Jodo
Jodo is a Bangalore-based fintech that provides payment, autopay installment (Jodo Flex), and education loan origination (Jodo Cred) infrastructure to 5,000+ Indian schools, colleges, coaching centers, skilling institutes, and EdTech platforms, covering 25+ lakh students.
- Company typePrivate
- Founded2020
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Jodo does
Jodo (legally Bharosepe Technology Services Private Limited) is a Bangalore-headquartered fintech founded in 2020 by three IIT/IIM alumni — Atulya Bhat, Raghav Nagarajan, and Koustav Dey — that builds payment and credit infrastructure purpose-built for the Indian education sector. The company operates three core products: Jodo Pay (digital fee collection via UPI, net banking, cards, QR codes, and payment links with automated reconciliation), Jodo Flex (autopay installment subscriptions via eNACH and UPI Autopay mandates, covering ₹4,200 Cr and 5 lakh+ students), and Jodo Cred (education loan origination tracked through the full application lifecycle, from KYC and Aadhaar biometric authentication through disbursement, underwritten by 7+ lending partners including Avanse, LiquiLoans, Lendbox, Eduvanz, Vivriti Capital, Fibe, and Ratnaafin).
The platform is built on an AWS-based hybrid serverless architecture (Lambda, API Gateway, EventBridge, SQS, EC2, Docker, Kafka) with a multi-tenant SaaS model, an ISO 27001:2022-certified security posture, and a public REST API (docs.jodo.in) with webhooks and React Native/Android/Web SDKs for deep ERP integration. Jodo serves K-12 schools, colleges and universities, coaching centers, skilling institutes, and EdTech platforms across 90+ Indian cities, claiming 5,000+ partner institutes, 25 lakh+ students covered, and cumulative fee volume of ₹30,000 Cr+.
The business model combines transaction-based take rates on payment processing and installments, recurring SaaS platform fees from institutions, and origination/referral fees from lending partners on Jodo Cred disbursals. GTM is hybrid: enterprise field sales targeting institutional decision-makers (with a 5-day onboarding cycle) plus direct-to-consumer reach to parents and students through the Jodo app, UPI apps, WhatsApp, and email channels. The company has raised approximately $19M cumulatively across a July 2020 seed round (~$3.8M, led by Elevation Capital and Z47) and an August 2022 $15M Series A led by Tiger Global.
Jodo firmographics
Firmographics- Name
- Jodo
- Legal name
- Bharosepe Technology Services Private Limited
- Website
- https://jodo.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jodo is a Bangalore-based fintech that provides payment, autopay installment (Jodo Flex), and education loan origination (Jodo Cred) infrastructure to 5,000+ Indian schools, colleges, coaching centers, skilling institutes, and EdTech platforms, covering 25+ lakh students.
- Ownership category
- akta.pro rank
Jodo industry classification
Industry- Product category
- Education Payments / Education Fee Management SaaS
- NAICS
- Educational Services (611), Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Payments, Cashiering & Payment Plans (EDALAJAE)
- akta.pro secondary industry
- Revenue Cycle & Tuition Billing/Collections Support (Student Accounts BPO) (EDAEALAN)
Keywords
Where Jodo is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Jodo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction/Payment Processing Fees: Jodo earns fees on each payment transaction processed through its platform. The company offers flexible payment options including one-time payments, installments (Jodo Flex), and credit (Jodo Cred). Transaction fees are likely charged as a percentage of payment volume.
- Jodo Flex - Installment Plan Services: Jodo Flex enables zero-cost installment payments for parents/students. Jodo earns revenue from transaction fees on each installment collected. The company processes over 4200 Cr covering fees of 5 Lakh+ students through this product.
- Jodo Cred - Education Loan Origination: Credit-based education loans facilitated through partner lending institutions. Jodo earns referral/origination fees from lending partners for loan applications processed through the platform.
- SaaS Platform Fees: B2B SaaS fees from educational institutions for using the fee management platform. Includes customizable fee schedules, automated communications, analytics dashboards, and reconciliation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based enterprise pricing for educational institutions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Jodo product offering
Product offeringCore offering
Jodo is a SaaS-based education payments platform that enables educational institutions to automate fee collection, offer flexible installment plans to parents/students, and originate education loans. Its three core products are Jodo Pay (digital fee collection via UPI, cards, netbanking, QR codes, and payment links), Jodo Flex (autopay subscriptions via eNACH and UPI Autopay mandates for zero-cost installments), and Jodo Cred (education loan origination integrated with lending partners). The platform serves 5,000+ educational institutions across 90+ cities in India, processing fees for 25 lakh+ students.
Product overview
Jodo is a SaaS-based fee management and education payments platform comprising three core products — Jodo Pay (payment collection via QR codes, payment links, and hosted checkout), Jodo Flex (autopay instalment subscriptions via eNACH/UPI Autopay), and Jodo Cred (education loan origination) — supported by feature modules including Smart QR, customizable fee schedules, automated communication (WhatsApp/email), real-time analytics dashboards, and automated reconciliation. The platform targets educational institutions (schools, colleges, universities, coaching centers, skilling institutes) and their students/parents across India.
Differentiator
Problem solved
Functional benefit
Brands
- Jodo Flex: Auto-pay fee collection system using eNACH and UPI Autopay for educational institutions
- Jodo Cred
- Jodo Pay
Products and services
- Jodo Pay
- Jodo Flex Jodo Flex is an autopay fee collection product allowing students and parents to pay fees in automated instalments via eNACH or UPI Autopay mandates, with configurable payment schedules, WhatsApp reminders, and real-time dashboards for institutes. It enables zero-cost instalment plans for parents.
