Developer docs
API playgroundTry for free, no card

Search company profiles

Harman

Full company profile

uuid0004o32

Namestring
Harman
Legal namestring
Harman International Industries, Incorporated
Websiteurl
harman.com
Company typeenum
Private
Founded yearint
1952
Descriptiontext

Harman International Industries, Incorporated, founded in 1952 and headquartered at 400 Atlantic Street, Stamford, Connecticut, is a wholly-owned subsidiary of Samsung Electronics following Samsung's 2017 acquisition for approximately $8 billion (9.4 trillion won). The company operates through three primary segments: automotive electronics (digital cockpits, infotainment systems, Ready Connect 5G telematics, Ready Ride two-wheeler connectivity, Ready Vision AR heads-up displays, and ADAS following the ZF acquisition); consumer audio (JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, Marantz, Polk Audio, Definitive Technology, and JBL Synthesis); and professional solutions (JBL Professional cinema and touring audio, Martin lighting, AMX AV control, Crown amplifiers, Soundcraft consoles, BSS, dbx, and Lexicon). The portfolio extends to adjacent technology such as CAARESYS contactless radar passenger monitoring (acquired 2022) and the Roon music management platform (acquired 2023).

The company monetizes primarily through hardware sales — automotive components embedded into OEM vehicle platforms under multi-year contracts with manufacturers including Tata Motors, General Motors, and Mercedes-Benz; consumer audio sold via retail and e-commerce channels at price points from under $50 to over $1,000; and professional AV systems sold through direct enterprise sales and channel partners to venues, stadiums, cinemas, and corporate installations. A smaller software and connected services revenue stream provides recurring revenue via over-the-air updates, telematics, and connected vehicle services. Harman holds 973 patents and operates 126 locations with 18 manufacturing facilities and 26,000+ employees, with reported 2023 revenue of 15.78 trillion won (~$10.6 billion).

Recent strategic activity has tilted the portfolio toward automotive software and premium audio through three major moves: the December 2025 announcement to acquire ZF Group's ADAS business for €1.5 billion (~$1.8 billion), the September 2025 completion of the Sound United acquisition for $350 million, and the December 2025 divestiture of the Digital Transformation Solutions business to Wipro for $375 million. The company is also expanding its engineering footprint in India with new centers in Chennai and Pune, and is extending its connectivity platform into satellite communications through partnerships with Viasat and Skylo.

Short descriptiontext

Harman International, a Samsung-owned company, designs and manufactures automotive electronics (digital cockpits, infotainment, telematics, ADAS), consumer audio products (JBL, Harman Kardon, Bowers & Wilkins, Denon, Marantz), and professional AV systems for global automakers, consumers, and venue operators.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersStamford, United States
HQ citystring
Stamford
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
automotive infotainment systems, consumer audio electronics, professional audio solutions, connected vehicle technology, premium speaker brands
Industry5 codes
1Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS)
CodeIMACAJAHPrimaryYes
2Automotive ECUs/Control Modules & Embedded Electronics Manufacturing
CodeIMACAJACPrimaryNo
3Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers)
CodeCRACANAIPrimaryNo
4Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring)
CodeMPAIAJADPrimaryNo
5Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing
CodeIMACAJAGPrimaryNo
NAICS code2 codes
  • Audio and Video Equipment Manufacturing3343
  • Motor Vehicle Electrical and Electronic Equipment Manufacturing336320
SIC code2 codes
  • Household Audio & Video Equipment3651
  • Motor Vehicle Parts & Accessories3714
Product category
Automotive Electronics & Connected Audio Products
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model4 records
1Automotive Electronics & Infotainment
TypeHardware Sales
Description

Sale of embedded digital cockpits, infotainment systems, telematics, audio solutions, and ADAS components to automotive OEMs. Revenue from long-term supply contracts with vehicle manufacturers globally.

harman.com
2Consumer Audio Products
TypeHardware Sales
Description

Sale of branded audio products including speakers, headphones, soundbars, and home audio systems through retail and e-commerce channels. JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, and Marantz brands.

harman.com
3Professional Audio & AV Solutions
TypeHardware Sales
Description

Enterprise sales of professional audio, video, lighting, and control systems to venues, stadiums, cinemas, recording studios, and commercial installations. Includes installation, integration, and ongoing support services.

harman.com
4Software & Connected Services
TypeSubscription Recurring
Description

Over-the-air software updates, connected vehicle services, and software experiences integrated into automotive and consumer products. Includes telematics and connectivity platform services.

harman.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Pricing details3 tiers
1Consumer audio products available at multiple price points
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products range from entry-level speakers under $50 to premium home theater systems exceeding $1,000. JBL products include speakers from approximately $30 to $600+, headphones from $30 to $500+.

harman.com
2Automotive OEM components and systems
ModelOtherBilling cadenceMulti-year contract
Notes

Pricing determined through OEM contracts and not publicly disclosed. Volume-based pricing for automotive manufacturers.

harman.com
3Professional AV solutions
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Enterprise-grade audio, video, and lighting systems sold as complete solutions with pricing based on project scope and requirements. Typically quoted per installation.

harman.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 10 records shown
1JBL
Description

Iconic audio brand celebrated its 80th anniversary in 2026. Products include portable speakers, headphones, home audio, car audio systems, and professional audio equipment. Dominates 90% of the Party Box speaker segment.

pro.harman.com
+9 more records
Core offering1 text field

HARMAN designs, engineers, and manufactures connected automotive electronics (digital cockpits, infotainment, telematics, and ADAS components supplied directly to global OEMs such as Tata Motors and General Motors), a portfolio of branded consumer audio products (speakers, headphones, soundbars sold under JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, Marantz), and professional audio/video/lighting systems for venues, stadiums, cinemas, and recording studios (JBL Professional, Crown, Martin, AMX, Soundcraft, BSS, dbx, Lexicon). The company also operates software and connected services including the Roon music management platform and over-the-air vehicle software updates.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 40%+ of world's cinema sound systems powered by JBL Professional
+3 more records
Product overview1 text field

HARMAN International, a wholly-owned Samsung subsidiary, operates as a diversified audio and connected technology company organized across five core divisions: HARMAN Automotive (digital cockpits, telematics, connected vehicle solutions), Consumer Audio (JBL, Harman Kardon brands), Professional Solutions (JBL Pro, Martin, AMX, Crown, Soundcraft, BSS, dbx, Lexicon brands), Sound United (Denon, Bowers & Wilkins, Marantz premium audio acquired in 2025), and Software Experiences. The portfolio spans from portable speakers and headphones to enterprise pro audio/video/lighting systems, automotive electronics, and music streaming platforms. Key product lines include Ready Connect (5G telematics), Ready Ride (two-wheeler connectivity), and Ready Vision (AR HUD), all integrated with Qualcomm Snapdragon Digital Chassis for automotive applications. Recent strategic moves include €1.5B acquisition of ZF's ADAS business and Sound United acquisition adding Bowers & Wilkins, Denon, and Marantz brands.

Product and service17 records
1HARMAN Digital Cockpit
CategoryAutomotive Electronics
Description

Integrated automotive infotainment and connectivity platform combining infotainment, telematics, digital instruments, and driver assistance displays into a unified vehicle architecture for automotive OEMs.

2Ready Connect Telematics Control Unit
CategoryAutomotive Telematics
Description

5G-ready telematics control unit providing vehicle connectivity, over-the-air updates, crash detection, and eCall readiness for connected vehicle programs.

3Ready Ride
CategoryTwo-Wheeler Connectivity
Description

First two-wheeler connectivity platform combining a ruggedized telematics control unit, intelligent software stack, and cellular connectivity for motorcycle and scooter OEMs. Features IP69 certification, crash detection, eCall readiness, and Apple CarPlay and Android Auto support, powered by Qualcomm Snapdragon Digital Chassis.

4Ready Vision
CategoryAutomotive Safety
Description

AR heads-up display and pedestrian crossing warning system that enhances driver safety and visibility by projecting navigation and hazard information into the driver's line of sight.

5JBL BandBox
CategoryConsumer Audio
Description

AI-powered smart practice amp and portable speaker with on-device Stem AI for real-time vocal and instrument separation from any Bluetooth music streaming source. Sold in Solo ($249.95) and Trio ($599.95) configurations and aimed at musicians seeking a portable practice companion.

6JBL Grip Bluetooth Speaker
CategoryConsumer Audio
Description

Portable Bluetooth speaker with 12 hours of playtime, JBL Pro Sound, AI Sound Boost technology, IP68 durability, and customizable lighting, launched in India at Rs 11,999.

7JBL Bar MK2 Series Soundbars
CategoryConsumer Audio
Description

Premium soundbar series with Dolby Atmos and DTS:X support and detachable wireless surround speakers, offered in four models priced from Rs 64,999 to Rs 1,74,999 in India.

8JBL Synthesis Custom Loudspeakers and AV Processors
CategoryLuxury Residential Audio
Description

New SCL line of 9 custom loudspeakers and 3 AV processors designed for luxury home cinema installations, with system-level design for consistent voicing and scalability across rooms.

9Denon Home Wireless Speakers
CategoryConsumer Audio
Description

Wireless speakers (Home 200, 400, and 600) with HEOS multi-room platform, Wi-Fi, Bluetooth, AirPlay, and USB-C support, supporting up to 64 HEOS-enabled devices across a multi-room audio system.

