What B&C Collection does

B&C Collection, the imprint-industry trade name of The Cotton Group SA (a Belgian public limited company, RPM BE0440097116, headquartered in Waterloo), designs and supplies customisable blank apparel — T-shirts, polo shirts, sweatshirts, jackets and fleeces — exclusively to imprint professionals and authorised wholesalers. Founded in 1997, the company does not sell direct to consumers; buyers must register for a professional account to access pricing, and transactions route through an international wholesaler network and a gated B2B e-commerce portal. The product range is organised into merchandising clusters including Essentials, Teamwear, No Label (a blank-canvas line), Colour Match, Adults & Kids matching styles, Certified Fibres (organic, recycled, Better Cotton), and Reset Outerwear (PFAS-free jackets and fleece sold via a dedicated microsite bc-outerwear.eu).

The business is differentiated by a stacked sustainability credential set — B Corp certification, Fair Wear Foundation membership, OCS, RCS, Oeko-Tex, Better Cotton, Amfori, PETA approval — which underpins the company's positioning as a responsible-source blank apparel supplier. Manufacturing relies on certified sustainable fibres (organic cotton, recycled materials, Better Cotton-sourced cotton) and PFAS-free outerwear construction, rather than any proprietary AI or software platform. Go-to-market is B2B wholesale with annual billing, gated reseller login for pricing and marketing assets, and content-driven demand generation via blog, newsletter, brochures, and a wholesaler directory. The company operates as a private, founder/management-owned firm with no disclosed external funding, subsidiaries, or parent company.

Name

B&C Collection

Legal name

The Cotton Group SA

Website

https://bc-collection.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

B&C Collection is a Belgian wholesale apparel supplier, founded in 1997, that sells customisable blank T-shirts, polos, sweatshirts, and outerwear exclusively to imprint professionals and authorised resellers through B2B channels and certified sustainable materials.

Ownership category

akta.pro rank

Product category

Customisable Wholesale Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Customisable apparel wholesale
• Blank imprint clothing
• Promotional apparel supply
• Sustainable wholesale apparel
• Teamwear and merchandise

Headquarters

HQ city

Waterloo

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Apparel Sales: B2B wholesale distribution model selling customisable apparel products (T-shirts, polo shirts, sweatshirts, outerwear) exclusively to imprint industry professionals and wholesalers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

B&C Collection designs, manufactures, and distributes customisable blank apparel (T-shirts, polo shirts, sweatshirts, jackets and fleeces) under collections such as No Label, Teamwear, Essentials, Merchandising, Colour Match, Certified Fibres, and Reset Outerwear. All products are sold exclusively to imprint industry professionals and registered wholesale resellers via a B2B wholesale model, with production focused on certified sustainable materials and verified supply-chain practices.

Product overview

B&C Collection is a customizable apparel company that offers a diversified portfolio of imprint-ready clothing products. The product range is organized around multiple sub-brands and product lines: the core customizable apparel categories (T-shirts, Polo shirts, Sweatshirts, Jackets & Fleeces) form the foundation, while specialized lines including Merchandising, Teamwear, Essentials, No Label (blank canvas), Colour Match, and Certified Fibres address specific market needs. Reset Outerwear serves as the dedicated outerwear sub-brand featuring PFAS-free construction. All products are designed for imprint customization and are exclusively available to the imprint industry and imprint professionals. The company positions itself as a B Corp certified sustainable apparel provider, with products made from certified materials including organic cotton, recycled fibers, and Better Cotton.

