Warrify

What Warrify does

Warrify is an Austrian B2B SaaS company, founded in 2019 by Simon Hasenauer, Enzo Duit, and Matthias Pichler, that delivers digital receipts from retailers directly to consumers' smartphones via QR code, email, or Apple/Google Wallet passes — with no app download or loyalty registration required. The platform is hosted on AWS infrastructure and exposes a documented REST API at warrify.stoplight.io that integrates with retailer POS systems without hardware or Kassensoftware modifications; named POS partner integrations include NTS Retail, Ratio, Gebit Solutions, MEHR Datasystems, and Syncore. The product is modular: warrify Leads converts anonymous in-store customers into qualified email leads, warrify Retargeting sends wallet-based push notifications directly to consumer lock screens, and warrify Insights provides omnichannel purchase-behavior analytics. The warrify Marketplace, launched November 2022, layers third-party services (danube.ai, dimedis, Chatarmin, shopreme, Fygi) on top of purchase data without additional POS integration.

The company operates a B2B SaaS revenue model: retailers pay an annual subscription priced per cash register / POS terminal (negotiated per contract and indexed to the Austrian consumer price index 2020), a one-time Proof of Concept setup fee (50% at acceptance, 50% after PoC), and EUR 120/hour for support beyond standard scope. The consumer-facing receipt storage (free web app, PDF download, wallet pass) is free of charge, creating a freemium funnel where retailers monetize the data layer that consumers generate. Marketplace commissions from third-party providers constitute a secondary revenue stream.

Warrify is headquartered at Renngasse 17, Vienna, with a registered office in Klosterneuburg, Austria, and operates primarily in the DACH region (Austria and Germany). Named enterprise customers include A1 Telekom Austria (digital receipts across all A1 Shops, reaching 7 million customers), Globus Baumärkte (nationwide German rollout with a 90% anonymous re-engagement outcome), porta Möbelhäuser, CHRIST Juweliere, Electronic Partner, Möbel Boss, Brinckmann & Lange, Top CC, and Lucky Bike. Disclosed capital is approximately EUR 100,000 (2020 AWS Hilfsfonds grant) plus ~USD 163,478 (Tenity, 2021-12-03), and headcount is reported at 1–10 employees.

Name

Warrify

Legal name

warrify smart product assistance GmbH

Website

https://warrify.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Warrify is an Austrian B2B SaaS company, founded in 2019, that delivers digital receipts from retailers directly to consumers' smartphones via QR code, email, or mobile wallet. Its modular platform adds lead capture, retargeting, omnichannel analytics, and a partner marketplace.

Ownership category

akta.pro rank

Product category

Retail Customer Data and Digital Receipt Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Digital receipt platform
• POS integration software
• Customer data analytics
• Retail marketing automation
• Omnichannel retail platform

Headquarters

HQ city

Klosterneuburg

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. B2B SaaS Subscription: Annual subscription model for retailers during the operational phase. One-time setup fee during PoC phase (50% at acceptance, 50% after PoC completion). Pricing negotiated per contract based on store count.
2. Per-Cash-Register Licensing: Separate usage rights required for each simultaneous user (each cash register). Licensed per POS terminal.
3. Marketplace Commission: Third-party service providers offer services through warrify marketplace, generating ecosystem revenue.
4. Consumer-Facing Digital Receipt Storage: Free for consumers - web app, PDF download, and wallet storage. Revenue generated from B2B retailer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Warrify provides a digital receipt and customer data platform for retailers, enabling paperless receipt delivery to consumers via QR code, email, or mobile wallet pass without any hardware changes to the point of sale. The platform converts anonymous in-store customers into qualified leads and supports wallet-based retargeting, omnichannel purchase analytics, and a marketplace ecosystem where third-party service providers offer apps built on Warrify's purchase data. It is offered as a B2B SaaS subscription integrated with any existing POS system via a REST API.

Product overview

Warrify is a modular SaaS platform for digitizing retail receipts and transforming anonymous sales data into actionable marketing and analytics tools. The core offering is the warrify Digital Receipt Platform, which enables paperless receipt delivery via QR code scan, email, or wallet pass (Apple Wallet / Google Wallet), requiring no app installation or hardware changes. The platform's value extends through four interconnected add-on modules: warrify Leads (converts anonymous receipts into email leads), warrify Retargeting (delivers personalized push notifications and offers via wallet), warrify Insights (provides 360-degree omnichannel customer analytics), and warrify Marketplace (an app ecosystem for third-party services on purchase data). The warrify Data Platform powers real-time data transmission across all modules, linking POS systems to a holistic data infrastructure that closes the gap between offline and online retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Warrify Digital Receipt Platform Core B2B SaaS platform that delivers paperless digital receipts to retail consumers via QR code, email, or mobile wallet pass. Integrates with any existing POS system through a REST API without requiring hardware changes, enabling retailers to convert anonymous in-store customers into qualified digital touchpoints.
• Warrify Data Platform Customer data and analytics platform that builds a 360-degree view of consumer purchase behavior across Warrify's retail network, providing anonymized customer profiles, scores, and insights for retail media and aftersales marketing use cases.
• Warrify Leads Add-on module that enables retailers to convert digital receipts into qualified customer leads, capturing email and contact information at the point of receipt delivery for downstream CRM and marketing use.
• Warrify Retargeting Wallet-based retargeting module that re-engages anonymous in-store customers via push notifications through Apple Wallet and Google Wallet, enabling retailers to reach customers without cookies or app installs.
• Warrify Insights Analytics module providing omnichannel customer behavior insights and reporting derived from Warrify's purchase data across retail locations and partner ecosystems.
• Warrify Marketplace Marketplace / app store ecosystem that enables third-party service providers such as danube.ai, dimedis, Chatarmin, shopreme, and Fygi to offer applications and use cases built on Warrify's purchase data, with Warrify monetizing via commissions.
• Warrify Web App Free consumer-facing web application that allows shoppers to aggregate digital receipts, view purchase history, redeem retailer rewards, and manage receipt data — supporting end-user adoption of the Warrify platform.

Quantifiable outcome

• 60% of receipts converted to qualified email leads weekly
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• warrify Marketplace PartnerscoreTechnology or Integration · 22 November 2022Marketplace ecosystem announced November 2022 enabling partners to offer services based on purchase data without additional POS integration. Partners include danube.ai, dimedis, Chatarmin, shopreme, Fygi.
• A1 Telekom AustriamajorTechnology or Integration · 1 January 2019Partnership with Austria's leading telecommunications provider. Digital receipts offered in all A1 Shops reaching 7 million A1 customers across Austria.
• NTS RetailcoreTechnology or IntegrationPOS system integration partner providing retail technology solutions. Part of warrify's partner ecosystem for POS connectivity.
• AWS Austria (aws)minorOthersAmazon Web Services Austria providing cloud infrastructure. AWS Hilfsfonds previously provided investment support to warrify.
• EHI Retail InstituteminorStrategic or Co-development PartnerGerman retail institute providing industry expertise and network access. Part of warrify's partner ecosystem.
• Handelsverband (Austrian Trade Association)minorStrategic or Co-development PartnerAustrian retail association supporting industry standards and networking.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• shopreme: Mobile self-checkout and digital receipt solution provider; a named Warrify marketplace partner that combines digital receipts with loyalty and engagement features for the same retail customer base.
• Chatarmin: Retail chatbot and customer-journey platform; named Warrify marketplace partner addressing the same brick-and-mortar digitalization use case from a messaging angle.
• ReceiptHero: European digital receipt platform offering retailers paperless receipts via QR codes and wallet passes. Directly competes with Warrify in the same product category targeting DACH and other EU retailers.
• Fygi: Stationary retail customer-engagement platform; one of Warrify's named marketplace partners offering in-store experiences that overlap with Warrify's wallet-based retargeting capabilities.
• dimedis: German in-store digital signage and customer engagement provider; named Warrify partner integrating digital receipts with digital signage for stationary retail.

Others

• NTS Retail: POS software provider and named Warrify integration partner. Adjacent ecosystem participant that distributes Warrify as part of its retail technology stack to enterprise retailers.

Regional players

• Yoc: German mobile advertising technology provider focusing on high-impact ad formats; comparable in DACH geography and on-device engagement, though not focused on POS receipts.

Emerging players

• Antavo: Enterprise loyalty cloud platform for retail and fashion brands. Adjacent to Warrify's Retargeting and Leads modules, addressing customer engagement through points/tiers rather than receipt moment.
• Blesh: Beacon-based proximity marketing platform for in-store retail engagement. Overlaps with Warrify's anonymous-customer re-engagement use case through a different physical-channel mechanism.

Broad incumbents

• Eagle Eye: Enterprise digital couponing and loyalty platform with broader portfolio spanning grocery, retail, and travel. Comparable adjacent category targeting similar retailer use cases (coupon issuance, customer engagement, redemption analytics).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/warrify
• Xx.com/warrifyo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrify