Tree Farm

What Tree Farm does

Tree Farm (트리팜), operating its consumer brand Sikmul Hall (식물회관), is a Seoul-based private company that provides subscription-based plant rental and management services primarily to enterprise B2B clients. Founded with its contactless plant management service in March 2021, the company delivers a full-service plant interior package covering initial space analysis, plant configuration recommendation, weekly on-site visits (watering, sanitization, nutrition), plant replacement, and management reporting under a monthly subscription with no upfront cost. Its core technology is a proprietary recommendation and management system built on operational data from 250+ enterprise deployments, used to match plant configurations to space characteristics (lighting, traffic flow, scale).

The company monetizes through three streams: plant rental subscriptions, managed services for plants already owned by clients, and a customer-exclusive online mall selling wreaths, gift plants, and floral arrangements at member prices. Distribution is via direct enterprise field sales with on-site consultation, supplemented by channel partnerships with Office Depot (office supplies), Wefun/Snack24 (B2B subscription), SK D&D's DDPS (real estate management), and SpaceAdd (office media across 279 Seoul metro buildings). Customer logos span LVMH, Booking.com, KEPCO, LG U+, Musinsa, Ediya Coffee, and government entity LH, across at least 17 industries.

The company is led by CEO Go Chang-wan and remains in early-stage capital posture, having raised a pre-Series A round of approximately 500 million KRW (~$351K) from Next Dream Angel Club and New Paradigm Investment in November 2022, alongside an earlier 2019 pre-seed round of $42K from Awesome Ventures. Headcount is 1-10 and operations are concentrated in the Seoul metropolitan area, with no disclosed revenue.

Name

Tree Farm

Legal name

주식회사 트리팜

Website

https://treefarm.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tree Farm (Sikmul Hall) is a Seoul-based subscription plant rental and management company serving 250+ enterprise B2B clients across Korea with weekly on-site plant care, configuration recommendations, and reporting under a monthly no-upfront-cost subscription model.

Ownership category

akta.pro rank

Product category

Plant Management Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

akta.pro primary industry

Tree Care & Arborist Services (BPABADAD)

akta.pro secondary industries

Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Care & Arborist Services (IMAIAIAB)

Keywords

• Plant management services
• Plant rental subscription
• Office plant care
• Corporate interior landscaping
• Facility greening services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. 플랜테리어 구독 서비스 (Plant Rental Subscription): Monthly subscription service providing plant rental and management. Includes initial installation, regular maintenance visits, watering, sanitization, nutrition, plant replacement, and management reports. No initial costs or additional fees beyond subscription payments.
2. 기존 식물 관리 서비스 (Existing Plant Management): Management services for plants already owned by customers. Provides systematic management based on established standards for existing potted plants.
3. 고객사 전용몰 (Customer-Exclusive Mall): Membership benefits platform offering wreaths, gift plants, fruit baskets, flower arrangements, and other products at discounted prices for subscription customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tree Farm provides a monthly plant rental and full-service management subscription for enterprise offices and commercial spaces, including installation, watering, fertilization, pest control, replacement of unhealthy plants, and systematic care reports. It also manages plants that customers already own and operates a customer-exclusive online mall offering curated gift plants and accessories to subscription members.

Product overview

Tree Farm operates its primary consumer-facing brand 식물회관 (Sikmul Hall) as a unified platform offering corporate plant rental and management subscriptions. The core product is the 플랜테리어 구독 (Plant Interior Subscription) service, which bundles plant rental, installation, and weekly management visits into a single monthly subscription with no upfront cost. This core service is supported by the add-on 기존식물 관리 (Existing Plant Management) module, which extends the same management framework to plants clients already own. Underpinning both is a proprietary 250개 고객사 데이터 기반 추천/관리 시스템 (250-client data-based recommendation and management system) that drives space analysis, plant configuration, and ongoing maintenance reporting. A separate 고객사 전용몰 (Member-only Online Mall) offers subscription clients access to discounted corporate gift products (wreaths, flower baskets, orchids, bonsai). The sub-product 플랜테리어24 extends these capabilities to B2B partner channels via the Wefun/snack24 MOU.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Interior Subscription (식물회관) Monthly plant rental and full management subscription for enterprise offices and commercial spaces in South Korea, covering plant selection, installation, watering, fertilization, pest control, replacement of unhealthy plants, and scheduled care reports.
• Existing Plant Management Service (기존식물 관리) Fee-based ongoing care service for plants that customers already own, providing scheduled visits, watering, pest control, and care reporting without replacing the existing plants.

