Goodbye

What Goodbye does

Goodbye (Goodbye.cz) is a Czech death-tech company founded in 2020 that operates a digital-first funeral services platform serving bereaved families, pre-planning individuals, pet owners, and corporate clients across 27 cities in the Czech Republic. The company modernizes the traditionally opaque and offline Czech funeral industry by offering transparent all-inclusive pricing, end-to-end online funeral planning, and 24/7 phone support, positioning itself as an empathetic alternative to incumbent funeral homes.

The core offering consists of three funeral service tiers: cremation without ceremony (from 14,990 CZK), cremation with ceremony (from 21,990 CZK), and alternative non-traditional funerals held at customer-chosen locations (from 28,990 CZK). Beyond funeral execution, the company has built a suite of digital estate-planning products: the Moje Závěť online will-writing application (2,190 CZK, generating legal wills in approximately 15 minutes), Horizont advance planning, Digitální archiv (a secure document storage service that transmits documents to designated recipients after death), Online parte (free interactive digital obituaries), and prepaid funeral subscription plans starting at 990 CZK per month. Sub-brands extend the platform into adjacent verticals: Goodbye Pets offers weight-tiered pet cremation services (1,990-10,990 CZK), and Goodbye Care provides B2B assistance to insurance companies and corporate clients handling death-related administration.

The business operates a hybrid revenue model combining one-time transactional fees for funerals, wills, and pet cremation with recurring prepaid funeral subscriptions. Distribution is self-serve online platform first, complemented by a 24/7 phone helpline and physical service locations in 27 Czech cities, with cremation delivered through partner crematoriums rather than owned facilities. The company is led by founder and managing director Jiří Štěpánek with a small team of fewer than 10 employees. It received seed funding from Jinej Fond in September 2021 and has earned a 4.95/5 average rating across 400+ customer reviews, designation as best-rated Czech funeral service for 2025, and an SDG Ceny award for social corporate responsibility linked to its 100% carbon-offset cremation policy and charitable giving program.

Name

Goodbye

Legal name

Goodbye s.r.o.

Website

https://goodbye.cz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodbye (Goodbye.cz) is a Czech death-tech company offering online-first funeral services, online will creation, prepaid funeral plans, and pet cremation to bereaved families, individuals, and corporate clients across 27 Czech cities through a digital platform with 24/7 support.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (81222)

SIC

Services-Health Services (8000)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Online funeral services
• Cremation services
• Pet cremation
• Online will creation
• Prepaid funeral plans

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Funeral Services: One-time fees for arranging funerals including cremation with/without ceremony, burial, and alternative funerals. Services include pickup, documentation, cremation, and urn delivery.
2. Prepaid Funerals: Monthly subscription plans starting from 990 CZK/month allowing customers to prepay for their funeral, saving loved ones from stress and costs of organization.
3. Online Will (Závěti): One-time fee for creating a legal will through the Moje Závěť application. Document generation with unlimited modifications, reviewed by legal experts.
4. Pet Cremation Services: Individual cremation services for pets with pricing based on weight. Includes basic urn, transport bag, cooling, and farewell option.
5. Goodbye Care Corporate Service: Assistance services for companies and insurance companies dealing with death-related matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Goodbye is a Czech digital-first funeral services provider enabling individuals and families to arrange funerals entirely online. Core offerings include cremation with or without ceremony, traditional burial, non-traditional/alternative funerals, prepaid funeral subscriptions, online will creation, digital document archiving, advance planning (Horizont), and pet cremation via the Goodbye Pets sub-brand. The service is delivered through the goodbye.cz platform, a 24/7 helpline, and physical operations across 27 Czech cities.

Product overview

Goodbye is a modern, technology-enabled funeral service platform operating across the Czech Republic. Its portfolio is organized as a core platform (Pohřební služba) with three primary service tiers (cremation without ceremony, cremation with ceremony, and alternative/ unconventional funerals), supplemented by a suite of digital planning tools including Moje Závěť (online will writing), Horizont (advance planning), Digitální archiv (digital document archive), Předplacený pohřeb (prepaid funeral plans), Online parte (interactive obituaries), and Goodbye Care (24/7 bereavement assistance for enterprises and insurers). A separate sub-brand, Goodbye Pets, extends the offering to pet cremation services. The company also maintains informational resources such as a hospice directory and ceremonial hall directory. All services are coordinated online and by phone 24/7, with operations in 27 cities across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Brands

• Goodbye Care: Asistenční služba (assistance service) for firms and insurance companies, providing 24/7 support and an application to help families navigate death-related tasks.

