Olivious Nederland BV

What Olivious Nederland BV does

Olivious Nederland BV is a Dutch direct-to-consumer e-commerce company that sells a single product: the Olivious Daily Olive Shot, a pre-measured 20-gram drinkable shot of extra virgin olive oil sourced from the Nera di Gonnos olive variety in Gonnosfanadiga, South Sardinia. The product is built around a proprietary patented formula (European patent EP 3687307 B1) that masks the natural bitterness and throat irritation caused by olive oil polyphenols while preserving their health benefits, enabling daily compliance with the EFSA-substantiated 20g daily dose. The cold-pressed oil is processed within 24 hours of harvest, preserved monthly under nitrogen in stainless steel tanks, and individually sealed for freshness.

The company serves health-conscious consumers in the Netherlands and, via regional storefronts, in Belgium, Germany, and Italy, targeting use cases including digestion, cholesterol, blood pressure, joint pain, and weight management. Commercial activity is concentrated entirely on the owned olivious.com Shopify storefront, supported by a content-led marketing engine (a 40+ article health blog plus Facebook and Instagram) and a dedicated subscription checkout that drives recurring revenue alongside one-time purchases. Payment is processed via iDEAL, Klarna, American Express, Bancontact, Maestro, Mastercard, Union Pay, and Visa.

The business is small and founder-led (1–10 employees, co-founders James Peterzon as CEO and Martijn ten Broeke as CCO), independently owned with no parent company or institutional investors disclosed beyond three small funding rounds totaling roughly $421,000 in 2019–2020. There is no retail distribution, marketplace presence, app, or disclosed revenue; growth signals (multi-country storefront, subscription lever, pending international patents) are present but limited in scale.

Name

Olivious Nederland BV

Legal name

Olivious Nederland BV

Website

https://olivious.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Olivious Nederland BV is a Dutch DTC e-commerce company that sells a single patented 20g extra virgin olive oil shot from Sardinia, targeting health-conscious consumers in the Netherlands, Belgium, Germany, and Italy via subscription and one-time purchases.

Ownership category

akta.pro rank

Product category

Health Supplements

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Soft Drink Manufacturing (312111)

SIC

Fats & Oils (2070), Beverages (2080)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Olive Oil Production & Bottling (AFAKAEAC), Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Olive oil shots
• Health supplements
• Extra virgin olive oil
• Functional beverages
• Mediterranean diet products

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales (One-time): Single one-time purchases of Olivious Daily Olive Shot through the company's Shopify storefront. Customers select product quantity and checkout directly.
2. Subscription / Recurring Orders (Abonnement): A subscription model offering 'extra voordeel' (extra benefit) for recurring customers. This provides predictable recurring revenue and customer lifetime value, with a dedicated subscription checkout flow at checkout.olivious.com/abonnement-olivious.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Olivious Nederland BV produces and sells a patented, ready-to-drink shot containing 20 grams of pure extra virgin olive oil sourced exclusively from Nera di Gonnos olives in Gonnosfanadiga, South Sardinia. The product uses a proprietary formula (European Patent EP 3687307 B1) that eliminates the natural bitterness and throat irritation caused by polyphenols, allowing daily consumption of the EFSA-recommended 20g dose. The shot is sold directly to consumers via the company's Shopify-based e-commerce storefront in both one-time purchase and recurring subscription formats.

Product overview

Olivious offers a single core product: the Olivious Daily Olive Shot. This is a pre-formulated, drinkable 20-gram shot of pure extra virgin olive oil sourced from Sardinia, Italy. The product uses a proprietary patented formula that masks the natural bitterness of polyphenols while preserving their health benefits. The company also offers a subscription service (Voordeel abonnement) for recurring delivery. The product is positioned as a convenient way to consume the daily recommended 20g of extra virgin olive oil for EFSA-approved health claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Olivious Daily Olive Shot A ready-to-drink shot containing 20 grams of pure extra virgin olive oil sourced exclusively from Nera di Gonnos olives in Gonnosfanadiga, South Sardinia. Formulated with a patented process (EP 3687307 B1) to eliminate bitterness and throat irritation while preserving polyphenols, oleocanthal, oleic acid, vitamin E, and vitamin K. Designed for health-conscious consumers seeking the EFSA-recommended 20g daily dose of extra virgin olive oil for cardiovascular, anti-inflammatory, gut, joint, and weight management benefits. Sold in individual sealed portions to ensure freshness, with monthly production runs preserved in stainless steel tanks under nitrogen protection.

Quantifiable outcome

• 20g daily intake of extra virgin olive oil as the scientifically substantiated dose for EFSA-approved health claims (polyphenols protecting blood lipids from oxidative damage, oleic acid maintaining normal blood cholesterol levels).
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Moju: UK-based DTC functional shots brand selling daily wellness shots via subscription. Highly comparable to Olivious in format (single-serve functional shot), go-to-market (DTC e-commerce with subscription), and target customer (health-conscious consumers seeking convenient daily functional beverages).
• Suja Juice: US functional beverage and shot brand offering cold-pressed wellness shots and juices. Comparable to Olivious in the single-serve functional shot format and the DTC/retain channel mix targeting health-conscious consumers.

Broad incumbents

• POM Wonderful: Pioneer of premium single-serve wellness shots (pomegranate juice) sold through retail and DTC. Comparable to Olivious in positioning a daily-shot wellness routine backed by published health research, but at vastly larger scale with retail distribution.
• California Olive Ranch: One of the largest premium extra virgin olive oil brands in the US, sold through grocery retail. Comparable to Olivious in the premium EVOO ingredient story but competes via retail rather than DTC shot format.
• Lucini Italia: Premium Italian extra virgin olive oil brand with single-estate provenance marketing. Comparable to Olivious in the premium single-origin EVOO positioning and the provenance/transparency story, though sold via retail and foodservice.
• Colavita USA: Large established Italian extra virgin olive oil brand with broad retail distribution. Comparable to Olivious as an EVOO incumbent that could easily extend into a shot/RTD format if the niche proves attractive.
• Daily Harvest: DTC subscription brand delivering single-serve functional food and wellness products. Comparable to Olivious as a digitally-native subscription CPG with content-driven acquisition, though at much larger scale and broader category.
• Pompeian: Large mass-market extra virgin olive oil brand widely distributed in US grocery. Comparable to Olivious in the EVOO category but represents the low-cost, high-volume end that Olivious differentiates against via provenance and shot format.

Emerging players

• Bulletproof 360: DTC functional-fat and wellness brand built around MCT/ketogenic oils, coffees, and supplements. Comparable to Olivious as a premium wellness brand monetizing a single daily functional ingredient (MCT vs. EVOO) through subscriptions and content marketing.
• Olivomed: European olive-oil-based wellness and supplement brand offering olive oil capsules and related polyphenol products. Comparable to Olivious in delivering the health benefits of olive polyphenols in a more convenient format than drinking raw oil, though in supplement form rather than a beverage shot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkolivious
• Instagraminstagram.com/drink_olivious

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivious Nederland BV