Streeva
Streeva is a UK fintech building an API platform that embeds contextual data within payment transactions to automate reconciliation and tax compliance for organisations, government departments, and consumers, with deployed products including the Swiftaid Gift Aid automation service and an HMRC-funded split-payment VAT solution.
- Company typePrivate
- Founded2015
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Streeva does
Streeva is a privately held UK fintech that operates an API platform embedding contextual data within payment transactions, enabling organisations, government departments, and consumers to automate reconciliation and tax compliance without changing underlying payment infrastructure. Its core technology is a payment-embedded data layer that augments existing payment networks to pass secure, private transaction context in real time, backed by ISO 27001 and ISO 22301 certifications. The company's deployed products include Swiftaid, a Gift Aid automation platform with millions of UK taxpayers registered that helps charities recover unclaimed Gift Aid (against a backdrop of over £500m missed annually), and an in-development HMRC split-payment VAT solution, built under a £1.75m competitive-tender contract awarded in 2023 and running into early 2025, which targets the £1.5bn annual UK VAT leakage from overseas sellers.
Streeva monetises through a mix of government and enterprise contracts (notably the HMRC award), quote-based API integrations with organisations and government departments, and transaction-fee economics around Swiftaid's Gift Aid recovery service for charities. The company is fully remote, registered in England & Wales (Streeva Ltd, Company No. 09451226) with its registered address in Cornwall, and was co-founded by David Michael (CEO) and Beth Michael (COO), with Phil Smith serving as Chairman. It has raised modest external capital (a 2018 Angel Academe round of ~£357k and a 2020 Tech Nation Fintech programme engagement) and offers EMI share options to employees. No parent company, public listing, or material acquisitions are disclosed.
Streeva firmographics
Firmographics- Name
- Streeva
- Legal name
- Streeva Ltd
- Website
- https://streeva.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Streeva is a UK fintech building an API platform that embeds contextual data within payment transactions to automate reconciliation and tax compliance for organisations, government departments, and consumers, with deployed products including the Swiftaid Gift Aid automation service and an HMRC-funded split-payment VAT solution.
- Ownership category
- akta.pro rank
Streeva industry classification
Industry- Product category
- Payment Infrastructure Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Streeva is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Streeva business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Government / enterprise contracts: Revenue is generated through awarded government and enterprise contracts, exemplified by the £1.75m contract from HMRC (2023) to develop a split-payment VAT proof-of-concept, suggesting project- and contract-based revenue from large institutional buyers.
- Swiftaid platform (charity / taxpayer registration): Monetisation around the Swiftaid Gift Aid automation product (millions of UK taxpayers registered) is tied to charities recovering previously unclaimed Gift Aid; specific pricing model is not publicly disclosed but the product is offered as a value-recovery service to the charity sector.
- API platform integration (organisations and government departments): Streeva offers its payment-embedded data API to organisations and government departments to automate reconciliation and tax compliance. Specific pricing terms are not publicly disclosed on the website, indicating quote-based / negotiated engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise / government engagement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Streeva product offering
Product offeringCore offering
Streeva develops a seamless API platform that augments existing payment systems by embedding contextual data within transactions, removing the need for manual reconciliation of payment data. Its flagship deployed product, Swiftaid, automates UK Gift Aid claims for charities, and it is also building a split-payment VAT extraction solution under a UK HMRC government contract.
Product overview
Streeva operates as a platform-plus-modules architecture: its core offering is a unified API platform for payment data reconciliation that connects fragmented payment ecosystems, on top of which named product modules such as Swiftaid (Gift Aid automation for UK charities) and the HMRC split-payment VAT solution are delivered. The core Streeva platform provides the underlying data connectivity, reconciliation, and API integration layer, while Swiftaid and the split-payment VAT solution are vertical-specific product modules built on that platform.
Differentiator
Problem solved
Functional benefit
Brands
- Swiftaid: Gift Aid automation platform operated by Streeva that helps UK charities automatically claim Gift Aid on donations; millions of UK taxpayers are registered with the solution.
Products and services
- Streeva Platform A fintech API platform that connects fragmented payment ecosystems and reconciles payment data, augmenting existing payment systems with a secure communication layer that embeds contextual data within transactions. It is sold to organisations and government departments and serves as the underlying infrastructure for Streeva's vertical product modules.
- Swiftaid
Quantifiable outcome
- Helped charities recover millions of pounds in Gift Aid that would otherwise have been missed
- +2 more outcomes
Companies that use Streeva
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Streeva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Streeva partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- HMRC (HM Revenue & Customs)flagshipFollowing a highly competitive tender in 2023, HMRC awarded Streeva a £1.75m contract to explore how its technology could be used to directly extract VAT payments for goods and services bought by UK residents from overseas sellers at the point of purchase. The project is a proof of concept running until early 2025, addressing the £1.5bn the UK economy loses each year to overseas sellers that fail to pay VAT due on UK sales.
- UKAS (United Kingdom Accreditation Service)minorUKAS certcheck (certcheck.ukas.com) is referenced from the Streeva website as the verification source for Streeva's ISO 27001 and ISO 22301 certifications.
- GLEIF (Global Legal Entity Identifier Foundation)minorStreeva's LEI (9845006A4378DFB4ED29) is verified via the GLEIF search portal, which is linked from the Streeva website footer.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Streeva competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payments platform offering payment processing, reconciliation, and increasingly data-rich APIs. Comparable as a broad incumbent in the payment infrastructure space whose expanding API surface could absorb Streeva's reconciliation/data-embedding value proposition.
- Worldline: Major European payment processor with merchant acquiring, payment orchestration, and reconciliation services. Comparable as a broad incumbent operating across the same payment-infrastructure category that Streeva targets with its embedded-data platform.
Direct peers
- Plaid: Global financial-data connectivity API linking bank accounts to applications. Directly comparable as a developer-first API platform that sits on top of payment and banking infrastructure to deliver structured contextual data within transactions, addressing reconciliation and compliance workflows.
- Token.io: UK-based Open Banking payments network enabling account-to-account payments and reconciliation. Comparable to Streeva in deploying Open Banking/payment-rail infrastructure APIs in the UK to solve reconciliation and compliance use cases.
- TrueLayer: UK-based Open Banking API platform that lets businesses initiate payments and access financial data through a single integration. Directly comparable to Streeva in that both sell a financial-data/payment API that augments existing payment systems for enterprise and developer customers in the UK.
- Yapily: UK and European Open Banking API provider for account information and payment initiation. Comparable to Streeva in target market (UK/EU), product form (API platform), and use cases (payment-data connectivity, reconciliation, and compliance automation).
- Modulr: UK payments-as-a-service provider offering accounts, payment initiation, and reconciliation APIs to businesses. Directly comparable to Streeva in selling embedded payment infrastructure APIs to enterprise customers in the UK.
- Form3: UK cloud-native payments platform providing API-based payment processing and orchestration for financial institutions. Comparable to Streeva as a UK API-first fintech serving regulated enterprise and government payment workloads.
Emerging players
- TaxJar (A Stripe Company): Sales tax automation platform integrated into e-commerce payment flows. Comparable to Streeva's VAT/Gift Aid automation modules in addressing tax-compliance pain points through payment-flow integration for online sellers.
- Avalara: Tax compliance automation platform covering VAT, sales tax, and related obligations. Comparable to Streeva's HMRC split-payment VAT work as an emerging/specialised tax-compliance technology player, though Avalara focuses on compliance rather than embedded payment-data architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Streeva social profiles
Digital presenceStreeva compliance and trust
Trust signalCompliance2 records
Streeva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Streeva leadership team
Management profileNumber of profiles
Profiles3 records
Streeva funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Streeva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Streeva
What does Streeva do?
Streeva develops a seamless API platform that augments existing payment systems by embedding contextual data within transactions, removing the need for manual reconciliation of payment data. Its flagship deployed product, Swiftaid, automates UK Gift Aid claims for charities, and it is also building a split-payment VAT extraction solution under a UK HMRC government contract.
Is Streeva a public or private company?
Streeva is a private company. It is classified as venture growth investor backed and is currently operating.
When was Streeva founded?
Streeva was founded in 2015. It employs 11 to 50 people.
Where is Streeva based?
Streeva is headquartered in Guildford, United Kingdom, in the Europe region.
How does Streeva make money?
Three revenue lines are on record. Government / enterprise contracts are the primary driver. The others are swiftaid platform (charity / taxpayer registration) and API platform integration (organisations and government departments).
Who are Streeva's main competitors?
Broad incumbents on record are Stripe and Worldline. Direct peers are Plaid, Token.io, TrueLayer, Yapily, Modulr and Form3. Emerging players are TaxJar (A Stripe Company) and Avalara.
Does Streeva have an API?
Yes. Streeva offers a seamless API platform for payment data reconciliation, designed to connect and unify fragmented payment ecosystems. The API enables automation of payment data workflows and augmentation of existing payment systems, allowing partners and clients to integrate Streeva's reconciliation and real-time data extraction capabilities into their own infrastructure. No specific documentation URL, SDK language, or MCP availability is stated.
What industry is Streeva in?
Streeva's product category is Payment Infrastructure Software. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of CRAFALAI, Payouts, Disbursements & Marketplace Split Payments. Its NAICS code is 522320 and its SIC code is 7374.