Georgetown College

What Georgetown College does

Georgetown College is a private, nonprofit liberal arts college founded in 1829 and headquartered in Georgetown, Kentucky, operating under the laws of the Commonwealth of Kentucky and accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and licensed by the Kentucky Council on Postsecondary Education. It serves undergraduate and graduate students through residential on-campus programs and a 100% asynchronous Adult Online Program offering bachelor's degrees in Business Administration, Elementary Education, Management, and Integrated Studies, with differentiated academic offerings including an Oxford Tutorial study-abroad program, Maskrafters Academy, Christian Scholars, Health Scholars, Honors Programs, and a 30-year-old Assistant Language Teacher (ALT) pipeline with Tahara City, Japan. Its core technology stack consists of the Jenzabar JICS student information system integrated with QuickLaunch single sign-on and multi-factor authentication, the Technolutions Slate CRM for admissions and marketing analytics, EBSCO and LibApps (Springshare) for the Ensor Learning Resource Center, Nelnet for payment plans, Follett for the campus bookstore, and Sodexo for dining services; the institution also maintains FERPA, Title IX, Clery Act, and Drug-Free Schools compliance.

Georgetown College generates revenue through a diversified mix of undergraduate and graduate tuition and fees (priced via a Net Price Calculator rather than published rate sheets), individualized financial aid including the GC Guarantee Pell Pledge Scholarship, BCTC articulation pricing, federal Title IV / HEERF disbursements, auxiliary services (campus dining, bookstore, athletics store, Conference Center, residence life), and philanthropic giving via the President's Club and capital campaigns. Its go-to-market is direct-to-consumer through traditional admissions, RFI forms, CampusReel virtual tours, and Google/digital advertising channels powered by Technolutions Slate. The student base draws predominantly from Kentucky with measurable out-of-state and international representation across both Dean's List cohorts and the 2026 commencement of 294 degree recipients.

Georgetown College is governed by an independent Board of Trustees with no parent company, holding entity, or external controlling owner, and is led by President Dr. Rosemary Allen, Provost and Dean Dr. Jonathan Sands Wise, and SVP for Communications and Marketing Bethany H. Langdon (Class of 1993). Recent significant events include a historic $28 million philanthropic gift in May 2024 to retire institutional debt, the BCTC Adult Online Program partnership announced in July 2025, the 35th anniversary of the Georgetown-Tahara Sister City Exchange in September 2025, and the establishment of the Martha Layne Collins Leadership Scholarship in November 2025.

Name

Georgetown College

Legal name

Georgetown College

Website

https://georgetowncollege.edu

Company type

Private

Founded year

1829

Operating status

Operating

Headcount range

251–500 employees

Short description

Georgetown College is a private, nonprofit SACSCOC-accredited liberal arts college in Georgetown, Kentucky, founded in 1829, serving undergraduate and graduate students through residential and asynchronous Adult Online programs with differentiated study-abroad and Japan ALT exchange pipelines.

Ownership category

akta.pro rank

Product category

Higher Education (Liberal Arts)

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industries

Residential Liberal Arts Colleges (EDAHACAH), General Liberal Arts Colleges (EDAHACAA)

Keywords

• Liberal arts education
• Undergraduate degree programs
• Graduate degree programs
• Online degree completion
• Higher education services

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees (Undergraduate and Graduate): Recurring tuition and fees charged to undergraduate and graduate students, with financial aid, scholarships (including the GC Guarantee Pell Pledge Scholarship), military benefits, and payment plans via Nelnet. Tuition amounts are referenced through a Net Price Calculator and a BCTC same-rate first-year agreement rather than publicly listed price lists.
2. Adult Online Program Revenue: Tuition from a 100% online, asynchronous adult degree-completion program offering Bachelor's degrees in Business Administration, Elementary Education, Management, and Integrated Studies. Students pay the same tuition rate as BCTC during their first year under the BCTC articulation agreement.
3. Philanthropic Giving and Endowments: Charitable donations from alumni, parents, and friends through the President's Club and other giving levels. The College secured a historic $28 million in donations in May 2024 to retire institutional debt, exemplifying large-gift, endowment, and capital-campaign revenue.
4. Federal Grants and HEERF Funding: Federal student aid disbursed through Title IV programs (FAFSA) and institutional reporting of Higher Education Emergency Relief Funds (HEERF Reports). Also includes periodic court/governance settlements and litigation outcomes disclosed in institutional statements.
5. Auxiliary Services (Dining, Bookstore, Conferences): Revenue from on-campus partners providing dining (Sodexo / sodexomyway.com), the Follett Bookstore (georgetowncollege.ecampus.com), catering, athletics store (getugear.com), and the Conference Center, as well as residence-life fees.

Pricing tiers

Go-to-market motion1 record

Core offering

Georgetown College is a private, nonprofit liberal arts college that delivers credit-bearing undergraduate and graduate degree programs in residence on its Georgetown, Kentucky campus and through a 100% online, asynchronous Adult Online Program (Bachelor's degrees in Business Administration, Elementary Education, Management, and Integrated Studies). It augments its core curriculum with Programs of Distinction — including Honors, Christian Scholars, Health Scholars, Pre-Law, Prototype, Maskrafters Academy, and Music Programs — and with study-abroad experiences such as the Oxford Tutorial Program and the 30-year Sister City ALT pipeline with Tahara City, Japan.

Differentiator

Problem solved

Functional benefit

Brands

• GC Tigers: Athletics brand and team identity for Georgetown College athletic programs (the Tigers).
• Faithways Academy
• Maskrafters Academy
• Adult Online Program: Degree Completion

Products and services

• Adult Online Program (Degree Completion) A 100% online, asynchronous adult degree-completion program offering Bachelor's degrees in Business Administration, Elementary Education, Management, and Integrated Studies. It is designed for working adults and community-college transfer students seeking to finish a bachelor's degree without campus visits.
• Undergraduate Degree Programs Residential baccalaureate degree programs in liberal arts, sciences, business, education, music, and pre-professional tracks delivered on the Georgetown, Kentucky campus. Designed for traditional high-school graduates and transfer students.
• Graduate Degree Programs Master's-level degree programs (including graduate education tracks) for working professionals and recent undergraduates, supported by the Graduate Education office and Financing Your Graduate Education resources.
• Oxford Tutorial Program (Study Abroad) A study-abroad tutorial experience hosted at Oxford University for Georgetown College Honors students, providing individualized instruction in the Oxford tutorial method as part of the College's Oxford Honors track.
• Programs of Distinction (Honors, Christian Scholars, Health Scholars, Pre-Law, Prototype, Maskrafters Academy, Music) A suite of specialized academic tracks that supplement the core liberal arts curriculum, including Honors (Oxford Honors, Science Honors, Independent Honors), Christian Scholars, Health Scholars, Pre-Law, Prototype, Maskrafters Academy (theatre and film), and Music Programs (Band and Chorale). Open to enrolled undergraduates who apply and qualify.

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centre College: Highly selective private liberal arts college in Danville, Kentucky, directly comparable to Georgetown College in geography, denominational heritage, residential model, and 4-year undergraduate focus. Closest in-state peer in the Kentucky private liberal arts segment.
• Transylvania University: Private liberal arts college in Lexington, Kentucky with Disciples of Christ heritage; offers undergraduate residential education in the same regional market as Georgetown College. Direct competitor for Kentucky-bound liberal arts students.
• Asbury University: Faith-based (Wesleyan) private university in Wilmore, Kentucky offering residential undergraduate programs and Christian Studies emphases. Comparable in religious affiliation, scale, and Kentucky geography.
• Thomas More University: Catholic-affiliated private university in Crestview Hills, Kentucky offering liberal arts and professional programs. Comparable private, faith-affiliated, Kentucky-based undergraduate institution at similar scale.
• Bellarmine University: Catholic private university in Louisville, Kentucky offering undergraduate and graduate programs; competes in the same Kentucky private higher-ed market, though larger and more comprehensive in scope.
• Kentucky Wesleyan College: United Methodist-affiliated private liberal arts college in Owensboro, Kentucky. Small-scale residential liberal arts institution with religious heritage, highly comparable in mission and structure.
• Midway University: Private, faith-affiliated (Christian Church/Disciples of Christ) university in Midway, Kentucky; offers undergraduate, graduate, and notably adult/online degree-completion programs that compete with Georgetown College's Adult Online Program.
• Union College (Kentucky): Methodist-affiliated private liberal arts college in Barbourville, Kentucky. Small residential institution with religious heritage and similar scale; comparable in mission, structure, and Kentucky geography.
• Lindsey Wilson College: United Methodist-affiliated private college in Columbia, Kentucky offering residential liberal arts and graduate programs at a comparable scale. Faith-based, Kentucky-based, and similarly structured institution.

Emerging players

• Bluegrass Community and Technical College (BCTC): Public community and technical college in Lexington, Kentucky. Functions as a strategic partner via the new 2025 Adult Online Program articulation, while also being a direct competitor for traditional students and adult learners in central Kentucky.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GC_CampusNews
• YouTubeyoutube.com/user/GeorgetownCollege
• Facebookfacebook.com/19388432704
• Instagraminstagram.com/gctigers
• LinkedInlinkedin.com/company/georgetown-college

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgetown College