What InfyU Labs does

InfyU Labs is an Indian agritech company founded in 2019 by engineers from IIT Madras, headquartered at the IIT Gandhinagar Research Park in Gujarat. The company builds non-destructive quality testing technology for fruits and vegetables using Near-Infrared (NIR) spectroscopy (900-1700 nm wavelength range, 60 Hz sampling) combined with IoT sensors and explainable AI neural network models. Its core product, the Infyzer handheld device, analyzes internal chemical composition (sugar/Brix, acidity/pH, firmness, starch, moisture, soluble solids, contaminants, and pesticide levels) in approximately 5 seconds without cutting or destroying the sample, with results delivered via a cloud dashboard and exported as quality-linked QR codes through the InfyQR traceability system. The company also operates PortaLabs, a network of accessible testing centers offering grading and shelf-life prediction services to stakeholders who do not purchase devices directly.

The company's target customer segments span the agricultural supply chain: small and medium farmers seeking objective grading for consignment negotiation, produce aggregators requiring batch sorting and traceability, and retailers looking to verify quality on receipt and build consumer trust. The three products are designed to work together — Infyzer performs the core scan and analysis, InfyQR adds consumer-facing traceability, and PortaLabs provides a service-based entry point for users without device access.

InfyU Labs generates revenue through a combination of one-time hardware device sales (Infyzer), per-unit QR sticker revenue (InfyQR), service fees at PortaLabs testing centers, and recurring cloud dashboard subscriptions. Pricing is quote-based with multi-year contracts, and the go-to-market motion is demo-driven enterprise field sales targeting agricultural stakeholders across India. The company has raised $246,000 in seed funding from IAN Angel Fund and IAN Group (September 2021) and operates with a team of 11-50 employees.

Name

InfyU Labs

Legal name

InfyU Labs Pvt. Ltd.

Website

https://infyulabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

InfyU Labs builds NIR spectroscopy handheld devices and IoT-backed explainable AI software that non-destructively measure internal quality of fruits and vegetables for farmers, aggregators, and retailers across India.

Ownership category

akta.pro rank

Product category

Agricultural Quality Testing Equipment

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Testing Laboratories and Services (54138)

SIC

Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Rapid On-Site Environmental Testing Kits & Instruments (Lateral Flow, PCR, ATP Devices) (AFALAEAK)

akta.pro secondary industry

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)

Keywords

• NIR spectroscopy devices
• Produce quality testing
• Agricultural traceability
• Farm IoT sensors
• Non-destructive quality analysis

Headquarters

HQ city

Gandhinagar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Infyzer Device Sales: Sale of handheld non-destructive testing hardware devices. The Infyzer device is sold as a product with associated cloud dashboard access. Pricing is quote-based, suggesting enterprise hardware sales model.
2. InfyQR Traceability Stickers: QR stickers embedded after InfyU Labs device scans, providing traceability to produce. Sold as a product/service tied to device usage for per-unit revenue.
3. PortaLabs Testing Services: Accessible testing centers offering quality-grading services directly to farmers, retailers and aggregators. Provides graded reports and shelf-life predictions for consignment negotiation. Revenue generated from service fees at testing centers.
4. Cloud Dashboard & Analytics Subscription: Scan data streams to cloud dashboard with grades, ripeness, defect rates and shelf-life prediction. Regular updates and exportable reports suggest ongoing cloud service subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

InfyU Labs develops and sells a handheld Near-Infrared spectroscopy device called Infyzer that performs non-destructive, real-time quality testing of fruits, vegetables, and grains in roughly 60 seconds. The company complements the hardware with an IoT-enabled, cloud-backed analytics platform, a QR-coded traceability system (InfyQR), and a paid third-party testing service delivered through PortaLabs centers. Customers are farmers, aggregators, processors, and retailers seeking verified quality grades and supply-chain transparency.

Product overview

InfyU Labs offers a connected toolkit comprising three integrated products: Infyzer (a handheld NIR spectroscopy device for non-destructive quality analysis), InfyQR (quality-based QR traceability stickers), and PortaLabs (accessible testing center services). These products work together across the agricultural supply chain—Infyzer performs the core scanning and analysis, InfyQR adds consumer-facing traceability via QR codes, and PortaLabs provides centralized testing services for stakeholders without device access. All three products connect through a unified cloud dashboard delivering real-time quality intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Infyzer: A handheld, non-destructive testing device that checks chemical composition (sugar levels and 10+ parameters) of fruits and vegetables using NIR spectroscopy.
• InfyQR
• PortaLabs

Products and services

• Infyzer Handheld Near-Infrared (NIR) spectroscopy device that performs non-destructive, real-time quality testing of fruits, vegetables, and grains in approximately 60 seconds. Targeted at farmers, aggregators, processors, and retailers who need objective quality grades at the point of sale or intake. Sells as a hardware unit that pairs with the company's cloud analytics dashboard.
• InfyQR Traceability label and software system that issues QR codes tied to Infyzer quality measurements and farm/processor data, enabling farm-to-fork provenance records for retailers and consumers.
• PortaLabs Operated testing centers that deliver paid, Infyzer-based produce-quality testing to farmers, aggregators, and traders at mandis and collection points who do not own a device.

Quantifiable outcome

• 10× more samples tested at the same cost compared to conventional methods
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DeHaat: Full-stack Indian agritech platform providing inputs, advisory, and market linkage to farmers. Relevant as a broad incumbent in the Indian agri-supply chain digitalization space where InfyU sells its quality-testing tools.
• AgroStar: One of India's largest agritech platforms serving farmers with advisory, inputs and market linkage. Not a spectroscopy peer, but a relevant incumbent competing for the same farmer/aggregator wallet and digital agritech mindshare in India.
• trinamiX (BASF): Subsidiary of BASF offering mobile NIR spectroscopy solutions for food, feed and material analysis. Backed by a large industrial parent, it competes in the broader portable spectroscopy category rather than specializing in Indian produce supply chains.

Direct peers

• Intello Labs: India-based AI company using computer vision and spectroscopy to grade produce quality for traders, retailers and aggregators. Directly comparable to InfyU Labs in target customers, use cases (quality grading, shelf-life, traceability), and geography.
• Felix Instruments: Manufactures handheld and laboratory instruments (including NIR-based F-750 Produce Quality Meters) for measuring internal quality of fruits and vegetables. Closest direct competitor on the spectroscopy hardware layer for produce Brix, acidity and dry matter.
• Consumer Physics (SCiO): Maker of the SCiO handheld NIR spectrometer for material and food analysis. Highly comparable on the core technology axis (consumer/field-portable NIR spectroscopy) and on the non-destructive food-quality value proposition.

Emerging players

• ImpactVision: Uses hyperspectral imaging and AI to assess food quality and freshness for supply-chain stakeholders. Comparable on AI-driven, non-destructive produce quality assessment, though it leans on imaging rather than point NIR spectroscopy.
• Tellspec: Provides handheld NIR spectrometers combined with cloud-based food analysis for authentication and quality. Comparable technology stack (handheld NIR + cloud AI) and overlap with food quality and authenticity use cases.

Regional players

• Cropin: India-headquartered agri-intelligence platform using AI and remote sensing for farm-to-fork traceability and supply-chain visibility. Adjacent rather than directly competing on handheld produce grading, but overlapping on the traceability narrative.

Others

• SAGA Robotics: Agri-tech company applying robotics and sensing to fresh produce. Not a direct NIR competitor, but adjacent in bringing advanced sensing/automation into the fresh produce supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InfyULabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfyU Labs