travel services. The core offering consists of Trips (curated tour packages), Stays (accommodation bookings), Experiences (activity and tour bookings across categories like Beach Tours, City Tours, Cycling, Extreme Treks, Food Tours, Multi-day Tours, and Romantic Getaways), Rentals (car hire), and Explore (destination discovery). The platform also provides a custom trip planning service (Plan My Trip) where experts craft personalized adventures, and a Blog for travel inspiration. The platform connects travelers with curated content, verified listings, and local operators across Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• Trips Curated tour packages and multi-day trips to destinations across Pakistan including Skardu, Hunza, Swat, Kashmir, and the northern areas, available to individual travelers and tourists.
• Stays Accommodation booking platform connecting travelers with hotels, guesthouses, and lodging options across Pakistan.
• Experiences Bookable travel experiences including Beach Tours, City Tours, Cycling, Extreme Treks, Food Tours, Multi-day Tours, Day Trips, and Romantic Getaways across Pakistan.
• Rentals
• Plan My Trip

Quantifiable outcome

• 50,000+ travelers served
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sastaticket.pk: Sastaticket is a Pakistani online travel agency focused on flights and hotels. It is the closest domestic travel-services competitor to FindMyAdventure, operating in the same geography with overlapping categories.
• Travelstart: Travelstart operates an online travel booking platform with a presence in Pakistan and other African/Middle Eastern markets. It serves the same Pakistani traveler base with flights, hotels and packages.

Direct peers

• Viator: Viator, owned by Tripadvisor, is a tours and activities booking marketplace. The marketplace, search/compare and verified-review mechanic closely mirrors FindMyAdventure's booking flow and category structure.
• GetYourGuide: GetYourGuide is a global activities marketplace connecting travelers with tours, attractions and experiences. Its two-sided marketplace with verified reviews and curated inventory is the closest global analog to FindMyAdventure's Trips + Experiences model.
• TBO Holidays: TBO Holidays is a global travel distribution platform offering hotels, tours and packages to travel agents. Its tour and package aggregation model overlaps with FindMyAdventure's marketplace model for curating trips.
• Klook: Klook operates a leading Asian activities and experiences marketplace, allowing travelers to discover and book tours, attractions, transport and rentals — a directly comparable marketplace model to FindMyAdventure, just at a much larger regional scale.

Broad incumbents

• Cleartrip: Cleartrip is a large South Asian OTA serving India and the Middle East with flights, hotels and experiences. It addresses the same intra-region traveler base as FindMyAdventure but with a much wider product portfolio.
• Traveloka: Traveloka is a large Southeast Asian OTA spanning flights, hotels, attractions and experiences. Its activities and destination-discovery offering parallels FindMyAdventure's Trips and Experiences categories at significantly larger scale.
• Agoda: Agoda is a major Asia-Pacific OTA covering hotels, flights and activities. While much larger and global, it offers overlapping experiences inventory targeting travelers in South Asian destinations.
• Airbnb Experiences: Airbnb's Experiences product is a global marketplace for bookable activities hosted by locals. It shares the experiences/discovery concept and review-driven trust signals that underpin FindMyAdventure's Experiences vertical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/findmyadventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FindMyAdventure