What Manoj Jewellers does

Manoj Jewellers Limited (formerly Manoj Jewellers Private Limited) is a Chennai-headquartered, publicly listed Indian jewellery company that designs, manufactures and sells BIS-hallmarked 22KT (916) and 18KT (750) gold jewellery, including traditional yellow-gold and South-Indian temple-jewellery pieces. Its core technology stack is centred on hallmark-compliant gold jewellery manufacturing and a proprietary e-commerce platform, Zullry (www.zullry.com), which extends the 'Manoe - The Boutiq' retail brand online; the company has no disclosed proprietary software, AI/ML components or integrations beyond standard web e-commerce.

The business operates three concurrent go-to-market motions: (1) direct-to-consumer retail through a single flagship showroom at #59, NSC Bose Road, Sowcarpet, Chennai, the city's recognised gold-jewellery hub, serving walk-in retail buyers; (2) a B2B wholesale vertical that scaled rapidly in FY26 to jewellery retailers and resellers across South India, supported by two new product lines (Thanga Kovil lightweight temple jewellery and a dedicated traditional yellow gold range); and (3) online sales via the Zullry storefront. Revenue mechanics follow industry-standard weight-based gold pricing plus making charges, with quote-based final pricing not publicly disclosed.

Ownership remains concentrated in the founding Saklecha family — Chairman & MD Manoj Kumar Jain Saklecha, Whole Time Director Raj Kumari M Jain Saklecha and Executive Director & CFO Sunil Kumar Jain Saklecha — alongside three independent directors. The company completed its BSE IPO in April 2025 (Prospectus dated 28 April 2025) and reported record FY26 results: Total Income of ₹11,419.9 lakhs (+91.5% YoY), EBITDA of ₹1,365.4 lakhs and PAT of ₹902.4 lakhs, with the board considering a further rights issue in June 2026. Headcount is reported at 11-50 employees, consistent with a small, founder-led regional operator rather than a scaled national chain.

Name

Manoj Jewellers

Legal name

Manoj Jewellers Limited

Website

https://manojjewellerslimited.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Manoj Jewellers Limited is a Chennai-based, BSE-listed jewellery company that designs, manufactures and sells BIS-hallmarked 22KT and 18KT gold jewellery, plus temple-jewellery collections, through its Sowcarpet showroom, South-India B2B wholesale channels and the Zullry e-commerce platform.

Ownership category

akta.pro rank

Product category

Fine Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Gold jewellery retail
• Diamond jewellery design
• BIS hallmark jewellery
• Wholesale gold jewellery
• Designer jewellery

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Wholesale Jewellery Sales: Wholesale jewellery business to retail resellers, identified by the company as a key driver of FY26 revenue growth (+91.5% YoY in Total Income to ₹11,419.9 lakhs). Driven by two new product launches: the Thanga Kovil lightweight temple jewellery collection and a dedicated traditional yellow gold range for South India.
2. Retail Jewellery Sales (Showroom): Direct retail sales of designer and traditional gold jewellery through the company-owned physical showroom at #59, NSC Bose Road, Sowcarpet, Chennai-600001, the gold jewellery hub of Chennai.
3. Online Jewellery Sales (Zullry): E-commerce revenue from sales of designer jewellery through the proprietary www.zullry.com platform, initiated by the promoter to reach customers beyond the physical Sowcarpet store.

Go-to-market motion3 records

Core offering

Manoj Jewellers Limited designs, manufactures, and sells BIS-hallmarked gold jewellery (22KT and 18KT) along with diamond jewellery through its flagship boutique showroom at NSC Bose Road, Sowcarpet, Chennai. The company operates a B2C retail business at the showroom, a B2B wholesale vertical supplying jewellery retailers and resellers across South India, and an e-commerce platform (Zullry) extending designer jewellery reach online.

Product overview

Manoj Jewellers Limited (formerly Manoj Jewellers Private Limited) operates a single unified retail jewellery business anchored by its flagship boutique showroom at NSC Bose Road, Sowcarpet, Chennai, complemented by a B2B wholesale jewellery vertical that scaled rapidly in FY26. Around this core offering the company has built a portfolio of named product lines — the Thanga Kovil lightweight temple jewellery collection and a dedicated traditional yellow gold range for South India — that together support both the Sowcarpet retail store and the Zullry e-commerce platform (www.zullry.com), the digital extension of the brand. All retail offerings are BIS-hallmarked 22KT (916) and 18KT (750) gold jewellery, and the company has recently gone public via an Initial Public Offering on Indian exchanges.

