What Anno Distillers does

Anno Distillers is a privately-held, UK-based craft spirits producer operating as a sub-brand within Canterbury Brewers & Distillers, a family-run brewery, distillery and brewpub housed in a historic Victorian Foundry in Canterbury, Kent. The company produces an 11-SKU portfolio spanning gin (Kent Dry, B3rry Pink, Extreme 95, Sloe, 60 Squared, Cranberry, Orange & Honey), rum (Owler Dark Spiced, Lady Franklin Golden Botanical, Candlelight Pink Rhubarb), and liqueurs (Cold Brew Coffee, Pumpkin Spiced), plus curated miniature gift sets. Production is small-batch using copper stills and traditional fermentation and distillation processes, with recipes shaped by local Kent botanicals, hedgerow produce, and seasonal inputs.

The commercial model is a hybrid direct-to-consumer and small-footprint wholesale operation. Primary revenue is generated through the company's own e-commerce storefront with free UK mainland delivery over £40, complemented by a seasonal physical retail presence at Bluewater shopping centre, on-trade distribution through Shepherd Neame pubs (one named SKU: Owler Dark Spiced Rum), and event/gifting channels targeting weddings and parties. Unit pricing ranges from £25 to £38.50 per 70cl bottle, with case packs (6x or 12x) and 5cl miniatures providing format flexibility. Customer base is dominated by individual craft-spirit consumers — for home consumption, gifting, and cocktail use — with a secondary on-trade segment through Shepherd Neame. The 2018 disclosed funding round of approximately $798K remains the only capital event on record; team size is reported at 1–10 employees, with no subsequent round or revenue disclosure on file.

The core technology is conventional craft distillation rather than proprietary process IP. Differentiated SKUs include the 13-botanical Orange & Honey Gin, the fusion Caribbean/English Candlelight Pink Rhubarb Rum (American Oak and Kentish Applewood infusion), and the Owler Dark Spiced Rum (black treacle base, tonka bean notes, ginger). The Bee Friendly Trust charitable partnership is tied to Orange & Honey Gin sales. Marketing is light-touch: a 9-recipe cocktail blog, an email newsletter, organic social, and TripAdvisor badges including Travellers Choice and Certificate of Excellence. No AI/ML, app, API, or software product is associated with the company.

Name

Anno Distillers

Legal name

Anno Distillers

Website

https://annodistillers.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Anno Distillers is a UK craft spirits producer based in Canterbury, Kent, making small-batch gins, rums, and liqueurs from local botanicals under the Canterbury Brewers & Distillers umbrella, selling via its own e-commerce shop, Bluewater seasonal retail, Shepherd Neame on-trade listings, and gift channels to consumers and event buyers.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft Distilleries & Microdistilleries (THAFALAH)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Craft gin
• Artisan rum
• Coffee liqueur
• Small batch spirits
• Kent distillery

Headquarters

HQ city

Marden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Spirits Sales: Direct-to-consumer sale of bottled spirits through their e-commerce platform and retail locations. Products sold in multiple formats including 70cl bottles, cases, and miniature bottles. Revenue generated per transaction with no subscription component.
2. Wholesale/Distribution: Products distributed through third-party channels including Shepherd Neame pubs and Bluewater retail store. Wholesale pricing through case orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Anno Distillers is a craft spirits producer that makes small-batch artisanal gin, rum, and liqueur products in the Kent countryside of England. Its portfolio of approximately 11 distinct SKUs includes landscape-led Kent Dry Gin, flavoured gin variants, spiced and botanical rums, and a cold brew coffee liqueur, sold in 70cl bottles, mixed cases, and miniature gift sets via its own UK e-commerce shop, seasonal retail at Bluewater, and on-trade distribution through Shepherd Neame pubs.

Product overview

Anno Distillers is a craft spirit producer offering an award-winning range of artisanal gins, rums, and liqueurs made in small batches in the Kent countryside. The portfolio centers on eleven distinct products including the core Anno Kent Dry Gin, multiple gin variants (B3rry Pink Gin, Extreme 95 Gin, Sloe Gin, 60 Squared Gin, Cranberry & Gin, Orange & Honey Gin), two rum expressions (Owler Dark Spiced Rum, Lady Franklin Golden Botanical Rum, Candlelight Pink Rhubarb Rum), a Cold Brew Coffee Liqueur, and miniature gift sets. The spirits are shaped by local produce, hedgerows, and seasonal ingredients, with distribution through direct-to-consumer sales and retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Anno Spirits: Award-winning artisan gin and craft spirits made in Kent, UK

