What Singlewire Software does

Singlewire Software, founded in 2004 and headquartered in Madison, Wisconsin, is a private software company that builds critical communication, incident management, and visitor/safety management platforms for organizations across K-12 education, healthcare, manufacturing, higher education, government, and general business. Its flagship product, InformaCast, is an all-in-one platform that delivers intrusive audio and visual emergency notifications across IP phones, speakers, analog paging systems, desktops, mobile devices, email, SMS, and push notifications, and includes incident management tools for response coordination and accountability. The company also sells Visitor Aware (acquired in February 2023), a complementary visitor and student safety management suite covering visitor screening, bus tracking, dismissal, hall pass, and safety drill management, and has recently expanded into hardware with the InformaCast Wearable Alert Badge, an Alyssa's Law-compliant wireless panic button launched in November 2025 and showcased at ISC West 2026.

The underlying platform supports both cloud/SaaS and on-premises deployments, exposes a REST API and Developer Central, and integrates with Microsoft Teams, WebEx Teams, Verkada, Cisco (via the Networking App Marketplace), and Pusher Channels, enabling it to embed inside broader unified-communications and physical-security stacks. Singlewire reports 99.99% system uptime, 5,000+ customers worldwide, 1.3+ million active users, and 1+ billion cumulative notifications delivered, with a registered trademark portfolio covering InformaCast, Visitor Aware, and the Singlewire Software brand. The company is GDPR-aligned and certified under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks.

Singlewire generates revenue primarily through recurring software subscriptions for InformaCast and Visitor Aware (offered under separate SaaS, Advanced, and Support service schedules), supplemented by professional services for implementation and onboarding, and increasingly by hardware sales of the Wearable Alert Badge. Pricing is quote-based and not publicly disclosed, with an annual billing cadence. The company operates a direct enterprise field sales motion complemented by a Partner Program for technology integrators and resellers, and pursues demand generation through a content engine (research reports, eBooks, webinars), trade-show participation, and an active social media presence. PSG Equity invested in April 2021 in the company's first disclosed institutional funding round.

Name

Singlewire Software

Legal name

Singlewire Software, LLC

Website

https://singlewire.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Singlewire Software builds InformaCast, a multi-channel emergency mass notification and incident management platform, and Visitor Aware, a visitor and student safety management suite, serving 5,000+ customers across K-12 education, healthcare, manufacturing, higher education, government, and business verticals worldwide.

Ownership category

akta.pro rank

Product category

Emergency Mass Notification Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822), Computer Communications Equipment (3576)

akta.pro primary industry

Emergency Notification & Mass Communication Systems (EDALAEAE)

akta.pro secondary industries

Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF), Crisis Management & Communications Support (Mass Notification) (BPABANAF)

Keywords

• Mass notification software
• Emergency communication systems
• Visitor management software
• Incident management platform
• Panic button solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (InformaCast): Singlewire generates revenue primarily through recurring software subscriptions for the InformaCast platform. Customers pay for access to the critical communication, incident management, and daily operations software on a subscription basis. The platform is offered in both cloud/SaaS and on-premises deployment models, with corresponding service schedules (InformaCast Reach SaaS Schedule, InformaCast Fusion and Mobile SaaS Schedule, InformaCast Advanced Service Schedule).
2. Software Subscriptions (Visitor Aware): The Visitor Aware visitor and safety management solution is offered as a subscription service with its own service schedule. Revenue is generated through recurring subscriptions for the visitor management, bus management, dismissal management, and safety drill management features.
3. Professional Services: Singlewire offers professional services to help organizations get up and running quickly, including implementation, configuration, and onboarding support. This represents a services revenue stream complementing the core software subscriptions.
4. Hardware (Wearable Alert Badge): The InformaCast Wearable Alert Badge is a physical wearable device (wireless panic button) sold to customers, representing a hardware product line that complements the software subscription. The badge is powered directly by InformaCast software.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Singlewire Software sells InformaCast, a mass notification and incident management platform that lets organizations send emergency and operational alerts across IP phones, speakers, mobile devices, desktops, SMS, email, and push notifications, with both cloud/SaaS and on-premises deployment options. The company also sells Visitor Aware, a visitor and safety management system, and the InformaCast Wearable Alert Badge, a wireless panic button hardware product (Alyssa's Law-compliant) for K-12 schools. Revenue comes from recurring software subscriptions, hardware sales, and professional services for implementation.

