FC Moto
FC Moto is a German online and wholesale retailer founded in 1996 that sells motorcycle helmets, clothing, protection gear, parts, and accessories globally through a multi-language e-commerce storefront serving 30+ countries, with an additional dealer/B2B program and adjacent Snow and Casual categories.
- Company typePrivate
- Founded1996
- HeadquartersWürselen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FC Moto does
FC Moto is a privately held, Germany-based multi-channel retailer specializing in motorcycle equipment, parts, and accessories. Founded in Aachen in 1996 by Farshid Chalatbari (CEO) and now headquartered in a 30,000 sqm facility in Würselen that the company moved into in autumn 2023, the firm sells a comprehensive catalog spanning helmets and goggles, men's/women's/children's motorcycle clothing (leathers, textiles, gloves, boots, jeans), protection and safety gear (airbag vests, back/neck/chest/kidney protectors), a deep motorcycle parts and spare-parts assortment (oils, filters, brakes, exhausts, drivetrain, chassis, electronics, batteries), and accessories (luggage, communication, navigation, workshop, theft protection). The storefront also extends into adjacent Snow and Casual categories, and offers an FC-Moto gift voucher product.
The core technology is a self-serve e-commerce platform with multi-language support for 30+ countries/regions and multiple payment options (credit card, PayPal, Apple Pay, Google Pay, Amazon Pay). A distinctive product feature is the "Bike Garage," which lets customers register their motorcycle (manufacturer, construction year, model) to surface parts guaranteed to fit. The company augments transactional commerce with content assets including a magazine section and the FC-MOTO TV YouTube channel, and runs affiliate marketing through the Webgains network.
FC Moto makes money primarily through one-time consumer retail transactions on its global online storefront, supplemented by a B2B dealer/wholesale account program serving motorcycle resellers and a partner/referral channel. Pricing is publicly listed per unit, with periodic promotional discounting (up to 70% off on selected items) and a 10% newsletter-subscriber incentive. The company is founder-owned, operates without external disclosed investors, and has 11–50 employees.
FC Moto firmographics
Firmographics- Name
- FC Moto
- Legal name
- FC Moto
- Website
- https://fc-moto.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FC Moto is a German online and wholesale retailer founded in 1996 that sells motorcycle helmets, clothing, protection gear, parts, and accessories globally through a multi-language e-commerce storefront serving 30+ countries, with an additional dealer/B2B program and adjacent Snow and Casual categories.
- Ownership category
- akta.pro rank
FC Moto industry classification
Industry- Product category
- Motorcycle Equipment Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)
- akta.pro secondary industries
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)
Keywords
Where FC Moto is headquartered
LocationHeadquarters
- HQ city
- Würselen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FC Moto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail e-commerce sales: FC Moto operates as an online retailer and wholesaler generating revenue through direct-to-consumer sales of motorcycle helmets, clothing, protection gear, parts, and accessories. Revenue is generated through one-time product transactions with customers purchasing via credit card, PayPal, Apple Pay, Google Pay, or Amazon Pay. The company also serves B2B wholesale customers through a dealer account program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
FC Moto product offering
Product offeringCore offering
FC Moto operates a multi-channel motorcycle equipment retail business, selling helmets, goggles, clothing, protection gear, spare parts, accessories, snow gear, and casual apparel from over 100 brands through its online storefront (fc-moto.com), physical stores, and a B2B dealer/wholesale program. Customers can match parts to specific motorcycle models using the Bike Garage tool and complete purchases via multiple payment methods with worldwide shipping and a 100-day return policy.
Product overview
FC Moto is a multi-channel motorcycle equipment retailer operating as a physical store (founded 1996 in Aachen, Germany), online shop (launched 1999), and wholesaler. The core offering consists of a comprehensive motorcycle gear portfolio organized into six main categories: Motorcycle Helmets & Goggles (including full-face, flip-up, jet, enduro, motocross, modular helmets for men, women, and children, plus visors and goggles), Motorcycle Clothing (leathers, textile/leather jackets, trousers, jeans, gloves, boots/shoes across sport, touring, classic/chopper, urban, motocross/enduro styles), Protection & Safety (airbag vests, protective jackets/vests, back/neck/shoulder/chest/elbow/kidney/hip/tailbone protection), Motorcycle Parts & Spare Parts (oils, filters, brakes, motor/clutch/gearbox, cooling, exhausts, rims/tyres, drivetrain, chassis, bodywork, electronics, batteries), and Motorcycle Accessories (luggage, communication systems, navigation, workshop equipment, theft protection, cleaning products). The platform also offers a Bike Garage feature for motorcycle-to-parts matching, plus snow gear and casual apparel. Services include 100-day returns, worldwide shipping, dealer accounts, partner programs, and gift vouchers. In autumn 2023, FC Moto relocated to a new 30,000 sqm facility marking a major operational expansion.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100-day return policy
- +1 more outcomes
Companies that use FC Moto
Customer profileSegments1 record
Ideal customer profiles2 records
FC Moto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FC Moto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WebgainsminorAffiliate marketing partner through the Webgains network for referral traffic and sales tracking.
- Packstation/Postfilial SucheminorIntegration for German market delivery convenience allowing customers to pick up orders at Packstation or post office locations.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
FC Moto competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks3 records
Key highlights5 records
Customer concentration
FC Moto social profiles
Digital presenceFC Moto financial estimates
Financial estimateRevenue estimate
Valuation estimate
FC Moto leadership team
Management profileNumber of profiles
Profiles1 record
FC Moto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FC Moto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FC Moto
What does FC Moto do?
FC Moto operates a multi-channel motorcycle equipment retail business, selling helmets, goggles, clothing, protection gear, spare parts, accessories, snow gear, and casual apparel from over 100 brands through its online storefront (fc-moto.com), physical stores, and a B2B dealer/wholesale program. Customers can match parts to specific motorcycle models using the Bike Garage tool and complete purchases via multiple payment methods with worldwide shipping and a 100-day return policy.
Is FC Moto a public or private company?
FC Moto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FC Moto founded?
FC Moto was founded in 1996. It employs 11 to 50 people.
Where is FC Moto based?
FC Moto is headquartered in Würselen, Germany, in the Europe region.
How does FC Moto make money?
One revenue line is on record: retail e-commerce sales.
Does FC Moto have an API?
No public API is recorded for FC Moto.
What industry is FC Moto in?
FC Moto's product category is Motorcycle Equipment Retail. Its primary akta.pro industry code is CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow), with a secondary code of CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 5013.