Products and services

• Pohřební služba (Funeral Service) End-to-end funeral arrangement service covering the entire Czech Republic, enabling customers to plan and organize funerals remotely via the internet. Includes cremation with or without ceremony, traditional burial, and alternative farewell options. Prices start from 14,990 CZK.
• Cremation without Ceremony Budget cremation option where the body is cremated without a formal ceremony. The urn is available for pickup approximately 14 days later. Customers arrange their own farewell separately. Starting from 14,990 CZK.
• Funeral with Ceremony Full funeral service with a ceremony held in a funeral hall or church, including a 25-minute formal ceremony with a speaker, music, photo presentations, and catering. Starting from 21,990 CZK.
• Alternative / Unconventional Funeral Non-traditional farewell ceremony held outdoors or in a location of the customer's choosing, such as in nature, at home, or at a memorial tree site, in partnership with funeral guides (Pohřební průvodci). Starting from 28,990 CZK.
• Online Will (Moje Závěť) Online will-writing application accessed via zaveti.goodbye.cz enabling users to create a legally structured will in approximately 15 minutes from home. Documents are drafted by lawyers and include unlimited revisions. Priced at 2,190 CZK per document.
• Prepaid Funeral Plan Prepaid funeral planning subscription allowing individuals to pre-order and pay for their own funeral in advance, starting from 990 CZK per month, saving family members from the stress and cost of arranging a funeral.
• Goodbye Pets (Pet Cremation) Specialized pet cremation service under the Goodbye Pets sub-brand, handling domestic animals including pickup from the veterinarian or home, individual cremation by weight category, urns and memorial items, and paw print keepsakes. Operating in Prague and throughout the Czech Republic. Prices from 1,990 CZK to 10,990 CZK depending on animal weight.
• Goodbye Care (Bereavement Assistance) 24/7 assistance application and support service for companies and insurance providers, helping families navigate and resolve all administrative and practical tasks related to handling a death. Sold as a professional service to enterprise and insurance clients.

Quantifiable outcome

• 400+ satisfied customers with 4.93 average star rating
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Partner CrematoriumscoreTechnology or IntegrationPartner crematoriums across Czech Republic for cremation services. The company arranges dignified cremation through these partners.
• NADĚJE, Ratolesti Brno, EMOTER, SOS dětské vesničky, HELPPES, ARMADA, ŽIVOT DĚTEM, PES V NOUZI, Paraple, Anděl Strážný, Nadační fond pomociminorOthersNonprofit partners supported through charitable giving program. Customers can contribute to these charities through their will bequests, and Goodbye redirects millions to these organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farewill: UK-based online will-writing and funeral planning platform offering transparent, digital-first will creation and direct cremation. Directly comparable to Goodbye's Moje Závěť will app and digital funeral planning model, with the same value proposition of digitizing traditionally opaque, offline processes.
• Aura: UK provider of prepaid funeral plans with a modern, digital-first customer experience. Comparable to Goodbye's prepaid funeral subscription (from 990 CZK/month), targeting the same pre-planning customer segment with transparent pricing and online onboarding.
• Cake: US end-of-life planning platform offering wills, advance directives, and funeral planning tools. Comparable to Goodbye's suite of digital estate-planning products (wills, Horizont, Digitální archiv) and serves the same persona of consumers wanting to digitally pre-plan end-of-life affairs.
• Tulip Cremation: US direct-cremation provider with transparent online pricing and modern brand positioning. Directly comparable to Goodbye's cremation-without-ceremony and cremation-with-ceremony offerings, which emphasize transparent, all-inclusive online pricing over the traditional funeral home model.
• Memory Box: UK-based online funeral planning and arrangement platform that lets families coordinate services digitally. Highly comparable to Goodbye's online funeral planning model and 24/7 helpline, targeting the same digitally-engaged bereaved family segment.
• Everplans: US digital end-of-life planning platform for wills, advance directives, and digital asset archiving. Closely comparable to Goodbye's Digitální archiv and Horizont tools, which similarly allow users to securely store and route critical documents to loved ones after death.

Emerging players

• Beyond: UK death-tech platform providing wills, funeral plans, and probate services through a digital-first experience. Comparable in scope to Goodbye's full-stack offering (wills, prepaid funerals, family support) and represents a similar consolidation play across end-of-life services.
• Eterneva: US company turning cremated ashes into memorial diamonds with a strong digital brand. Adjacent to Goodbye's pet cremation (Goodbye Pets) and urn/memorial merchandise line, both targeting emotionally-driven, digitally-engaged consumers in the post-cremation experience.
• Funeral Guide: UK online comparison and information platform for funeral services, helping families compare costs and providers. Comparable to Goodbye's directory offerings (hospice directory, ceremonial halls) and its overall consumer-education content strategy (poradna).

Regional players

• Závěť.cz: Czech online will-creation service. A direct regional competitor to Goodbye's Moje Závěť will application, operating in the same Czech market with a similar digital will-generation model, though narrower in scope than Goodbye's full funeral-services platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/czgoodbye
• LinkedInlinkedin.com/company/goodbye-cz
• Instagraminstagram.com/goodbye.cz
• TikToktiktok.com/@goodbye.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodbye