Rally Foundation
Rally Foundation is a 501(c)(3) nonprofit founded in 2005 that funds early-stage childhood cancer research, advocates for federal pediatric cancer funding, and provides emergency financial assistance and hospital meals to affected families across the United States.
- Company typePrivate
- Founded2005
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rally Foundation does
Rally Foundation for Childhood Cancer Research is a 501(c)(3) nonprofit founded in 2005 in Atlanta, Georgia by Dean Crowe, focused on funding early-stage pediatric oncology research, advocating for federal funding, and providing direct financial assistance to families of children in cancer treatment. Its core offering is the Collaborative Pediatric Cancer Research Awards Program, which has awarded $47.5 million across 781 research projects in 54 U.S. cities and 18 international cities since 2006, administered through ProposalCentral and governed by a Medical Advisory Board-led dual peer-review process. Surrounding programs include the Rally Kid ambassador network, Rally Kid Research Funds (named family funds without separate 501(c)(3) formation), the Rally Family Emergency Fund (capped at $500 annually and $750 lifetime per patient), the Rally Good Meals hospital-meal program (148,000 meals served), advocacy leadership of the DOD CDMRP Peer Reviewed Cancer Research Program ($356 million secured over nine years, 298 federally funded projects), and grassroots fundraising vehicles (Rally Fit 47 Challenge, 4 Quarters 4 Research, "I Have An Idea!" intake).
The organization's revenue model combines individual donations (one-time and recurring monthly giving), tiered corporate partnerships (Premier, Diamond, Platinum, Gold, Silver) with named partners including Delta Vacations, Forbes Travel Guide, ShareCare, and Dillard's, Young Professionals membership dues across chapters in Atlanta, Tennessee, and South Carolina, foundation grants, and special-event fundraising. Distribution runs through an owned digital ecosystem (werally.io donation portal, fundraise.rallyfoundation.org peer-to-peer platform), TFAForms and Wufoo for forms, direct mail, social channels, and three regional chapters (Rally Tennessee, Rally Gulf Coast, Rally New York). Rally holds a Charity Navigator four-star 100/100 rating (2021–2025), a Candid Platinum Transparency seal, and Great Nonprofits Top-Rated status, and reports that 93 cents of every donated dollar supports the mission.
Rally Foundation firmographics
Firmographics- Name
- Rally Foundation
- Legal name
- Rally Foundation for Childhood Cancer Research
- Website
- https://rallyfoundation.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rally Foundation is a 501(c)(3) nonprofit founded in 2005 that funds early-stage childhood cancer research, advocates for federal pediatric cancer funding, and provides emergency financial assistance and hospital meals to affected families across the United States.
- Ownership category
- akta.pro rank
Rally Foundation industry classification
Industry- Product category
- Nonprofit Childhood Cancer Research Funding
- NAICS
- Grantmaking Foundations (813211)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Health & Medical Research Grantmaking Foundations (BPAGAKAL)
- akta.pro secondary industries
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA), Community Health & Prevention Program Funding (HLAJALAF)
Keywords
Where Rally Foundation is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rally Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Donations: One-time and recurring monthly donations from individuals through online giving pages (werally.io/mg-topnav, fundraise.rallyfoundation.org), direct mail, and tribute funds in honor/memory of loved ones.
- Corporate Sponsorships: Tiered corporate partnership program (Premier, Diamond, Platinum, Gold, Silver) with engagement packages including employee fundraising, customer round-up giving, Rally Fit wellness programs, hospital meal sponsorships, and Young Professionals support.
- Community Fundraising Events: Grassroots and signature event fundraising including Rally Fit 47 Challenge, 4 Quarters 4 Research, Rally Kid Research Funds, school/church/youth group campaigns, and corporate matching events.
- Young Professionals Membership Dues: Annual membership dues from Rally YP members (active professionals in mid-20s to early 40s) in Atlanta, Tennessee, and South Carolina chapters, with goal of fully funding at least one research grant per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Rally Family Emergency Fund grant |
| Other | Annual | Corporate Partnership Tiers |
| Subscription | Annual | Rally Young Professionals Membership Dues |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Rally Foundation product offering
Product offeringCore offering
Rally Foundation is a 501(c)(3) nonprofit that funds early-stage childhood cancer research through a Collaborative Pediatric Cancer Research Awards Program (administered via ProposalCentral and governed by a dual peer-review Medical Advisory Board), while also delivering direct emergency financial assistance to families of children in cancer treatment, advocating for federal research funding through the DOD CDMRP Peer Reviewed Cancer Research Program, and operating community, volunteer, and corporate fundraising programs (Rally Fit, 4 Quarters 4 Research, Rally Young Professionals). Since 2006, Rally has awarded $47.5 million across 781 research projects and secured $356 million in federal funding over nine years.