Quantifiable outcome

• 250+ enterprises have selected the service with verified re-contracts demonstrating sustained customer satisfaction
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• 오피스디포 (Office Depot)coreStrategic or Co-development Partner · 3 February 2025Strategic partnership with Korea's #1 office supplies and office environment solutions provider. Provides sustainable office environment green office solutions to joint customers. Collaboration announced February 2025.
• STAY HminorGTM or Marketing Partner · 11 October 2024Collaboration with total living brand STAY H for plant interior planning exhibition. Plant displays at STAY H nonhyeon-dong showroom and online mall with plant pot sales partnership.
• 디어스판교 (Dear's Pangyo)minorStrategic or Co-development Partner · 26 July 2024ESG event collaboration with co-living space Dear's Pangyo. Conducted one-day class for residents on plant care and environmental sustainability.
• 노티드 (Knotted)minorStrategic or Co-development Partner · 30 June 2024Collaboration with premium dessert cafe Knotted for plant interior decoration at all Seoul branches. Tree Farm handles outdoor and indoor landscape creation and management.
• 위펀/스낵24 (Wefun/Snack24)coreStrategic or Co-development Partner · 19 January 2024MOU with Wefun for plant management service 'PlantEasy 24'. Snack24 is Korea's #1 B2B subscription service. Tree Farm provides dedicated plant management for Snack24's B2B customer accounts.
• SK D&D (DDPS)coreStrategic or Co-development PartnerMOU with SK D&D real estate operation management subsidiary DDPS. Provides plant and landscape management for SK subsidiaries including SK Eco Plant and SK ElecLink.
• LG전자/틔운미니 (LG Electronics/Tiu Mini)minorGTM or Marketing PartnerOfficial subscription sales MOU for plant cultivation device 'Tiu Mini' in B2B market. Tree Farm serves as official subscription sales channel for LG Electronics' plant growing appliance.
• SpaceAddminorGTM or Marketing PartnerCollaboration with Korea's #1 office media platform. Plant-related content distribution across 279 major buildings in the Seoul metropolitan area.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Sill: US-based indoor plant brand with both D2C plant delivery and a B2B office plant program. Comparable subscription-style offering for workplaces with a digitally native brand.
• Greenerly (그리너리): Korean office plant rental and care service with subscription-style contracts for corporate clients. Closest domestic direct competitor to Tree Farm's Sikmul Hall offering.
• Ambius: Global commercial interior landscaping provider offering plant rental, installation, and ongoing maintenance for offices and hospitality. Direct peer to Tree Farm in B2B plant-as-a-service with subscription contracts.
• Lazy Flora: UK office plant subscription service delivering and maintaining live plants on recurring contracts. Closely mirrors Tree Farm's subscription-led plant-as-a-service model for businesses.
• Planteria: UK commercial interior landscaping company providing design, installation, and maintenance of indoor plants for offices, hotels, and retail. Direct peer in plant interior (플랜테리어) service.
• Interior Plantscape: Long-standing US provider of interior landscape design, installation, and maintenance for commercial buildings. Operates the same plant-as-a-service model Tree Farm targets in Korea.

Emerging players

• Nature Interactions: US boutique interior plant service for offices and hospitality with subscription-style care contracts. Comparable niche B2B plant care operator to Tree Farm.
• Bloomscape: Online indoor plant retailer with corporate gifting and office plant services. Overlaps with Tree Farm's member-mall corporate gifting and B2B plant offering.

Broad incumbents

• N Horticulture / Rentokil Initial Korea: Global facilities services group whose Ambius-style plant services overlap with Tree Farm's offering in Korea. Represents the broader incumbent class Tree Farm competes against for enterprise plant care contracts.
• SK D&D / DDPS: Korean real estate and property-management group that already partners with Tree Farm but also operates plant/landscape management as part of broader facility services. Comparable incumbent that could in-source or compete with Tree Farm at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Farm