Marina Yacht Wear

What Marina Yacht Wear does

Marina Yacht Wear designs and sells eco-friendly, high-performance uniforms exclusively for yacht crews. Founded in 2020 and headquartered in Golfe Juan on the French Riviera with an in-house design studio in Nice, France, the company offers a comprehensive catalog covering men's and ladies' t-shirts, polos, dress shirts, bermudas, pants, sweaters, outerwear, swimwear, chef and engineer uniforms, and accessories. Garments are built around technical fabric features (UPF 50, moisture-wicking, 4-way stretch, wrinkle-free, stain- and water-resistant, quick-drying, 3-layer membrane softshells) and a dual-brand architecture of Performance and Elegance ranges, with sizes XS–5XL. In-house embroidery, digital printing, and heat-seal transfer services enable personalized uniform templates and logo application across the catalog.

The business operates a multi-channel go-to-market: a Shopify-powered direct-to-consumer e-commerce storefront at marinayachtwear.com with worldwide shipping and euro pricing; an enterprise B2B fleet uniform program selling to yacht captains, chief stewardesses, bosuns, and management companies (with Burgess and Fraser publicly referenced); a physical flagship showroom in Golfe Juan (Port Camille Rayon) for fabric comparison, fittings, and bespoke consultation; and a wholesale/reseller channel including an exclusive distributor in Greece. Revenue mechanics combine per-unit hardware-style garment sales (typical price points €8.50–€139), quote-based personalization and B2B fleet outfitting (multi-year contract cadence), and reseller/distributor flows. Geographic reach spans the French Riviera, Italy, Greece, Croatia, Spain, and Miami, with SEO-optimized port-specific pages supporting organic demand capture across the Mediterranean and Caribbean yachting circuits.

Name

Marina Yacht Wear

Legal name

Marina Yacht Wear

Website

https://marinayachtwear.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Marina Yacht Wear designs and retails eco-friendly, high-performance uniforms exclusively for yacht crews, serving superyacht fleets and individual crew worldwide via a Shopify storefront, a Golfe Juan showroom, and B2B fleet programs.

Ownership category

akta.pro rank

Product category

Yacht Crew Uniforms

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYIMAJAEAI

Day Cruiser, Bowrider & Runabout Manufacturing

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Yacht & Leisure Craft Manufacturing

Keywords

• Yacht crew uniforms
• Maritime apparel
• Crew workwear
• Uniform embroidery
• Fleet uniforms

Headquarters

HQ city

Vallauris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct e-commerce garment sales: One-time per-unit sales of branded and blank garments (t-shirts, polos, dress shirts, bermudas, pants, sweaters, dresses, outerwear, swimwear, chef/engineer wear, accessories) priced individually in euros via the Shopify storefront. Each item is sold as a single unit purchase with worldwide shipping.
2. Custom embroidery and printing services: Value-added personalization service (embroidery, digital printing, heat-seal transfers) applied to garments for fleet and yacht identity. Pricing varies by logo, placement, and technique.
3. Wholesale / reseller program: Recurring revenue through 'Become Reseller' wholesale signup and an exclusive distributor arrangement in Greece, supplying third-party resellers and distributors in key yachting hubs.
4. B2B fleet uniform program sales: Outfitting entire yacht fleets with custom uniform sets across departments (deck, interior, engineering, chef), with design consultation, mock-ups, and ongoing replenishment for crew changes and seasonal restocking.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Marina Yacht Wear designs, sources, and retails eco-friendly, high-performance uniforms exclusively for yacht crews, covering men's, ladies', swim, chef/engineer, and accessories lines built on proprietary technical fabrics (UPF 50, moisture-wicking, 4-way stretch, wrinkle-free, stain and water-resistant, quick-drying). The company sells individual garments through a global Shopify storefront and outfits entire superyacht fleets via B2B uniform programs that include in-house embroidery, digital printing, and tailored mock-ups, supported by a flagship showroom in Golfe Juan, France and an exclusive distributor in Greece.

