What Swan Bitcoin does

Swan Bitcoin, operated by California-incorporated Electric Solidus, Inc. and headquartered in Calabasas, is a privately held Bitcoin-only wealth platform serving individual investors, retirement savers, high-net-worth clients, families, and businesses. Customers onboard through a self-serve website and mobile app, fund purchases via ACH, and can configure recurring dollar-cost averaging buys with auto-withdrawal to cold storage; higher-touch products (Swan Private, Swan IRA, Swan International, Swan Generations, RBX) are delivered through a concierge sales motion including a dedicated Head of Private Wealth. Swan itself does not custody assets; instead, it routes trades and custody to unaffiliated qualified custodians, trust companies, and money-services businesses, while in New York it leverages Bakkt's regulated infrastructure for custody, trades, and retirement accounts.

The product surface is built around a core Bitcoin purchase and DCA flow, layered with Swan Vault and Swan Vault Plus (collaborative multi-signature self-custody using Client Keys plus a Swan-held Cloud Key, with the Plus tier adding live human video verification and a Recovery Assistant desktop application), Swan IRA (self-directed Bitcoin retirement accounts), Swan Private (HNW advisory and estate planning), Swan Custody (institutional-grade custody), Swan Generations (irrevocable Bitcoin gifts to minors), Swan Business (corporate treasury), the Swan API for programmatic purchases, and the newly launched Real Bitcoin Exchange (RBX) that enables tax-efficient conversion of U.S. spot Bitcoin ETF positions into direct on-chain Bitcoin. A proprietary content engine — Welcome to Bitcoin, Bitcoin Canon, Swan Research, Swan Signal Live, The Daily Bitcoiner newsletter, and Café Bitcoin podcast — supports community-led acquisition.

Swan generates revenue primarily through percentage-based transaction fees on Bitcoin buy/sell trades, recurring monthly service fees on products such as Vault, IRA, and Private, on-chain withdrawal and custody fees collected by third-party custodians, and managed-services fees from private wealth and international advisory. The company has raised a $6 million Series A (November 2021, co-led by Mimesis Capital and Ten31, with Lyn Alden joining the board) and a Series C in October 2025 alongside the Swan International launch; Specter Solutions was acquired in September 2022 to expand open-source self-custody tooling. The firm remains private — a 2021 ambition to list on Nasdaq by 2024 has not been realized — and faces ongoing litigation including a near-$1B suit from the Prime Trust Litigation Trust alleging pre-collapse withdrawals.

Name

Swan Bitcoin

Legal name

Electric Solidus, Inc.

Website

https://swanbitcoin.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Swan Bitcoin is a privately held, Bitcoin-only wealth platform offering self-serve DCA purchases, self-custody, retirement accounts, HNW advisory, and tax-efficient ETF-to-Bitcoin conversion to retail investors, families, and institutions.

Ownership category

akta.pro rank

Product category

Bitcoin Wealth Services

NAICS

Open-End Investment Funds (525910)

SIC

Finance Services (6199)

akta.pro primary industry

Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)

akta.pro secondary industry

On-Chain Payments & Stablecoin Infrastructure (Issuance, Rails, Treasury) (FSAGAMAD)

Keywords

• Bitcoin wealth platform
• Collaborative self-custody
• Bitcoin IRA services
• Crypto transaction fees
• ETF-to-Bitcoin exchange

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Bitcoin transaction fees (percentage of trade price): Swan charges a percentage of the transaction price of Bitcoin (displayed on the Site at the time of use) for offering the Services and compensating each Custodian. Fees are collected on every executed buy/sell trade.
2. Monthly account / service fees: Swan may charge a monthly account or service fee for certain Services (e.g., Swan Vault, Swan IRA, Swan Private, Swan Generations). Fees may be waived as specified on the Site.
3. On-chain withdrawal and custody fees: An on-chain withdrawal fee may be applied by the Custodian when transferring Bitcoin to another digital wallet. Custody fees also apply to assets held at third-party qualified custodians, paid to Swan and/or the Custodian.
4. Private wealth advisory / institutional services: Revenue from Swan Private and the newly launched Swan International, which offer personalized advisory, U.S.-regulated custody, and bespoke Bitcoin wealth services to high-net-worth individuals and institutions worldwide.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Swan Bitcoin is a Bitcoin-only wealth platform that enables customers to buy, sell, store, and manage Bitcoin through regulated third-party qualified custodians. Its core offering combines recurring Bitcoin purchases (dollar-cost averaging), collaborative multi-signature self-custody via Swan Vault, and a portfolio of wealth services including a self-directed Bitcoin IRA, concierge private wealth advisory (Swan Private), institutional custody, a tax-efficient ETF-to-direct-Bitcoin exchange (RBX), family gifting (Swan Generations), and a developer-facing Swan API.

Product overview

Swan Bitcoin operates a unified Bitcoin-only wealth platform centered on the Swan Bitcoin Platform, surrounded by a portfolio of named modules and add-on services. The core platform offers recurring Bitcoin purchases, education, research, and customer support. Layered on top are premium wealth and advisory services (Swan Private), retirement accounts (Swan IRA), collaborative self-custody (Swan Vault, with the enhanced Swan Vault Plus tier), institutional and self-directed custody (Swan Custody), family gifting (Swan Generations), business offerings (Swan Business), mobile access (Swan Mobile App), international expansion (Swan International), and the new Real Bitcoin Exchange (RBX) for ETF-to-direct-Bitcoin conversion. Acquired technology from Specter Solutions augments the self-custody capability, and a Swan API exposes the platform to developers.

Differentiator

Problem solved

Functional benefit

Brands

• Swan IRA: Bitcoin retirement account services (self-directed IRA for Bitcoin).
• Swan Private
• Swan Vault
• Swan Generations
• Swan International
• Real Bitcoin Exchange (RBX)

Products and services

• Swan Bitcoin Platform Core Bitcoin-only wealth platform that lets individual investors buy Bitcoin via ACH through recurring (DCA) or instant purchases, with access to Swan Research, education, and exclusive events.
• Swan IRA Self-directed Bitcoin retirement account product providing tax-advantaged Bitcoin exposure through a self-directed IRA, including rollovers from existing retirement accounts.
• Swan Vault Collaborative self-custody service using bitcoin multi-signature storage with user-controlled Client Keys and a Swan-held Cloud Key, letting users monitor balances, view transaction history, and authorize transactions.
• Swan Vault Plus Enhanced Swan Vault tier that requires live human video verification before any Bitcoin transfer, supports Blockstream Jade Plus signing devices, and includes the Swan Vault Recovery Assistant application for fund recovery across Mac, Windows, and Linux.
• Swan Private Concierge Bitcoin wealth advisory service for high-net-worth individuals and family offices, focused on personalized service from Bitcoin experts and generational wealth planning.
• Swan Custody Institutional-grade Bitcoin custody service offered to clients through regulated qualified custodian partners, providing a compliant storage option for HNW and institutional portfolios.
• Swan Generations Service allowing families to make irrevocable gifts of real Bitcoin to children for long-term savings, with flexible ownership, educational resources, and strategic planning options.
• Swan Business Bitcoin wealth and treasury services for businesses, providing a compliant B2B on-ramp for corporate Bitcoin allocations and payment workflows.
• Swan International Global expansion of Swan's Bitcoin wealth services, providing U.S.-regulated custody and personalized advisory services to high-net-worth individuals and institutions worldwide.
• Real Bitcoin Exchange (RBX) Service that lets investors with U.S. spot Bitcoin ETF positions convert into direct on-chain Bitcoin ownership with tax-efficient exchange treatment, with options for institutional-grade custody or collaborative self-custody.
• Swan API Developer-facing API product enabling businesses and developers to programmatically purchase Bitcoin and integrate Swan's services into their own products and treasury workflows.
• Swan Mobile App Mobile application promoted as the best way to buy, learn, and earn Bitcoin, providing on-the-go access to recurring buys, education, and account management.

Quantifiable outcome

• $500/week recurring Bitcoin buys over five years grew from $130,500 invested to $205,087 (illustrative marketing example on the Swan homepage)
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fold: Fold is a Bitcoin rewards and treasury platform with a Bitcoin-only consumer brand, competing with Swan for retail Bitcoin buyers and corporate treasury clients.
• River Financial: River Financial is a Bitcoin-only financial services platform offering recurring buys, self-custody, and wealth services - directly competing with Swan across nearly identical product lines including IRA and HNW offerings.
• Unchained Capital: Unchained Capital is a Bitcoin financial services company offering collaborative multi-signature custody, self-directed IRAs, and lending - a closely comparable product portfolio and target customer base to Swan.
• Strike: Strike is a Bitcoin-focused payments and buying platform with similar recurring DCA features and Bitcoin-only brand positioning, serving overlapping retail and business customer segments.

Broad incumbents

• Coinbase: Coinbase is the largest U.S. retail crypto exchange offering Bitcoin buying, IRA, and custody. Swan explicitly references Coinbase as a competitor in customer testimonials, and Coinbase's scale, multi-asset offering, and public market liquidity represent Swan's primary competitive benchmark.
• NYDIG: NYDIG provides institutional Bitcoin custody, trading, and wealth management services with bank-grade compliance. It is comparable to Swan's HNW and institutional offering via Swan Private and Swan Custody but operates at significantly larger scale.
• Fidelity Digital Assets: Fidelity Digital Assets offers institutional Bitcoin custody and trading backed by Fidelity's brand and balance sheet, competing with Swan's institutional offering as a larger, broader incumbent in the same space.
• Anchorage Digital: Anchorage Digital is a federally chartered crypto custodian offering institutional custody and trading services, comparable to Swan Custody and Swan Private at the institutional tier but with a broader multi-asset scope.
• Cash App (Block): Cash App, owned by Block, is a mainstream consumer finance app with prominent Bitcoin buying functionality. It competes with Swan's retail DCA product among mainstream U.S. consumers and offers a multi-asset alternative Swan explicitly rejects.

Others

• Bakkt: Bakkt is Swan's regulated-infrastructure partner powering its New York operations, providing custody and trading rails. Bakkt is not a direct competitor but a critical ecosystem enabler whose relationship materially affects Swan's New York business continuity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Swan_Bitcoin
• Xx.com/swanbitcoin

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swan Bitcoin