Differentiator

Problem solved

Functional benefit

Products and services

• T-shirts Customisable t-shirt range available in multiple styles, colors, and sizes, sold to imprint industry professionals and resellers for custom branding and decoration.
• Polo shirts Customisable polo shirt collection suitable for both casual and professional imprint applications, sold to imprint professionals and resellers.
• Sweatshirts Customisable sweatshirt range offering warmth and comfort for teamwear, merchandise, and casual applications, sold to imprint professionals and resellers.
• Jackets & Fleeces Outerwear collection including jackets and fleeces designed for seasonal protection, with Reset Outerwear as the sustainable PFAS-free sub-brand, sold to imprint professionals and resellers.
• Merchandising collection Customisable merchandise collection designed for brand expression and promotional use, providing blank apparel for imprint professionals and resellers to deliver customised merchandise.
• Teamwear collection Team apparel collection featuring inclusive colours and styles designed to unite diverse teams across genders and ages, sold to imprint professionals and resellers.
• Essentials collection Core basic apparel line offering competitive value without compromise, built for high-volume needs and everyday wear, sold to imprint professionals and resellers.
• No Label collection Blank apparel sub-brand serving as a canvas for custom branding, focused on giving imprint professionals and resellers a clean canvas ready for decoration.
• Colour Match collection Coordinated colour palette across the product range designed to enable cross-merchandising opportunities for resellers, sold to imprint industry professionals and wholesalers.
• Certified Fibres collection Apparel collection made from 100% certified materials meeting the highest textile sustainability standards, sold to imprint professionals and resellers.
• Reset Outerwear collection Outerwear collection built for all seasons with PFAS-free construction, designed with environmental responsibility, sold to imprint professionals and resellers through bc-outerwear.eu.
• Adults & Kids collection Matching apparel styles available for both adults and children, enabling coordinated looks across age groups, sold to imprint professionals and resellers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fair Wear Foundation (FWF)coreStrategic or Co-development PartnerB&C Collection is a Fair Wear Foundation member, demonstrating commitment to safe, fair, and dignified working conditions in their supply chain. This partnership provides third-party verification of labor practices.
• B CorpcoreStrategic or Co-development PartnerB&C Collection is B Corp certified, meeting high standards of social and environmental performance, transparency, and accountability. This certification is central to their brand positioning.
• Organic Content Standard (OCS)coreStrategic or Co-development PartnerOCS certification validates the presence of organic material in products, supporting B&C's sustainable sourcing claims.
• Recycled Claim Standard (RCS)coreStrategic or Co-development PartnerRCS certification verifies recycled materials in B&C products, supporting their recycled fibre product lines.
• Better Cotton InitiativecoreStrategic or Co-development PartnerB&C Collection is a Better Cotton member, sourcing significant volumes of cotton through the Better Cotton Initiative to support more sustainable cotton production.
• Oeko-TexcoreStrategic or Co-development PartnerOeko-Tex certification ensures textile products are free from harmful substances, providing assurance of product safety.
• AmforicoreStrategic or Co-development PartnerAmfori membership supports B&C's commitment to ethical and responsible global trade practices.
• PETAminorStrategic or Co-development PartnerPartnership with PETA indicates commitment to animal welfare and cruelty-free practices in apparel production.
• Médecins Sans Frontières (MSF)minorStrategic or Co-development PartnerMSF partnership indicates corporate social responsibility and support for humanitarian causes.

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bella+Canvas: US-based premium blank apparel manufacturer focused on fashion-forward T-shirts and sweatshirts for the imprint industry. Comparable product categories and channel, but positioned at the premium-fashion end of the blank market.

Direct peers

• Tee Jays: Danish-headquartered apparel wholesaler supplying premium blank T-shirts, polos, and sweatshirts to the European imprint and promotional industry. Comparable channel, product mix, and European geographic focus to B&C.
• Stanley/Stella: Belgian-headquartered sustainable blank apparel wholesaler selling customisable garments to the imprint and promotional industry. Closest direct comparable — same geography, same B2B imprint channel, and similar sustainability-led positioning with multiple certifications.
• SOL'S (owned by Fair Wear member group): European promotional apparel brand offering customisable T-shirts, polos, sweatshirts and outerwear through a wholesaler/imprint network. Direct competitor across B&C's core categories with comparable B2B imprint-channel go-to-market.
• Kariban: French-headquartered apparel wholesaler supplying customisable garments (T-shirts, polos, workwear) to the imprint and corporate-wear industry. Comparable product mix, distribution model, and customer base to B&C.
• Continental Clothing: UK-based sustainable apparel wholesaler serving the imprint and promotional industry with organic, fair-trade, and recycled customisable garments. Highly comparable sustainable-credential positioning and channel structure.
• Result Clothing: UK-headquartered supplier of customisable outerwear, headwear, and teamwear to the imprint and promotional industry. Comparable in product mix (especially outerwear) and exclusive B2B wholesale channel focus.

Broad incumbents

• Gildan Activewear: Global apparel manufacturer with a large imprint-ready blank apparel division (Gildan, Anvil, American Apparel). Competes with B&C in T-shirts, polos, and sweatshirts sold to imprint professionals, but at significantly larger scale and broader portfolio.
• Hanesbrands: Major apparel manufacturer whose Champion and Hanesbrands imprint lines sell blank apparel into the promotional products channel. Comparable product overlap (basics, fleece) but vastly larger scale and consumer-brand ownership.
• Fruit of the Loom: Established basics manufacturer with a dedicated European imprint/promotional apparel line including Russell Europe. Direct overlap with B&C's T-shirt, polo, and sweatshirt categories but with broader mass-market distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thecottongroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&C Collection