Holocaust Museum

What Holocaust Museum does

Holocaust Museum LA is a 501(c)(3) nonprofit organization founded in 1961 by Holocaust survivors, making it the first and oldest Holocaust museum established in the United States. The museum is headquartered in Los Angeles at Pan Pacific Park and is temporarily closed for construction in preparation for reopening mid-August 2026 as part of the new $70 million Goldrich Cultural Center at 100 The Grove Drive. The expansion nearly doubles the physical footprint from 28,000 to 50,000 square feet and adds a 2,500-square-foot temporary exhibition gallery, a 200-seat theater, and two classrooms. The museum serves four primary customer segments: K-12 schools in Southern California (the primary volume segment, with 30,000 students served annually via free tours), individual and family members, corporate members ($10,000+ tier with DEI training), and the general public.

The museum's core product is its on-site exhibition and survivor testimony program, augmented by a portfolio of digital education products. These include an immersive 3D Virtual 360 Tour, the SOBIBOR AR App (free on Apple App Store), a Bloomberg Connects mobile guide with English and Spanish audio tours narrated by actress Mayim Bialik, and "Voices of the Forgotten" — a sanctioned virtual Holocaust museum within Fortnite Creative, launched in 2023 in partnership with Luc Bernard and Epic Games. Educational programming centers on free in-person student tours (2-3.5 hours), free virtual tours supporting up to 500 simultaneous participants, Holocaust survivor talks, and bus transportation grants of at least $800 per bus for eligible Title I schools. Reported student outcomes include 95% agreement that young people should learn about the Holocaust and 85% commitment to act against discrimination after visits.

The revenue model spans individual donations, foundation grants, eight membership tiers ($100 individual to $10,000+ corporate, with annual recurring billing), general admission (free Sundays; 50% Southern California resident discount), corporate partnerships, and ancillary programs (Jewish Heritage Travel, Barnes & Noble bookfairs, March of the Living). Disclosed funding includes a $1M Jack and Goldie Nomberg Foundation grant (December 2022). Strategic technology integrations include Bloomberg Connects (mobile), Epic Games (Fortnite), Arup (360 tour sponsor), and Blackbaud (donations); the museum holds self-attested WCAG 2.1 AA and Section 508 accessibility compliance.

Name

Holocaust Museum

Legal name

Holocaust Museum LA

Website

https://holocaustmuseumla.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Holocaust Museum LA, founded in 1961 by survivors, is the oldest U.S. Holocaust museum providing free student tours, immersive exhibitions, and digital education. It serves K-12 schools, members, and corporate partners, expanding into a $70 million cultural center in 2026.

Ownership category

akta.pro rank

Product category

Museum Education Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Holocaust education
• Museum exhibitions
• Student field trips
• Survivor testimony programs
• Immersive virtual tours

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Programs: Tiered annual membership program with individual, dual, Supporter ($250), Sponsor ($500), Steward ($2,500), Advocate ($1,000), Champion ($5,000), and Corporate ($10,000+) levels. Benefits include free admission, reciprocal museum privileges, bookstore discounts, exclusive events, and private tours.
2. General Admission: Free admission on Sundays for all visitors including Adults, Seniors, Military (Blue Star Museums), EBT Cardholders, Teachers, Students, and Children. Southern California residents receive 50% off admission through September 15. Preview Day free admission on June 14th.
3. Foundation Grants: Major grants from foundations such as the $1 million Jack and Goldie Nomberg Foundation grant to support free educational tours for students. These are philanthropic contributions rather than earned revenue.
4. Donations: The museum accepts donations through its website to support its mission of commemorating, educating, and inspiring through Holocaust education.
5. Corporate Partnerships: Corporate membership programs starting at $10,000+ with customized tours, tailored events, DEI trainings and initiatives, and sponsorship opportunities.
6. Bookfair Support: Partnership with Barnes & Noble for bookfair events where purchases support the museum, with book talks hosted at The Grove Barnes & Noble location.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Holocaust Museum LA operates a Holocaust education museum that delivers in-person and virtual exhibitions, survivor testimony programs, and free K-12 student tours, supported by a portfolio of digital products including a 360-degree virtual tour, Bloomberg Connects mobile audio guide, SOBIBOR AR exhibit app, and a Fortnite-based virtual museum. Its primary outputs are educational experiences, museum admissions, tiered memberships, corporate DEI partnerships, and public programs such as film screenings and book talks.

Product overview

Holocaust Museum LA is a single-site museum founded in 1961 by Holocaust survivors, offering in-person and virtual educational experiences centered on its core exhibition and archival collection. The museum operates as a unified institution providing admission-based access to physical exhibitions, supported by a portfolio of digital products including a Bloomberg Connects mobile guide, Virtual 360 Tour, and SOBIBOR AR App. Educational programs include free Student Tours (in-person and virtual), while public programming features the Teicholz Film Series, Book Talks, and performances. The museum also extends its reach through partnerships including Jewish Heritage Travel and a Fortnite virtual museum integration. Membership tiers provide enhanced access and benefits for individual and corporate supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Holocaust Museum LA Core Museum Experience A Holocaust education museum in Los Angeles providing permanent and temporary exhibitions, survivor oral histories, archival artifacts, and public programs focused on commemorating the Holocaust and promoting tolerance. Open to the general public with free Sunday admission and discounted rates for Southern California residents.
• Student Tours (K-12 Field Trips) Free educational tours for students from fourth grade through high school, primarily from underserved communities. Includes customized docent-led experiences and conversations with Holocaust survivors, available in-person (2-3.5 hours) or virtually (1 hour with up to 500 participants). Bus transportation grants of $800+ are available for eligible Title I schools in Southern California.
• Virtual 360 Tour Immersive virtual 3D museum experience accessible globally via web browser, allowing visitors to explore galleries, zoom in to examine artifacts, and engage with the Museum's archival collection and robust survivor oral history collection from any location.
• Bloomberg Connects Mobile Guide Free mobile guide on the Bloomberg Connects app providing self-guided audio tours in English and Spanish, gallery exploration, survivor stories, and artifact information. Includes a 37-minute Family Audio Tour narrated by actress Mayim Bialik for ages 8 and up with survivor testimony.
• SOBIBOR AR Exhibit App Free augmented reality exhibit app available for download from the Apple App Store, providing an immersive educational experience about the Sobibor concentration camp.
• Fortnite Holocaust Museum (Voices of the Forgotten) Virtual Holocaust museum within Fortnite Creative, designed by Luc Bernard and approved by Epic Games, providing Holocaust education to gaming audiences. 67% of Fortnite players are between ages 18-24, enabling the museum to reach a young demographic that traditional channels do not.
• Museum Membership Program Annual membership program with tiers including Individual ($100), Dual ($150), Supporter ($250), Sponsor ($500), Steward ($2,500), Advocate ($1,000), Champion ($5,000), and Corporate ($10,000+). Benefits include free year-round admission, membership e-newsletter, personalized pass, bookstore discounts, priority reservations, member-only events, reciprocal museum privileges at 1,000+ NARM museums, private docent-led tours, archive tours, and reserved parking.
• Jewish Heritage Travel Programs Partnership with Jewish Heritage Travel offering exclusive travel experiences combining exploration of Jewish history and culture, scholarly discussions, important local sites, deluxe accommodations, and like-minded travelers. Destinations include Morocco, Portugal, Spain, Cuba, Argentina, Poland, Germany, Croatia, Denmark, Sweden, and others.

Quantifiable outcome

• 95% of students agreed that young people should learn about the Holocaust to stop something like it from happening again after participating in a museum tour
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Epic Games (Fortnite)majorTechnology or Integration · 1 August 2023Virtual Holocaust museum called 'Voices of the Forgotten' designed by Luc Bernard and approved by Epic Games, providing Holocaust education to gaming audience through Fortnite Creative platform. The 'To Paint Is to Live' exhibit launched January 2024 within the Fortnite museum.
• Jewish Heritage TravelcoreGTM or Marketing PartnerHolocaust Museum LA partnered with Jewish Heritage Travel to offer exclusive access to unique travel experiences combining exploration of Jewish history and culture, scholarly discussions, important local sites, deluxe accommodations, and like-minded travelers. Destinations include Morocco, Portugal, Spain, Cuba, Argentina, Poland, Germany, Croatia, Denmark, Sweden, and more.
• Bloomberg ConnectscoreTechnology or IntegrationBloomberg Connects app provides free mobile guide for Holocaust Museum LA with self-guided audio tours in English and Spanish, including 37-minute Family Audio Tour narrated by actress Mayim Bialik. The app allows exploration of galleries, artifact details, and survivor stories from anywhere.
• Barnes & Noble (The Grove)minorGTM or Marketing PartnerAnnual bookfair events where book purchases support Holocaust Museum LA. The museum also partners with Barnes & Noble for book talks featuring authors discussing Holocaust-related topics.
• NARM AssociationminorStrategic or Co-development PartnerReciprocal membership privileges with over 1,000 NARM museums nationwide, providing Advocate-level members access to partnering Holocaust museums including Illinois Holocaust Museum, Dallas Holocaust and Human Rights Museum, Holocaust Museum Houston, Florida Holocaust Museum, Museum of Jewish Heritage (NY), and Holocaust Memorial Center (Detroit).

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Holocaust Museum Houston: Houston-based Holocaust education museum offering survivor testimony and student tours; NARM reciprocal partner with HMLA and competes for Texas-region donors and visitors.
• U.S. Holocaust Memorial Museum: The national Holocaust museum in Washington, D.C., operating as a public-private institution with similar survivor testimony, educational programming, and Holocaust remembrance mission. Direct competitor for donor dollars, attention, and educational influence.
• Simon Wiesenthal Center / Museum of Tolerance: Los Angeles-based Jewish human rights organization with a Holocaust and tolerance-focused museum. Direct competitor for LA-area visitors, school field trips, and corporate DEI partnerships.
• Illinois Holocaust Museum & Education Center: Skokie, IL-based Holocaust museum and one of the largest in the U.S. Reciprocal NARM partner with HMLA; competes for donor support, survivor testimony programming, and educational tours.
• Dallas Holocaust and Human Rights Museum: Dallas-based Holocaust and human rights museum with similar survivor testimony and educational programming; a reciprocal NARM partner of HMLA.
• Museum of Jewish Heritage – A Living Memorial to the Holocaust: New York City-based Holocaust museum emphasizing living memorial and survivor testimony; NARM reciprocal partner and direct competitor for East Coast donor base.
• Holocaust Memorial Center (Detroit): Detroit-area Holocaust memorial and education center; NARM reciprocal partner competing for Midwest visitors and educational programming partnerships.
• Florida Holocaust Museum: St. Petersburg-based Holocaust museum offering survivor testimony and educational programming; a NARM reciprocal partner with HMLA.

Regional players

• Skirball Cultural Center: Los Angeles-based Jewish cultural center with educational programming, exhibits, and family programming; not focused exclusively on the Holocaust but competes for the same LA Jewish community donors, members, and event audiences.

Broad incumbents

• Yad Vashem: The World Holocaust Remembrance Center in Jerusalem; the global authority on Holocaust education and a major competitor for international scholarly influence, donor attention, and digital audience engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HolocaustMuseumLA/featured
• Xx.com/hmla1961
• Facebookfacebook.com/hmla1961
• LinkedInlinkedin.com/company/holocaustmuseumla

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holocaust Museum