What Carhartt does

Carhartt, Inc. is a privately held, family-controlled American workwear manufacturer founded in 1889 and headquartered in Dearborn, Michigan, with a wholly owned Mexican operating subsidiary in Pénjamo, Guanajuato. The company designs and sells rugged apparel, footwear, and accessories — including outerwear, work pants and shorts, bib overalls and coveralls, hoodies, T-shirts, flame-resistant and high-visibility PPE, scrubs, boots (work, safety-toe, hiking, wellington), belts, wallets, and coolers — built around proprietary standards such as Triple-Stitch Construction and trademarked performance technologies including Force Sun Defender™ (UPF 50+), Rugged Flex® stretch, and FastDry moisture-wicking fabrics.

Carhartt operates a true omnichannel model: direct-to-consumer e-commerce on carhartt.com and branded retail stores (with a planned Wylie Welling store in Detroit), wholesale through Amazon, Nordstrom, REI, and other mass/specialty retailers, a B2B uniform and corporate-apparel portal (Carhartt Company Gear), uniform rental through Cintas, co-branded OEM lines with Ford, '47, Penn State, Sacai, and Bethany Yellowtail, and the licensed Carhartt WIP lifestyle sub-brand. Pricing is mainstream unit-based across categories (e.g., wallets $27.99-$64.99, belts $29.99-$49.99, Force Sun Defender Hoodies $42.99-$47.99, Penn State co-branded zip-up $199.99), reinforced by the Groundbreakers Loyalty program. Revenue also includes brand-licensing/royalties through Carhartt WIP and Carhartt Reworked resale, plus a new upcycled line, Wylie Welling, launched by Carhartt heir Gretchen Valade.

The company's customer base spans skilled trades and construction (the largest workwear application at 31.6% share), farm and ranch workers, healthcare/medical scrubs buyers, industrial and automotive technicians, outdoor/lifestyle consumers, and sports fan/collegiate customers, with named enterprise partnerships including Ford Motor Company (co-developed 2027 Super Duty Carhartt XLT truck), Penn State, Michigan State University (Green and White Council), Teladoc Health (employee virtual care), and Databricks (data/AI platform). Internally, Carhartt has implemented the Databricks Data Intelligence Platform (Delta Lake, Lakeflow Jobs, Mosaic AI) for customer feedback analysis, reporting an 80% reduction in data setup/maintenance effort and time-to-market compressed from months to two weeks.

Name

Carhartt

Legal name

Carhartt, Inc.

Website

https://carhartt.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Carhartt is a privately held, family-controlled American workwear manufacturer founded in 1889, selling rugged apparel, footwear, and accessories through D2C e-commerce, retail stores, wholesale partners, B2B uniform programs, and co-branded lines to skilled-trade, farm/ranch, medical, industrial, and lifestyle consumers.

Ownership category

akta.pro rank

Product category

Workwear Apparel

NAICS

Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Running & Endurance Wear (CRAAAEAD)

Keywords

• Workwear apparel
• Durable clothing
• Work boots
• Flame resistant gear
• Work uniforms

Headquarters

HQ city

Dearborn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Retail & E-commerce: Primary revenue stream from sales of workwear, apparel, footwear, and accessories through carhartt.com and Carhartt-branded retail stores, supported by the Groundbreakers Loyalty program and recurring customer engagement.
2. B2B Company Gear & Uniform Programs: Branded apparel, embroidery, and uniform sales to enterprise and institutional buyers via Carhartt Company Gear (companygear.carhartt.com), including a rental program operated through Cintas.
3. Wholesale & Marketplace Distribution: Revenue from third-party retailers and online marketplaces including Amazon, Nordstrom, REI, and other mass and specialty retailers carrying Carhartt apparel and accessories.
4. Brand Licensing & Sub-brands (Carhartt WIP, Reworked): Licensing and brand extension revenue via Carhartt WIP (Work in Progress) lifestyle label and Carhartt Reworked resale/upcycled brand, including the Wylie Welling brand launched by Carhartt heir Gretchen Valade with exclusive direct-to-consumer sales.
5. Sustainable Workwear Product Line: Revenue from workwear produced using recycled ocean plastics and sustainable materials as part of Carhartt's eco-conscious product offering.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels7 records

Core offering

Carhartt manufactures and sells premium workwear, outdoor apparel, footwear, and accessories designed for durability, safety, and all-day comfort. The company's core offerings span men's, women's, and kids' workwear including outerwear, pants, hoodies, t-shirts, bib overalls, flame-resistant and high-visibility PPE, work boots, and accessories such as wallets, belts, suspenders, and coolers. Carhartt also operates a B2B uniform platform (Carhartt Company Gear), a resale marketplace (Carhartt Reworked), and a lifestyle sub-brand (Carhartt WIP).