10JBL Professional Audio Systems
CategoryProfessional Audio
Description

Commercial loudspeakers, amplifiers, and audio systems for venues, recording studios, cinemas, touring, and live entertainment, powering over 40% of the world's cinema sound systems.

11Martin Professional Lighting
CategoryProfessional Lighting
Description

Professional lighting solutions including moving heads, architectural lighting, and effects for entertainment venues and architectural installations.

12AMX Video and Control Systems
CategoryProfessional AV Control
Description

Networked AV, centralized video switching, and intuitive user interface systems for commercial installations in venues, corporate, education, and government environments.

13Crown Professional Amplifiers
CategoryProfessional Audio
Description

Professional audio amplifiers and commercial audio solutions for live sound, installed sound systems, and touring applications.

14Soundcraft Mixing Consoles
CategoryProfessional Audio
Description

Professional mixing consoles for live sound, recording, and broadcast applications.

15Sound United Premium Audio Brands Portfolio
CategoryPremium Consumer Audio
Description

Premium consumer audio brand portfolio acquired through Sound United, spanning Bowers & Wilkins (luxury speakers and headphones), Denon (home theater and hi-fi with HEOS), Marantz (AV receivers and amplifiers), Polk Audio, and Definitive Technology products for audiophile and home cinema buyers.

16Roon Music Management Platform
CategoryMusic Software Platform
Description

Music management and streaming platform acquired in 2023 that operates as an independent business within HARMAN, supporting high-quality multi-room audio streaming with an open device ecosystem.

17CAARESYS Passenger Monitoring Technology
CategoryAutomotive Safety
Description

Vehicle passenger monitoring systems using contactless radar technology for in-cabin safety and comfort, acquired in September 2022 and offered to automotive OEMs.

Scale indicator13 records

Each record includes

Type, Value, Description, Source

Partnership8 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-04-30
Description

HARMAN collaborates with Qualcomm on Snapdragon Digital Chassis solution supporting scalable, open architectures for automated driving and vehicle connectivity. The ecosystem approach involves automakers, suppliers, and software developers to advance automotive technology including AI, connectivity, and software-defined vehicles.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-02
Description

HARMAN collaborated with Viasat to introduce in-cabin voice calling over satellite connectivity using HARMAN's Ready Connect Telematics Control Unit combined with Viasat's Mobile Satellite Services constellation. The solution provides reliable voice communication and emergency services in areas with limited or no cellular coverage. Partnership includes roadmap to broadband satellite services for future in-cabin media and streaming applications.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-02
Description

HARMAN's Ready Ride two-wheeler connectivity platform is powered by Qualcomm's Snapdragon Digital Chassis system-on-chip. The collaboration enables scalable, differentiated rider experiences with connectivity features for the underserved two-wheeler market (less than 5% globally connected).

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-02-06
Description

HARMAN participated in 5GAA demonstrations showcasing next-generation connected vehicle technologies including C-V2X tolling, satellite communications (NTN), and safety solutions. Demonstrations included real-world applications for secure toll zone transactions, bidirectional satellite voice calls, and AI-enabled road hazard alerts.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-01-21
Description

Multi-year partnership where HARMAN supplies connectivity and entertainment technologies for Tata Motors vehicles. HARMAN provides 5G-ready Ready Connect telematics and premium JBL audio systems with Dolby Atmos. Technologies are manufactured locally at HARMAN's Pune facility under Make-in-India initiative. Partnership spans approximately 12 years and has expanded from audio to encompass displays, connectivity, and infotainment.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

15+ year partnership with General Motors supplying audio and infotainment systems. HARMAN was named GM 2025 Supplier of the Year in the Audio Visual Information Systems (AVIS) Creativity Team category, marking HARMAN's fifth Supplier of the Year recognition from GM.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-12-23
Description

HARMAN announced acquisition of ZF Group's ADAS business for €1.5 billion (~US$1.8 billion). The acquisition includes ZF's camera, radar, software, compute solutions, and approximately 3,750 employees. Expected to close around late 2026 pending regulatory approval. The deal integrates ZF's ADAS capabilities with HARMAN's digital cockpit offerings for scalable, safety-oriented vehicle architectures.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-05-09
Description

HARMAN acquired Masimo Corporation's Sound United consumer audio business for $350 million (approximately 500 billion won). The acquisition added premium audio brands including Bowers & Wilkins, Denon, Marantz, Polk Audio, and Definitive Technology to Samsung-owned HARMAN's portfolio, expanding presence across various audio categories.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Direct competitor to HARMAN in automotive digital cockpits, infotainment, and cluster electronics, serving the same global OEM customers with overlapping cockpit/SmartCore-style product lines.

