alice + olivia
alice + olivia is a privately held contemporary women's fashion brand founded in 2002 by Stacey Bendet, designing ready-to-wear, dresses, denim, outerwear, and accessories sold through 70+ global boutiques, direct e-commerce, and wholesale partners including Saks Fifth Avenue and Net-a-Porter.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What alice + olivia does
alice + olivia is a privately held contemporary women's fashion brand founded in 2002 by Stacey Bendet, who continues to serve as CEO and Creative Director. The company designs, manufactures, and retails a comprehensive lifestyle collection spanning ready-to-wear, dresses, gowns, denim, outerwear, tops, pants, sweaters, skirts, swimwear, and accessories, with a signature aesthetic built on embellished fabrics, floral prints, and feminine-whimsy silhouettes. The brand is headquartered at 450 West 14th Street in New York City's Meatpacking District and operates an omnichannel go-to-market combining direct e-commerce (aliceandolivia.com), 70+ standalone boutiques across North America, Europe, and Asia-Pacific, and wholesale partnerships with Saks Fifth Avenue and Net-a-Porter.
The business operates a standard one-time-purchase transaction model with price points ranging from approximately $100 for entry tops to over $2,900 for embellished outerwear, supported by a seasonal sale cycle offering up to 60% discounts and promotional tools such as 15% first-purchase email sign-up incentives and personalized styling services. Distribution is premium and global, with flagship locations on Madison Avenue, Soho, Los Angeles, London, Tokyo, Hong Kong, and Milan, and continued physical expansion into Southeast Asian markets. Marketing is celebrity-driven (Meghan Markle, Jessica Alba, Kourtney Kardashian, Gigi Hadid, Brooke Shields), social-first (Instagram, TikTok, Facebook), and event-anchored through New York Fashion Week and CFDA initiatives. Recent strategic activity includes capsule collaborations with PQ Swim (swimwear) and the Grateful Dead (vegan leather pieces), the October 2025 reopening of a doubled Madison Avenue flagship, and selection for the May 2026 CFDA and OpenAI Innovation Hub — an early indicator of the brand's experimentation with generative AI in editorial content and creative operations. The company is structured as Alice and Olivia, LLC, governed under New York law, with 251-500 employees and no disclosed parent company or institutional investors in the source material.
alice + olivia firmographics
Firmographics- Name
- alice + olivia
- Legal name
- Alice and Olivia, LLC
- Website
- https://aliceandolivia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- alice + olivia is a privately held contemporary women's fashion brand founded in 2002 by Stacey Bendet, designing ready-to-wear, dresses, denim, outerwear, and accessories sold through 70+ global boutiques, direct e-commerce, and wholesale partners including Saks Fifth Avenue and Net-a-Porter.
- Ownership category
- akta.pro rank
alice + olivia industry classification
Industry- Product category
- Women's Contemporary Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Luxury Womenswear (CRAAAFAG), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF), Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where alice + olivia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
alice + olivia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Fashion Retail: alice + olivia generates revenue through direct sales of its contemporary women's fashion collection including dresses, tops, pants, jackets, skirts, jeans, swimwear, and accessories through its e-commerce platform and branded retail boutiques.
- Wholesale Distribution: The brand sells through department store partnerships with retailers such as Saks Fifth Avenue and Net-a-Porter, distributing its fashion collections through wholesale channels alongside direct retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-price contemporary fashion collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
alice + olivia product offering
Product offeringCore offering
alice + olivia designs, manufactures, and retails contemporary women's apparel including dresses, denim, outerwear, tops, bottoms, knitwear, swimwear, gowns, jumpsuits, and accessories. The brand sells through branded boutiques, an e-commerce site, and wholesale partnerships with department stores and luxury online retailers.
