Bloomscape
Bloomscape is a Detroit-based direct-to-consumer e-commerce company that delivers home-ready, pre-potted indoor plants and care accessories to U.S. consumers, with additional Trade and Corporate Gifting programs.
- Company typePrivate
- Founded2018
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Bloomscape firmographics
Firmographics- Name
- Bloomscape
- Legal name
- BLOOMSCAPE, INC.
- Website
- https://bloomscape.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bloomscape is a Detroit-based direct-to-consumer e-commerce company that delivers home-ready, pre-potted indoor plants and care accessories to U.S. consumers, with additional Trade and Corporate Gifting programs.
- Ownership category
- akta.pro rank
Bloomscape industry classification
Industry- Product category
- Online Plant Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240), Florists (45931)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Bloomscape is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bloomscape business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Plant Sales: Direct sales of indoor houseplants, giant plants, and specialty collections delivered to customers. Plants are pre-potted in EcoPots and shipped directly to customers.
- Accessories and Care Products: Sales of pots, planters, care tools, watering cans, grow lights, decorative items and plant care accessories
- E-Gift Cards: Digital gift cards for plant purchases
- Corporate Gifting: B2B sales of plants and arrangements for corporate events, employee gifts, and office wellness programs at wholesale pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Plants - Price varies by size and species |
| Unit Pricing | Pay-as-you-go | Trade Program - Wholesale pricing for trade professionals |
| Unit Pricing | Pay-as-you-go | EcoPots - Sustainable planters |
| Freemium | Pay-as-you-go | First Order Discount - 10% off first order |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bloomscape product offering
Product offeringCore offering
Bloomscape is a direct-to-consumer e-commerce platform that ships home-ready, fully-grown indoor houseplants pre-potted in sustainable EcoPots directly to customers' doors across the United States. The offering spans a wide catalog from tabletop (XS) to tree-size (XXL) specimens, plus pet-friendly, low-maintenance, low-light and self-watering plant lines, as well as planters, care tools, grow lights, decor, and curated gift collections. Every order is backed by a 30-day healthy plant guarantee, included Grow-How® expert plant care support, and access to the Vera mobile plant care app.
Product overview
Bloomscape is an e-commerce platform specializing in home-ready indoor plants delivered directly to consumers. The core offering consists of a diverse portfolio of plants including Indoor Plants (XS to XXL sizes), Self-Watering Plants, Giant Plants, Pet-Friendly Plants, Low-Maintenance Plants, and Low Light Plants, all delivered pre-potted in Ecopots planters. The product ecosystem extends to plant care accessories including Ecopots (sustainable planters made from recycled ocean plastic), Adjustable Plant Stands, Grow Lights, Mister, Watering Cans, and Repotting Toolkits. Additional services include Vera Plant Care App (mobile app for plant care reminders and tracking), Grow-How® Team (expert plant care support), Corporate Gifting, Trade Program (wholesale for trade professionals), E-Gift Cards, and a Gift Shop. The company emphasizes its 30-day guarantee, innovative sustainable packaging, and comprehensive customer education resources.
Differentiator
Problem solved
Functional benefit
Brands
- Vera: A mobile plant care application that helps users track watering schedules, create plant profiles, and access care guides for their houseplants.
Products and services
- Indoor Plants The flagship product line: home-ready, fully-grown indoor houseplants delivered pre-potted in EcoPots planters with detailed care instructions. Spans XS to XXL sizes, multiple light requirements, and multiple categories (best sellers, new arrivals, self-watering, low-maintenance, pet-friendly, low-light, air-purifying, cold-weather, blooming, and giant tree-sized specimens).
- EcoPots Planters Exclusive line of sustainable planters made from up to 80% recycled plastic (much harvested from the ocean) combined with stone dust. Available in sizes 6" to 32", shapes (round, bell, square, rectangular), and colors (clay, charcoal, indigo, slate, stone), all with drainage holes and matching saucers. Prices range from $25 (6-inch) to $45 (12-inch).
- Adjustable Plant Stand Bamboo plant stand with adjustable height features to accommodate plants of varying sizes. Priced at $50. Sold under Bloomscape's Decor + Accessories collection.
- Grow Light Supplemental lighting product to help plants thrive, particularly in low-light environments. Priced at $39 as part of the Plant Care Essentials collection.
- Watering Can Plant watering can in black, part of the Plant Care Essentials collection. Priced at $39.
- Plant Mister Handheld plant mister for humidifying plants, part of the Plant Care Essentials collection. Priced at $50.
- Repotting Toolkit Curated collection of tools and supplies for repotting plants, available in sizes for 6", 8", 10", and 12" pots. Includes soil, scoops, trowels, and shears; priced from $35 to $70 depending on pot size.
- Avalglass Decor Handcrafted stained glass decorative items for plants, including pot huggers, sold under the Decor + Accessories collection. Prices start at $35.
- Vera Plant Care App Companion mobile app (iOS and Android) that provides watering reminders, fertilizing schedules, plant activity logging, photo storage, and a library of care tips powered by Bloomscape's Grow-How expertise. Available via the Apple App Store and Google Play.
- Trade Program Wholesale program for trade professionals (interior designers, decorators, architects) offering premium plants and accessories at competitive wholesale pricing. Benefits include direct/store delivery options, tax exemptions, expedited shipping, and complimentary trade discounts.