TypeDirect peer
Description

Tier-1 supplier of advanced automotive electronics, ADAS, and connected vehicle solutions; competes directly with HARMAN's automotive division and ZF-ADAS-augmented portfolio.

TypeBroad incumbent
Description

Larger, broader automotive supplier offering infotainment, telematics, ADAS, and connectivity alongside tires and chassis; overlaps with HARMAN Automotive on in-cabin electronics and ADAS.

TypeDirect peer
Description

Closest direct peer in premium/branded consumer and automotive audio (including OEM car audio partnerships), competing head-to-head with JBL, Harman Kardon, and Bowers & Wilkins for branded sound in vehicles and homes.

TypeDirect peer
Description

Direct competitor in the premium multi-room and home audio category where Denon Home, Harman Kardon, and JBL compete; targets overlapping consumer smart-speaker market.

TypeDirect peer
Description

Historical competitor in aftermarket and OEM car audio/infotainment; now part of Aisin, focused on connected in-vehicle experiences that overlap with HARMAN's automotive audio and cockpit businesses.

TypeBroad incumbent
Description

Direct competitor in consumer headphones/speakers (WH-1000XM, SRS series) and a growing presence in automotive cabin sensing/audio, overlapping with HARMAN's lifestyle and automotive lines.

TypeDirect peer
Description

Premium/luxury audio brand competing with Bowers & Wilkins, Mark Levinson and Harman Kardon in branded in-vehicle audio partnerships with luxury OEMs and high-end consumer home audio.

TypeDirect peer
Description

Supplies automotive infotainment, cockpit electronics, and ADAS to global OEMs (notably Tesla), competing directly with HARMAN's digital cockpit and connected vehicle solutions.

TypeBroad incumbent
Description

Large diversified automotive Tier-1 with growing cockpit electronics, ADAS, and connectivity portfolios from its ASX/Audiotonix alliances, broadly overlapping with HARMAN's automotive electronics portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries9 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance7 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Harman

Automotive Electronics & Connected Audio Productsharman.com

Harman International, a Samsung-owned company, designs and manufactures automotive electronics (digital cockpits, infotainment, telematics, ADAS), consumer audio products (JBL, Harman Kardon, Bowers & Wilkins, Denon, Marantz), and professional AV systems for global automakers, consumers, and venue operators.

What Harman does

Harman International Industries, Incorporated, founded in 1952 and headquartered at 400 Atlantic Street, Stamford, Connecticut, is a wholly-owned subsidiary of Samsung Electronics following Samsung's 2017 acquisition for approximately $8 billion (9.4 trillion won). The company operates through three primary segments: automotive electronics (digital cockpits, infotainment systems, Ready Connect 5G telematics, Ready Ride two-wheeler connectivity, Ready Vision AR heads-up displays, and ADAS following the ZF acquisition); consumer audio (JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, Marantz, Polk Audio, Definitive Technology, and JBL Synthesis); and professional solutions (JBL Professional cinema and touring audio, Martin lighting, AMX AV control, Crown amplifiers, Soundcraft consoles, BSS, dbx, and Lexicon). The portfolio extends to adjacent technology such as CAARESYS contactless radar passenger monitoring (acquired 2022) and the Roon music management platform (acquired 2023).

The company monetizes primarily through hardware sales — automotive components embedded into OEM vehicle platforms under multi-year contracts with manufacturers including Tata Motors, General Motors, and Mercedes-Benz; consumer audio sold via retail and e-commerce channels at price points from under $50 to over $1,000; and professional AV systems sold through direct enterprise sales and channel partners to venues, stadiums, cinemas, and corporate installations. A smaller software and connected services revenue stream provides recurring revenue via over-the-air updates, telematics, and connected vehicle services. Harman holds 973 patents and operates 126 locations with 18 manufacturing facilities and 26,000+ employees, with reported 2023 revenue of 15.78 trillion won (~$10.6 billion).

Recent strategic activity has tilted the portfolio toward automotive software and premium audio through three major moves: the December 2025 announcement to acquire ZF Group's ADAS business for €1.5 billion (~$1.8 billion), the September 2025 completion of the Sound United acquisition for $350 million, and the December 2025 divestiture of the Digital Transformation Solutions business to Wipro for $375 million. The company is also expanding its engineering footprint in India with new centers in Chennai and Pune, and is extending its connectivity platform into satellite communications through partnerships with Viasat and Skylo.