Product overview

Carhartt operates a platform-plus-modules architecture built around its core rugged workwear line (men's, women's, and kids' apparel, boots, and accessories) augmented by multiple sub-brands and specialty collections. The core line spans outerwear, pants, jeans, shorts, hoodies & sweatshirts, t-shirts, work shirts, bib overalls & coveralls, plus PPE (flame-resistant and high-visibility). Performance is delivered via the Force Heat collection, including the Force Sun Defender™ UPF 50+ sub-line with FastDry and breathable technologies. Specialty modules include the Carhartt x '47 Fan Shop (NFL/MLB/NBA/NHL/NCAA licensed gear), the Ford Collection (co-branded with Ford Motor Co.), the Bethany Yellowtail Collection (Native American-designed apparel), the Crafted Series, and TENCEL™ Fiber Series. Sub-brands extend into adjacent markets: Carhartt Work in Progress (WIP) for lifestyle fashion, Carhartt Reworked for resale/circularity, Carhartt Company Gear for B2B uniforms, the new upcycled Wylie Welling brand, and uniform rental via Cintas. Carhartt also offers boots (work, safety toe, hiking, wellington, sneaker, rain) and accessories including the Insulated Coolers line (12-can to 30-can coolers, cooler backpacks), men's belts & suspenders, men's wallets, pet products, and auto seat protection. The company offers scrubs for medical professionals and operates its own retail, B2B, and resale storefronts alongside a comprehensive loyalty program (Groundbreakers).

Differentiator

Problem solved

Functional benefit

Brands

• Carhartt WIP (Work in Progress): A lifestyle-focused international workwear brand operating globally (us.carhartt-wip.com), known for refined and fashion-forward interpretations of workwear, including pieces like the Shepton Jacket.
• Carhartt Company Gear
• Carhartt Reworked
• Wylie Welling

Products and services

• Carhartt Workwear (Core Line) Flagship workwear line spanning men's, women's, and kids' apparel including outerwear, pants, hoodies, t-shirts, bib overalls, and PPE such as flame-resistant and high-visibility clothing for construction, farm, ranch, mechanic, electrician, and medical workers.
• Carhartt Scrubs Medical apparel line offering women's and men's scrub tops, bottoms, scrub jackets, underscrubs, and scrub accessories in colors including black, ceil blue, hunter green, and royal blue for healthcare professionals.
• Carhartt Boots Footwear collection including work boots, wedge boots, safety toe boots (steel, composite, alloy), hiking boots, casual boots, wellington boots, insulated boots, sneakers, slip-on, and rain boots organized by industry use.
• Carhartt Coolers & Insulated Bags Insulated cooler lineup including 12-can lunch coolers, 18-can and 24-can coolers, 30-can cooler backpacks, and insulated two-compartment coolers priced from $27.99 to $219.99 in multiple colors.
• Carhartt Belts & Suspenders Men's leather and nylon belts plus suspenders including leather belts, reversible belts, braided belts, Rugged Flex® nylon suspenders, and a Button Kit accessory priced $9.99 to $49.99.
• Carhartt Men's Wallets Men's wallet collection including bifold, trifold, passcase, front pocket, zip closure, and water repellent wallets in leather and Nylon Duck constructions priced $32.99 to $64.99.
• Carhartt x '47 Fan Shop Sports-licensed apparel and headwear collaboration with '47 featuring NFL, MLB, NBA, NHL, and NCAA fan gear including Dyed and Undyed collections.
• Ford Collection Co-developed apparel and accessories product line with Ford Motor Co. supporting American workers through product innovation tied to the multi-year Ford-Carhartt partnership.
• Force Heat Collection Performance apparel collection with FastDry and Breathable technologies for men, women, and kids, featuring moisture-wicking gear and the Force Sun Defender™ UPF 50+ protection line that blocks 98% of harmful UV rays.
• Crafted Series Collection Premium workwear line offering elevated men's apparel within the Carhartt workwear portfolio.
• Bethany Yellowtail Collection Native American-designed apparel collaboration offered in men's and women's categories, featuring culturally inspired designs co-designed with Indigenous designer Bethany Yellowtail.
• TENCEL™ Fiber Series Women's apparel collection made with Lenzing TENCEL™ fibers, including TENCEL™ t-shirts and tops designed for sustainable, soft performance wear.
• Carhartt Pet Collection Pet products including dog beds and blankets, dog coats, dog collars and leashes, dog training gear, and equine accessories.
• Carhartt Auto Accessories Vehicle seat protection products including universal and custom fit options.
• Carhartt Work in Progress (Carhartt WIP) Lifestyle-focused sub-brand offering fashion-oriented interpretations of Carhartt heritage workwear, including collaborations with luxury and streetwear designers such as Sacai and the Shepton Jacket release.
• Carhartt Reworked Branded resale and trade-in platform allowing customers to trade in Carhartt gear, supporting sustainability, community impact, and product longevity.
• Carhartt Company Gear B2B uniform and corporate apparel platform for outfitting enterprise, government, and team customers with branded Carhartt workwear, embroidery, and uniform programs.
• Wylie Welling Sustainability-focused brand launched under Carhartt by Gretchen Valade that reworks and reinterprets vintage and upcycled Carhartt garments, with exclusive direct-to-consumer sales and a Detroit physical store planned.

