Post Consumer Brands

What Post Consumer Brands does

Post Consumer Brands is a U.S. consumer packaged goods company that manufactures and markets branded ready-to-eat cereals, hot cereals, granola, peanut butter, and pet food products across North America. Headquartered in Lakeville, Minnesota, the company operates as a wholly-owned division of Post Holdings Inc. (NYSE:POST) and runs manufacturing facilities in Battle Creek (Michigan), Northfield (Minnesota), Lawrence (Kansas), Meadville (Pennsylvania), Niagara Falls (New York), Sparks (Nevada), and other U.S./Canadian sites, with 1,001-5,000 employees collectively. Its cereal portfolio includes 25+ iconic brands such as Grape-Nuts (1897), PEBBLES, Honey Bunches of Oats, Malt-O-Meal, Raisin Bran, Shredded Wheat, Weetabix, Great Grains, Better Oats, Honeycomb, Golden Crisp, Waffle Crisp, Coco Wheats, Mom's Best, Farina Mills, Puffins, Barbara's, Alpen Muesli, Bran Flakes, Premier Protein cereals and oatmeal, HONEY MAID S'mores, Honey Ohs, and OREO Puffs; the Peter Pan peanut butter brand; and pet food brands 9Lives, Kibbles 'n Bits, Rachael Ray Nutrish, Nature's Recipe, and Gravy Train acquired from J.M. Smucker in April 2023.

The company's revenue is generated through three primary streams: branded grocery and cereal product sales distributed through mass merchants (Walmart, Target, Costco) and grocery chains (Aldi, Cub Foods); pet food sales through pet specialty retailers and mass channels; and private label/co-manufacturing/foodservice solutions via subsidiaries 8th Avenue Food & Provisions (cereal, granola, foodservice) and Perfection Pet Foods (private label pet food), serving retailers, restaurants, schools, and institutions. Pricing is not publicly disclosed at the consumer level and is quote-based in B2B/private label channels. Underlying technical capability is anchored in patented manufacturing processes—cereal agglomeration (Canada 2,436,626), cereal ingredient application (US 6,592,920), reduced-foaming hot cereal compositions used in Better Oats (US 9,131,715; Canada 2,875,587), and nut butter spread methods (US 10,829,297; 6,982,101)—plus utility and design patents on retail shelf divider systems (US D791,524; D792,137; Canada 170,767; US 10,149,555; US 10,117,528) and Post Logo EU trademark.

Post Consumer Brands is led by President and CEO Greg Pearson (effective April 1, 2026), who joined from Compana Pet Brands with 25 years of CPG experience including prior roles at Chewy, Pretzels Inc., Conagra Brands, and General Mills. Recent corporate actions include the closure of the Sparks, Nevada cereal plant (layoffs December 2025 through March 2026, $21-23M expected annual cost savings), elimination of 71 positions at the Battle Creek plant and cessation of Honeycombs, peanut butter and granola output there, and product launches including Birthday Cake PEBBLES (55th anniversary), Kibbles 'n Bits Triple Steak Flavor, Nutrish veterinarian-reviewed reformulations, Honey Bunches of Oats Protein, and Premier Protein Oatmeal. The company also runs the fifth anniversary of its "Ingredients for Good" volunteer program (6,800+ hours, 460,000 meals donated, $1.2M in 2026), maintains a 15% absolute scope 1+2 GHG reduction versus a FY2020 baseline with a 91% landfill diversion rate, and holds 100% RSPO Mass Balanced certification on palm oil and 100% GFSI or equivalent food safety certification across owned and co-manufacturing facilities.

Name

Post Consumer Brands

Legal name

Post Consumer Brands, LLC

Website

https://postconsumerbrands.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Post Consumer Brands manufactures and markets over 25 branded cereals, Peter Pan peanut butter, and five pet food brands across U.S. and Canadian retail channels as a wholly-owned division of Post Holdings Inc.

Ownership category

akta.pro rank

Product category

Packaged Foods (Cereal, Peanut Butter, and Pet Food Manufacturing)

NAICS

Food Manufacturing (311), Dog and Cat Food Manufacturing (311111), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

akta.pro secondary industries

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Ready-to-eat cereals
• Hot cereal products
• Pet food manufacturing
• Private label solutions
• Peanut butter products

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Cereal and Grocery Products: Revenue from sale of branded ready-to-eat cereals, hot cereals, granola, and peanut butter products under iconic brand names including PEBBLES, Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, and Peter Pan
2. Branded Pet Food Products: Revenue from sale of pet food brands including Rachael Ray Nutrish, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Gravy Train for dogs and cats
3. Private Label Manufacturing: Revenue from manufacturing and supplying private label products to retailers including Aldi, producing store-brand cereals and other food products
4. Foodservice and Private Label Solutions: Revenue from foodservice operations and private label/co-manufacturing solutions for retailers, restaurants, and schools

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Post Consumer Brands manufactures, markets, and distributes branded ready-to-eat cereals, hot cereals, peanut butter, and pet food products across more than 25 iconic brand names including PEBBLES, Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Peter Pan, Rachael Ray Nutrish, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Gravy Train. The company also provides private label, co-manufacturing, and foodservice solutions for retailers, restaurants, and schools through subsidiaries such as 8th Avenue Food & Provisions and Perfection Pet Foods.