Harman firmographics

Firmographics
Name
Harman
Legal name
Harman International Industries, Incorporated
Website
https://harman.com
Company type
Private
Founded year
1952
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Harman International, a Samsung-owned company, designs and manufactures automotive electronics (digital cockpits, infotainment, telematics, ADAS), consumer audio products (JBL, Harman Kardon, Bowers & Wilkins, Denon, Marantz), and professional AV systems for global automakers, consumers, and venue operators.
Ownership category
akta.pro rank

Harman industry classification

Industry
Product category
Automotive Electronics & Connected Audio Products
NAICS
Audio and Video Equipment Manufacturing (3343), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
SIC
Household Audio & Video Equipment (3651), Motor Vehicle Parts & Accessories (3714)
akta.pro primary industry
Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)
akta.pro secondary industries
Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)

Keywords

  • Automotive infotainment systems
  • Consumer audio electronics
  • Professional audio solutions
  • Connected vehicle technology
  • Premium speaker brands

Where Harman is headquartered

Location

Headquarters

HQ city
Stamford
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Harman business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Automotive Electronics & Infotainment: Sale of embedded digital cockpits, infotainment systems, telematics, audio solutions, and ADAS components to automotive OEMs. Revenue from long-term supply contracts with vehicle manufacturers globally.
  2. Consumer Audio Products: Sale of branded audio products including speakers, headphones, soundbars, and home audio systems through retail and e-commerce channels. JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, and Marantz brands.
  3. Professional Audio & AV Solutions: Enterprise sales of professional audio, video, lighting, and control systems to venues, stadiums, cinemas, recording studios, and commercial installations. Includes installation, integration, and ongoing support services.
  4. Software & Connected Services: Over-the-air software updates, connected vehicle services, and software experiences integrated into automotive and consumer products. Includes telematics and connectivity platform services.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goConsumer audio products available at multiple price points
OtherMulti-year contractAutomotive OEM components and systems
One time/ perpetual licenseMulti-year contractProfessional AV solutions

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Harman product offering

Product offering

Core offering

HARMAN designs, engineers, and manufactures connected automotive electronics (digital cockpits, infotainment, telematics, and ADAS components supplied directly to global OEMs such as Tata Motors and General Motors), a portfolio of branded consumer audio products (speakers, headphones, soundbars sold under JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, Marantz), and professional audio/video/lighting systems for venues, stadiums, cinemas, and recording studios (JBL Professional, Crown, Martin, AMX, Soundcraft, BSS, dbx, Lexicon). The company also operates software and connected services including the Roon music management platform and over-the-air vehicle software updates.

Product overview

HARMAN International, a wholly-owned Samsung subsidiary, operates as a diversified audio and connected technology company organized across five core divisions: HARMAN Automotive (digital cockpits, telematics, connected vehicle solutions), Consumer Audio (JBL, Harman Kardon brands), Professional Solutions (JBL Pro, Martin, AMX, Crown, Soundcraft, BSS, dbx, Lexicon brands), Sound United (Denon, Bowers & Wilkins, Marantz premium audio acquired in 2025), and Software Experiences. The portfolio spans from portable speakers and headphones to enterprise pro audio/video/lighting systems, automotive electronics, and music streaming platforms. Key product lines include Ready Connect (5G telematics), Ready Ride (two-wheeler connectivity), and Ready Vision (AR HUD), all integrated with Qualcomm Snapdragon Digital Chassis for automotive applications. Recent strategic moves include €1.5B acquisition of ZF's ADAS business and Sound United acquisition adding Bowers & Wilkins, Denon, and Marantz brands.

Differentiator

Problem solved

Functional benefit

Brands

  • JBL: Iconic audio brand celebrated its 80th anniversary in 2026. Products include portable speakers, headphones, home audio, car audio systems, and professional audio equipment. Dominates 90% of the Party Box speaker segment.
  • Harman Kardon
  • AKG
  • Crown
  • JBL Professional
  • Martin
  • AMX
  • Bowers & Wilkins
  • Denon
  • Marantz