Quantifiable outcome

• 80% reduction in data setup and maintenance effort; 50% reduction in code review time; time-to-market cut from months to two weeks
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Ford Motor CompanyflagshipStrategic or Co-development PartnerMulti-year strategic alliance covering co-developed products, workforce development, and community investment. Launched the 2027 Super Duty Carhartt XLT Crew Cab 4x4 special-edition truck featuring Carhartt graphics, embroidered logos, and triple-stitching throughout the cabin. Includes a 'From Our Business to Yours' commercial pricing program, ToolBank USA in Detroit, and accelerated training partnerships aimed at addressing America's skilled-labor shortage (1M jobs unfilled; 2M projected by 2030).
• DatabrickscoreTechnology or IntegrationCarhartt implemented the Databricks Data Intelligence Platform (Delta Lake, Lakeflow Jobs, and Mosaic AI) to analyze customer feedback, streamline data operations, and enable AI-driven transformation across product and marketing teams. Reported outcomes include 80% reduction in setup/maintenance effort, 50% reduction in code review time, elimination of pipeline failures, and time-to-market cut from months to two weeks.
• Teladoc HealthcoreTechnology or IntegrationVirtual care partnership providing Carhartt's employee benefits program with measurable health outcomes including a 3% decrease in A1c among diabetic employees and over 3,400 pounds lost across enrolled members. Teladoc's acquisition of Catapult Health underscores the broader shift toward preventive, early-intervention care among employers like Carhartt.
• '47 BrandflagshipGTM or Marketing PartnerCarhartt x '47 collaboration produces licensed fan-shop headwear and apparel for NFL, MLB, NBA, NHL, NCAA, with Dyed and Undyed collections. The September 2025 '47 x Carhartt collection preceded the Penn State x Carhartt zip-up/beanie launch in January 2026.
• SacaiminorStrategic or Co-development PartnerSacai x Carhartt menswear collaboration combining heritage craftsmanship with contemporary streetwear aesthetics. Listed among nine notable menswear collaborations with prices ranging from £175 sunglasses to £1,210 coats.
• Cintas CorporationcoreChannel Partner/ Reseller/ DistributorCintas Uniform Rental service offers Carhartt rental workwear to commercial customers, with the partnership listed in Carhartt's Global Brands footer.
• Penn State UniversityminorGTM or Marketing PartnerCo-branded Penn State x Carhartt apparel sold through the Student Book Store in State College, PA, featuring a dark blue Nittany Lions zip-up jacket ($199.99) and brown knit cuffed beanie ($49.99), available online and at the downtown State College location.
• National Center for Construction Education and Research (NCCER)coreOthersCarhartt awarded a $375,000 grant to NCCER to support CTE programs in 15 high schools, addressing the skilled-trades gap in the U.S. The grant is part of Carhartt's 'For the Love of Labor' initiative, which has awarded nearly $3.5 million to various organizations since 2022.
• Blue Ridge Parkway FoundationminorOthersCarhartt's spring extension of the 'Made Possible' campaign donated $50,000 to the Blue Ridge Parkway Foundation supporting restoration, preservation, and sustainability of outdoor spaces along the Blue Ridge Parkway in North Carolina and Virginia.
• Bethany YellowtailminorGTM or Marketing PartnerCarhartt x Bethany Yellowtail Collection featured in both Men's and Women's New & Featured merchandising, representing a co-designed collaboration with the Indigenous designer.
• Detroit ToolBankcoreStrategic or Co-development PartnerCarhartt is investing in the Detroit ToolBank as part of the joint Ford-Carhartt workforce development effort timed to the 250th anniversary of the United States, providing tools to volunteers and workers.
• Michigan State University (Green and White Council)minorStrategic or Co-development PartnerCarhartt serves on MSU's Green and White Council alongside Dart Container, Bedrock Detroit, Blue Cross Blue Shield of Michigan, and ITC Holdings to strengthen workforce development and economic innovation across Michigan, including AI-Ready Spartans, Career-Connected Spartans, and Spartan Catalyst supply chain initiatives.
• Seventeen (K-pop band) & Pop Mart (Labubu)minorGTM or Marketing PartnerK-pop band Seventeen collaborated with Chinese toymaker Pop Mart on limited edition Labubu dolls featuring Carhartt fashion branding, set for charity auction on Pharrell Williams' Joopiter platform where bids reached $2,200. Part of a broader Seventeen x Sacai apparel collaboration including a new song release.
• Wylie Welling (Gretchen Valade brand)minorOEM/ Whitelabel/ Licensing PartnerCarhartt heir Gretchen Valade launched Wylie Welling, a new brand under Carhartt that reworks and reinterprets vintage and upcycled Carhartt garments. Direct-to-consumer only, with a physical store planned for Detroit and a debut collection sourced primarily from the open market, focused on sustainability, community impact, and product longevity.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Williamson-Dickie (Dickies): Heritage American workwear brand (founded 1922) offering similar rugged work pants, shirts, scrubs, and PPE. Owned by VF Corporation, it competes head-to-head with Carhartt across construction, industrial, and healthcare channels.
• Red Wing Shoes: Heritage American work boot specialist (founded 1905) selling safety-toe, insulated, and work boots direct and through dealers. Directly comparable to Carhartt's footwear line for skilled trades and construction workers.
• Ariat International: Western and work boot/apparel brand serving ranch, farm, construction, and lifestyle consumers. Comparable to Carhartt across performance workwear and lifestyle/ranch customer overlap.
• Duluth Trading Company: U.S. direct-to-consumer workwear and tool apparel brand targeting the same skilled-trade, blue-collar customer as Carhartt, with comparable categories (work pants, fire-hose fabric, ball caps, no-yank tanks).