Product overview
Rally Foundation is a 501(c)(3) nonprofit rather than a single SaaS product; its offering is a unified mission platform composed of multiple interconnected programs that together fund childhood cancer research and support affected families. At the core is the Rally-Funded Research Grants Program (the Collaborative Pediatric Cancer Research Awards Program, administered via ProposalCentral), which has awarded $47.5M across 781 projects since 2006 and is governed by the Rally Medical Advisory Board's dual peer-review process. Layered around it are family-facing programs (Rally Kids ambassador program, Rally Kid Research Funds, and the Rally Family Emergency Fund), advocacy (Rally Advocacy / DOD CDMRP Campaign), grassroots fundraising (Rally Fit / 47 Challenge, 4 Quarters 4 Research, "I Have An Idea!"), volunteer and corporate networks (Rally Young Professionals, Rally Corporate Partnerships), and awareness/education assets (the #GOLDSTRONG Awareness Tools and Goldie, the homepage virtual-assistant chat widget).
Differentiator
Problem solved
Functional benefit
Brands
- Rally Kids: A program where children fighting cancer are featured as ambassadors to inspire fundraising and awareness for childhood cancer research.
- Rally Fit
- Rally Young Professionals (Rally YP)
- Rally Family Emergency Fund
Products and services
- Rally-Funded Research Grants Program (Collaborative Pediatric Cancer Research Awards Program) Rally's flagship program providing philanthropic seed funding for early-stage, high-risk childhood cancer research submitted via ProposalCentral; since 2006 it has awarded $47.5 million across 781 research projects at hospitals and institutions worldwide. Targets postdoctoral/clinical research fellows and research scientists (M.D., D.O., Pharm.D., Ph.D.).
- Rally Kid Research Fund
Quantifiable outcome
- 93¢ of every dollar supports the mission
- +9 more outcomes
Companies that use Rally Foundation
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles5 records
Rally Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature4 records
Rally Foundation partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered diamond-tier strategic partner, platinum-tier strategic partner, gold-tier strategic partner, silver-tier strategic partner, core operational technology partner and flagship federal advocacy partner.
- Delta Vacationsdiamond-tier strategic partnerDelta Vacations is listed as a Diamond Partner of Rally Foundation, supporting the mission to defeat the #1 disease killer of kids in America through cause-marketing and corporate engagement.
- Forbes Travel Guidediamond-tier strategic partnerForbes Travel Guide is listed as a Diamond Partner of Rally Foundation, lending its brand to support Rally's childhood cancer research mission.
- ShareCarediamond-tier strategic partnerShareCare is listed as a Diamond Partner of Rally Foundation, supporting the Foundation's childhood cancer research and family assistance programs.
- Fakes & Hooker Lumberdiamond-tier strategic partnerFakes & Hooker Lumber is a Diamond Partner of Rally Foundation, supporting the Gulf Coast regional mission through corporate partnership.
- Chord Real Estateplatinum-tier strategic partnerChord Real Estate is a Platinum Partner of Rally Foundation, supporting employee engagement and fundraising initiatives in the Atlanta metro area.
- LocumTenensplatinum-tier strategic partnerLocumTenens is a Platinum Partner of Rally Foundation, supporting the childhood cancer research and family assistance mission through corporate engagement.
- Minuteman Pressplatinum-tier strategic partnerMinuteman Press is a Platinum Partner of Rally Foundation, supporting awareness and fundraising programs.
- Syfan Logisticsplatinum-tier strategic partnerSyfan Logistics is a Platinum Partner of Rally Foundation, supporting logistics-related fundraising and employee engagement.
- Dillard's (Cordova Mall, Pensacola)gold-tier strategic partnerDillard's Cordova Mall Pensacola store (Store #0242) is a Gold Partner of Rally Foundation, supporting the Gulf Coast regional mission through customer round-up giving and corporate giving.
- Pensacola Ice Flyersgold-tier strategic partnerThe Pensacola Ice Flyers minor league hockey team is a Gold Partner of Rally Foundation, supporting the Gulf Coast regional mission through cause-marketing at games.
- Yardigold-tier strategic partnerYardi is a Gold Partner of Rally Foundation, supporting the childhood cancer research mission through corporate engagement.
- Larry H. Miller Dealershipsilver-tier strategic partnerLarry H. Miller Dealership is a Silver Partner of Rally Foundation, supporting the childhood cancer research mission.
- Nalleysilver-tier strategic partnerNalley is a Silver Partner of Rally Foundation.
- National Distributing Companysilver-tier strategic partnerNational Distributing Company is a Silver Partner of Rally Foundation.
- Olympic Printingsilver-tier strategic partnerOlympic Printing is a Silver Partner of Rally Foundation.
- Penske Truck Leasing Rental Logicssilver-tier strategic partnerPenske Truck Leasing Rental Logics is a Silver Partner of Rally Foundation.
- ProposalCentralcore operational technology partnerProposalCentral powers Rally Foundation's A Collaborative Pediatric Cancer Research Awards Program, providing the platform for grant application submission, peer review, and management across multiple childhood cancer organizations.