Products and services

  • HARMAN Digital Cockpit Integrated automotive infotainment and connectivity platform combining infotainment, telematics, digital instruments, and driver assistance displays into a unified vehicle architecture for automotive OEMs.
  • Ready Connect Telematics Control Unit 5G-ready telematics control unit providing vehicle connectivity, over-the-air updates, crash detection, and eCall readiness for connected vehicle programs.
  • Ready Ride First two-wheeler connectivity platform combining a ruggedized telematics control unit, intelligent software stack, and cellular connectivity for motorcycle and scooter OEMs. Features IP69 certification, crash detection, eCall readiness, and Apple CarPlay and Android Auto support, powered by Qualcomm Snapdragon Digital Chassis.
  • Ready Vision AR heads-up display and pedestrian crossing warning system that enhances driver safety and visibility by projecting navigation and hazard information into the driver's line of sight.
  • JBL BandBox AI-powered smart practice amp and portable speaker with on-device Stem AI for real-time vocal and instrument separation from any Bluetooth music streaming source. Sold in Solo ($249.95) and Trio ($599.95) configurations and aimed at musicians seeking a portable practice companion.
  • JBL Grip Bluetooth Speaker Portable Bluetooth speaker with 12 hours of playtime, JBL Pro Sound, AI Sound Boost technology, IP68 durability, and customizable lighting, launched in India at Rs 11,999.
  • JBL Bar MK2 Series Soundbars Premium soundbar series with Dolby Atmos and DTS:X support and detachable wireless surround speakers, offered in four models priced from Rs 64,999 to Rs 1,74,999 in India.
  • JBL Synthesis Custom Loudspeakers and AV Processors New SCL line of 9 custom loudspeakers and 3 AV processors designed for luxury home cinema installations, with system-level design for consistent voicing and scalability across rooms.
  • Denon Home Wireless Speakers Wireless speakers (Home 200, 400, and 600) with HEOS multi-room platform, Wi-Fi, Bluetooth, AirPlay, and USB-C support, supporting up to 64 HEOS-enabled devices across a multi-room audio system.
  • JBL Professional Audio Systems Commercial loudspeakers, amplifiers, and audio systems for venues, recording studios, cinemas, touring, and live entertainment, powering over 40% of the world's cinema sound systems.
  • Martin Professional Lighting Professional lighting solutions including moving heads, architectural lighting, and effects for entertainment venues and architectural installations.
  • AMX Video and Control Systems Networked AV, centralized video switching, and intuitive user interface systems for commercial installations in venues, corporate, education, and government environments.
  • Crown Professional Amplifiers Professional audio amplifiers and commercial audio solutions for live sound, installed sound systems, and touring applications.
  • Soundcraft Mixing Consoles Professional mixing consoles for live sound, recording, and broadcast applications.
  • Sound United Premium Audio Brands Portfolio Premium consumer audio brand portfolio acquired through Sound United, spanning Bowers & Wilkins (luxury speakers and headphones), Denon (home theater and hi-fi with HEOS), Marantz (AV receivers and amplifiers), Polk Audio, and Definitive Technology products for audiophile and home cinema buyers.
  • Roon Music Management Platform Music management and streaming platform acquired in 2023 that operates as an independent business within HARMAN, supporting high-quality multi-room audio streaming with an open device ecosystem.
  • CAARESYS Passenger Monitoring Technology Vehicle passenger monitoring systems using contactless radar technology for in-cabin safety and comfort, acquired in September 2022 and offered to automotive OEMs.

Quantifiable outcome

  • 40%+ of world's cinema sound systems powered by JBL Professional
  • +3 more outcomes

Companies that use Harman

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Harman technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Harman partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

  • Qualcomm TechnologiescoreTechnology or Integration · 30 April 2026HARMAN collaborates with Qualcomm on Snapdragon Digital Chassis solution supporting scalable, open architectures for automated driving and vehicle connectivity. The ecosystem approach involves automakers, suppliers, and software developers to advance automotive technology including AI, connectivity, and software-defined vehicles.
  • ViasatcoreTechnology or Integration · 2 March 2026HARMAN collaborated with Viasat to introduce in-cabin voice calling over satellite connectivity using HARMAN's Ready Connect Telematics Control Unit combined with Viasat's Mobile Satellite Services constellation. The solution provides reliable voice communication and emergency services in areas with limited or no cellular coverage. Partnership includes roadmap to broadband satellite services for future in-cabin media and streaming applications.
  • Qualcomm TechnologiescoreTechnology or Integration · 2 March 2026HARMAN's Ready Ride two-wheeler connectivity platform is powered by Qualcomm's Snapdragon Digital Chassis system-on-chip. The collaboration enables scalable, differentiated rider experiences with connectivity features for the underserved two-wheeler market (less than 5% globally connected).
  • 5G Automotive Association (5GAA)minorStrategic or Co-development Partner · 6 February 2026HARMAN participated in 5GAA demonstrations showcasing next-generation connected vehicle technologies including C-V2X tolling, satellite communications (NTN), and safety solutions. Demonstrations included real-world applications for secure toll zone transactions, bidirectional satellite voice calls, and AI-enabled road hazard alerts.
  • Tata MotorscoreTechnology or Integration · 21 January 2026Multi-year partnership where HARMAN supplies connectivity and entertainment technologies for Tata Motors vehicles. HARMAN provides 5G-ready Ready Connect telematics and premium JBL audio systems with Dolby Atmos. Technologies are manufactured locally at HARMAN's Pune facility under Make-in-India initiative. Partnership spans approximately 12 years and has expanded from audio to encompass displays, connectivity, and infotainment.
  • General MotorscoreStrategic or Co-development Partner · 1 January 202615+ year partnership with General Motors supplying audio and infotainment systems. HARMAN was named GM 2025 Supplier of the Year in the Audio Visual Information Systems (AVIS) Creativity Team category, marking HARMAN's fifth Supplier of the Year recognition from GM.
  • ZF GroupflagshipStrategic or Co-development Partner · 23 December 2025HARMAN announced acquisition of ZF Group's ADAS business for €1.5 billion (~US$1.8 billion). The acquisition includes ZF's camera, radar, software, compute solutions, and approximately 3,750 employees. Expected to close around late 2026 pending regulatory approval. The deal integrates ZF's ADAS capabilities with HARMAN's digital cockpit offerings for scalable, safety-oriented vehicle architectures.
  • Masimo Corporation (Sound United)flagshipStrategic or Co-development Partner · 9 May 2025HARMAN acquired Masimo Corporation's Sound United consumer audio business for $350 million (approximately 500 billion won). The acquisition added premium audio brands including Bowers & Wilkins, Denon, Marantz, Polk Audio, and Definitive Technology to Samsung-owned HARMAN's portfolio, expanding presence across various audio categories.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Harman competitors and assessment

