Southern New Hampshire University

Name

Southern New Hampshire University

Legal name

Southern New Hampshire University

Website

https://snhu.edu

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Technology & Computer Science Universities (EDAHALAH)

Keywords

• Online degree programs
• Higher education
• Online learning
• Professional certifications
• Workforce development

Headquarters

HQ city

Hooksett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Educational Services: SNHU generates revenue primarily through tuition charged for its online degree programs spanning associate, bachelor's, master's degrees, and professional certifications. The university serves over 200,000 online students.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Southern New Hampshire University is a private non-profit institution that delivers more than 200 online higher-education programs, including associate, bachelor's, and master's degrees as well as professional certifications across business, computer science, healthcare administration, and data analytics. Programs are delivered online to a nationwide learner base of more than 200,000 students, supplemented by specialized credentials (e.g., Generative AI Practitioner Badge) and military- and employer-sponsored access pathways.

Product overview

Southern New Hampshire University operates as a higher education institution offering a portfolio of online degree programs (200+ programs spanning associate, bachelor's, and master's degrees) along with professional certifications and micro-credentials. The university serves over 200,000 online students and has established military-friendly programs including the Military Spouse Scholarship Program and Generative AI Practitioner Badge credential. Its product structure is organized around academic program tiers (degree levels) with specialized offerings including undergraduate AI courses, professional certifications, and community partnership initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Degree Programs More than 200 online programs covering associate, bachelor's, and master's degrees in business, computer science, healthcare administration, data analytics, and related fields, designed for working adults and non-traditional learners nationwide.
• Online Professional Certifications Online professional certification programs covering high-demand fields such as business, computer science, healthcare administration, and data analytics, offered to individual learners and through employer-sponsored channels.

Quantifiable outcome

• 630,000+ backpacks provided to military children since 2008, saving families over $60 million
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Dollar TreeminorGTM or Marketing Partner · 22 June 2026Dollar Tree serves as distribution location for Operation Homefront's Back-to-School Brigade program. SNHU is listed as corporate supporter alongside Dollar Tree in the program providing backpacks to military families at Dollar Tree locations nationwide.
• Strategic Education's Workforce EdgecoreStrategic or Co-development Partner · 12 May 2026Workforce Edge, an enterprise learning solution owned by Strategic Education, provides employer partners access to SNHU's 200+ online programs. Partnership extends Workforce Edge's network to over 80 employer organizations nationwide with more than 750 program offerings.
• Operation HomefrontcoreStrategic or Co-development Partner · 6 May 2026Partnership since 2014 providing full-tuition scholarships to military spouses. Over 50 military spouses have received scholarships to pursue their educational goals. Program addresses challenges military spouses face including frequent relocations, deployments, and interrupted enrollment.
• SkillStormcoreStrategic or Co-development Partner · 22 January 2026Partnership to accelerate higher education pathways to tech careers for veterans and non-traditional learners. Allows learners to earn college credits for industry certifications and qualify for tuition discounts. Military veterans can transfer up to 90 credits of military education.
• United Service Organizations (USO)coreStrategic or Co-development Partner · 1 November 2025SNHU is an official education partner of the USO. Partnership includes co-hosting gaming tournaments, operating a gaming center at USO Fort Campbell in Kentucky, and promoting military-friendly educational programs. Event featured matches between SNHU esports team and U.S. Army esports team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Governors University: The largest direct competitor to SNHU: a private, nonprofit online-first university serving similar non-traditional and adult learners with flat-rate tuition across a comparable range of associate, bachelor's, and master's programs. WGU and SNHU are the two most-cited names in the US online-learning concentration analysis.
• Grand Canyon University: Large for-profit online university (publicly listed historically) serving similar non-traditional adult and online learner populations with broad associate-to-master's catalogs. GCU is named in the same online-learning market concentration grouping as SNHU, making it a head-to-head competitor in student acquisition.
• University of Phoenix: For-profit online university historically focused on working adults. Named alongside SNHU and WGU in online-learning market concentration analysis, with overlapping working-adult and career-advancement customer segments.
• Purdue University Global: Online-focused university brand owned by Purdue that directly competes for non-traditional adult learners seeking flexible associate, bachelor's, and master's programs - similar GTM and customer-base overlap with SNHU.
• Walden University: For-profit online university under Adtalem Global Education that serves adult and graduate learners across similar professional disciplines. Closely comparable in programmatic mix (business, healthcare, education) and target learners.
• Liberty University Online: Large nonprofit online program arm of Liberty University providing associate through doctoral degrees to adult and non-traditional learners nationally. Comparable in scale, online-first delivery, and military/affinity positioning.
• American Public University System: Online-focused university system with strong military and veteran learner concentration and broad associate-to-doctoral catalog. Strong overlap with SNHU's military-spouse and veteran credit-transfer segment.
• Excelsior University: Private nonprofit online-first university specializing in credit-for-prior-learning pathways and degree completion for adult learners - directly aligned with SNHU's competency- and credit-transfer-based adult-learner model.
• Strayer University: For-profit online and campus-based university under Strategic Education, serving adult learners in business, technology, and professional disciplines. Sister institution to SNHU within Strategic Education with overlapping adult learner focus.

Broad incumbents

• Capella University: Strategic Education-owned online university and SNHU's most direct sister institution within Strategic Education's portfolio. Overlap is near-complete on learner profile and program mix, making it the closest internal benchmark for SNHU's online operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SNHU
• Facebookfacebook.com/SNHU
• LinkedInlinkedin.com/company/southern-new-hampshire-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern New Hampshire University