OTO Capital
OTO Capital is an India-based digital lending marketplace that facilitates two-wheeler financing across 22+ cities via 10+ lending partners, with a hybrid online-plus-doorstep service model, proprietary Super EMI product, and embedded distribution through BharatPe and EV OEMs.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What OTO Capital does
OTO Capital is an India-based digital commerce and lending platform that facilitates the purchase of two-wheelers — motorcycles, scooters, and electric vehicles — through a hybrid online-plus-doorstep model. Founded in 2018 and headquartered in Bangalore, the company operates across 22+ Indian cities and integrates with 10+ lending partners including Northern Arc, IDFC First Bank, UCO Bank, Indian Bank, Ujjivan SFB, Suryoday SFB, Western Capital, Trillion Loans, Grow Money, and Muffin Green Finance, alongside EV manufacturer partners such as Ola Electric, Ather Energy, and TVS Motor Company. Its core platform offers online loan eligibility checking (within 5 minutes), digital loan approval (within 30 minutes), and an EMI calculator that compares OTO Super EMI terms (up to 35% lower EMIs than banks, 12-48 month tenure, optional last installment with upgrade or surrender) against traditional bank financing. The platform also supports outright cash purchases via showroom referral.
The technology stack is a digital lending marketplace with lender-aggregation logic, automated eligibility rules, a customer-facing web and mobile app, and an industry-first doorstep service operation in which field agents visit customer homes for KYC, multi-lender offer comparison, test rides, and vehicle delivery. A dedicated Electric Two-Wheelers sub-platform provides financing for Ola Electric, Ather, and TVS EV models alongside conventional ICE vehicles from Hero, Bajaj, Honda, TVS, Royal Enfield, KTM, Yamaha, and Jawa. The proprietary OTO Super EMI product, with its flexible tenure and surrender/upgrade mechanism, is the company's main product differentiator versus vanilla bank two-wheeler loans.
OTO Capital earns revenue primarily through loan facilitation fees paid by its 10+ lending partner institutions on each loan originated through the marketplace, with customer interest rates starting at 8.99% per annum. A secondary revenue stream comes from affiliate referral and commission income when customers complete outright cash purchases of two-wheelers through partnered showrooms. As of 2026, the company has extended its GTM through a partnership with BharatPe to originate secured loan products — two-wheeler loans up to Rs 2.5 lakh and Loans Against Mutual Funds up to Rs 1 crore — for BharatPe's 1.3 crore+ merchant base, with OTO managing disbursal and collections. The company has raised approximately $20 million+ across nine disclosed funding rounds since 2018, including a $6 million Series A led by Z47 (formerly Matrix Partners India) in August 2021 and a $10 million round led by GMO VenturePartners in February 2024.
OTO Capital firmographics
Firmographics- Name
- OTO Capital
- Legal name
- OTO Capital
- Website
- https://otocapital.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- OTO Capital is an India-based digital lending marketplace that facilitates two-wheeler financing across 22+ cities via 10+ lending partners, with a hybrid online-plus-doorstep service model, proprietary Super EMI product, and embedded distribution through BharatPe and EV OEMs.
- Ownership category
- akta.pro rank
Where OTO Capital is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
OTO Capital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Loan Facilitation Fees: OTO Capital generates revenue by facilitating two-wheeler loans between customers and lending partners. The platform earns fees from lending partners for each loan originated through its marketplace, with interest rates starting at 8.99% for customers.
- Outright Purchase Facilitation: OTO also facilitates cash purchases of two-wheelers, earning referral fees or commissions from partnered showrooms when customers complete outright purchases through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Two-Wheeler Loans - Interest rates starting at 8.99% |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
OTO Capital product offering
Product offeringCore offering
OTO Capital is a digital two-wheeler buying and financing platform that helps consumers purchase bikes and scooters through loan facilitation. It aggregates multiple lenders and showrooms on a single platform, offers doorstep service, and provides a proprietary flexible EMI product called OTO Super EMI. The company primarily serves individual two-wheeler buyers in India, processing loan approvals in as little as 30 minutes.
Product overview
OTO Capital operates as a two-wheeler buying and financing platform in India, offering two primary purchasing paths: (1) financing through bike/scooter loans with up to 35% lower EMIs than traditional banks via its OTO Super EMI product, or (2) outright cash purchases. The platform features a network of 10+ lending partners and provides services across 22+ Indian cities. Key product features include online loan approval within 30 minutes, a dedicated Bike Loan EMI Calculator for comparing savings, and an industry-first Doorstep Service where agents visit customers to complete KYC and deliver vehicles. The platform supports both conventional internal combustion engine (ICE) vehicles from brands like TVS, Honda, Hero, Bajaj, Royal Enfield, KTM, Yamaha, and Jawa, as well as electric two-wheelers from manufacturers including Ola Electric, Ather Energy, and TVS Electric. The Electric Two-Wheelers sub-platform specifically showcases EV models like the Ola S1 series, Ather 450X/450S/Rizta, and TVS iQube with financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- OTO Capital Two-Wheeler Loan
- OTO Super EMI Proprietary flexible EMI product that allows consumers to choose their EMI amount based on monthly cash flow, enabling wider credit profile eligibility for two-wheeler loans.
- Electric Two-Wheeler Financing Financing product tailored for electric two-wheelers, with partnerships covering Ola Electric, Ather, TVS iQube, and other EV brands.
- Doorstep Service In-person loan facilitation service where OTO agents visit the customer's location to assist with documentation, vehicle selection, and loan processing.
- Online Two-Wheeler Discovery Digital catalogue and discovery platform allowing consumers to browse bikes and scooters across brands, compare options, and initiate financing.
Quantifiable outcome
- 35% lower EMIs than banks
- +3 more outcomes
Companies that use OTO Capital
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
OTO Capital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OTO Capital partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- BharatPecoreBharatPe announced partnership with OTO Capital to launch secured loan products for BharatPe's merchant partners, starting with two-wheeler loans (up to Rs 2.5 lakh) and Loans Against Mutual Funds (up to Rs 1 crore). OTO manages loan disbursal and collections for these products through the BharatPe platform.
- Ola ElectriccoreOTO Capital is an official partner of Ola Electric, featuring dedicated pages for Ola's electric scooter lineup (S1, S1 Air, S1 Pro, S1 X, Roadster X) and offering financing options including low downpayment offers based on CIBIL scores.
- Ather EnergycoreOTO Capital partners with Ather Energy to provide financing for Ather electric scooters (450X, 450S, Rizta, 450 Apex) with EMI options starting from Rs 3,936 per month.
- TVS Motor CompanycoreOTO Capital provides financing for TVS two-wheelers including Jupiter, NTORQ 125, Apache series, and electric iQube scooter across multiple variants and price points.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
OTO Capital competitors and assessment
Company assessmentEmerging players
- MoneyTap: MoneyTap is an Indian digital lending platform offering personal credit lines and consumer loans. While its core product is general-purpose credit (not two-wheeler specific), it represents the same digital-first, multi-lender marketplace model that OTO applies to the two-wheeler vertical.
- PaySense (by Iifl): PaySense (now IIFL PaySense) is an EMI-based consumer lending platform originated by a fintech, then acquired by IIFL. It overlaps directly with OTO Super EMI as an EMI-led financing product for discretionary purchases, though PaySense focuses on broader consumer categories rather than vehicles.
- CarDekho (CarTrade Tech): CarDekho's BikeDekho vertical is a vehicle discovery platform offering two-wheeler research, comparisons, and financing assistance. It is comparable to OTO because both combine vehicle discovery with loan facilitation, though CarDekho's primary scale is in four-wheelers and used vehicles.
- KreditBee: KreditBee is one of India's largest digital consumer lending platforms, originating personal loans to salaried and self-employed segments. It is comparable to OTO because both operate in the Indian digital consumer credit marketplace with multi-lender origination, though KreditBee focuses on unsecured personal loans rather than two-wheeler asset finance.
Broad incumbents
- Hero FinCorp: Hero FinCorp is the captive financing arm of Hero MotoCorp, the largest two-wheeler manufacturer in India. It mirrors OTO's product offering (two-wheeler loans at point of sale) but does so via direct dealer relationships and balance-sheet lending.
- Cholamandalam Investment and Finance: Cholamandalam (a Murugappa Group NBFC) has a large two-wheeler and used-vehicle loan portfolio with extensive Tier 2/3 city presence. It competes for the same end customer that OTO targets, operating through dealer tie-ups with very similar cost-of-capital advantages.
- IDFC First Bank: IDFC First Bank is both an OTO lending partner and a direct competitor building its own digital two-wheeler loan capability. It is included as a peer because the same product is offered through OTO's marketplace and via IDFC First's own sales channels, competing for the same borrower.
- TVS Credit: TVS Credit is the captive financier for TVS Motor Company (Apache, Jupiter, iQube) — OTO explicitly lists TVS as a partnered OEM on its platform. Both companies finance the same TVS customer base, but TVS Credit is balance-sheet-funded while OTO is a marketplace.
- Bajaj Finance (Two-Wheeler Finance): Bajaj Finance is the dominant captive lender for Bajaj two-wheelers and offers bike loan products across India with deep dealer financing relationships. It is the most comparable incumbent to OTO Capital — both target the same end customer and the same showroom funnel, but Bajaj carries the balance sheet directly while OTO aggregates multiple lenders.
- Shriram Finance: Shriram Finance is one of India's largest two-wheeler financiers with a strong used two-wheeler book and deep rural/semi-urban distribution. It addresses the same low-ticket, high-volume consumer as OTO, though through branch-led rather than digital-led origination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
OTO Capital social profiles
Digital presenceOTO Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTO Capital leadership team
Management profileNumber of profiles
Profiles2 records
OTO Capital funding detail
Funding detailFunding overview
Funding rounds9 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTO Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTO Capital
What does OTO Capital do?
OTO Capital is a digital two-wheeler buying and financing platform that helps consumers purchase bikes and scooters through loan facilitation. It aggregates multiple lenders and showrooms on a single platform, offers doorstep service, and provides a proprietary flexible EMI product called OTO Super EMI. The company primarily serves individual two-wheeler buyers in India, processing loan approvals in as little as 30 minutes.
Is OTO Capital a public or private company?
OTO Capital is a private company. It is classified as venture growth investor backed and is currently operating.
When was OTO Capital founded?
OTO Capital was founded in 2018. It employs 251 to 500 people.
Where is OTO Capital based?
OTO Capital is headquartered in Mumbai, India, in the Asia region.
How does OTO Capital make money?
Two revenue lines are on record. Loan Facilitation Fees are the primary driver. The others are outright Purchase Facilitation.
Who are OTO Capital's main competitors?
Emerging players on record are MoneyTap, PaySense (by Iifl), CarDekho (CarTrade Tech) and KreditBee. Broad incumbents are Hero FinCorp, Cholamandalam Investment and Finance, IDFC First Bank, TVS Credit, Bajaj Finance (Two-Wheeler Finance) and Shriram Finance.
Does OTO Capital have an API?
No public API is recorded for OTO Capital.