Company assessment

Direct peers

  • Visteon: Direct competitor to HARMAN in automotive digital cockpits, infotainment, and cluster electronics, serving the same global OEM customers with overlapping cockpit/SmartCore-style product lines.
  • Aptiv: Tier-1 supplier of advanced automotive electronics, ADAS, and connected vehicle solutions; competes directly with HARMAN's automotive division and ZF-ADAS-augmented portfolio.
  • Bose: Closest direct peer in premium/branded consumer and automotive audio (including OEM car audio partnerships), competing head-to-head with JBL, Harman Kardon, and Bowers & Wilkins for branded sound in vehicles and homes.
  • Sonos: Direct competitor in the premium multi-room and home audio category where Denon Home, Harman Kardon, and JBL compete; targets overlapping consumer smart-speaker market.
  • Pioneer (Aisin group): Historical competitor in aftermarket and OEM car audio/infotainment; now part of Aisin, focused on connected in-vehicle experiences that overlap with HARMAN's automotive audio and cockpit businesses.
  • Bang & Olufsen: Premium/luxury audio brand competing with Bowers & Wilkins, Mark Levinson and Harman Kardon in branded in-vehicle audio partnerships with luxury OEMs and high-end consumer home audio.
  • Panasonic Automotive: Supplies automotive infotainment, cockpit electronics, and ADAS to global OEMs (notably Tesla), competing directly with HARMAN's digital cockpit and connected vehicle solutions.

Broad incumbents

  • Continental Automotive: Larger, broader automotive supplier offering infotainment, telematics, ADAS, and connectivity alongside tires and chassis; overlaps with HARMAN Automotive on in-cabin electronics and ADAS.
  • Sony (Audio and Automotive Imaging): Direct competitor in consumer headphones/speakers (WH-1000XM, SRS series) and a growing presence in automotive cabin sensing/audio, overlapping with HARMAN's lifestyle and automotive lines.
  • DENSO (Aptiv peer in cockpit electronics): Large diversified automotive Tier-1 with growing cockpit electronics, ADAS, and connectivity portfolios from its ASX/Audiotonix alliances, broadly overlapping with HARMAN's automotive electronics portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Harman social profiles

Digital presence

Harman compliance and trust

Trust signal

Compliance7 records

Harman financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Harman leadership team

Management profile

Number of profiles

Profiles10 records

Harman subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

Harman funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Harman M&A and investment

M&A and investment

M&A19 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harman

What does Harman do?

HARMAN designs, engineers, and manufactures connected automotive electronics (digital cockpits, infotainment, telematics, and ADAS components supplied directly to global OEMs such as Tata Motors and General Motors), a portfolio of branded consumer audio products (speakers, headphones, soundbars sold under JBL, Harman Kardon, AKG, Bowers & Wilkins, Denon, Marantz), and professional audio/video/lighting systems for venues, stadiums, cinemas, and recording studios (JBL Professional, Crown, Martin, AMX, Soundcraft, BSS, dbx, Lexicon). The company also operates software and connected services including the Roon music management platform and over-the-air vehicle software updates.

Is Harman a public or private company?

Harman is a private company. It is classified as corporate owned and is currently operating.

When was Harman founded?

Harman was founded in 1952. It employs 5,001 to 10,000 people.

Where is Harman based?

Harman is headquartered in Stamford, United States, in the North America region.

How does Harman make money?

