Tyremarket.com

What Tyremarket.com does

Tyremarket.com, operated by Tyre Discounters Private Limited, is a Bengaluru-based online marketplace for tyres and related automotive products in India. The platform aggregates listings for car tyres, two-wheeler tyres, small commercial vehicle (SCV) tyres, and alloy wheels from multiple brands, and connects consumers to a network of 3,500+ fitment partners spread across 50+ Indian cities for installation and delivery. The company also operates sub-brands Tyre Mantra and Road Tales as content/community properties, and provides a Dealer Registration portal for fitment partners to self-onboard into the network. Headcount is reported at 11–50 employees, and the company is privately held.

The technology stack is described as a proprietary ecommerce platform called "E-com Sol" that supports product discovery, order placement, and routing of transactions to physical fitment partners. The core value proposition is consolidating a fragmented tyre aftermarket — where consumers historically had to visit local dealers with limited price transparency — into a single online destination with a pan-India service footprint. Founders include Sanjeev Agrawal (CEO), Anuraag Gupta (Co-founder), and Lalit Agrawal (CTO). Disclosed scale metrics include 15,000+ customers served and 50,000+ tyres sold.

The business model is a classic marketplace take-rate model: Tyremarket.com earns revenue as a percentage or fee on each tyre transaction routed through the platform to its fitment-partner network, supplemented by margins (where applicable) on the product itself. Pricing is presented per-tyre on the site, with one-time transactional purchases rather than subscription or contract-based relationships. The customer base is composed entirely of individual vehicle owners (car, two-wheeler, and SCV). To date, the company has raised approximately $740K in total disclosed funding, including a $500K round from Full Circle Partners in February 2018, which was earmarked for automation and scaling. There is no evidence of AI/ML capability, no enterprise or fleet B2B segment, and no recent (post-2018) operational data in the provided input.

Name

Tyremarket.com

Legal name

Tyre Discounters Private Limited

Website

https://tyremarket.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyremarket.com is a Bengaluru-based online tyre marketplace connecting Indian vehicle owners to a network of 3,500+ fitment partners across 50+ cities, selling car, two-wheeler, and SCV tyres plus alloy wheels on a per-transaction basis.

Ownership category

akta.pro rank

Product category

Online Tyre Retail and Fitment Marketplace

NAICS

Tire Dealers (441340), Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAKADAA

Retail Tire Sales & Installation (Consumer)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYCRAFABAJ

Automotive Parts, Tools & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYTLAKADAC

Mobile Tire Service & Emergency Roadside (On-Site)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

Keywords

• Online tyre retail
• Automotive e-commerce
• Tyre fitment services
• Car tyres online
• Two-wheeler tyres

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Tyre Sales: One-time transaction revenue from selling tyres online. Customers pay for tyres (and optional services like wheel balancing and alignment) at the time of purchase. The platform acts as a marketplace connecting buyers with tyre dealers and fitment partners.
2. Fitment Services: Optional wheel balancing and wheel alignment services offered at partner fitment centers, purchased alongside tyres

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Tyremarket.com is an online tyre marketplace that lets individual vehicle owners in India search, compare, and purchase car tyres, two-wheeler tyres, SCV tyres, and alloy wheels from multiple brands, with the option of door-step delivery or installation at one of 3,500+ fitment partner centers. The platform also offers optional wheel balancing and alignment services at the time of purchase, a Best Price Guarantee, and supporting content hubs (Tyre Mantra, Road Tales).

Product overview

Tyremarket.com is a single unified online tyre marketplace operating as an e-commerce portal that connects tyre buyers with sellers and fitment service providers. The core platform integrates tyre retail (Car Tyres, Two-Wheeler Tyres, SCV Tyres, Alloy Wheels) with service delivery (Tyre Fitment Services, Wheel Balancing & Alignment) through a network of over 3,500 physical fitment partners across India. The platform is complemented by educational content platforms Tyre Mantra and Road Tales, a Dealer Registration Portal for B2B partner onboarding, and a Best Price Guarantee program. The marketplace model enables customers to search tyres by vehicle, size, or brand, compare prices, and choose between doorstep delivery or in-shop fitment.

