alice + olivia

What alice + olivia does

alice + olivia is a privately held contemporary women's fashion brand founded in 2002 by Stacey Bendet, who continues to serve as CEO and Creative Director. The company designs, manufactures, and retails a comprehensive lifestyle collection spanning ready-to-wear, dresses, gowns, denim, outerwear, tops, pants, sweaters, skirts, swimwear, and accessories, with a signature aesthetic built on embellished fabrics, floral prints, and feminine-whimsy silhouettes. The brand is headquartered at 450 West 14th Street in New York City's Meatpacking District and operates an omnichannel go-to-market combining direct e-commerce (aliceandolivia.com), 70+ standalone boutiques across North America, Europe, and Asia-Pacific, and wholesale partnerships with Saks Fifth Avenue and Net-a-Porter.

The business operates a standard one-time-purchase transaction model with price points ranging from approximately $100 for entry tops to over $2,900 for embellished outerwear, supported by a seasonal sale cycle offering up to 60% discounts and promotional tools such as 15% first-purchase email sign-up incentives and personalized styling services. Distribution is premium and global, with flagship locations on Madison Avenue, Soho, Los Angeles, London, Tokyo, Hong Kong, and Milan, and continued physical expansion into Southeast Asian markets. Marketing is celebrity-driven (Meghan Markle, Jessica Alba, Kourtney Kardashian, Gigi Hadid, Brooke Shields), social-first (Instagram, TikTok, Facebook), and event-anchored through New York Fashion Week and CFDA initiatives. Recent strategic activity includes capsule collaborations with PQ Swim (swimwear) and the Grateful Dead (vegan leather pieces), the October 2025 reopening of a doubled Madison Avenue flagship, and selection for the May 2026 CFDA and OpenAI Innovation Hub — an early indicator of the brand's experimentation with generative AI in editorial content and creative operations. The company is structured as Alice and Olivia, LLC, governed under New York law, with 251-500 employees and no disclosed parent company or institutional investors in the source material.

Name

alice + olivia

Legal name

Alice and Olivia, LLC

Website

https://aliceandolivia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

alice + olivia is a privately held contemporary women's fashion brand founded in 2002 by Stacey Bendet, designing ready-to-wear, dresses, denim, outerwear, and accessories sold through 70+ global boutiques, direct e-commerce, and wholesale partners including Saks Fifth Avenue and Net-a-Porter.

Ownership category

akta.pro rank

Product category

Women's Contemporary Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Luxury Womenswear (CRAAAFAG), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Contemporary women's apparel
• Designer dresses
• Embellished denim
• Ready-to-wear clothing
• Women's fashion accessories

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Fashion Retail: alice + olivia generates revenue through direct sales of its contemporary women's fashion collection including dresses, tops, pants, jackets, skirts, jeans, swimwear, and accessories through its e-commerce platform and branded retail boutiques.
2. Wholesale Distribution: The brand sells through department store partnerships with retailers such as Saks Fifth Avenue and Net-a-Porter, distributing its fashion collections through wholesale channels alongside direct retail operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

alice + olivia designs, manufactures, and retails contemporary women's apparel including dresses, denim, outerwear, tops, bottoms, knitwear, swimwear, gowns, jumpsuits, and accessories. The brand sells through branded boutiques, an e-commerce site, and wholesale partnerships with department stores and luxury online retailers.

Product overview

alice + olivia is a contemporary New York-based women's fashion brand founded in 2002 by Stacey Bendet, now a comprehensive lifestyle collection offering ready-to-wear clothing, dresses, gowns, denim, outerwear, swimwear, and accessories. The brand operates a unified direct-to-consumer model through its e-commerce platform (aliceandolivia.com) and freestanding boutiques globally. The core product portfolio spans dresses (mini, midi, maxi, gowns), denim (embellished and classic styles), jackets and coats (blazers, trenches, leather), tops, pants, sweaters, skirts, swimwear, and accessories. Notable collaborations include the PQ Swim swimwear collection (Spring 2026) and Grateful Dead capsule collection (November 2025). The brand is known for embellished denim, party dresses, ornate fabrics, and floral-inspired prints, with a target demographic of women seeking sophisticated yet playful fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Ready-to-Wear Collection Core contemporary women's apparel line including dresses, denim, jackets, coats, tops, pants, sweaters, skirts, shorts, jumpsuits, rompers, and suits/sets.
• Swimwear Collection Women's swimwear produced by the brand and available through the alice + olivia direct channels.
• Accessories Collection Women's fashion accessories including handbags designed to complement the brand's apparel.
• alice + olivia x PQ Swim Collection Limited collaboration swimwear line co-developed with PQ Swim.
• alice + olivia x Grateful Dead Capsule Limited-edition capsule apparel collection inspired by the Grateful Dead, featuring branded graphics and patterns.
• alice + olivia x Coniglio Palm Beach Collection Co-branded apparel line developed in partnership with Coniglio Palm Beach.

Quantifiable outcome

• Over 70 standalone boutique locations globally
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• CFDA / OpenAI Innovation HubcoreStrategic or Co-development Partner · 13 May 2026alice + olivia was selected as one of six CFDA member brands to participate in the CFDA and OpenAI 'Innovation Hub' initiative launching in New York City. The four-month program involves AI developers collaborating with fashion brands to develop practical AI-driven business solutions. Participating teams share over $300,000 in grant funding and receive access to OpenAI tools, APIs, and technical mentorship.
• PQ SwimflagshipStrategic or Co-development Partner · 11 March 2026alice + olivia launched a limited-edition 27-piece swimwear collaboration with PQ Swim, a women-founded brand. The collection launches in two drops in spring 2026, merging Alice + Olivia's bold feminine aesthetic with PQ Swim's sculptural design approach. Prices range from $112 to $216 and items are available for one season at both brand websites and select Alice + Olivia stores.
• Grateful DeadflagshipStrategic or Co-development Partner · 12 November 2025alice + olivia collaborated with legendary band Grateful Dead for a 14-piece capsule collection celebrating the band's 60th anniversary. The collection features band-inspired fashion pieces including jackets, shirts, and skirts with iconic motifs like the dancing bear, made from vegan leather. Prices range from $275 to $1,795, available at boutiques and online. The launch party was attended by Brooke Shields and her daughter Rowan Henchy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aliceandoliviabystaceybendet
• Instagraminstagram.com/aliceandolivia
• TikToktiktok.com/@aliceandolivia
• Xx.com/aliceandolivia
• LinkedInlinkedin.com/company/alice---olivia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alice + olivia