Propelld
Propelld is an India-based education fintech that operates an RBI-registered NBFC-backed digital lending platform, disbursing collateral-free student loans to 400,000+ learners through 550+ partner institutions using future-potential-based credit underwriting and multiple repayment structures including Moratorium, ISA, and Study Now Pay Later.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Propelld does
Propelld is an India-based education-focused fintech platform that originates and disburses private student loans for higher education and professional upskilling programs. Operating as a brand of Edgro Finance Private Limited — a wholly-owned RBI-registered NBFC (Reg. No. N-02.00357) — Propelld runs a multi-lender marketplace that matches borrowers to multiple RBI-registered NBFCs, with Edgro as the primary disbursement vehicle. The platform emphasizes future-potential-based underwriting, evaluating academic performance and earning potential in lieu of traditional credit scores and collateral, which permits loans to students lacking strong financial histories. As of October 2025, the company has disbursed over ₹4,400 crore to more than 400,000 students and works with 550+ educational institutions including BITS Pilani, NMIMS, upGrad, Simplilearn, Masai School, Newton School, and Unacademy.
The product surface comprises a core student-loan facility with several repayment structures — Moratorium (smaller EMIs during course), Income Share Agreement (pay only when employed), Study Now Pay Later (post-course payments), and No Cost EMI (institute-borne interest) — alongside course-specific sub-products for MBA, BTech/Engineering, MBBS, and upskilling loans. The end-to-end process is fully digital with approval and disbursement in as little as 24–48 hours, supplemented by calculators and college predictor tools that anchor an SEO- and content-led top-of-funnel acquisition engine. Distribution is hybrid: direct self-serve via Propelld's website, inside sales, and a B2B2C institution-partner referral network with customized dashboards. The company is Series-B funded (a $35M WestBridge-led round in February 2022), was featured on Forbes Asia's 100 To Watch 2025, and reports continued profitable growth.
Revenue is generated transactionally through loan origination and processing fees, plus interest-rate spread economics on disbursed loans routed through Edgro and partner NBFCs, with loan tickets ranging from sub-₹75,000 to ₹50+ lakhs and interest rates of 11.25–16.50%. Target customer segments are individual students from middle-class and underserved backgrounds pursuing undergraduate, postgraduate, medical, or upskilling programs, alongside educational institutions that use Propelld to reduce dropout, automate fee collection, and broaden access via financing.
Propelld firmographics
Firmographics- Name
- Propelld
- Legal name
- Bluebear Technology Private Limited
- Website
- https://propelld.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Propelld is an India-based education fintech that operates an RBI-registered NBFC-backed digital lending platform, disbursing collateral-free student loans to 400,000+ learners through 550+ partner institutions using future-potential-based credit underwriting and multiple repayment structures including Moratorium, ISA, and Study Now Pay Later.
- Ownership category
- akta.pro rank
Propelld industry classification
Industry- Product category
- Education Lending
- NAICS
- Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- In-School Tuition & Fee Financing (Short-term/Bridge) (FSAKAEAG)
- akta.pro secondary industries
- Student Loan Intermediation & Refinancing (FSAEAEAL), Financial Aid Systems, Disbursement & Payment Operations (EDADAHAJ), Student Refunds & Disbursements (Including Title IV Credit Balances) (EDALAJAF), Lending & Credit Disbursements (FSAMAKAH)
Keywords
Where Propelld is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Propelld business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Education Loan Origination & Disbursement: Propelld earns revenue by facilitating education loans between students and RBI-registered NBFC lending partners. The company earns origination fees, processing fees, and interest rate differentials through its multi-lender platform. Loans are disbursed primarily through its wholly-owned NBFC Edgro Finance and partner NBFCs. Revenue is generated on a per-transaction basis as loans are originated and disbursed.
