Uproot Company

What Uproot Company does

Uproot Company, Inc. (주식회사 업루트컴퍼니) is a South Korean fintech founded in January 2022 and headquartered in Daegu, operating the BitSaving platform at bitsaving.kr. The company offers an AI-powered digital asset dollar-cost averaging (DCA) service that enables retail investors to automate daily and weekly purchases of Bitcoin and Ethereum through API-linked accounts at Korean exchanges Bithumb and Coinone. BitSaving does not custody customer assets; instead, it executes automated trades against the user's own exchange account. The core product layer is the Smart Savings Box, which uses proprietary on-chain and off-chain blockchain data analysis (including MVRV and related metrics) to adjust daily purchase multiples, augmented by signal-based 'Water' (dip-buying) and 'Fire' (rally-buying) special cycles and an automated 'Harvest' selling feature with three configurable profit-taking strategies.

Uproot's technology stack is anchored by four patents — one PCT international application and three registered Korean patents covering AI-based digital asset management and on-chain/market-data-driven purchase and custody methods, with a fourth Korean patent pending on verified optimal purchase multipliers. The platform is accessible via mobile and web apps, with a freemium entry point (KRW 3,000 minimum), Prime membership subscription for advanced features like Smart Ethereum Saving, and a Bitsaving Concierge VIP service for high-net-worth and corporate clients offering legal/tax advisory and private deal access.

Commercially, Uproot operates a self-serve product-led growth motion combined with channel partnership-led international expansion. The company has exported its software to Peru (via Crypto Ahorro, September 2023), Vietnam (via VSV Capital, with localized OBT launching August 2024), and is pursuing Kazakhstan via licensing. Customers are predominantly individual retail crypto investors in Korea, supplemented by institutional adoption (The Invention Lab applies BitSaving's algorithms to its own fund portfolio) and B2B2C channel partners abroad. Revenue is generated primarily from Prime monthly subscriptions and Concierge VIP fees; funding to date comprises four disclosed rounds (Hexagon May 2022, Apps311 June 2022, The Invention Lab December 2022, CNT Tech Pre-Series A February 2024), all with undisclosed amounts.

Name

Uproot Company

Legal name

주식회사 업루트컴퍼니 (Uproot Company Inc.)

Website

https://bitsaving.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Uproot Company operates BitSaving, an AI-powered digital asset dollar-cost averaging platform serving retail cryptocurrency investors in South Korea with automated Bitcoin and Ethereum savings, expanding internationally into Vietnam, Peru, and Kazakhstan through channel partnerships and white-label software exports.

Ownership category

akta.pro rank

Product category

Cryptocurrency Investment Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

akta.pro secondary industries

Crypto Payment Gateways & Checkout APIs (FSADAIAA), Tokenized Real-World Assets & On-Chain Treasuries (tokenized T-bills, money markets, cash management) (FSAPAEAJ)

Keywords

• Crypto DCA platform
• Digital asset savings
• Blockchain on-chain analytics
• Automated bitcoin investing
• AI investment automation

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Prime Membership Subscription: Premium membership (프라임) provides access to Smart Ethereum Savings and other advanced features. Offered as a 3-month free trial for new users (with referral bonus for both referrer and referee), then converts to a paid monthly subscription. Users can gift Prime membership coupons to friends, with referrer also receiving rewards.
2. Concierge Service: VIP personal and corporate clients receive tailored strategic asset value enhancement services including legal/tax advisory via partner network, private deal access, and white-glove portfolio management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Uproot Company operates BitSaving, an AI-powered digital asset savings platform that automates Bitcoin and Ethereum purchases through dollar-cost averaging (DCA) for Korean retail investors. The platform connects to users' exchange accounts (Bithumb, Coinone) via API, uses on-chain blockchain data analytics to dynamically adjust purchase amounts, and offers optional automated profit-taking. The company also provides a Concierge VIP service for high-net-worth individuals and corporate clients, plus a web-based DCA simulator.

Product overview

BitSaving operates as a unified AI-powered digital asset savings platform offering automated dollar-cost averaging (DCA) for Bitcoin and Ethereum. The core product BitSaving provides the foundational daily/weekly purchase automation through connected exchange accounts (Bithumb, Coinone). On top of this, the Smart Saving feature layers AI-driven on-chain data analysis to dynamically adjust purchase amounts, while Water/Fire Special Cycles add signal-based market timing for dip and rally buying. The Harvest feature extends automation to the sell side with configurable profit-taking strategies. Supporting tools include the BitSaving Calculator (web simulator for backtesting) and Concierge (VIP advisory service), with Prime Membership providing a premium access tier. The platform is available in Korea, Vietnam (via VSV Capital partnership), and Peru (via CRYPTO AHORRO).

Differentiator

Problem solved

Functional benefit

Brands

• Bitsaving Concierge: VIP personal and corporate customer service providing strategic asset value enhancement with professional design
• Smart Savings (스마트 저금)
• Water/Fire Cycle (물타기/불타기)
• Harvest (수확하기)

Products and services

• BitSaving Platform (비트세이빙) Core AI-powered Bitcoin and Ethereum dollar-cost averaging (DCA) savings platform that automates daily and weekly cryptocurrency purchases through connected exchange accounts (Bithumb, Coinone) via API, augmented by on-chain blockchain data analytics. Targeted at Korean retail investors and white-label partners.
• Bitsaving Concierge (비트세이빙 컨시어지) VIP white-glove digital asset management service for high-net-worth individuals and corporate clients, providing strategic asset value enhancement, legal and tax risk diagnostics through partner network, and access to private deal opportunities.
• BitSaving Calculator (비트세이빙 계산기) Standalone web-based investment simulator that allows users to backtest DCA strategies using historical Bitcoin and Ethereum price data from 2017, with modules for Basic DCA, Harvest strategies, and retirement planning.
• Smart Ethereum Saving (스마트 이더리움 저금) AI-augmented Ethereum DCA product capability that extends BitSaving's Smart Saving feature to Ethereum, using on-chain data analysis to automatically adjust purchase amounts and improve on basic DCA returns. Available to Prime members.

Quantifiable outcome

• Smart Savings Box delivered 135.4% average return vs 100.6% for regular DCA over Sep 2022–Aug 2024 (+35pp improvement)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CoinonecoreTechnology or Integration · 10 October 2024Exchange partnership with Coinone for automated DCA savings. 'Simple connection' feature launched allows one-click login without API key creation. Partnership promotion offered 3-month Prime free trial and 100% fee payback on savings through end of 2024.
• BithumbcoreTechnology or Integration · 10 October 2024Primary exchange partner for API integration, allowing BitSaving users to connect their Bithumb accounts for automated cryptocurrency purchases.
• VSV Capital (Vietnam)coreStrategic or Co-development Partner · 1 July 2024Vietnam's first startup accelerator (named 'most active VC' by Tech in Asia 2022) partnered with Uproot in 2024 through the Korean Fintech Support Center's Global Accelerating Support Program. Co-development of localized AI-powered Bitsaving platform for Vietnamese investors. Uproot's COO joined VSV Capital as Web3 Advisor in 2025. Also distributing El Salvador's 'Bitcoin Diploma' curriculum in Vietnam.
• Tien Phong CDS (Vietnam)minorChannel Partner/ Reseller/ Distributor · 30 October 2023IT solutions provider serving major Vietnamese enterprises (Dai Long, Gia Tang, CJ Korea Express Vietnam) partnered for joint B2B and B2C sales and marketing of BitSaving software in Vietnam.
• JS Service Trading Investment (Vietnam)minorChannel Partner/ Reseller/ Distributor · 30 October 2023Vietnamese partner for joint B2B and B2C sales and marketing of BitSaving digital asset savings software in the Vietnamese market.
• Crypto Ahorro (Peru)coreStrategic or Co-development Partner · 1 September 2023Peru's digital asset specialist Crypto Ahorro received technology export of BitSaving's digital asset DCA software in September 2023. BitSaving Peru beta version launched in March 2024, marking Uproot's entry into the Latin American market.
• HanSung University Blockchain Research InstituteminorStrategic or Co-development Partner · 14 January 2023MOU for on-chain data analysis advancement and joint development of blockchain technology and digital asset business models. Institute provides research; Uproot handles on-chain analyst training program operation.
• Korea Economic TV KORatingminorStrategic or Co-development Partner · 1 January 2023MOU for comprehensive blockchain technology collaboration including on-chain data expertise development, content expansion, education, and certification evaluation cooperation.
• X-Bank (Vietnam)minorStrategic or Co-development Partner · 28 October 2022Vietnamese digital asset investment platform X-Bank (founded by Raymond Chu, under Vietnam Ministry of Science and Technology NSSC) partnered with Uproot for BitSaving Vietnam beta launch. X-Bank serves customers primarily in Vietnam, Indonesia, and the Philippines.
• MoreDark (Crypto Ahorro International Advisor)minorOthers · 1 September 2022Peru real estate development expert and Crypto Ahorro international advisor, supporting Uproot's Peru market entry. Also a Swiss-based corporate law expert with 30 years of experience.
• CARDOcoreTechnology or Integration · 17 August 2022Strategic MOU with digital asset custody specialist Cardo (in which NH Nonghyup Bank is an investor). Cardo provides secure custody of customer digital assets, enabling Uproot to offer segregated asset protection. The partnership supports global expansion of digital asset business.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Mudrex: India-based AI-driven crypto investing platform offering automated portfolio strategies via exchange API. Comparable automation-and-AI approach to retail crypto accumulation.

Direct peers

• Cryptohopper: AI-assisted crypto trading bot platform with DCA strategies and exchange API integrations. Overlaps with BitSaving's automated exchange execution and signal-based buying.
• Bitstack: France-based Bitcoin DCA and savings app with rounded-up purchases and recurring buys. Comparable retail crypto-savings product targeting European users.
• Relai: Swiss Bitcoin-only DCA app with recurring buys and self-custody orientation. Closely comparable to BitSaving's automated BTC accumulation model, serving retail savers with simple recurring purchase UX.
• Swan Bitcoin: US-based Bitcoin savings and DCA platform with recurring auto-purchase plans and treasury services for businesses. Directly comparable to BitSaving's automated BTC accumulation with fiat on-ramp.
• 3Commas: Crypto trading automation platform offering DCA bots and portfolio automation. Comparable in providing algorithmic, automated buy/sell execution across exchanges.
• Pionex: Crypto exchange with built-in trading bots including DCA-grid strategies. Competes on automated accumulation/selling logic similar to BitSaving's Smart Saving and Harvest features.

Broad incumbents

• Coinone: Korean crypto exchange and BitSaving distribution partner via 'simple connection' API; also offers its own automated savings/coin accumulation feature inside its app.
• Bithumb: Korea's largest crypto exchange and BitSaving's primary execution partner; Bithumb has also launched its own 'coin savings' (코인 모으기) feature that directly competes with BitSaving's core DCA functionality.
• Upbit: Korea's leading crypto exchange, which has launched native 'coin savings' (코인 모으기) products that compete head-on with BitSaving's retail DCA offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/btcsaving
• YouTubeyoutube.com/@bitsaving
• Facebookfacebook.com/uprootcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uproot Company