Differentiator

Problem solved

Functional benefit

Brands

• Manoe - The Boutiq: Trademarked boutique jewellery brand identity/logo (Manoe-The-boutiq-logo-with-TM) used as the company's principal retail brand mark.
• Zullry
• Thanga Kovil

Products and services

• Retail Gold and Diamond Jewellery (Manoj Jewellers Limited) BIS-hallmarked 22KT (916) and 18KT (750) gold jewellery and diamond jewellery sold through the flagship boutique showroom at #59, NSC Bose Road, Sowcarpet, Chennai, targeting walk-in retail jewellery buyers in the Sowcarpet gold-jewellery hub.
• Zullry Online Jewellery Proprietary e-commerce platform selling designer jewellery from Manoj Jewellers to consumers online, initiated by promoter Manoj Kumar Jain Saklecha to extend designer jewellery reach beyond the physical Sowcarpet showroom.
• Thanga Kovil Lightweight Temple Jewellery Collection Lightweight temple jewellery collection launched for the South Indian market, supporting both the retail and wholesale verticals and contributing to the rapid scale-up of revenue in FY26.
• Traditional Yellow Gold Range (South India) Dedicated traditional yellow gold jewellery range designed for the South Indian consumer and wholesale market, launched alongside the Thanga Kovil collection in FY26.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kalyan Jewellers: Publicly listed Indian gold and diamond jewellery retailer with a pan-India showroom footprint, including strong South India presence. Directly comparable to Manoj Jewellers on product category (hallmarked gold and diamond jewellery), target customer base (Indian retail buyers), and multi-channel retail/wholesale model.
• Malabar Gold & Diamonds: One of the largest Indian gold jewellery chains with strong South India roots and a B2B wholesale / retail hybrid model. Comparable on hallmark-certified gold jewellery, temple/traditional design assortment, and the dual D2C + wholesale go-to-market that mirrors Manoj Jewellers' FY26 motion.
• Joyalukkas: Kerala-headquartered Indian gold jewellery retailer with an international showroom network, focused on traditional and bridal gold designs. Comparable on BIS-hallmarked gold jewellery, South-India-centric assortment (temple and yellow gold), and the family-promoter-led governance profile.
• GRT Jewellers: Chennai-based traditional gold jewellery retailer deeply embedded in the South Indian market with temple-jewellery specialisation. The closest direct geographic and assortment peer to Manoj Jewellers — both target Sowcarpet / South India retail buyers with hallmark-certified gold and traditional designs.
• Senco Gold and Diamonds: Publicly listed Indian jewellery retailer with strong East and South India presence, focused on lightweight and traditional gold jewellery. Comparable as a listed regional jewellery player pursuing multi-channel growth and lightweight / daily-wear gold collections similar to Manoj Jewellers' Thanga Kovil line.
• Tribhovandas Bhimji Zaveri (TBZ): Publicly listed Indian heritage jewellery retailer with a mix of bridal and traditional gold jewellery. Comparable as a listed regional-to-pan-India gold jewellery player with a similar focus on BIS-hallmarked gold, traditional design assortments and a multi-store retail model.
• PNG Jewellers: South India-focused gold and diamond jewellery chain with strong Tamil Nadu and Andhra Pradesh retail presence. Comparable to Manoj Jewellers on regional target market, hallmark-certified gold offerings, and traditional / lightweight gold assortment.
• Jos Alukkas: Kerala-based Indian gold jewellery chain with national and international showroom presence, focused on traditional South Indian gold designs. Comparable to Manoj Jewellers on hallmark-certified gold, regional South India orientation, and traditional bridal/temple-jewellery assortment.
• PC Jeweller: Publicly listed Indian gold and diamond jewellery retailer. Comparable as a listed domestic jewellery peer competing on hallmark-certified gold, lightweight daily-wear designs, and the multi-channel retail model relevant to Manoj Jewellers' growth trajectory.

Broad incumbents

• Titan Company (Tanishq): India's largest jewellery retailer through the Tanishq brand and a Tata group company. Operates a national chain of hallmark-certified gold jewellery stores; a broad incumbent that competes with Manoj Jewellers across all segments but with vastly greater scale, assortment depth, and brand investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoj Jewellers