Costa Tequila

Name

Costa Tequila

Website

https://costatequila.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Tequila

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Premium tequila brand
• Agave spirit production
• Tequila direct-to-consumer
• Aged tequila varieties
• Spirits distribution

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Tequila Product Sales: Costa Tequila generates revenue through direct-to-consumer sales of their tequila products (Blanco, Reposado, Añejo, and Café variants) via their e-commerce platform. Orders are fulfilled by licensed retailers. The company also offers subscription bundles (Subscribe & Save) allowing customers to purchase multi-bottle bundles at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Costa Tequila produces and sells a line of premium tequila products — Blanco, Reposado, Añejo, and Café — made using a proprietary HI/LO™ blend that combines agave from the Jalisco highlands and lowlands, processed through brick oven slow cooking, copper pot distillation, and oak barrel aging. Bottles are sold direct-to-consumer through the brand's online store (with a Subscribe & Save subscription) and through fine retail and on-premise (bar/restaurant) channels, all priced under $70 per bottle.

Product overview

Costa Tequila is a tequila brand offering a portfolio of four distinct spirit products: Blanco (unaged, pure agave), Reposado (oak-rested), Añejo (extended oak-aged for 16 months), and Café (a tequila-based coffee liqueur). The brand's defining innovation is the HI/LO blend technique, which creates a signature balance across their product line. All products utilize agave sourced from Jalisco's Highlands and Lowlands, and are slow-cooked in brick ovens and copper-distilled.

Differentiator

Problem solved

Functional benefit

Brands

• HI/LO™: The first ever HI/LO blend of Tequila, described as a revival of what tequila can represent with authenticity, balance, and a glowing sense of purpose.

Products and services

• Costa Tequila Blanco An unaged tequila expression in Costa Tequila's core line; produced using the HI/LO™ blend of Jalisco highland and lowland agave and sold through the brand's direct-to-consumer storefront and licensed retail/on-premise channels at a price under $70.
• Costa Tequila Reposado An oak-aged tequila expression aged for 6 months in oak barrels as part of Costa Tequila's core product lineup; produced using the HI/LO™ blend and sold direct-to-consumer and through fine retail and on-premise channels at a price under $70.
• Costa Tequila Añejo An aged tequila expression aged for 16 months in oak barrels as part of Costa Tequila's core product lineup; produced using the HI/LO™ blend and copper pot distillation and sold direct-to-consumer and through fine retail and on-premise channels at a price under $70.
• Costa Tequila Café A coffee-flavored tequila expression that completes Costa Tequila's core four-SKU product lineup; produced using the HI/LO™ blend framework and sold direct-to-consumer and through fine retail and on-premise channels at a price under $70.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Licensed Retail PartnerscoreChannel Partner/ Reseller/ DistributorCosta Tequila partners with licensed liquor retail stores that fulfill and ship orders placed through the e-commerce website. These partners handle compliance with alcohol shipping laws, including age verification and adult signature requirements.
• BevStackcoreChannel Partner/ Reseller/ DistributorBevStack is the fulfillment partner for Costa Tequila's e-commerce orders. All orders are shipped by licensed retailers in BevStack's network. Bank statement charges appear as 'BEVSTACK-WINE/LIQR', 'Liquor & Wine Warehouse', or 'BEVSTACK'.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Casamigos: Premium tequila founded by celebrity ownership (George Clooney/Rande Gerber), acquired by Diageo. Most comparable as a premium-positioned DTC-led tequila brand that exited into a major distributor — the explicit growth trajectory benchmark for Costa Tequila.
• Clase Azul: Ultra-premium tequila with collectible packaging and gift-positioned marketing. Highly comparable in premium pricing, lifestyle-led branding, and gift-favorable positioning strategy.
• Código 1530: Premium tequila with celebrity/athlete backing (George Strait, relief pitcher Trevor Bauer). Comparable as a premium-tier, lifestyle-ambassador-marketed DTC tequila brand.

Broad incumbents

• Patrón Tequila: Iconic premium tequila now part of Bacardi's portfolio. Direct premium-tier competitor and the global category reference point for Highland/Lowland agave-blend positioning.
• Don Julio: Premium tequila portfolio (Blanco, Reposado, Añejo, 70, 1942). Most direct competitor across Costa's exact 3-variant premium SKU architecture and price-point ladder, distributed by Diageo.
• Jose Cuervo: Largest tequila producer by volume with deep on/off-premise distribution. A benchmark for what scaled U.S. distribution looks like for premium tequilas — and the incumbent Costa must unseat at retail.

Emerging players

• 818 Tequila: Celebrity-led (Kendall Jenner) premium tequila. Highly comparable as a recently-launched premium DTC tequila brand built primarily on brand storytelling and earned media.
• Teremana Tequila: Dwayne Johnson-backed premium tequila. Comparable on the celebrity/lifestyle-driven, premium-pricing, direct-to-consumer launch playbook Costa is executing.
• Cincoro Tequila: Premium tequila from NBA owners with collector-grade brand positioning. Comparable as a passion-project, premium-positioned, founder-led tequila brand earning on-premise credibility.

Others

• Kahlúa: Category-leading coffee liqueur against which Costa's Café SKU directly competes in the espresso-martini use case, even though Kahlúa is not a tequila brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/costatequila
• Facebookfacebook.com/CostaTequilaOfficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Costa Tequila