Products and services

• Cold Brew Coffee Liqueur A rich coffee liqueur made by infusing Anno's own-distilled rum with carefully cold-brewed coffee from Kent, delivered in 70cl bottles for consumers seeking a premium craft coffee liqueur.
• Anno Kent Dry Gin A landscape-led expression of Kent dry gin featuring botanical ingredients sourced from the local countryside, sold in 70cl bottles.
• Anno B3rry Pink Gin A pink gin variant featuring berry botanicals, part of the Anno Distillers flavoured gin range, sold in 70cl bottles.
• Anno Extreme 95 Gin A high-strength gin variant in the Anno range, sold in 70cl bottles for consumers seeking a higher ABV craft spirit.
• Owler Dark Spiced Rum A dark spiced rum with a base of black treacle and distinctive tonka bean flavour featuring notes of ginger, sold via Anno's online shop and on-trade through Shepherd Neame pubs.
• Lady Franklin Golden Botanical Rum A golden botanical rum named after Lady Jane Franklin featuring complex balanced flavours, sold in 70cl bottles as part of the Anno craft rum range.
• Anno Sloe Gin A traditional sloe gin made with wild foraged hedgerow fruits, reflecting Anno's use of local Kent countryside ingredients.
• Anno 60 Squared Gin A premium gin variant in the Anno product range, sold in 70cl bottles.
• Anno Cranberry & Gin A gin infused with cranberry flavours suitable for cocktails such as the Cranberry Collins, sold in 70cl bottles.
• Anno Orange & Honey Gin A citrus gin infused with zingy orange zest and locally sourced honey complemented by ginger and nutmeg, featuring 13 botanicals at 40% ABV and vegetarian-friendly. For every bottle sold Anno donates to Bee Friendly Trust.
• Candlelight Pink Rhubarb Rum A Kentish rum made with sweet pale rhubarb traditionally grown in darkness and picked by candlelight, blended with fresh ginger, infused with American Oak and Kentish Applewood. ABV 40%.
• Anno Miniature Gift Sets Curated miniature spirit gift packs containing 5cl Anno spirits, marketed for gifting including wedding favours, parties and events, and available via limited-time promotions such as 'Any 2 Miniature gift packs £30'.

Quantifiable outcome

• Anno returns to Bluewater for seasonal retail presence
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered notable and core.

• Shepherd NeamenotableChannel Partner/ Reseller/ DistributorShepherd Neame, Britain's oldest brewer, distributes Anno Owler Dark Spiced Rum across their pub estate. This provides on-trade distribution and visibility for the brand in established pubs.
• Bee Friendly TrustcoreStrategic or Co-development PartnerFor every bottle of Anno Orange & Honey Gin sold, Anno makes a donation to Bee Friendly Trust to support their mission to create habitats for honey bees and all pollinators. This is a key differentiator and social impact partnership.
• Canterbury Brewers & DistillerscoreStrategic or Co-development PartnerAnno is produced as part of Canterbury Brewers & Distillers, a family-run brewery, distillery and brewpub based in Canterbury within a historic Victorian Foundry. Anno brings a botanical, landscape-led expression of Kent into the wider Canterbury Brewers & Distillers range.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sipsmith: London-based craft gin distillery producing small-batch premium gin with strong on-trade and DTC presence. Highly comparable to Anno as a UK craft gin producer targeting similar consumer occasions and hospitality channels.
• Chase Distillery: Herefordshire-based craft producer of gin, vodka, and liqueurs with farm-to-bottle provenance story. Directly comparable to Anno on craft positioning, agricultural provenance, and multi-spirit portfolio.
• Warner Edwards: UK craft gin distillery based in a Victorian barn in Herefordshire, known for botanical-led small-batch gin and on-trade placements. Comparable to Anno on craft positioning, multi-variant gin range, and farmstead brand story.
• Portobello Road Gin: Notting Hill-based craft gin producer with botanical-led recipes and strong London hospitality presence. Comparable to Anno on craft gin positioning, on-trade placement, and multi-variant portfolio strategy.
• The Botanist (Bruichladdich): Islay-based botanical gin produced by Bruichladdich with a strong local-foraging provenance story and multi-SKU range. Comparable to Anno on landscape-led botanical positioning and premium craft gin positioning.
• East London Liquor Company: Bow Wharf-based craft distillery producing gin, vodka, and rum with on-site distillery experience. Comparable to Anno on craft spirits portfolio, urban/regional brand story, and DTC-plus-experience model.

Broad incumbents

• Beefeater (Pernod Ricard): London Dry gin owned by Pernod Ricard with deep UK on-trade penetration and extensive marketing budget. Key incumbent competitor for shelf space and consumer mindshare.
• Tanqueray (Diageo): Global mass-market gin brand owned by Diageo with broad UK on-trade and retail distribution. Represents the incumbent competitive set Anno faces in retail and hospitality channels.

Regional players

• Adnams Southwold: Suffolk-based regional brewer and distillery producing gin and spirits with strong regional provenance story and own retail/hospitality estate. Comparable to Anno on regional craft provenance plus multi-channel approach.

Others

• Shepherd Neame: Britain's oldest brewer and Anno's distribution partner for Owler Dark Spiced Rum across their pub estate. Relevant as a channel partner rather than direct competitor, but useful reference point for on-trade scale Anno accesses via this relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/annodistillers
• Facebookfacebook.com/AnnoDistillers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anno Distillers