Four revenue lines are on record. Automotive Electronics & Infotainment is the primary driver. The others are consumer Audio Products, professional Audio & AV Solutions and software & Connected Services.

Who are Harman's main competitors?

Direct peers on record are Visteon, Aptiv, Bose, Sonos, Pioneer (Aisin group), Bang & Olufsen and Panasonic Automotive. Broad incumbents are Continental Automotive, Sony (Audio and Automotive Imaging) and DENSO (Aptiv peer in cockpit electronics).

Does Harman have an API?

No public API is recorded for Harman.

What industry is Harman in?

Harman's product category is Automotive Electronics & Connected Audio Products. Its primary akta.pro industry code is IMACAJAH, Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS), with a secondary code of IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 3343 and its SIC code is 3651.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
SamMobileSamsung celebrates JBL's 80th anniversary with special events and discountsSamsung is celebrating JBL's 80th anniversary with discount sales at Korean online malls and stores from October 1 to 31, offering up to 48% off select speakers and free gifts with certain purchases. The company also hosts a Bowers & Wilkins 60th anniversary exhibition in Seoul from October 24 to 31.Autocar ProfessionalFrom Engineering Hub to Innovation Centre | Autocar ProfessionalHarman India is expanding manufacturing, engineering, and connectivity capabilities to establish India as a global automotive innovation hub. The company supplies infotainment, digital cockpits, telematics, and software to automakers, with Krishna Kumar G highlighting India's strategic importance and the growing role of software-defined vehicles.Financial PostHARMAN Joins SDVerse Marketplace, Expanding Access to Automotive Software and Engineering SolutionsHARMAN joined SDVerse, the automotive industry's first B2B software marketplace, to offer its software products and engineering services to automakers. The portfolio includes Ready Link Marketplace, Ready CQuence Loop, and Ready CQuence Run, among others. HARMAN will continue expanding its SDVerse offerings.YahooHARMAN Joins SDVerse Marketplace, Expanding Access to Automotive Software and Engineering SolutionsHARMAN joined SDVerse, the automotive industry's first B2B software marketplace, to offer its software products and engineering services to automakers. The initial portfolio includes Ready Link Marketplace, Ready CQuence Loop, and Ready Care, among others. HARMAN will continue expanding its SDVerse offerings.EIN PresswireBiometric Identification Market Growth Projected to Reach USD 170.07 Bn, at a 15.63% CAGR by Driving Industry TrendsThe biometric identification market is projected to reach USD 170.07 billion by 2035, growing at a 15.63% CAGR. North America holds the largest share, while Asia-Pacific is the fastest-growing region. Growth is driven by security concerns, AI integration, and adoption in healthcare and government.WebWireHARMAN Appoints Dr. Thomas Irawan as Chief Operating Officer, AutomotiveHARMAN appointed Dr. Thomas Irawan as Chief Operating Officer and President Designate of HARMAN Automotive, effective October 1, 2026. He will oversee operational leadership, including the pending acquisition of the ZF ADAS business. The appointment strengthens HARMAN's ability to execute AI-enabled automotive experiences.FinanzNachrichten.deHARMAN International: HARMAN ernennt Dr. Thomas Irawan zum Chief Operating Officer im Bereich AutomotiveHARMAN International appointed Dr. Thomas Irawan as Chief Operating Officer and designated President of HARMAN Automotive, effective October 1, 2026. He will oversee daily operations and business performance, while CEO Christian Sobottka remains President. Irawan previously led ETAS and will also take over the ZF-ADAS business after its acquisition.Financial PostHARMAN Appoints Dr. Thomas Irawan as Chief Operating Officer, AutomotiveHARMAN appointed Dr. Thomas Irawan as Chief Operating Officer and President Designate of HARMAN Automotive, effective October 1, 2026. He will oversee operational leadership and business performance, with Christian Sobottka continuing as President. The appointment strengthens HARMAN's ability to execute AI-enabled automotive solutions.Business Wire BlogHARMAN Appoints Dr. Thomas Irawan as Chief Operating Officer, AutomotiveHARMAN appointed Dr. Thomas Irawan as Chief Operating Officer and President Designate of HARMAN Automotive, effective October 1, 2026. He will oversee operational leadership and business performance, with Christian Sobottka continuing as President. The appointment strengthens HARMAN's ability to execute AI-enabled automotive experiences.FinancialContent Business PageHARMAN Appoints Dr. Thomas Irawan as Chief Operating Officer, AutomotiveHARMAN appointed Dr. Thomas Irawan as Chief Operating Officer and President Designate of HARMAN Automotive, effective October 1, 2026. He will oversee operational leadership, including the pending acquisition of ZF ADAS, while Christian Sobottka remains CEO. The appointment aims to strengthen HARMAN's AI-enabled automotive strategy.