Product overview
alice + olivia is a contemporary New York-based women's fashion brand founded in 2002 by Stacey Bendet, now a comprehensive lifestyle collection offering ready-to-wear clothing, dresses, gowns, denim, outerwear, swimwear, and accessories. The brand operates a unified direct-to-consumer model through its e-commerce platform (aliceandolivia.com) and freestanding boutiques globally. The core product portfolio spans dresses (mini, midi, maxi, gowns), denim (embellished and classic styles), jackets and coats (blazers, trenches, leather), tops, pants, sweaters, skirts, swimwear, and accessories. Notable collaborations include the PQ Swim swimwear collection (Spring 2026) and Grateful Dead capsule collection (November 2025). The brand is known for embellished denim, party dresses, ornate fabrics, and floral-inspired prints, with a target demographic of women seeking sophisticated yet playful fashion.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Ready-to-Wear Collection Core contemporary women's apparel line including dresses, denim, jackets, coats, tops, pants, sweaters, skirts, shorts, jumpsuits, rompers, and suits/sets.
- Swimwear Collection Women's swimwear produced by the brand and available through the alice + olivia direct channels.
- Accessories Collection Women's fashion accessories including handbags designed to complement the brand's apparel.
- alice + olivia x PQ Swim Collection Limited collaboration swimwear line co-developed with PQ Swim.
- alice + olivia x Grateful Dead Capsule Limited-edition capsule apparel collection inspired by the Grateful Dead, featuring branded graphics and patterns.
- alice + olivia x Coniglio Palm Beach Collection Co-branded apparel line developed in partnership with Coniglio Palm Beach.
Quantifiable outcome
- Over 70 standalone boutique locations globally
- +1 more outcomes
Companies that use alice + olivia
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
alice + olivia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
alice + olivia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- CFDA / OpenAI Innovation Hubcorealice + olivia was selected as one of six CFDA member brands to participate in the CFDA and OpenAI 'Innovation Hub' initiative launching in New York City. The four-month program involves AI developers collaborating with fashion brands to develop practical AI-driven business solutions. Participating teams share over $300,000 in grant funding and receive access to OpenAI tools, APIs, and technical mentorship.
- PQ Swimflagshipalice + olivia launched a limited-edition 27-piece swimwear collaboration with PQ Swim, a women-founded brand. The collection launches in two drops in spring 2026, merging Alice + Olivia's bold feminine aesthetic with PQ Swim's sculptural design approach. Prices range from $112 to $216 and items are available for one season at both brand websites and select Alice + Olivia stores.
- Grateful Deadflagshipalice + olivia collaborated with legendary band Grateful Dead for a 14-piece capsule collection celebrating the band's 60th anniversary. The collection features band-inspired fashion pieces including jackets, shirts, and skirts with iconic motifs like the dancing bear, made from vegan leather. Prices range from $275 to $1,795, available at boutiques and online. The launch party was attended by Brooke Shields and her daughter Rowan Henchy.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
alice + olivia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
alice + olivia social profiles
Digital presencealice + olivia compliance and trust
Trust signalCompliance1 record
alice + olivia financial estimates
Financial estimateRevenue estimate
Valuation estimate
alice + olivia leadership team
Management profileNumber of profiles
Profiles1 record
alice + olivia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
alice + olivia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about alice + olivia
What does alice + olivia do?
alice + olivia designs, manufactures, and retails contemporary women's apparel including dresses, denim, outerwear, tops, bottoms, knitwear, swimwear, gowns, jumpsuits, and accessories. The brand sells through branded boutiques, an e-commerce site, and wholesale partnerships with department stores and luxury online retailers.
Is alice + olivia a public or private company?
alice + olivia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was alice + olivia founded?
alice + olivia was founded in 2002. It employs 251 to 500 people.
Where is alice + olivia based?
alice + olivia is headquartered in New York, United States, in the North America region.
How does alice + olivia make money?
Two revenue lines are on record. Direct Fashion Retail is the primary driver. The others are wholesale Distribution.
Does alice + olivia have an API?
No public API is recorded for alice + olivia.
What industry is alice + olivia in?
alice + olivia's product category is Women's Contemporary Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAAFAG, Luxury Womenswear. Its NAICS code is 458110 and its SIC code is 5621.