Webgains
Webgains is a UK-based affiliate marketing network and subsidiary of ad pepper media International N.V., connecting 1,800+ advertisers with 250,000+ publishers across 150+ countries via a performance-based, commission-driven platform.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Webgains does
Webgains is a UK-based affiliate marketing network connecting 1,800+ advertisers with over 250,000 publisher partners across more than 150 countries. Founded in 2004 and headquartered in Bristol, the company operates as a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing group on the Frankfurt Stock Exchange (ticker ADPN). Webgains positions itself as a "service-first" network, combining direct enterprise sales for advertisers with a self-serve platform (platform.webgains.io) for publishers, supported by dedicated account management across offices in Bristol, New York, Paris, and Madrid.
The core platform is the Webgains Affiliate Marketing Platform, a performance-based marketing system that connects advertisers with diverse publisher types including cashback sites, content creators, voucher sites, price comparison engines, influencers, and email marketers. Its technical stack includes the Webgains Resilient Tracking Suite, a 100% GDPR-compliant attribution system, and supports multi-language network contracts in English, French, Italian, Spanish, German, Polish, and Dutch. Adjacent products include Webgains Academy (training and certification), the Affiliate Calculator (revenue estimation tool), and regular product updates such as the Winter Edition 2026 release. The platform integrates with major marketing technology stacks including Google Tag Manager, Google Analytics, Google Ads, Facebook Pixel, and LinkedIn Insight Tag, and is hosted on AWS and Pulsant infrastructure.
The company generates revenue through transaction-based commissions from advertisers for sales facilitated through publisher partnerships. Named customers span major enterprise brands across multiple verticals including Carhartt, Victoria's Secret, illy, Bosch, Target, RAC, Butlins, H.Samuel, Heals, and Tropicfeel. Webgains has held B Corp certification since 2023, is a member of the German digital economy association BVDW, and has received industry recognition including the OMR Top 100 2026 listing and GPMA Finalist 2025.
Webgains firmographics
Firmographics- Name
- Webgains
- Legal name
- Webgains Limited
- Website
- https://webgains.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Webgains is a UK-based affiliate marketing network and subsidiary of ad pepper media International N.V., connecting 1,800+ advertisers with 250,000+ publishers across 150+ countries via a performance-based, commission-driven platform.
- Ownership category
- akta.pro rank
Webgains industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Webgains is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Webgains business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Affiliate Network Commission: Webgains operates as an affiliate network earning commissions from advertisers for facilitating sales through publisher partnerships. Advertisers pay sales-based remuneration for performance marketing activities. The company takes a share of the transaction value or earns fixed fees per conversion.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Webgains product offering
Product offeringCore offering
Webgains operates a service-first affiliate marketing network that connects more than 1,800 advertisers with over 250,000 publishers across 150+ countries, enabling performance-based customer acquisition through cashback, voucher, content, price comparison, influencer, and email publishers. The platform is supported by the GDPR-compliant Webgains Resilient Tracking Suite, dedicated account management, and standardized multi-language network contracts.
Product overview
Webgains operates as a service-first affiliate marketing network offering a unified platform connecting advertisers with over 250,000 publisher partners across more than 150 countries. The core product is the Webgains Affiliate Marketing Platform, which enables performance-based marketing through multiple publisher types (cashback, content, voucher, price comparison, influencer, email) across verticals including Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. The platform is supported by the Webgains Resilient Tracking Suite for GDPR-compliant attribution, Webgains Academy for training and certification, and the Affiliate Calculator for revenue estimation. Regular product updates (e.g., Winter 2026 edition) document new features and enhancements. The platform is accessible in multiple languages and provides over 1,800 advertiser programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Webgains Affiliate Marketing Platform An affiliate marketing platform that connects 1,800+ advertisers with 250,000+ publishers across 150+ countries, enabling performance-based customer acquisition across verticals such as Fashion, Health & Beauty, Travel, Electronics, and Food & Beverage. Used by brands, agencies, and publishers.
- Webgains Academy / KnowledgeHub An educational platform offering affiliate marketing training, platform guides, best-practice resources, and certificates of participation, supporting both English and localized language versions for advertisers, agencies, and publishers.
- Affiliate Calculator A free online tool that allows prospective and current affiliates to calculate potential affiliate revenue based on defined parameters such as traffic volume and commission rates.
Quantifiable outcome
- 99.9% Platform uptime
- +3 more outcomes
Companies that use Webgains
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Webgains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Webgains partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ad pepper media International N.V.coreWebgains is a wholly-owned subsidiary of ad pepper media International N.V., a publicly listed European digital marketing company. This parent-subsidiary relationship provides strategic alignment and corporate governance within the ad pepper media group of companies.
- TopCashbackminorOne of 250,000+ publisher partners in the Webgains network. Cashback website driving customer acquisition for advertisers.
- ShopiarizeminorPublisher partner in the Webgains network. Price comparison and shopping discovery platform.
- LystminorPublisher partner. Fashion discovery platform driving sales for fashion and lifestyle advertisers.
- KlarnaminorPublisher partner. Buy Now Pay Later provider also utilizing affiliate marketing for customer acquisition.
- VoucherCodesminorPublisher partner. Coupon and deals website driving sales for advertisers across multiple verticals.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Webgains competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Webgains social profiles
Digital presenceWebgains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webgains leadership team
Management profileNumber of profiles
Profiles1 record
Webgains subsidiaries and ownership
Company hierarchySubsidiaries2 records
Webgains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webgains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webgains
What does Webgains do?
Webgains operates a service-first affiliate marketing network that connects more than 1,800 advertisers with over 250,000 publishers across 150+ countries, enabling performance-based customer acquisition through cashback, voucher, content, price comparison, influencer, and email publishers. The platform is supported by the GDPR-compliant Webgains Resilient Tracking Suite, dedicated account management, and standardized multi-language network contracts.
Is Webgains a public or private company?
Webgains is a private company. It is classified as corporate owned and is currently operating.
When was Webgains founded?
Webgains was founded in 2004. It employs 101 to 250 people.
Where is Webgains based?
Webgains is headquartered in London, United Kingdom, in the Europe region.
How does Webgains make money?
One revenue line is on record: affiliate Network Commission.
Does Webgains have an API?
No public API is recorded for Webgains.
What industry is Webgains in?
Webgains's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 51621 and its SIC code is 7310.