- Loan Products (Moratorium, ISA, Study Now Pay Later): Propelld offers tailored financing solutions including moratorium period loans (smaller EMIs during course), Income Share Agreements (pay only when employed), and Study Now Pay Later (pay after course completion). Revenue is generated through interest charged on disbursed loans and processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | No Cost EMI Loan — Zero interest for student |
| Transaction based/ take rate | Monthly | Moratorium Loan — Small EMIs during course |
| Outcome Based/ Performance | Pay-as-you-go | Income Share Agreement — Pay only when employed |
| Transaction based/ take rate | Pay-as-you-go | Study Now Pay Later — Pay after course completion |
| Transaction based/ take rate | Monthly | BTech/Engineering Loan — Up to ₹40 Lakhs |
| Transaction based/ take rate | Monthly | MBA Loan — Up to ₹50 Lakhs |
| Transaction based/ take rate | Monthly | MBBS/Medical Loan — Up to ₹30 Lakhs without collateral |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Propelld product offering
Product offeringCore offering
Propelld is an education-focused digital lending platform that originates and disburses no-collateral student loans for undergraduate, postgraduate, medical, engineering, MBA, and upskilling programs in India. The company operates as a multi-lender marketplace, primarily disbursing loans through its wholly-owned RBI-registered NBFC Edgro Finance Private Limited and other partner NBFCs, while sourcing borrowers directly via its website and through referrals from 550+ partner educational institutions. Loans are fully digital, with approval and disbursement typically completed within 24-48 hours, and include tailored repayment structures such as Moratorium, Income Share Agreements, Study Now Pay Later, and No Cost EMI.
Product overview
Propelld is a specialized education financing platform that operates as a single unified digital lending platform. The core product is a student loan facility offering multiple financing structures including standard loans, Moratorium (smaller EMIs during course), Income Share Agreement (payment upon employment), and Study Now Pay Later (post-course payments). These are complemented by course-specific sub-products for MBA, BTech/Engineering, MBBS/Medical, Upskilling, and College programs. The platform also offers financial planning tools including EMI calculators, ROI calculators, and college predictor tools. Propelld functions as an intermediary facilitating loan applications between students and lending partners, operating a fully digital loan process.
Differentiator
Problem solved
Functional benefit
Products and services
- Student Loans (Core Education Loan)
Quantifiable outcome
- ₹4,400+ crore disbursed to 400,000+ students; growing profitably
- +4 more outcomes
Companies that use Propelld
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Propelld technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Propelld partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major and minor.
- upGradmajorupGrad is a major online higher education platform and one of Propelld's institutional partners. upGrad offers degree and certificate programs and refers students needing financing to Propelld for course fee payments.
- SimplilearnmajorSimplilearn is a leading upskilling and professional certification platform and a key partner of Propelld. Propelld's financing enables Simplilearn's learners to pay course fees in installments. Simplilearn provides testimonials praising Propelld's processes, coverage, and responsiveness.
- Great LearningmajorGreat Learning is a prominent online learning platform for professional education and a partner institution. The platform serves non-STEM candidates who account for 20-30% of enrollments for AI-related upskilling courses.
- Masai SchoolmajorMasai School is a coding and tech skills training platform and a key partner. Propelld provides financial products for Masai's student segment across all pin codes. Masai's co-founder describes Propelld as a significant contributor offering customized financial products.
- Newton SchoolmajorNewton School is a tech skills platform and partner institution. Propelld helped Newton School set up a hassle-free payment structure for students, simplifying enrollment and revenue collection.
- GuviminorGuvi is an IT skill development platform and partner institution. Guvi has been empanelled with Propelld for a long time and credits the team's support as 'beyond impressive.'
- BITS PilanimajorBITS Pilani is a premier deemed university and a significant partner institution. Multiple student testimonials reference Propelld loans for BTech and MTech programs at BITS Pilani.
- NMIMS (Narsee Monjee Institute of Management Studies)majorNMIMS is a leading private deemed university and a partner institution. Student testimonials reference Propelld loans for MBA programs at NMIMS Mumbai.
- Akash InstituteminorAkash Institute, a leading coaching center for JEE and NEET preparation, is listed among Propelld's institutional partners.
- UnacademymajorUnacademy is one of India's largest edtech platforms and a listed partner of Propelld, providing a wide reach of students needing course financing.
- WhiteHat JrminorWhiteHat Jr (coding education platform for children) is listed among Propelld's institutional partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Propelld competitors and assessment
Company assessmentDirect peers
- Avanse Financial Services: India-focused NBFC specializing in education loans, similar in core product (collateral-free student financing) and target borrower (Indian students pursuing domestic and foreign education). Direct overlap in distribution via institutional partnerships and digital origination.
- HDFC Credila: India's largest dedicated education loan NBFC, offering loans for domestic and overseas education. Competes head-to-head with Propelld in student borrower segments and institutional partnerships, with similar loan products and ticket sizes.
- Auxilo Finserve: Education-focused NBFC providing student loans for higher education in India and abroad. Overlaps with Propelld on institutional partner channels, ticket size range, and digital origination approach.
- InCred Finance: Indian digital lender with a dedicated education loan vertical alongside personal and business loans. Comparable fintech-led underwriting model, NBFC structure, and B2C/B2B2C distribution targeting students.
Emerging players
- Leap Finance: India-based fintech focused on study-abroad financing and international student lending. Comparable in target borrower (Indian students) and product category, but narrower geographic use case (foreign education) and emerging scale.
- GyanDhan: Indian education loan marketplace connecting students with multiple lenders. Comparable B2C origination model and multi-lender marketplace architecture, though smaller in disbursement scale than Propelld.
- Eduvanz: NBFC focused on education financing and skill-development loans with EMI and ISA-style products. Comparable product innovation (including income-share offerings) and Indian student borrower focus, but at earlier scale.
- Buddy4Study: Indian education financing and scholarship discovery platform that connects students to funding sources including loans. Comparable in serving the education-funding user journey, though more scholarship- and discovery-led than direct lending.
Broad incumbents
- SBI (Education Loan vertical): India's largest public-sector bank with a substantial education loan portfolio including government-backed schemes. Competes with Propelld for student borrowers and via the Vidya Lakshmi Portal; serves as the broad incumbent benchmark for cost-of-funds and scale.
- Bajaj Finserv: Large Indian NBFC with growing education and consumer lending products distributed through partner networks. Comparable in leveraging institutional partnerships for loan origination and in targeting salaried/young professional borrowers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Propelld social profiles
Digital presencePropelld compliance and trust
Trust signalCompliance1 record
Propelld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propelld leadership team
Management profileNumber of profiles
Profiles13 records
Propelld subsidiaries and ownership
Company hierarchySubsidiaries1 record
Propelld funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propelld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propelld
What does Propelld do?
Propelld is an education-focused digital lending platform that originates and disburses no-collateral student loans for undergraduate, postgraduate, medical, engineering, MBA, and upskilling programs in India. The company operates as a multi-lender marketplace, primarily disbursing loans through its wholly-owned RBI-registered NBFC Edgro Finance Private Limited and other partner NBFCs, while sourcing borrowers directly via its website and through referrals from 550+ partner educational institutions. Loans are fully digital, with approval and disbursement typically completed within 24-48 hours, and include tailored repayment structures such as Moratorium, Income Share Agreements, Study Now Pay Later, and No Cost EMI.
Is Propelld a public or private company?
Propelld is a private company. It is classified as venture growth investor backed and is currently operating.
When was Propelld founded?
Propelld was founded in 2017. It employs 251 to 500 people.
Where is Propelld based?
Propelld is headquartered in Bangalore, India, in the Asia region.
How does Propelld make money?
Two revenue lines are on record. Education Loan Origination & Disbursement is the primary driver. The others are loan Products (Moratorium, ISA, Study Now Pay Later).
Who are Propelld's main competitors?
Direct peers on record are Avanse Financial Services, HDFC Credila, Auxilo Finserve and InCred Finance. Emerging players are Leap Finance, GyanDhan, Eduvanz and Buddy4Study. Broad incumbents are SBI (Education Loan vertical) and Bajaj Finserv.
Does Propelld have an API?
No public API is recorded for Propelld.
What industry is Propelld in?
Propelld's product category is Education Lending. Its primary akta.pro industry code is FSAKAEAG, In-School Tuition & Fee Financing (Short-term/Bridge), with a secondary code of FSAEAEAL, Student Loan Intermediation & Refinancing. Its NAICS code is 5222 and its SIC code is 6163.