FC Moto

What FC Moto does

FC Moto is a privately held, Germany-based multi-channel retailer specializing in motorcycle equipment, parts, and accessories. Founded in Aachen in 1996 by Farshid Chalatbari (CEO) and now headquartered in a 30,000 sqm facility in Würselen that the company moved into in autumn 2023, the firm sells a comprehensive catalog spanning helmets and goggles, men's/women's/children's motorcycle clothing (leathers, textiles, gloves, boots, jeans), protection and safety gear (airbag vests, back/neck/chest/kidney protectors), a deep motorcycle parts and spare-parts assortment (oils, filters, brakes, exhausts, drivetrain, chassis, electronics, batteries), and accessories (luggage, communication, navigation, workshop, theft protection). The storefront also extends into adjacent Snow and Casual categories, and offers an FC-Moto gift voucher product.

The core technology is a self-serve e-commerce platform with multi-language support for 30+ countries/regions and multiple payment options (credit card, PayPal, Apple Pay, Google Pay, Amazon Pay). A distinctive product feature is the "Bike Garage," which lets customers register their motorcycle (manufacturer, construction year, model) to surface parts guaranteed to fit. The company augments transactional commerce with content assets including a magazine section and the FC-MOTO TV YouTube channel, and runs affiliate marketing through the Webgains network.

FC Moto makes money primarily through one-time consumer retail transactions on its global online storefront, supplemented by a B2B dealer/wholesale account program serving motorcycle resellers and a partner/referral channel. Pricing is publicly listed per unit, with periodic promotional discounting (up to 70% off on selected items) and a 10% newsletter-subscriber incentive. The company is founder-owned, operates without external disclosed investors, and has 11–50 employees.

Name

FC Moto

Legal name

FC Moto

Website

https://fc-moto.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Moto is a German online and wholesale retailer founded in 1996 that sells motorcycle helmets, clothing, protection gear, parts, and accessories globally through a multi-language e-commerce storefront serving 30+ countries, with an additional dealer/B2B program and adjacent Snow and Casual categories.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Motorcycle helmets retail
• Motorcycle clothing sales
• Motorcycle spare parts
• Motorcycle safety equipment
• Motorcycle accessories online

Headquarters

HQ city

Würselen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail e-commerce sales: FC Moto operates as an online retailer and wholesaler generating revenue through direct-to-consumer sales of motorcycle helmets, clothing, protection gear, parts, and accessories. Revenue is generated through one-time product transactions with customers purchasing via credit card, PayPal, Apple Pay, Google Pay, or Amazon Pay. The company also serves B2B wholesale customers through a dealer account program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FC Moto operates a multi-channel motorcycle equipment retail business, selling helmets, goggles, clothing, protection gear, spare parts, accessories, snow gear, and casual apparel from over 100 brands through its online storefront (fc-moto.com), physical stores, and a B2B dealer/wholesale program. Customers can match parts to specific motorcycle models using the Bike Garage tool and complete purchases via multiple payment methods with worldwide shipping and a 100-day return policy.

Product overview

FC Moto is a multi-channel motorcycle equipment retailer operating as a physical store (founded 1996 in Aachen, Germany), online shop (launched 1999), and wholesaler. The core offering consists of a comprehensive motorcycle gear portfolio organized into six main categories: Motorcycle Helmets & Goggles (including full-face, flip-up, jet, enduro, motocross, modular helmets for men, women, and children, plus visors and goggles), Motorcycle Clothing (leathers, textile/leather jackets, trousers, jeans, gloves, boots/shoes across sport, touring, classic/chopper, urban, motocross/enduro styles), Protection & Safety (airbag vests, protective jackets/vests, back/neck/shoulder/chest/elbow/kidney/hip/tailbone protection), Motorcycle Parts & Spare Parts (oils, filters, brakes, motor/clutch/gearbox, cooling, exhausts, rims/tyres, drivetrain, chassis, bodywork, electronics, batteries), and Motorcycle Accessories (luggage, communication systems, navigation, workshop equipment, theft protection, cleaning products). The platform also offers a Bike Garage feature for motorcycle-to-parts matching, plus snow gear and casual apparel. Services include 100-day returns, worldwide shipping, dealer accounts, partner programs, and gift vouchers. In autumn 2023, FC Moto relocated to a new 30,000 sqm facility marking a major operational expansion.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100-day return policy
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• WebgainsminorGTM or Marketing PartnerAffiliate marketing partner through the Webgains network for referral traffic and sales tracking.
• Packstation/Postfilial SucheminorOthersIntegration for German market delivery convenience allowing customers to pick up orders at Packstation or post office locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks3 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@FCMotoTV
• Xx.com/fcmoto_shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Moto