Differentiator

Problem solved

Functional benefit

Brands

• Tyre Mantra: Informational blog and content platform providing tyre-related news, reviews, maintenance tips, and industry information.
• Road Tales

Products and services

• Car Tyres Online retail of passenger car tyres from multiple leading brands, searchable by vehicle make/model or by tyre size, with door-step delivery or installation at partner fitment centers across India. Targeted at individual car owners in India.
• Two-Wheeler Tyres Online retail of motorcycle and scooter tyres with optional fitment services at partner centers, targeted at individual two-wheeler owners in India.
• Alloy Wheels Online retail of alloy wheels for passenger vehicles, available alongside tyres through the Tyremarket.com platform. Targeted at individual car owners seeking to upgrade or replace wheels.
• SCV Tyres Online retail of tyres for small commercial vehicles, addressing a segment with limited online availability. Targeted at small commercial vehicle owners across India.
• Tyre Fitment Services Professional installation of purchased tyres at the nearest Tyremarket.com recommended fitment centre or through door-step delivery with a scheduled appointment, delivered by a network of 3,500+ trained fitment partners across 50+ Indian cities. Targeted at customers who have purchased tyres on the platform.
• Wheel Balancing and Alignment Services Optional wheel balancing and wheel alignment services offered at the time of tyre purchase at Tyremarket.com partner fitment centres. Targeted at customers who have purchased tyres on the platform and want a complete installation package.
• Dealer Registration / Seller Solutions Portal Online portal where tyre dealers and retailers can register to partner with Tyremarket.com, list and sell tyres, and deliver fitment services to platform customers across India. Targeted at independent tyre dealers and retailers.

Quantifiable outcome

• 15,000+ customers served and 50,000+ tyres sold
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• PayUcoreOthersPayment gateway partner enabling secure online transactions for tyre purchases
• PaytmcoreOthersPayment gateway partner enabling UPI and digital wallet payments
• VisacoreOthersCredit card payment partner for secure online transactions
• American ExpresscoreOthersCredit card payment partner for secure online transactions
• MastercardcoreOthersCredit and debit card payment partner for secure online transactions
• 3,500+ Fitment PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 3,500+ tyre fitment centers across 50+ cities in India providing installation, wheel balancing, and alignment services to customers

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarDekho: Large Indian auto-vertical platform covering new/used cars and increasingly tires and services, with materially larger traffic and brand recognition than Tyremarket.com.
• Amazon India (Automotive): Amazon India's automotive category sells tires, batteries, and parts at scale, with Prime logistics and effectively unlimited marketing budget — the most significant competitive threat.
• CarTrade Tech: Listed Indian auto-vertical platform spanning used cars, auctions, and increasingly tires/services — competing for the same auto-aftermarket online customer.
• MRF: India's largest tire manufacturer increasingly selling direct online, posing a supply-side disintermediation risk to marketplaces like Tyremarket.com.
• CEAT: Major Indian tire manufacturer with growing direct-to-consumer online sales; a potential partner but also a competitive threat to the marketplace layer.
• Flipkart (Automotive): India's other major horizontal e-commerce marketplace, also carrying tires and auto parts with national logistics reach.

Direct peers

• TyrePlex: India-headquartered online tire retailer with a dealer/fitment network model, directly competing with Tyremarket.com in the Indian online tire category.
• Boodmo: India-based online marketplace for auto parts and tires, operating a similar model of connecting buyers with multiple sellers and installers.
• TireBuyer: US-based online tire retailer offering home delivery plus installer-network fitment — the closest international analog to Tyremarket.com's marketplace-plus-fitment-partner model.

Emerging players

• JustDial: India's leading local search and discovery platform that lists tire dealers and fitment centers, capturing demand upstream of marketplaces like Tyremarket.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tyremarketindia
• YouTubeyoutube.com/channel/UCparZJneEFRmHJFrERZDioA
• Facebookfacebook.com/tyremarketindia
• LinkedInlinkedin.com/company/tyremarket.com
• Instagraminstagram.com/tyremarketindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyremarket.com