Broad incumbents

• Wolverine World Wide: Named alongside Carhartt as a 'major manufacturer' in the U.S. work boots market. Portfolio includes Wolverine, Harley-Davidson Footwear, Bates, and Cat Footwear — overlapping in work/utility boots and apparel.
• Helly Hansen: Norwegian workwear and outdoor brand offering base layers, shells, and workwear for construction, sailing, and ski. Overlaps with Carhartt in flame-resistant and high-vis categories and competes in outdoor lifestyle.
• Timberland (VF Corporation): Heritage work-boot brand (founded 1952) owned by VF Corporation, producing PRO work boots and lifestyle apparel. Directly comparable on work boots and increasingly adjacent in lifestyle apparel to Carhartt WIP.
• Wrangler / Kontoor Brands: Denim and workwear parent of Wrangler, Lee, and Helly Hansen Workwear. Competes with Carhartt in workwear jeans, shirts, and FR apparel through wholesale and mass channels.
• L.L.Bean: Heritage American retailer of outdoor apparel, boots, and work-inspired casual wear. Comparable customer overlap in outdoor/lifestyle rugged apparel and insulated boots adjacent to Carhartt's Force Heat and cold-weather lines.

Emerging players

• Patagonia: Outdoor apparel brand co-cited with Carhartt in Gear Patrol's GP100 2025 and a benchmark for sustainability/resale. Not a direct workwear peer, but competes for the same lifestyle/Gen Z/outdoor customer and on circular-economy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Carhartt
• YouTubeyoutube.com/Carhartt
• Facebookfacebook.com/Carhartt
• LinkedInlinkedin.com/company/Carhartt
• Instagraminstagram.com/carhartt
• Pinterestpinterest.com/Carhartt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carhartt