Product overview

Post Consumer Brands is a consumer packaged goods company offering a portfolio of more than 25 iconic cereal brands, peanut butter products, and pet food brands. The cereal portfolio includes ready-to-eat cereals (PEBBLES, Grape-Nuts, Honey Bunches of Oats, Honeycomb, Golden Crisp, Waffle Crisp, Shredded Wheat, Weetabix), hot cereals (Malt-O-Meal, Better Oats, Premier Protein Oatmeal, Mom's Best, Farina Mills, Coco Wheats), and protein-focused cereals (Premier Protein, Honey Bunches of Oats Protein). Pet food offerings include Rachael Ray Nutrish (premium), Nature's Recipe (grain free/natural), 9Lives, Kibbles 'n Bits, and Gravy Train for dogs and cats. The company also offers private label and foodservice solutions. Patented technologies include adjustable shelf dividers, cereal agglomeration processes, reduced-foaming hot cereal technology, and nut butter spread formulations.

Differentiator

Problem solved

Functional benefit

Brands

• PEBBLES: Ready-to-eat cereal brand featuring colorful cereal pieces, celebrating 55 years in 2026
• Grape-Nuts
• Honey Bunches of Oats
• Malt-O-Meal
• Raisin Bran
• Shredded Wheat
• Weetabix
• Honeycomb
• Golden Crisp
• Better Oats
• Great Grains
• Peter Pan Peanut Butter
• Premier Protein
• Barbara's
• Alpen Muesli
• Coco Wheats
• Farina Mills
• OreO Puffs
• Waffle Crisp
• 9Lives
• Kibbles 'n Bits
• Rachael Ray Nutrish
• Nature's Recipe
• Gravy Train

Products and services

• PEBBLES Ready-to-Eat Cereal Ready-to-eat cereal brand featuring colorful, fruity-flavored squares sold across grocery and mass channels; multiple varieties including limited-edition Birthday Cake PEBBLES commemorating the brand's 55th anniversary in 2026.
• Grape-Nuts Cereal Iconic whole-grain ready-to-eat cereal made from whole wheat and barley, valued for its distinctive crunchy texture and nutty flavor; one of the original Post brands dating to 1897.
• Honey Bunches of Oats Cereal Ready-to-eat cereal featuring toasted corn and oat clusters with real honey, available in multiple varieties including the Protein line launched January 2026 delivering 9g of protein per serving.
• Malt-O-Meal Hot Wheat Cereal Hot wheat cereal available in Original, Chocolate, and Maple & Brown Sugar varieties plus marshmallow varieties such as Fruity Dyno-Bites; produced at Post's Campbell Mill in Northfield, Minnesota.
• Premier Protein Oatmeal and Cereal High-protein cereal and oatmeal product line offering 20g protein cereals (Chocolate Almond, Mixed Berry Almond) and 13g protein oatmeal (Berries & Cream, Apple Cinnamon, Maple & Brown Sugar) launched in 2026.
• Peter Pan Peanut Butter Peanut butter brand known for 'Spreading Magic' marketed across multiple varieties; formulation protected by patents including sweetened nut butter spread (Patent 6,982,101) and nut butter spread with sliced nuts (Patents 10,829,297; 10,807,791).
• Weetabix Cereal Whole-grain wheat biscuit cereal marketed as the UK's number one selling ready-to-eat cereal brand; available in North America through Post Consumer Brands distribution.
• Better Oats Oatmeal Oatmeal brand including Steel Cut, 100 Calorie, and Quick Cooking varieties with maple & brown sugar and apples & cinnamon flavors; uses patented reduced-foaming grain-based hot cereal composition technology (US 9,131,715; Canada 2,875,587).
• 9Lives Cat Food Cat food brand offering dry and wet cat food options including pâté, shreds, and senior formulas for cats of all life stages; brand acquired from J.M. Smucker Co. in April 2023.
• Kibbles 'n Bits Dog Food Dog food brand featuring savory flavors, mini bits for small breeds, oven-roasted varieties, and the May 2026 Triple Steak Flavor launch with steak-shaped pieces offering crunchy, tender and chewy textures.
• Rachael Ray Nutrish Pet Food Premium pet food brand inspired by Rachael Ray, featuring natural ingredients, dry and wet food for dogs and cats, breed-specific and life-stage formulations; acquired from J.M. Smucker Co. in April 2023.
• Nature's Recipe Pet Food Premium pet food brand offering grain-free and natural recipes for dogs and cats, including small-breed specific formulas; brand acquired from J.M. Smucker Co. in April 2023.
• Gravy Train Dog Food Dog food brand known for savory gravy-topped kibble products; brand acquired from J.M. Smucker Co. in April 2023.
• Private Label Cereal, Granola, and Pet Food Manufacturing Solutions B2B private label, co-manufacturing, and contract manufacturing of breakfast cereals, bulk granola, and pet food for retailers; operations delivered through the 8th Avenue Food & Provisions subsidiary and Perfection Pet Foods. Includes Private Label Breakfast Cereal manufacturing for retailers such as Aldi.
• Foodservice Solutions B2B foodservice supply of cereal and grocery products for schools, restaurants, and institutional food service operations, providing volume purchasing and breakfast category support.