- Corporate Gifting Bulk ordering service for businesses to purchase plants as gifts for employees, clients, offices, or corporate events. Coordinates large orders with personalized service for occasions including corporate events, employee appreciation, client gifts, and holiday gifts.
- E-Gift Cards Digital gift cards purchaseable in any quantity and deliverable to a single email address for recipient redemption on bloomscape.com plant and accessory purchases.
Quantifiable outcome
- 30-day healthy plant guarantee - replacement for any plant arriving damaged or dead
Companies that use Bloomscape
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Bloomscape technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Bloomscape partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HavenlycoreHavenly is an online interior design platform that integrates Bloomscape plants into their design service. Customers can purchase Bloomscape plants through Havenly's design recommendations. Bloomscape provides customer support for Havenly-purchased plants.
- West ElmcoreHome furnishings retailer that partnered with Bloomscape to offer plants through their retail channel. Provides additional distribution for Bloomscape products.
- EcopotscoreSustainable pot manufacturer that shares Bloomscape's Dutch heritage. Ecopots are made from up to 80% recycled plastics harvested from the ocean and have achieved CO2 Neutral Product certification. Bloomscape exclusively uses Ecopots for their planted products and offers them for sale separately.
- Stripe, Inc.corePayment processing partner for handling customer transactions and payments.
- UPScorePrimary shipping carrier for Bloomscape's direct-to-consumer plant delivery. Customers can use UPS MyChoice for delivery scheduling and address updates.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bloomscape competitors and assessment
Company assessmentOthers
- West Elm: West Elm is both a channel partner (Bloomscape plants sold on West Elm) and an adjacent retailer in home furnishings with its own plants assortment. Comparable as a home decor ecosystem where plants are part of the assortment.
- Etsy: Etsy is a marketplace where many independent sellers offer houseplants, cuttings, and rare plants. It is an indirect competitor in plant discovery/sourcing but enables smaller sellers that compete with Bloomscape's curated assortment.
Direct peers
- The Sill: The Sill is the closest direct competitor — a NYC-based online plant retailer selling houseplants, planters, and accessories with strong content marketing, plant care support, and a brick-and-mortar presence. Both target millennial plant parents with a similar D2C value proposition and premium positioning.
- Léon & George: Léon & George is a premium online plant retailer specializing in large, mature indoor plants and trees for residential and commercial spaces. Directly comparable to Bloomscape's giant/XXL plant category and designer/staging use cases.
- My City Plants: My City Plants is an online retailer focused on indoor plants with bundled planter options and care guides. Competes directly with Bloomscape in D2C houseplant delivery.
- PlantShed: PlantShed is a NYC-based plant and floral retailer with both physical locations and online delivery, offering plants, planters, and corporate gifting — overlapping with Bloomscape's D2C plants, pots, and corporate gifting categories.
- The Bouqs Co. The Bouqs Co. is a D2C online flower and plant delivery company with similar gifting positioning, subscription model, and direct delivery logistics. Comparable in gifting channel and corporate gifting use cases.
- UrbanStems: UrbanStems is a D2C floral and plant delivery company competing on similar occasions (gifting, sympathy, corporate) with comparable logistics infrastructure and a focus on sustainable sourcing.
Broad incumbents
- 1-800-Flowers: 1-800-Flowers is a large established floral and gift retailer with plant assortments, corporate gifting, and broad logistics. Overlaps with Bloomscape on plants, gift occasions, and B2B gifting but is much broader in scope.
- Amazon: Amazon sells indoor plants, planters, and care accessories through its marketplace. As a broad incumbent, it competes on selection, price, and Prime delivery but lacks Bloomscape's curated care content and premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bloomscape social profiles
Digital presenceBloomscape compliance and trust
Trust signalCompliance1 record
Bloomscape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomscape leadership team
Management profileNumber of profiles
Profiles5 records
Bloomscape funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomscape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomscape
What does Bloomscape do?
Bloomscape is a direct-to-consumer e-commerce platform that ships home-ready, fully-grown indoor houseplants pre-potted in sustainable EcoPots directly to customers' doors across the United States. The offering spans a wide catalog from tabletop (XS) to tree-size (XXL) specimens, plus pet-friendly, low-maintenance, low-light and self-watering plant lines, as well as planters, care tools, grow lights, decor, and curated gift collections. Every order is backed by a 30-day healthy plant guarantee, included Grow-How® expert plant care support, and access to the Vera mobile plant care app.
Is Bloomscape a public or private company?
Bloomscape is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloomscape founded?
Bloomscape was founded in 2018. It employs 11 to 50 people.
Where is Bloomscape based?
Bloomscape is headquartered in Detroit, United States, in the North America region.
How does Bloomscape make money?
Four revenue lines are on record. Plant Sales are the primary driver. The others are accessories and Care Products, E-Gift Cards and corporate Gifting.
Who are Bloomscape's main competitors?
Others on record are West Elm and Etsy. Direct peers are The Sill, Léon & George, My City Plants, PlantShed, The Bouqs Co. and UrbanStems. Broad incumbents are 1-800-Flowers and Amazon.
Does Bloomscape have an API?
No public API is recorded for Bloomscape.
What industry is Bloomscape in?
Bloomscape's product category is Online Plant Retail. Its primary akta.pro industry code is CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail, with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 44424 and its SIC code is 5700.