BottleKeeper

What BottleKeeper does

BottleKeeper, operating as CamCal Enterprises, LLC from El Segundo, California, designs and sells double-walled, vacuum-insulated stainless steel beverage holders, can coolers, and related accessories. The company was founded in 2013 by Adam and his cousin Matt Campbell, originally under the name BottleCamo, and rebranded to BottleKeeper after a 2013 Fundable pre-order campaign raised approximately $11,000. Core products include the BottleKeeper Standard 12oz, Stubby 12oz, and 22oz Bomber; the premium BottleKeeper X ($39.99) with up to six hours of cold retention; the CanKeeper 3-in-1 ($39.99) with a spring-loaded base accommodating 12oz, 16oz, and slim cans; the PintKeeper 20oz ($29.99); and the ChillKeeper 16-can cooler bag ($199.99–$249.99). Technical differentiators include vacuum insulation performance, drop-tested breakage protection, custom-built caps integrating a bottle opener with carbonation-sealing functionality, and multi-size compatibility. The company appeared on ABC's Shark Tank in 2018 and closed a $1,000,000 funding round that November; cumulative unit sales have since exceeded 1 million.

Name

BottleKeeper

Legal name

CamCal Enterprises, LLC

Website

https://bottlekeeper.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Product Sales: BottleKeeper sells its full product lineup (BottleKeeper, BottleKeeper X, CanKeeper, PintKeeper, ChillKeeper) and accessories (decals, gear, spare parts, gift cards) directly to consumers via bottlekeeper.com. Core products range from $29.99 to $249.99. This is the primary revenue stream.
2. Bulk / Custom Corporate Printing: BottleKeeper fulfills bulk custom printing orders for corporate branding, promotional use, and personalized gifts with logos engraved on products. Bulk orders start at 50-unit increments with tiered pricing from $19.00-$25.00 per unit depending on quantity and print type.
3. Wholesale / Distribution: Wholesale accounts allow retail stores and distributors to purchase BottleKeeper products for resale. Authorized in-store retailers include ACE Hardware, Dunhams, Macys, Meijer, Scheels, Sur La Table, Von Maur, Wegmans, and others.
4. Affiliate Program: BottleKeeper operates an affiliate program via ShareASale offering up to 20% commission on sales with a 45-day cookie window. Average order size of over $55 generates affiliate revenue.
5. Referral Program: Customers can earn credit toward future purchases by referring friends via email, Facebook, or custom link. Referred buyers receive a discount on their first purchase. Unlimited referral credits are available.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

BottleKeeper designs, manufactures, and sells vacuum-insulated stainless steel beverage holders — including the BottleKeeper, BottleKeeper X, CanKeeper, PintKeeper, and ChillKeeper — along with branded accessories such as decals, gear, and spare parts. The products use double-walled vacuum insulation and a custom cap with an integrated bottle opener to keep drinks cold for hours, prevent bottle breakage, and accommodate multiple bottle and can sizes. The company sells direct-to-consumer through bottlekeeper.com, distributes via authorized retail and online resellers, and fulfills bulk custom-printed orders for corporate gifting and promotional use.

Product overview

BottleKeeper is a consumer products company specializing in insulated beverage containers. The core product line consists of bottle holders (BottleKeeper Standard, Stubby, and Bomber sizes, plus BottleKeeper X premium version), can coolers (CanKeeper 3-IN-1 and CanKeeper 12oz), a 20oz beverage container (PintKeeper), and a 16-can cooler (ChillKeeper). All products use double-wall vacuum insulation technology to keep beverages cold for extended periods. Accessories include decals (BottleKeeper branded, NFL, NCAA, MLB teams), gear (shirts, hats), spare parts (caps, neoprene sleeves, bottom pads), and gift cards. The company also offers custom bulk printing and laser engraving services for corporate orders and promotional use. Products are sold through the company's website, authorized resellers (GovX, The Grommet, ACE Hardware, Macys, Scheels, Sur La Table, Wegmans), and wholesale channels. The company appeared on Shark Tank and has sold over 1 million units.

Differentiator

Problem solved

Functional benefit

Brands

• ChillKeeper: Cooler bag designed to keep beverages cold on the go
• BottleKeeper X
• CanKeeper 3-in-1
• PintKeeper®
• Brewtis
• BottleCamo

Products and services

• BottleKeeper Standard 12oz Double-wall vacuum-insulated stainless steel holder for 12oz long-neck beer bottles (Bud Light, Corona, Fat Tire), with a custom cap that has a built-in bottle opener and seals in carbonation. Designed for adult consumers who drink beer outdoors.
• BottleKeeper Stubby 12oz Double-wall vacuum-insulated stainless steel holder sized specifically for 12oz short/wide beer bottles (Sierra Nevada, Lagunitas, Firestone), with the same built-in-opener cap system as the Standard 12oz.
• BottleKeeper Bomber 22oz Double-wall vacuum-insulated stainless steel holder for 22oz bomber-style beer bottles, with a custom cap and built-in bottle opener.
• BottleKeeper X Premium double-walled vacuum-insulated bottle holder providing up to 6 hours of cold retention for standard 12oz bottles, available in multiple colorways at $39.99.
• CanKeeper 3-IN-1 Double-walled vacuum-insulated can cooler with a spring-loaded base that fits 12oz standard cans, slim cans (White Claw, La Croix), and 16oz tall boys (Guinness). Sweat-proof exterior and lid keep cold in and dirt/bugs out.
• PintKeeper 20oz double-walled vacuum-insulated beverage container with a wide-mouth lid and non-slip padded base, designed for both cold beer and hot beverages such as coffee or tea. Priced at $29.99.
• ChillKeeper 16-can capacity insulated beverage cooler that keeps a batch of cans cold, available in Black Matte finish at $199.99-$249.99.
• Limited Edition Collection Special themed BottleKeeper, CanKeeper, PintKeeper, and BottleKeeper X products with custom laser-engraved designs and exclusive graphics, priced $34.99-$41.99.
• Decals Die-cut outdoor vinyl decals with 3-year outdoor rating, including BottleKeeper logo decals, NFL team decals for all 32 teams, NCAA team decals, and MLB team decals, at $6.99 each.
• Gear BottleKeeper-branded apparel and accessories, including t-shirts and hats, in various sizes and designs.
• Spare Parts Replacement components for BottleKeeper products, including caps with built-in openers and tethers, neoprene sleeves for 12oz Standard, 12oz Stubby, and 22oz Bomber, adhesive disks for neoprene, and bottom pads.
• Gift Cards Digital gift cards delivered by email and redeemable at checkout, available in denominations from $20 to $200, with no expiration date and no additional processing fees.
• Custom Bulk/Corporate Orders Custom logo and message printing service for BottleKeeper products in bulk, with 50-unit minimum order, tiered 1-color and full-color pricing from $19-$25 per unit, and laser engraving options for corporate gifting and promotional use.

