Soundsuit

What Soundsuit does

Soundsuit, operated by Munich-based Spherz GmbH, is a B2B music streaming platform that provides legally licensed background music for commercial environments. The service addresses a specific compliance gap: consumer music services (Spotify, Apple Music) are not licensed for public performance, and businesses operating in multiple jurisdictions must navigate dozens of performing rights organizations (PROs). Soundsuit aggregates blanket licenses from 50+ PROs (GEMA, SACEM, GVL, SUISA, SWISSPERFORM, ASCAP, BMI, SESAC, GMR, PRS-PPL) into a single subscription, removing the legal and administrative burden from the customer.

The platform is built on a cloud-based streaming architecture with a catalog of 100M+ commercially licensed tracks across 50+ genres and 1,200+ curated business-ready stations, updated daily. Core product modules include AI Stations (generative AI that builds non-repeating custom streams from text prompts describing venue and brand), HQ Console (centralized multi-location management with role-based access and real-time compliance monitoring), and a native scheduling engine that automates daypart, weekday, and seasonal music transitions. A dedicated hardware device, the Soundsuit Player, stores up to 10 days of music offline for venues with intermittent connectivity. Native integrations with Sonos (including alarm-free scheduling unavailable from competitors) and Loxone, plus compatibility with Q-SYS, Audac, Crestron, and Bose Audio Pro Business, anchor the platform in commercial audio/AV infrastructure.

Soundsuit operates a hybrid GTM model: product-led growth for SMBs through a 14-day free trial and self-serve signup, paired with an enterprise field-sales motion for multi-location brands and franchise networks. Pricing is per-zone, with Curated at €29/month, Control at €39/month, and Enterprise on custom multi-year contracts. Revenue is supplemented by one-time hardware sales of the Soundsuit Player. The company is founder-owned with no external investors, serves 10,000+ businesses across 50+ countries, and counts Google, IKEA, Hard Rock Cafe, Accor, LVMH, Mercedes-Benz, Toyota, Marriott, and SAP among its named customers.

Name

Soundsuit

Legal name

Spherz GmbH

Website

https://soundsuit.fm

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Soundsuit (Spherz GmbH) is a Munich-based B2B music streaming platform that provides legally licensed, PRO-covered background music for commercial venues, serving 10,000+ businesses across 50+ countries with a per-zone SaaS model plus enterprise multi-location contracts.

Ownership category

akta.pro rank

Product category

Commercial Music Streaming

NAICS

Sound Recording Industries (5122), Record Production and Distribution (51225)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro primary industry

Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)

akta.pro secondary industries

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Sample Library & Sound Design Creation (for production use) (MPAIAHAM)

Keywords

• Commercial music streaming
• Background music services
• B2B music licensing
• Multi-location audio
• Business music platform

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Per Zone/User: Recurring monthly or annual subscription charged per music zone or user. Three tiers: Curated (€29/mo), Control (€39/mo), and Enterprise (custom). Volume discounts available from 3 zones.
2. Hardware Sales - Soundsuit Player: One-time hardware purchase of dedicated streaming player for demanding commercial environments. €189 per device (single unit), custom pricing for bulk orders from 50+ devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Soundsuit is a cloud-based B2B music streaming platform that delivers legally licensed background music for commercial spaces, including retail, hospitality, fitness, hotels, restaurants, and corporate offices. The service provides 100M+ commercially licensed tracks, AI-generated custom stations, time-based scheduling, and multi-location centralized management, fully covered for public performance licensing across 50+ countries.

Product overview

Soundsuit is a unified B2B music streaming platform comprising the core Soundsuit service with three pricing tiers (Curated, Control, Enterprise), AI Stations for AI-generated custom playlists, HQ Console for multi-location centralized management, the Soundsuit Player hardware device for offline-capable professional streaming, and native mobile/web applications. The platform integrates with Sonos, Loxone, and major AV systems, and is available across 50+ countries with full commercial licensing coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Soundsuit Business Music Streaming Cloud-based commercial music streaming service for businesses providing legally licensed background music for retail, hospitality, fitness, hotels, restaurants, and corporate offices. Includes 100M+ commercially licensed tracks, AI-generated custom stations, time-based scheduling, multi-location HQ Console management, and full PRO/neighbouring rights coverage in 50+ countries.
• Soundsuit Player (HW-Player) Dedicated commercial-grade hardware streaming player for demanding environments. Features 32 GB internal memory with up to 10 days of offline music storage, plug-and-play setup, automatic cloud-based software updates, tamper-proof design, and noiseless operation. Priced at €189 per unit with custom pricing available for bulk orders of 50+ devices.

Quantifiable outcome

• Up to 18% increase in customer dwell time with appropriate background music
• +3 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SonoscoreTechnology or IntegrationCertified premium partner of Sonos. Soundsuit offers the deepest native Sonos integration in the B2B music market — schedules play natively without alarm workarounds, 256 kbps CD-quality audio, and direct Sonos app control. This is a key differentiator as no other business music service offers native Sonos scheduling.
• LoxonecoreTechnology or IntegrationCertified premium partner of Loxone smart building systems. Soundsuit is seamlessly integrated into Loxone and compatible with all Loxone speakers, allowing music control alongside lighting, heating, and security from a single platform. Essential for modern hotels, offices, and commercial spaces.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Soundtrack Your Brand: Spotify-owned B2B music streaming platform for businesses. Directly competes with Soundsuit on legally licensed commercial music for retail, hospitality, and restaurants, and is explicitly named as a competitor in Soundsuit's comparison pages.
• Tunify: European B2B music streaming service headquartered in Belgium, offering commercially licensed background music for businesses. Named as a direct Soundsuit competitor with similar vertical coverage and European footprint.
• Rockbot: US-based B2B music streaming platform enabling businesses to play licensed music across multiple locations. Competes with Soundsuit on multi-location management, scheduling, and PRO licensing compliance for retail and hospitality customers.
• Sound Machine: Subscription-based business music streaming service focused on restaurants, retail, hotels, and fitness centers. Direct Soundsuit competitor with similar per-zone pricing model and emphasis on legal licensing coverage.
• Cloud Cover Music: US-based B2B music streaming subscription for businesses, covering restaurants, retail, offices, and hotels. Direct Soundsuit competitor on subscription-per-zone pricing and commercial licensing.

Broad incumbents

• Pandora CloudCover (SiriusXM): SiriusXM-owned B2B music service built on Pandora's consumer catalog. Competes with Soundsuit in the US business music market with the backing of a much larger media conglomerate.
• Mood Media: Long-established global in-store media company providing background music, audio messaging, and digital signage for retail and hospitality. A much larger incumbent competing with Soundsuit on multi-location brand music programs.
• SiriusXM for Business: Commercial music service from SiriusXM delivering satellite and streamed audio programming to businesses. Broader incumbent offering business music with overlap on retail, hospitality, and restaurant segments.

Emerging players

• Jamendo Licensing: Independent music platform offering royalty-free and licensed music for commercial use, including background music for businesses. An emerging alternative in the B2B music space with overlap on commercial licensing for venues.

Regional players

• Custom Channels (Mood): Canadian-based B2B music programming service for retail, hospitality, and healthcare. Comparable offering for business background music but primarily focused on the Canadian market where Soundsuit also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/soundsuit_fm
• Facebookfacebook.com/soundsuit
• LinkedInlinkedin.com/company/soundsuit

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soundsuit