CHORD Real Estate

What CHORD Real Estate does

CHORD Real Estate is a privately held, Nashville-based boutique real estate brokerage headquartered in the Music Row community, serving buyers, sellers, and investors across Middle Tennessee. The firm operates a concierge service model led by Principal Steve Luther and COO/Managing Broker Ashley Luther, supported by a 16-person team of senior advisors, referral agents, and a concierge function, with leadership collectively claiming 20+ years of local market experience and 1,200+ personal sales. CHORD's primary customer segments are luxury residential buyers and sellers in submarkets such as Brentwood, Belle Meade, Green Hills, and 12 South, supplemented by international investors and first-time home buyers.

The company's product surface combines traditional brokerage services (buy and sell representation, property valuation, neighborhood search, portfolio management) with digital tools including an AI-assisted property search assistant called Livia (livia.chordrealestate.com), a home valuation tool, and a market analytics dashboard. The Livia platform was developed in partnership with technology firm Lab378 and launched on September 5, 2026. CHORD also offers international investment services via a Global Portfolio spanning markets such as the Bahamas and Panama, anchored by structured events like the Invest Panama Summit. Channel integrations with Studio Bank (mortgage pre-approval) and Closed Title (title and closing) embed the brokerage within the broader transaction workflow.

The business model is commission-based, with revenue earned on individual buy and sell transactions at undisclosed negotiated rates. Customer acquisition is multi-channel, combining content marketing (blog, newsletter, podcasts), organic social (Instagram), referral programs, and event-based lead generation. The firm claims a 100% sell-through rate on contracted listings and operates without disclosed institutional funding, parent ownership, or M&A activity.

Name

CHORD Real Estate

Legal name

CHORD Real Estate

Website

https://CHORDrealestate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CHORD Real Estate is a Nashville-based boutique brokerage offering concierge residential buy and sell services across Middle Tennessee, plus international investor programs in Panama and the Bahamas, augmented by an AI-assisted property search platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Buyer representation services
• Seller representation services
• International property investment

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage model earning commissions on property buy and sell transactions. Services luxury homes in Middle Tennessee ranging from entry-level to multi-million dollar properties. No specific commission rates disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CHORD Real Estate is a Nashville-based boutique brokerage providing residential buyer's and seller's representation, property valuation, and international property investment advisory services. The firm operates a concierge service model in Middle Tennessee, pairing dedicated agents with digital property search tools (including an AI-assisted search assistant called Livia) and structured programs such as the Invest Panama Summit for cross-border investors.

Product overview

CHORD Real Estate operates as a Nashville-based boutique brokerage offering a unified real estate concierge service model. The core offering combines traditional real estate buying and selling services with digital tools including AI-assisted property search (Livia), property valuation, and neighborhood search. The portfolio includes residential sales, international investment services (Global Portfolio, Invest Panama Summit), and content resources (Lookbooks, Blog). The platform integrates third-party services for title quotes and mortgage pre-approval, while premium listings are showcased through the Portfolio feature. The company positions itself as a full-service brokerage with technology-enhanced search capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer's Representation / Home Search
• Seller's Representation / Sell Your Home
• International Property Investment Services
• Global Portfolio (International Developments)
• Invest Panama Summit Three-day structured market exposure program combining property tours, professional introductions, and comprehensive market evaluation for international real estate investment in Panama. Targeted investment range of $300,000 to $500,000.

Quantifiable outcome

• 99.99% of contracted listings sold without expiration
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lab378coreTechnology or Integration · 5 September 2026Strategic technology partnership for AI-powered home search platform launched September 5, 2026. Lab378, a technology firm, partnered with CHORD Real Estate to develop an AI-powered platform aimed at modernizing the home buying and renting search experience. The platform represents a strategic technological advancement for the brokerage.
• Global Property DevelopersminorStrategic or Co-development PartnerPartnerships with international property developers supporting the Global Portfolio and International Services offerings. Logos displayed include Bahamas and international development partners.
• Studio BankminorChannel Partner/ Reseller/ DistributorPreferred lender partner for mortgage financing and pre-approval services. Referenced as recommended partner for buyers to get pre-approved before property searches.
• Closed TitleminorChannel Partner/ Reseller/ DistributorPreferred title services partner providing title quotes and closing services for transactions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• HomeLight: Real estate technology platform connecting consumers with top agents and providing agent enablement tools. Adjacent to CHORD's business — not a brokerage competitor, but a tech-driven marketplace that influences how Nashville buyers find agents.

Direct peers

• Compass: National tech-enabled luxury brokerage with a strong agent-focused platform and significant Nashville presence. Directly competes with CHORD for luxury listings and buyer-side mandates, with similar emphasis on technology-augmented agent service.
• Zeitlin Sotheby's International Realty: Nashville-area Sotheby's affiliate serving Middle Tennessee luxury buyers and sellers. Directly competes with CHORD in Brentwood, Franklin, and Nashville luxury neighborhoods, with the additional brand equity of the Sotheby's name.
• Engel & Völkers: International luxury brokerage with a strong European aesthetic and growing U.S. presence. Comparable to CHORD through its premium service model, concierge positioning, and cross-border referral capabilities for affluent buyers.
• Sotheby's International Realty: Global luxury real estate brand with affiliate brokerages serving high-net-worth buyers and sellers. Competes with CHORD in the Nashville luxury market through local affiliates and provides international referral reach that parallels CHORD's Global Portfolio.
• Fridrich & Clark Realty: Long-standing Nashville boutique luxury brokerage with deep local roots and a high-touch service model. Closest direct competitor to CHORD in the Middle Tennessee luxury segment, sharing comparable agent-driven, relationship-led positioning.
• The Ashton Real Estate Group (RE/MAX): Nashville-focused luxury real estate team operating under the RE/MAX brand with a high-volume agent model. Competes with CHORD for luxury and mid-market listings in Middle Tennessee.

Broad incumbents

• Coldwell Banker Realty: Established national real estate brand with extensive Nashville and Middle Tennessee presence. Competes with CHORD across price tiers, including a luxury-affiliated network (Coldwell Banker Global Luxury).
• Keller Williams Realty: Largest U.S. residential real estate franchise with deep Nashville market share. Serves as a broad incumbent competitor to CHORD across price points, including luxury, with significantly larger agent rosters and brand recognition.

Emerging players

• Realty ONE Group: Fast-growing, tech-forward real estate brokerage franchise expanding across the U.S. Comparable to CHORD's boutique-plus-tech positioning, but with a much larger franchise footprint and shared agent-friendly model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CHORDrealestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHORD Real Estate