Product overview

Marina Yacht Wear operates a single, unified e-commerce platform (built on Shopify) that functions as a comprehensive yacht crew uniform catalog. The platform is organized into two main gender-based core product lines — Men's Yacht Crew Uniforms and Ladies Yacht Crew Uniforms — each comprising modular sub-product categories (t-shirts, polos, dress shirts, bermudas, pants, sweaters, outerwear, plus ladies-only skirts/skorts, dresses, and evening wear). Additional standalone product lines include Yacht Crew Swimwear, Chef and Engineers Uniforms, and Yacht Crew Accessories. The Logo Customization Service (in-house embroidery and digital printing) operates as a service layer applied across all product lines, enabling personalized uniform templates and mock-ups. The store is based in Port Camille Rayon / Golfe Juan, France, and serves fleets worldwide through worldwide shipping and an exclusive distributor partnership in Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Yacht Crew Uniforms Complete uniform line for male deck crew, captains, interior, and engineering staff, combining technical deck gear with formal service attire; sold individually online or as part of fleet outfitting programs.
• Ladies Yacht Crew Uniforms Uniform range engineered for women crew including t-shirts, polos, dress shirts, bermudas, skirts and skorts, pants, sweaters, dresses, evening wear, and outerwear; tailored cuts with tapered waists and modest length options.
• Yacht Crew Swimwear Swim shorts and rash guards for water-toy assistance, hull inspections, and shore-side activities, combining quick-dry technology, high-SPF UV protection, and secure-fit construction.
• Chef and Engineers Uniforms Specialty uniforms for culinary and engine room crew, including coveralls, chef wear, and aprons designed for kitchen-grade and technical maintenance work with fleet brand integration.
• Yacht Crew Accessories Complementary accessories for yacht crews, including epaulettes and rank insignia, deck and interior footwear, hats and caps, scarves and ties, belts, bags and luggage, and umbrellas.
• Logo Customization Service In-house embroidery and digital printing service that personalizes crew uniforms with yacht names, logos, and crests, including tailored fabric-compatible advice, mock-ups, and heat-seal transfers to preserve technical outerwear waterproofing.

Quantifiable outcome

• UPF 50-rated sun protection across the technical fabric range
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationMarina Yacht Wear's online store is powered by Shopify ('Powered by Shopify'), using Shopify's storefront, checkout (Apple Pay, Google Pay, Shop Pay, Klarna, MobilePay, Bancontact, Cartes Bancaires, EPS), customer authentication, and wholesale/cart infrastructure.
• Exclusive distributor in GreececoreChannel Partner/ Reseller/ DistributorStrategic partnership with an exclusive distributor in Greece to extend reach into the Greek yachting market. The distributor supports the supply and distribution of Marina Yacht Wear uniforms to Greek-based yacht crews and fleets.
• KaribancoreOEM/ Whitelabel/ Licensing PartnerKariban-branded blank garments (polos, ber mudas, pants, softshells, vests, sweatshirts) are sold and re-branded by Marina Yacht Wear, e.g., Men's Cotton Pique Polo Kariban, Men's Multi-Pocket Bermuda Kariban, Men's Cargo Pant KARIBAN, Men's Long Sleeve Softshell Jacket KARIBAN, Ladies Cotton Pique Polo Kariban, Short Sleeve Dress Kariban Premium, Ladies No Sleeve Softshell Jacket Kariban.
• Tee JayscoreOEM/ Whitelabel/ Licensing PartnerTee Jays-branded premium blank garments (polos, t-shirts, sweaters) are sold and re-branded by Marina Yacht Wear, e.g., Men's Luxury Stripe Stretch Polo, Men's Short Sleeve Pique Polo TEE JAYS, Men's Long Sleeve Polo Tee Jays, Men's Premium Short Sleeve T-Shirt, Men's long sleeve T-shirt Premium Tee Jays, Men's round neck sweater Merinos Tee Jays, Ladies Long Sleeve Polo Tee Jays, Ladies Luxury Stretch Polo Tee Jays.
• RussellcoreOEM/ Whitelabel/ Licensing PartnerRussell / RUSSELL-branded blank garments (dress shirts, fleeces, softshells, vests) are sold and re-branded by Marina Yacht Wear, e.g., Men's Popeline Long Sleeve Dress Shirt RUSSEL, Men's Zip Fleeced Jacket RUSSELL, Ladies Popeline Long Sleeve Dress Shirt RUSSEL, Ladies Long Sleeve Softshell Jacket RUSSEL, Ladies No Sleeve Softshell Jacket RUSSELL.
• HenburyminorOEM/ Whitelabel/ Licensing PartnerHenbury-branded blank polos (Men's Quick Dry Polo HENBURY, Ladies Quick Dry Polo Henbury) are sold and re-branded by Marina Yacht Wear.
• ProactminorOEM/ Whitelabel/ Licensing PartnerProact-branded blank bottoms (Men's Quick Dry Bermuda Proact, Men's Quick Dry Pant Proact, Ladies Quick Dry Pant Proact) are sold and re-branded by Marina Yacht Wear.
• B&C CollectionminorOEM/ Whitelabel/ Licensing PartnerB&C-branded blank cotton t-shirts (B&C Men's Cotton T-shirt, B&C Men's Long Sleeve Cotton T-shirt, B&C Ladies Cotton T-shirt, B&C Ladies Long Sleeve Cotton T-shirt) are sold and re-branded by Marina Yacht Wear.
• Native SpiritminorOEM/ Whitelabel/ Licensing PartnerNative Spirit-branded blank cotton pants (Ladies Cotton Pant Native Spirit) are sold and re-branded by Marina Yacht Wear.
• Port Camille RayonminorStrategic or Co-development PartnerOperational base for Marina Yacht Wear with a strong presence in the major ports of the French Riviera; showroom in Golfe Juan is located centrally near Port Camille Rayon and linked from multiple product pages.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Musto: British performance apparel brand with deep roots in sailing, yachting, and country sports. Musto's technical offshore and lifestyle ranges overlap with MYW's yacht crew and performance categories, serving similar end-users on vessels.
• Henri Lloyd: Heritage British sailing and yacht apparel brand offering technical marine clothing. Comparable to MYW in targeting professional and leisure crew with weather-resistant, performance-oriented garments.
• Gill Marine: Specialist marine and sailing apparel maker offering technical jackets, base layers, and outerwear for offshore and coastal use. Directly comparable technical fabric focus aimed at crew in maritime environments.
• Marinepool: German yachting and sailing apparel brand with a strong superyacht and regatta presence in Europe. Overlaps with MYW in providing branded technical wear to yacht crews and racing teams.
• Slam: Italian sailing and yacht apparel brand with technical outerwear, polos, and fleeces. Similar Mediterranean positioning and target customer base of professional and amateur yacht crew.
• Rooster Pro: UK sailing apparel specialist producing technical kit for sailors and instructors including rash guards, smocks, and base layers. Comparable technical product range for active crew members.
• Frip Uniform: Netherlands-based uniform supplier with a yacht crew division providing polos, dress shirts, and outerwear with logo embroidery. Closely comparable B2B uniform business model targeting superyacht fleets.

Broad incumbents

• Helly Hansen Workwear: Workwear division of Norwegian outdoor giant Helly Hansen offering technical uniforms for maritime, offshore, and industrial sectors. Broader portfolio but competes for the same professional maritime uniform wallet.
• North Sails Apparel: Lifestyle apparel offshoot of North Sails, the sailmaker, with a strong yachting identity. Targets yacht owners and crew with branded casual and technical wear, overlapping MYW's lifestyle and crew segments.
• Carhartt Workwear: Established global workwear brand with rugged, durable uniforms. While not yacht-specific, its chef/coverall/pant categories overlap with MYW's engineer and deck wear, and it could move into the niche at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marinayachtwear
• LinkedInlinkedin.com/company/80443218

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina Yacht Wear