PQ Swim
PQ Swim is a private direct-to-consumer luxury women's swimwear and resort wear brand selling handcrafted bikinis, one-pieces, cover-ups, and accessories through its own Shopify storefront at pqswim.com, targeting affluent female consumers in North America.
- Company typePrivate
- Founded2007
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PQ Swim does
PQ Swim is a private direct-to-consumer luxury women's swimwear and resort wear brand operating an e-commerce storefront on Shopify at pqswim.com. The company sells handcrafted swimwear — bikini tops, bikini bottoms, and one-pieces — alongside resort wear categories including dresses, cover-ups, matching sets, and Luxe Layers knitwear, plus kids swimwear, accessories (The Getaway Boutique), and a co-branded sleepwear line with P.J. Salvage. The brand differentiates through four signature artisanal craft collections: Hand-Cut Lace, the Isla Macramé Collection, Hand-embroidered styles, and Ferrarini-by-PQ Crochet, with pricing spanning $16 accessories to $184 premium one-pieces.
The business model is single-channel DTC e-commerce with no disclosed wholesale, marketplace, or third-party retail distribution. All transactions occur at unit-level retail pricing under a pay-as-you-go model, supported by free U.S. shipping on orders over $100, free exchanges, and a 15% first-order email signup incentive. Customer acquisition is driven by an organic social presence across Instagram, Facebook, and Pinterest, an ambassador/referral program, and influencer collaborations; the company operates a blog (Bikini Bound News) for content marketing. There is no proprietary technology platform, no mobile app, no AI/ML capability disclosed, and no disclosed data flywheel beyond standard Shopify storefront analytics.
The company is privately held with no disclosed funding rounds, no parent company, and no management team information in the source data. Revenue, headcount, and founding date are not disclosed, and the company markets itself primarily to North American consumers while shipping globally through its own storefront. Operational signals — multiple seasonal collections, a kids expansion, the Luxe Layers knitwear launch, the bridal and accessories adjacencies, and the P.J. Salvage collaboration — indicate an active product and category expansion agenda.
PQ Swim firmographics
Firmographics- Name
- PQ Swim
- Website
- https://pqswim.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PQ Swim is a private direct-to-consumer luxury women's swimwear and resort wear brand selling handcrafted bikinis, one-pieces, cover-ups, and accessories through its own Shopify storefront at pqswim.com, targeting affluent female consumers in North America.
- Ownership category
- akta.pro rank
PQ Swim industry classification
Industry- Product category
- Luxury Women's Swimwear and Resort Wear
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Luxury Womenswear (CRAAAFAG), Swimwear (Children) (CRAAAHAG)
Keywords
Where PQ Swim is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
PQ Swim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Direct E-commerce Sales: PQ Swim generates revenue through direct-to-consumer online sales of luxury swimwear, resort wear, and accessories through its Shopify e-commerce platform. All products are sold at full retail price with standard transactional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bikini Tops |
| Unit Pricing | Pay-as-you-go | Bikini Bottoms |
| Unit Pricing | Pay-as-you-go | One-Piece Swimsuits |
| Unit Pricing | Pay-as-you-go | Cover-Ups and Dresses |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
PQ Swim product offering
Product offeringCore offering
PQ Swim designs and sells luxury women's swimwear and resort wear through its direct-to-consumer e-commerce site. Its core catalog includes bikini tops, bikini bottoms, and one-piece swimsuits, with signature collections distinguished by hand-cut lace, handwoven macramé, hand-embroidered beading, and crochet detailing. The brand also sells complementary resort wear (dresses, cover-ups, matching sets, luxe layers), kids swimwear, and beach accessories.
Product overview
PQ Swim is a luxury women's swimwear and resort wear brand offering a comprehensive collection of handcrafted beach fashion. The core product portfolio centers on signature swimwear categories including bikini tops (triangle, halter, bralette, bandeau, underwire), bikini bottoms (classic, tie-side, high-waist), and one-piece swimsuits, complemented by resort wear categories (dresses, cover-ups, matching sets, luxe layers). The brand differentiates through four signature craft techniques: Handmade Lace Bikinis with hand-cut lace detailing, the Isla Macramé Collection featuring handwoven macramé, Hand-embroidered Swimwear with floral embroidery and gold-dipped accents, and Ferrarini by PQ Crochet Bikinis. Additional offerings include Kids Swimwear, The Getaway Boutique accessories (body/hair products, sunglasses, jewelry, bags), and P.J. Salvage x PQ Swim collaboration sleepwear. Seasonal collections span Animal Prints, Sun Stripes, The Linen Shop, Euro Summer, and The Bridal Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikini Tops Triangle, halter, bralette, bandeau, and underwire bikini tops with signature lace, macramé, and crochet detailing, priced $88–$106, targeted at women seeking fashion-forward swimwear.
- Bikini Bottoms Classic, tie-side, and high-waist bikini bottoms featuring hand-cut lace, ruched detailing, and fanned designs, priced $76–$104, targeted at women seeking fashion-forward swimwear.
- One-Piece Swimsuits One-piece swimsuits including strapless, halter, and asymmetric styles with crochet trim, macramé details, and floral embroidery, priced $164–$184, targeted at women seeking luxury swimwear.
- Handmade Lace Bikinis Luxury bikini sets featuring hand-cut lace detailing, adjustable halter ties, and tie-back fits, targeted at women seeking signature artisanal swimwear.
- Isla Macramé Collection Swimwear featuring handwoven macramé detailing for texture and secure, flattering fits, targeted at women seeking signature artisanal swimwear.
- Hand-Embroidered Swimwear Swimwear with delicate floral embroidery, hand-embroidered beading, and gold-dipped accents, targeted at women seeking signature artisanal swimwear.
- Ferrarini by PQ Crochet Bikinis Crochet swimwear with color-blocked trim, adjustable tie straps, and intricate hand-crocheted patterns, targeted at women seeking signature artisanal swimwear.
- Resort Dresses Maxi, midi, and mini dresses in floral prints, eyelet fabric, and lace detailing for beach and poolside styling, targeted at women seeking luxury resort wear.
- Cover-Ups Beach cover-ups including lace tunics, linen cover-ups, crochet dresses, and mesh sweater dresses, targeted at women seeking luxury resort wear.
- Matching Sets Coordinated resort wear sets including matching tops and bottoms, swim-to-street outfits, and travel sets, targeted at women seeking luxury resort wear.
- Luxe Layers Knitwear including mesh sweater dresses, wide-leg sweater pants, and muscle tee sweaters for poolside mornings and sunset strolls, targeted at women seeking luxury resort wear.
- Kids Swimwear Children's swimwear including floral one-piece swimsuits, ruffle bikinis, and matching sets with crochet flower straps, targeted at parents shopping for their children.
- The Getaway Boutique Beach accessories including body and hair products, sunglasses, jewelry, bags, and packing essentials, priced $16–$55, targeted at women seeking travel and beach accessories.
- P.J. Salvage x PQ Swim Collaboration Co-branded sleepwear and resort wear featuring leopard prints, floral patterns, and silky jersey fabrics, targeted at women seeking lifestyle loungewear.
Companies that use PQ Swim
Customer profileSegments1 record
Ideal customer profiles1 record
PQ Swim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PQ Swim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- P.J. Salvage (PJS x PQ Swim)minorCollaborative collection with P.J. Salvage featuring sleepwear and loungewear pieces with signature PQ Swim design elements. Products include pajamas sets, robes, and shorts sets with floral prints and leopard trim. The partnership expands PQ Swim into adjacent lifestyle categories while maintaining brand aesthetic coherence.
Recent moves6 records
Expansion highlights4 records
PQ Swim competitors and assessment
Company assessmentDirect peers
- Vitamin A Swimwear: Vitamin A is a DTC-forward luxury swimwear brand emphasizing premium fabrics, signature styles, and eco-conscious production, serving the same high-end resort customer as PQ Swim.
- Marysia: Marysia is a luxury scalloped-edge swimwear DTC brand positioned in the same premium price tier with signature design identifiers, directly competing with PQ Swim on artisanal, fashion-forward resort swimwear.
- Frankies Bikinis: Frankies Bikinis operates as a DTC luxury swimwear and resort wear brand at premium price points with a strong social/celebrity-driven identity, directly overlapping with PQ Swim's core bikini and one-piece business.
- L*Space: L*Space is a contemporary luxury swimwear and beachwear brand selling bikinis, one-pieces, and cover-ups across its own DTC site and select retailers, comparable in price band and assortment to PQ Swim.
- Beach Riot: Beach Riot is a fashion-forward DTC swimwear and resort wear brand with playful, trend-driven collections, overlapping with PQ Swim's bikini tops, bottoms, and cover-up offerings at similar price points.
- Monday Swimwear: Monday Swimwear is a DTC luxury women's swimwear brand with a similar price band ($80-$200) and signature-fitting construction, directly competing for the same aspirational beach/resort customer through Instagram-led marketing.
- Acacia Swimwear: Acacia Swimwear is a boutique luxury swimwear brand with handcrafted detailing and premium price points, closely mirroring PQ Swim's handmade lace, crochet, and macramé differentiation.
Broad incumbents
- Solid & Striped: Solid & Striped is an established luxury swimwear and ready-to-wear brand with broader assortment (swim, apparel, accessories) and a wider footprint including wholesale, operating as a bigger incumbent in the same DTC luxury swimwear space.
- Seafolly: Seafolly is an established global swimwear brand with a much larger product range and wholesale distribution, representing a broader incumbent competing for the same resort/beach consumer.
Emerging players
- Cupshe: Cupshe is a fast-growing DTC swimwear brand addressing a broader price band; while lower-priced than PQ Swim, it competes for the same online-discovered swimwear shopper via social-driven DTC marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
PQ Swim social profiles
Digital presencePQ Swim financial estimates
Financial estimateRevenue estimate
Valuation estimate
PQ Swim leadership team
Management profileNumber of profiles
PQ Swim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PQ Swim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PQ Swim
What does PQ Swim do?
PQ Swim designs and sells luxury women's swimwear and resort wear through its direct-to-consumer e-commerce site. Its core catalog includes bikini tops, bikini bottoms, and one-piece swimsuits, with signature collections distinguished by hand-cut lace, handwoven macramé, hand-embroidered beading, and crochet detailing. The brand also sells complementary resort wear (dresses, cover-ups, matching sets, luxe layers), kids swimwear, and beach accessories.
Is PQ Swim a public or private company?
PQ Swim is a private company. It is classified as unknown and is currently operating.
When was PQ Swim founded?
PQ Swim was founded in 2007. It employs 11 to 50 people.
Where is PQ Swim based?
PQ Swim is headquartered in San Diego, United States, in the North America region.
How does PQ Swim make money?
One revenue line is on record: direct E-commerce Sales.
Who are PQ Swim's main competitors?
Direct peers on record are Vitamin A Swimwear, Marysia, Frankies Bikinis, L*Space, Beach Riot, Monday Swimwear and Acacia Swimwear. Broad incumbents are Solid & Striped and Seafolly. Cupshe is listed as an emerging player.
Does PQ Swim have an API?
No public API is recorded for PQ Swim.
What industry is PQ Swim in?
PQ Swim's product category is Luxury Women's Swimwear and Resort Wear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAFAG, Luxury Womenswear. Its NAICS code is 458110 and its SIC code is 5600.