Quantifiable outcome

• Keeps beer 40% colder than standard koozie per thermal conductivity testing
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShareASale (Affiliate Program)coreGTM or Marketing PartnerBottleKeeper operates its affiliate program through ShareASale (merchant ID 74374), offering partners up to 20% commission on sales with a 45-day cookie window. Average order size of over $55 makes this a significant revenue channel. ShareASale is a well-established affiliate marketing network connecting brands with content publishers and marketers.
• GovX (Authorized Online Reseller)minorChannel Partner/ Reseller/ DistributorGovX is an authorized online reseller of BottleKeeper products, specializing in serving military, law enforcement, and first responder communities with discounted pricing. This partnership extends BottleKeeper's reach into a specific consumer segment with loyalty program characteristics.
• The Grommet (Authorized Online Reseller)minorChannel Partner/ Reseller/ DistributorThe Grommet is an authorized online reseller and product discovery platform known for curating and launching innovative consumer products. Their editorial approach to product selection provides BottleKeeper with targeted visibility among early-adopter consumers.
• NFL Licensing (Decal Products)minorOthersBottleKeeper purchases NFL trademarked decals from a direct NFL licensee and repackages them at the BottleKeeper offices. The company explicitly states it is 'not a direct licensee of the NFL, NCAA, MLB, NHL or any of their affiliates.' Decals are sold as standalone accessories for customers to apply to their BottleKeeper products.
• BroBible (Media Partnership)minorGTM or Marketing PartnerBottleKeeper partnered with BroBible, a digital media company focused on lifestyle content for young men, to promote the brand. Blog posts document the collaboration and BroBible's audience provides a relevant consumer demographic for BottleKeeper's target market.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BruMate: BruMate's Hopsulator and insulated bottle/can holder line directly competes with BottleKeeper's CanKeeper 3-IN-1 and BottleKeeper X in the same use case (keeping canned and bottled beer cold) and targets the same outdoor-lifestyle beer consumer. Same product category, similar premium DTC brand positioning, and overlapping colorway/limited-edition merchandising.
• Corkcicle: Corkcicle produces insulated can coolers, tumblers and stemless cups that compete head-on with BottleKeeper's CanKeeper and PintKeeper, including a sporta and skinny tumbler range that overlaps BottleKeeper's lifestyle gift positioning. Both target gifting occasions and lifestyle consumers and have direct-to-consumer and retail distribution.

Broad incumbents

• YETI: YETI is the dominant premium insulated drinkware brand (Rambler tumblers, Colster can holders, Hoppers) and competes across BottleKeeper's price tiers from $30 utility SKUs to $200+ coolers. While YETI serves a much broader outdoor/outdoor-lifestyle market, its can and bottle holder SKUs specifically overlap BottleKeeper's core use cases.
• RTIC: RTIC offers an extensive range of double-walled vacuum-insulated drinkware (tall and slim can holders, bottles, tumblers) at value-leaning price points. It competes with BottleKeeper's CanKeeper and BottleKeeper X for price-sensitive consumers shopping large retail and DTC channels.
• Hydro Flask: Hydro Flask is a leading insulated bottle and tumbler brand with broad retail distribution overlapping BottleKeeper's PintKeeper and BottleKeeper X categories. It is a much larger, more established player, but overlaps meaningfully on use case (keeping beverages cold on the go) and lifestyle positioning.
• S'well: S'well is a design-led insulated bottle and tumbler brand operating in a similar premium, gifting-friendly DTC category as BottleKeeper. While its core is bottles/tumblers rather than bottle holders, it competes for the same lifestyle, fashion-conscious and gifting consumer occasions and shelf space at department-store and lifestyle retailers.
• Simple Modern: Simple Modern sells a wide assortment of insulated tumblers, bottles and can holders at value-to-mid price points, competing with BottleKeeper's CanKeeper and PintKeeper lines, particularly through online marketplaces and wholesale channels. Its broad SKU coverage and aggressive pricing make it a relevant comparator.
• Klean Kanteen: Klean Kanteen is a long-established insulated stainless bottle and tumbler brand. While its product mix skews more toward reusable water bottles and eco-positioned SKUs, it overlaps with BottleKeeper's vacuum-insulated drinkware category and competes for similar retail shelf space and lifestyle consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebottlekeeper
• Facebookfacebook.com/bottlekeeper
• Instagraminstagram.com/bottlekeeper

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BottleKeeper