- Jodo Cred Jodo Cred is a credit-based education loan origination product that tracks the full loan application lifecycle from application start through disbursement to the institute's account, involving identity verification, KYC, biometric authentication (Aadhaar), and credit eligibility checks. It is integrated with lending partners such as Avanse, LiquiLoans, Lendbox, Eduvanz, Vivriti Capital, Fibe, and Ratnaafin.
Quantifiable outcome
- 60% improvement in on-time fee collection
- +8 more outcomes
Companies that use Jodo
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles2 records
Jodo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Jodo partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Jodo competitors and assessment
Company assessmentBroad incumbents
- Cashfree Payments: Cashfree is a leading Indian payment gateway with education vertical offerings, payout solutions, and lending integrations. It competes with Jodo Pay for institutional fee collection while offering a broader payment stack.
- Razorpay: Razorpay is India's largest payment gateway with an education vertical offering fee collection, payment links, and automated reconciliation. While it serves the same institutional customers as Jodo, it operates as a broad horizontal payments platform rather than education-specialized.
- Zoho (Zoho Invoice/Books): Zoho offers invoicing, subscription billing, and payment collection tools that compete with Jodo's fee management platform. While not education-specialized, it serves SMB and institutional customers seeking automated recurring payment and reconciliation functionality.
- PayU India: PayU is a major payment aggregator in India offering education vertical solutions, lending products, and payment infrastructure. It competes with Jodo in fee collection while also offering broader merchant services and credit products.
Emerging players
- LiquiLoans: LiquiLoans is a P2P lending platform in India that is both a Jodo Cred lending partner and an emerging competitor in the education lending space. It offers direct lending products to borrowers including education-related credit.
- ZestMoney: ZestMoney is an Indian BNPL/EMI fintech offering consumer credit including for education fees. It overlaps with Jodo Cred's installment-based credit offerings to parents/students for fee payments.
- EnKash: EnKash is a B2B payments and corporate spend management platform in India. While not education-specialized, it overlaps with Jodo in automating recurring payment workflows for businesses and SMEs.
Direct peers
- Propelld: Propelld is an education financing platform offering student loans and fee payment solutions to Indian educational institutions. It overlaps with Jodo Cred's loan origination model and shares the same target customer base of institutes seeking to provide affordability to students.
- Eduvanz: Eduvanz is an education-focused NBFC offering fee financing and education loans in India. While Eduvanz is also a Jodo Cred lending partner, it competes directly with Jodo's credit facilitation business for the same student/parent borrower segment.
- GrayQuest: GrayQuest is a direct competitor offering education-focused fee payment solutions and installment plans to schools, colleges, and coaching institutes in India. Both Jodo and GrayQuest compete on automated fee collection, BNPL-style installment offerings, and education loan facilitation for the same institutional customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jodo social profiles
Digital presenceJodo compliance and trust
Trust signalCompliance1 record
Jodo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jodo leadership team
Management profileNumber of profiles
Profiles4 records
Jodo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jodo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jodo
What does Jodo do?
Jodo is a SaaS-based education payments platform that enables educational institutions to automate fee collection, offer flexible installment plans to parents/students, and originate education loans. Its three core products are Jodo Pay (digital fee collection via UPI, cards, netbanking, QR codes, and payment links), Jodo Flex (autopay subscriptions via eNACH and UPI Autopay mandates for zero-cost installments), and Jodo Cred (education loan origination integrated with lending partners). The platform serves 5,000+ educational institutions across 90+ cities in India, processing fees for 25 lakh+ students.
Is Jodo a public or private company?
Jodo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jodo founded?
Jodo was founded in 2020. It employs 101 to 250 people.
Where is Jodo based?
Jodo is headquartered in Bangalore, India, in the Asia region.
How does Jodo make money?
Four revenue lines are on record. Transaction/Payment Processing Fees are the primary driver. The others are jodo Flex - Installment Plan Services, jodo Cred - Education Loan Origination and saaS Platform Fees.
Who are Jodo's main competitors?
Broad incumbents on record are Cashfree Payments, Razorpay, Zoho (Zoho Invoice/Books) and PayU India. Emerging players are LiquiLoans, ZestMoney and EnKash. Direct peers are Propelld, Eduvanz and GrayQuest.
Does Jodo have an API?
Yes. Jodo offers a public REST API and developer platform accessible via docs.jodo.in. The API covers four core product areas: (1) User — register users and issue access tokens; (2) Student — register students, update fees, list products and payments, add/cancel manual payments, with webhooks for student registration, drop, activation, and direct payment events; (3) Flex — manage flexible fee payment plan subscriptions, get payment schedules, webhooks for subscription lifecycle (setup, active, updated, cancelled, closed) and mandate/instalment events (debited, settled, bounced, downpayment); (4) Cred — loan application lifecycle webhooks (application started, filled, agreement signed, expired, rejected, final approved, disbursed, EMI debited, cancelled); (5) Pay — create and manage checkout orders and shareable payment links, with webhooks for payment debited/settled across order, page, and payment link flows; (6) Configuration — list branches, grades, fee components, discounts, and webhook management. Authentication uses access tokens. The API also supports three integration patterns: Pull, Order, and Push. Developer documentation is at docs.jodo.in.
What industry is Jodo in?
Jodo's product category is Education Payments / Education Fee Management SaaS. Its primary akta.pro industry code is EDALAJAE, Payments, Cashiering & Payment Plans, with a secondary code of EDAEALAN, Revenue Cycle & Tuition Billing/Collections Support (Student Accounts BPO). Its NAICS code is 611 and its SIC code is 8200.