Quantifiable outcome

• One in five cereal breakfasts in the U.S. made by Post operations team
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor.

• Char-GrillerminorGTM or Marketing Partner · 14 May 2026Kibbles 'n Bits partnered with Char-Griller for National BBQ Month 2026 to launch Triple Steak Flavor dog food. The collaboration included a joint sweepstakes promotion and marketing campaign featuring bull riding legend J.B. Mauney, with products available at Walmart and major retailers.
• The Bond BetweenminorOthersAnimal rescue organization that Post employees have adopted pets from. The company supports pet adoption through employee benefit programs.
• Ruff Start RescueminorOthersAnimal rescue organization partnered with for pet adoption events, including bringing puppies to Post summer kickoff party.
• Warrior Dog RescueminorOthersMinnesota-based dog rescue organization from which employees have adopted rescue dogs.
• Lawrence Humane SocietyminorOthersKansas-based animal shelter from which Post Lawrence facility employees have adopted pets.
• Minnesota Basset RescueminorOthersMinnesota-based rescue organization specializing in basset hounds, from which Post employees have adopted dogs.
• Unbreakabull Pit Bull RescueminorOthersTwin Cities nonprofit no-kill pit bull rescue organization from which Post employees have adopted dogs.
• Polar Express Dog RescueminorOthersNonprofit organization that flies rescue dogs to safety, with Post employees participating as volunteer pilots.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• General Mills: General Mills' Big G cereal portfolio (Cheerios, Lucky Charms, Cinnamon Toast Crunch) competes head-on with Post's 25+ cereal brands across the same retail aisles and foodservice channels. Both companies are large North American cereal manufacturers with branded dominance.
• WK Kellogg Co: WK Kellogg Co is a pure-play North American cereal manufacturer (Frosted Flakes, Froot Loops, Special K) spun off from Kellogg, directly competing with Post Consumer Brands across branded ready-to-eat cereals in grocery and convenience channels.
• TreeHouse Foods: TreeHouse Foods is a leading private label food manufacturer with extensive co-manufacturing relationships with mass merchants and grocery retailers, competing directly with Post's 8th Avenue Food & Provisions private label and Perfection Pet Foods operations.
• Nestlé Purina PetCare: Nestlé Purina is the largest premium pet food manufacturer in North America (Pro Plan, Fancy Feast, Tidy Cats) and competes directly with Post's Nutrish, Nature's Recipe, 9Lives, Kibbles 'n Bits, and Gravy Train across the same retail pet food aisles.
• Mars Petcare: Mars Petcare (Pedigree, Whiskas, Royal Canin, Cesar) is a global pet food leader that competes directly with Post's acquired Smucker pet brands across price tiers, with stronger R&D, vet channel presence, and international distribution.
• B&G Foods: B&G Foods is a branded shelf-stable food company whose cereal and pantry portfolio (Cream of Wheat, Bob Evans, Ortega) overlaps with Post's cereals, peanut butter, and Better Oats product families in mid-tier grocery channels.

Broad incumbents

• The Quaker Oats Company (PepsiCo): Quaker Oats, owned by PepsiCo, competes with Post's Malt-O-Meal, Better Oats, and Mom's Best hot cereal lines as well as adjacent RTE cereal brands, with broader distribution and marketing scale through the PepsiCo snacks portfolio.
• The J.M. Smucker Co. J.M. Smucker divested its pet food portfolio (9Lives, Kibbles 'n Bits, Meow Mix, Nutrish, Nature's Recipe, Gravy Train) to Post Holdings in 2023; remaining Smucker branded food and coffee operations are broader competitors in CPG retail and foodservice channels.
• Conagra Brands: Conagra Brands is a large North American packaged food company whose portfolio (Healthy Choice, Marie Callender's, Hunt's) competes with Post across mass grocery, private label, and foodservice distribution, including overlapping headcount and scale profiles.
• The Kraft Heinz Company: Kraft Heinz is a global CPG incumbent with cereals (via various partnerships) and shelf-stable food brands that compete with Post across grocery, club, and foodservice channels and frequently jointly pursue private label contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Post Consumer Brands