- U.S. Department of Defense Congressionally Directed Medical Research Program (DOD CDMRP)flagship federal advocacy partnerRally Foundation leads the advocacy charge for the DOD CDMRP Peer Reviewed Cancer Research Program (PRCRP), securing $356M over 9 years and resulting in 298 new federally funded research projects for pediatric, adolescent, and young adult cancers.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Rally Foundation competitors and assessment
Company assessmentDirect peers
- Alex's Lemonade Stand Foundation: One of the largest childhood cancer research grantmaking foundations in the US, funding research grants and family support programs. Directly comparable to Rally in mission focus on pediatric oncology research seed funding and donor-driven family support.
- Children's Oncology Group: The world's largest childhood and adolescent cancer research organization, running cooperative group clinical trials across 200+ institutions. Comparable to Rally as a pediatric cancer research funding and coordinating entity, though much larger and focused on trial infrastructure.
- St. Baldrick's Foundation: Major US childhood cancer research grantmaker, funding cooperative research trials and individual researcher grants. Comparable to Rally in seed funding of pediatric oncology research, head-shaving fundraising events, and federal advocacy for childhood cancer research funding.
- American Childhood Cancer Organization: National nonprofit supporting children with cancer and their families through advocacy, education, and research funding. Comparable to Rally in advocacy and family support, though more focused on awareness and policy work than research grants.
- Pediatric Cancer Research Foundation: Pediatric cancer research nonprofit funding investigator-initiated research at leading institutions. Directly comparable to Rally in seed funding pediatric oncology research and providing training grants to early-career researchers.
- CureSearch for Children's Cancer: National nonprofit accelerating childhood cancer research through grant programs and advocacy. Directly comparable to Rally in funding pediatric oncology research, advocating for federal funding, and supporting affected families.
- Bear Necessities Pediatric Cancer Foundation: Mid-sized pediatric cancer nonprofit funding research and providing direct family support through Bear Hugs and other programs. Comparable to Rally in combining research grants with direct financial/emotional family assistance.
- National Pediatric Cancer Foundation: Pediatric cancer research nonprofit funding collaborative research and clinical trials. Comparable to Rally in mission focus, multi-institutional research funding approach, and family support programs.
Emerging players
- National Children's Cancer Consortium: Smaller-scale pediatric cancer research consortium funding collaborative studies. Comparable to Rally as a niche peer in the pediatric oncology research grantmaking space, though with more limited public footprint.
Broad incumbents
- Ronald McDonald House Charities: Large-scale nonprofit supporting families of seriously ill children through housing near hospitals. Comparable to Rally as adjacent childhood illness family-support organization, though much larger and focused on lodging rather than research funding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rally Foundation social profiles
Digital presenceRally Foundation compliance and trust
Trust signalCompliance4 records
Rally Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rally Foundation leadership team
Management profileNumber of profiles
Profiles2 records
Rally Foundation subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rally Foundation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rally Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rally Foundation
What does Rally Foundation do?
Rally Foundation is a 501(c)(3) nonprofit that funds early-stage childhood cancer research through a Collaborative Pediatric Cancer Research Awards Program (administered via ProposalCentral and governed by a dual peer-review Medical Advisory Board), while also delivering direct emergency financial assistance to families of children in cancer treatment, advocating for federal research funding through the DOD CDMRP Peer Reviewed Cancer Research Program, and operating community, volunteer, and corporate fundraising programs (Rally Fit, 4 Quarters 4 Research, Rally Young Professionals). Since 2006, Rally has awarded $47.5 million across 781 research projects and secured $356 million in federal funding over nine years.
Is Rally Foundation a public or private company?
Rally Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rally Foundation founded?
Rally Foundation was founded in 2005. It employs 11 to 50 people.
Where is Rally Foundation based?
Rally Foundation is headquartered in Atlanta, United States, in the North America region.
How does Rally Foundation make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, community Fundraising Events and young Professionals Membership Dues.
Who are Rally Foundation's main competitors?
Direct peers on record are Alex's Lemonade Stand Foundation, Children's Oncology Group, St. Baldrick's Foundation, American Childhood Cancer Organization, Pediatric Cancer Research Foundation, CureSearch for Children's Cancer, Bear Necessities Pediatric Cancer Foundation and National Pediatric Cancer Foundation. National Children's Cancer Consortium is listed as an emerging player. Ronald McDonald House Charities is listed as a broad incumbent.
Does Rally Foundation have an API?
No public API is recorded for Rally Foundation.
What industry is Rally Foundation in?
Rally Foundation's product category is Nonprofit Childhood Cancer Research Funding. Its primary akta.pro industry code is BPAGAKAL, Health & Medical Research Grantmaking Foundations, with a secondary code of BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS). Its NAICS code is 813211 and its SIC code is 8300.