Product overview

Singlewire Software offers a unified platform approach combining critical communication and incident management (InformaCast) with visitor and safety management (Visitor Aware). InformaCast serves as the core all-in-one platform for critical communication, incident management, and daily operations, supporting emergency notification, mobile/desktop notification, paging, bell systems, panic buttons, active shooter safety, 911 alerting, and severe weather alerting. The InformaCast Wearable Alert Badge is an add-on wearable panic button that integrates with InformaCast. Visitor Aware is a complementary visitor and safety management solution with sub-modules for Visitor Manager, Bus Manager, Dismissal Manager, Hall Manager, and Safety Manager. The company also offers InformaCast Desktop Notifier as a desktop client add-on and Singlewire Paging Gateway for legacy system integration. Professional services are available for implementation and onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• InformaCast: An all-in-one platform for critical communication, incident management, and daily operations.
• Visitor Aware
• Wearable Alert Badge
• Singlewire Paging Gateway

Products and services

• InformaCast All-in-one platform for critical communication, incident management, and daily operations; delivers intrusive multi-channel emergency notifications via IP phones, speakers, mobile devices, desktops, email, SMS, and push, with both cloud/SaaS and on-premises deployment models and incident response coordination tools. Sold to organizations needing reliable emergency mass notification in K-12 education, healthcare, manufacturing, higher education, government, and business.
• Visitor Aware Visitor and safety management solution that screens visitors and volunteers against national databases using encrypted facial recognition and background verification, plus module-based tools for bus tracking, dismissal management, hall pass, and safety drill scheduling. Sold to K-12 schools and other organizations that need to identify potential threats, account for people during emergencies, and conduct safety drills.
• InformaCast Wearable Alert Badge A wireless wearable panic button hardware device directly powered by the InformaCast platform, with two button press options, floor and room-level indoor location accuracy, and silent alerting to local dispatchers in line with Alyssa's Law requirements. Sold to K-12 schools seeking personalized staff protection and compliance with state-level silent panic button mandates.
• Singlewire Paging Gateway A hardware appliance that bridges legacy analog paging systems with the InformaCast software platform, enabling organizations to extend modern mass notification capabilities over existing paging infrastructure. Sold to organizations seeking to integrate legacy paging systems with the InformaCast platform.
• Professional Services Implementation, configuration, and onboarding services delivered by Singlewire's team of experts to help customers stand up InformaCast and Visitor Aware quickly. Sold to organizations as an add-on to InformaCast and Visitor Aware subscriptions to accelerate deployment.

Quantifiable outcome

• 99.99% system uptime maintained across the InformaCast platform, with 100% uptime over the past 90 days for the core service.
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• VerkadacoreTechnology or IntegrationSinglewire's InformaCast software is integrated into Verkada's security ecosystem as part of Verkada's Integration Network. This integration enables Verkada customers to streamline security operations, automate alerts, and coordinate responses across distributed facilities using Singlewire's mass notification capabilities alongside Verkada's access control, video security, and other safety platforms.
• CiscocoreTechnology or IntegrationSinglewire participates in the Cisco Networking App Marketplace as one of 24 partners featured at Cisco Live US 2026. The company showcases its solutions across wireless optimization, network operations, and infrastructure integrations. The event includes partner-led speaking sessions and live demonstrations of solutions including AI-driven automation and network integrations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Omnilert: Omnilert is a mass notification and emergency communication vendor specializing in higher education, K-12, healthcare, and government, with overlapping product capabilities in mobile alerting, panic buttons, and incident management comparable to InformaCast.
• Everbridge: Everbridge is a leading public safety and mass notification platform serving enterprises, government, healthcare, and education with critical event management and emergency communication software, directly competing with Singlewire's InformaCast across most verticals.
• Regroup Mass Notification: Regroup is a mass notification platform for education, healthcare, corporate, and government customers, offering multi-channel alerting and threat management capabilities directly comparable to InformaCast.
• Rave Mobile Safety (Motorola Solutions): Rave Mobile Safety, now part of Motorola Solutions, provides mass notification, 911 alerting, and emergency communication platforms serving K-12, higher education, and enterprise customers in the same product category as Singlewire's InformaCast.
• BlackBerry AtHoc: BlackBerry AtHoc is a networked crisis communication and mass notification platform serving government, defense, healthcare, and education, offering overlapping critical-event alerting functionality to InformaCast.
• AlertMedia: AlertMedia is an emergency mass notification and two-way communication platform for businesses and public sector organizations, competing with InformaCast in the multi-channel critical communication space.
• Crisis24 (formerly GardaWorld): Crisis24 provides mass notification and integrated risk management solutions for enterprises and government, competing with Singlewire in critical event management and employee safety alerting.

Broad incumbents

• Microsoft (Teams Emergency Notifications): Microsoft bundles emergency notification and alert capabilities into Microsoft Teams, competing with InformaCast at the communication-channel layer across large enterprises already standardized on the Microsoft ecosystem.
• Cisco (Webex Mass Notification): Cisco provides enterprise communications infrastructure including notification and incident response features through Webex and Cisco IP phones, overlapping with InformaCast's enterprise customer base.

Emerging players

• Verkada: Verkada is a cloud-based physical security platform with integrated mass notification and access control capabilities, currently integrating with Singlewire as a partner but expanding into adjacent notification workflows that overlap with InformaCast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights2 records

Customer concentration

• Xx.com/singlewire
• YouTubeyoutube.com/user/SinglewireSoftware
• Facebookfacebook.com/singlewire
• LinkedInlinkedin.com/company/singlewire-software
• Instagraminstagram.com/singlewiresoftware

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singlewire Software